Yes Lifecycle Marketing A Holistic Approach to Marketing

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2 Yes Lifecycle Marketing A Holistic Approach to Marketing In the age of the customer-managed relationship, marketers must deliver relevant, targeted communication strategies to their customers at scale regardless of offer, channel, or segment, and they must do so in a coordinated fashion. However, delivering on these strategies is increasingly difficult with the constant change in data, technology, and marketing channels. Enter Yes Lifecycle Marketing. Yes Lifecycle Marketing is an innovative, holistic approach to lifecycle marketing. It was formed to integrate what has been traditionally delivered in a disparate, un-integrated fashion data, technology, analytics and insights, communication strategies and creative. Through the combination of three supporting disciplines, Yes Agency Services, Yesmail Interactive, and Yes Data and Technology, Yes Lifecycle Marketing gives today s marketer a single service and technology solution provider delivered in a unified, complete services model.

3 Three Disciplines One Approach Agency Services Aligning world-class creative services with insights and strategies for our clients, Agency Services works across all communication touch-points to help our clients craft the right message for the right audience. Marketing Top-notch platforms, innovative technology, and a solid group of client service teams come together to help manage and operate campaigns across all digital channels. Marketing Agency Services Data and Database Marketing Comprehensive data assets, data management services and database technology provide the foundation marketers rely on to build their marketing programs. Data & Database Marketing pg. 3

4 From Diagnosis to Deployment We deliver results Our disciplines subscribe to the Diagnose to Deploy framework. This approach allows us to fully understand opportunities, develop communication strategies, and bring them to life for the optimal multichannel customer experience. By leveraging these 5 practice areas, we can help our clients power intelligent interactions and build lasting relationships with their customers. Gives clients the power to orchestrate communications across all on- and off-line channels. Diagnose Deploy Develop Define Design

5 Diagnose the nature of customers and their purchase and engagement behavior in order to quantify opportunities Define the customer experience and communication approach to capture marketing opportunities From diagnosis to deployment, Yes Lifecycle Marketing provides comprehensive service solutions that support the drive to relevant communications. Design the creative elements that are engaging and relevant to customers Develop the requisite data, technology, and campaigns Deploy the marketing communications, measure activities and outcomes, and adapt to capture opportunities pg. 5

6 Agency Services Our agency services discipline integrates analysis and insights, strategy, and creative services across all customer touch-points. Agency services is transformative and disruptive to traditional siloed marketing. Most companies (and their agencies) do a poor job of connecting the power of these services to work together to create relevant marketing communications. With agency services, we offer powerful go-to-market solutions in one coordinated approach. This gives clients an agency value-add that enables us to respond to client needs and eliminate the confusion in the market that often comes with similar, but non-integrated service offerings. This drives more business, deepens existing relationships, and brings greater value to clients. Diagnose Define Design Yes Agency Services delivers the marketing results that clients require using a broad range of capabilities in data, analytics, research, and communications and creative strategies with a collaborative client-focused culture.

7 Centers Of Excellence Analytics and Insights Our analytics team does the heavy lifting to identify marketing opportunities and link marketing spend and performance with in-depth analytics in order to provide the insight necessary to improve the effectiveness of marketing. Home Offers Content Unsubscribe CTA Strategies Our strategists draw on their wealth of marketing experience to develop and integrate multichannel initiatives and communication strategies tailored to your business and designed to exceed goals, boost ROI and provide the optimal customer experience. Creative With a unique perspective in enterprise marketing, our creative services optimize campaigns for mobile viewership, social integration, and maximum conversion pg. 7

8 Marketing Yes Lifecycle Marketing s marketing discipline delivers technology-led, insights-driven, and services-supported marketing solutions that seamlessly integrate mobile, web, and social channels. We boast unmatched deliverability services and exceptional client services teams that seamlessly set up, manage and operate campaigns. We provide the insights that enable you to identify and understand your customer in order to create lasting connections through relevant communications, driven by and synchronized across all digital channels, while respecting your customers unique preferences and privacy. As the discipline of Yes Lifecycle Marketing, Yesmail positively stands apart in excellence in marketing, with planning and delivery capabilities unrivaled in our industry. We define ourselves by a better caliber of technology, insights, and service that help our clients get to yes sooner with their customers. We boast a complete portfolio of multi-channel marketing solutions and tools, including interactive marketing applications, data management, intelligence, lead generation and best practices consulting. Develop

