comscore Ad Metrix Sales Deck Key Benefits

Transcription

1 comscore Ad Metrix Sales Deck Key Benefits

2 OVERVIEW Ad Metrix Introduction Ad Metrix is a competitive intelligence tool that allows agencies, advertisers & publishers to quantify and evaluate the overall display advertising landscape. 2

3 Ad Metrix Introduction Ad Metrix is a competitive intelligence tool that allows agencies, advertisers & publishers to quantify and evaluate the overall display advertising landscape. What advertising insights does Ad Metrix offer? Sophisticated advertising metrics for over 10,000 sites and 60,000 advertisers/products 2 years of advertising data in monthly, quarterly, annual or custom time ranges Millions of advertising creative with advanced analysis and downloading capabilities How does Ad Metrix present its advertising insights? 11 Quick Reports, including sales prospects, new advertisers, ad clutter, etc. Advanced reports, such as advertising by ad type/format, publisher demographics, etc. Comprehensive advertiser/product dictionary and comscore Media Metrix integration 3

4 KEY ADVANTAGES Ad Metrix Key Benefits People-Based Measurement Foundation for Ad Tracking Comprehensive Service with Unmatched Depth & Granularity Easy Access to Rich Advertising Insights comscore s Industry-Leading Measurement Suite and Superior Service 4

5 Ad Metrix Methodology: Display Advertising Intelligence Publishers Advertisers Insights Ad Collection Ad Classification Ad Projection Massive Publisher Footprint Ads Measured as Delivered to People 11 Million Unique Images per Month Registration-Only Site Ad Tracking Comprehensive Advertiser Database Granular Product Hierarchies Over 290 Advertising Industries 24 Months of Historical Data Unified Digital Measurement: Panel + Census Publisher Data Spend Driven By Buyer/Seller Inputs Customizable Time Periods & Trends 5

6 comscore Ad Metrix KEY ADVANTAGES Comprehensive Service with Unmatched Depth & Granularity Advertisers: Dictionary now comprises more than 50,000 advertisers and products Over 280 advertising categories Sophisticated metrics beyond impressions (i.e. spend, reach, frequency, GRP, etc.) Reporting by ad size & ad format Publishers: More than 12,000 publisher breakouts for advertiser data & creative Advertising-exposed demographics Ad clutter metrics like display ads/visit, display ads/page & dimension/display ad Over 25 trendable advertising metrics Creative: Sophisticated methodology collects over 10 million unique ad images per month Easily scroll through millions of creative for competitive campaign insights Download customizable sets of creative for any advertiser, product or publisher 6

7 comscore Ad Metrix KEY ADVANTAGES Easy Access to Rich Advertising Insights Eleven Quick Reports to uncover rich new insights on any advertiser, product, or publisher in no time. Top sales prospects New advertisers 6-month advertising trend Sites and ads for an advertiser Top advertisers by industry Top advertisers by site Publisher ad clutter summary and more! 7

8 comscore Ad Metrix KEY ADVANTAGES comscore s Industry-Leading Measurement Suite and Superior Service comscore s Industry-Leading Measurement Suite: Integrates with Media Metrix for full planning & measurement suite comscore s Superior Service: Interested in a particular advertiser or industry? Work with comscore s client service and Ad Metrix teams to report product hierarchies or category insights that you need Want to monitor advertisers on specific publishers? Let our teams know so we can deliver coverage on sites you care about within the Media Metrix publisher footprint 8

9 KEY BENEFITS comscore Ad Metrix Agencies & Advertisers: Learn where and how much your competitors are advertising Optimize your advertising placement strategies by understanding ad clutter, demographics and GRP metrics on specific sites Gain insight into the actual display ads and creative messages used in competitors campaigns down to the product level Evaluate display advertising strategies and trends using sophisticated advertising metrics Publishers & Ad Networks: Identify which companies advertise with competitors but not with you Understand how well you capture share of an advertiser s campaign Analyze publisher advertising demographics to determine how well display advertising on a site reaches a target audience Gain access to advertiser and agency contact information for more than 10,000 companies 9