9 A.M. Reactivation 9A.M. Opens in the late morning Primarily views on her tablet and smartphone Confirmation 10A.M. Recent Purchase 11A.M. Welcome 8P.M. Promotion Data and Database Marketing Developing multichannel marketing campaigns takes more than a creative mind. We help marketers make smart decisions by providing the information and tools necessary to execute campaigns that succeed. Our data and database marketing solutions will give you the power to do what you do best drive revenue. The data and database marketing discipline combines business and consumer data assets and multichannel marketing database platforms to enable marketers to acquire, retain and grow customers with long-term value. Inform business strategy by using data and technology that provide insight into the key drivers of your business and translate into revenue. Our customer engagement platforms provide industryleading campaign management software within a data-driven environment. Our solutions are efficient, customizable tools delivering powerful insights about your marketing campaigns. Purchases online regularly 4 FREE Responds most to offers with free shipping pg. 9

10 Marketing Deliverability: Monitoring deliverability is the first and most critical step to ensuring every campaign makes it to the inbox of its intended recipient. With deliverability intelligence, marketers can accurately measure performance and implement proactive deliverability strategies through a partnership with a dedicated deliverability expert. Data Hygiene: With data hygiene, marketers can identify faulty addresses in their existing subscriber base and remove them before campaign deployment, thus protecting their sender reputation and deliverability rates. In addition, marketers can use the realtime verification component of the solution at the subscriber acquisition stage to ensure new subscribers input accurate data when opting into an list. Market Intelligence: Provides an unparalleled opportunity for marketers to outperform their competition across major digital channels. The tool enables marketers to identify successful campaign themes and offers from top-performing competitors, track historic campaign performance, measure daily growth of competitors social followings and much more. Those metrics can play an integral role in the development of new , social, web, and display ad strategies, successfully adopted by competitors. Deploy Data

11 Technology Service Data and Database Marketing Data Beyond our best-in-class data, we ll work with you to create an effective data strategy that provides a holistic view of your customer throughout their marketing lifecycle. From data, to data processing, we realize that your records are the lifeblood of your marketing and integral to your success. Technology Our suite of multichannel marketing database solutions allows marketers of all sizes to manage data and shift seamlessly between customer analytics, business intelligence, and multichannel campaign management. We work with our clients to identify the ideal database solution to effectively interact with your customers. Service Our people work in your business, so you can work on your business. The longevity and experience of our development and client services teams means that you can count on us to deliver. As the data and database marketing discipline of Yes Lifecycle Marketing, Yes Data and Technology Services brings together comprehensive data assets, data management, and customer engagement platforms that give our clients the insight and tools needed to deploy multichannel marketing campaigns effortlessly across all facets of customer lifecycle marketing pg. 11

12 The Customer Lifecycle Framework The framework, the disciplines, all come together to provide you a view into the customer lifecycle. That s what we re all about. Providing you with a closed-loop process that helps you engage, acquire, retain and grow the long-term value of your customers. Inputs We work with your data regardless of where it comes from and how it is captured. ETL We ll transform and process your data so that it supports your business needs. ODS We ll store your data in a relational repository with unique ID s where it will be accessible to user tools. User Access We ll give you the tools needed to make fast decisions that help you engage, acquire, and retain customers. Campaign Management We ll help you figure out the best channels to reach your customers and manage those campaigns for you. Customers Once a customer is realized, we can help you grow the LTV throughout the customer lifecycle.

13 Your Data Your Ecosystem Inputs ETL ODS User Access Campaign Management Customers pg. 13

14 Why Yes Lifecycle Marketing? Bottom-Line Results With the fully aligned practices of Yes Lifecycle Marketing, marketers have the ability to leverage best-of-breed technology and creative and strategy services from a single vendor at a cost-effective price point, which exceeds desired outcomes. Enhanced speed and accuracy to market, as well as reduced manual execution directly effects bottom line results, thus allowing the marketer to focus on program strategy and get ahead in the intensely competitive race to convert and retain the everelusive customer.

15 Our People Are our greatest asset More than anything, our people provide you with the greatest value. The experience, expertise, and innovation our people will deliver is unmatched. Our engineers are experts in marketing technology. Our agency team members have worked for both the service provider and client-side. And, our Client Services teams have helped build the marketing industry into what it is today pg. 15

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