Google Analytics and MicroStrategy. Website Analytics Via Native Connectivity

Transcription

1 Google Analytics and MicroStrategy Website Analytics Via Native Connectivity

2 Core message of the presentation Every organization should understand how users are interacting with their digital properties Google Analytics allows you to measure activity Measure how your website is contributing to your business objectives GA also offers some basic reporting capabilities MicroStrategy allows you to do enterprise reporting and dashboards on Google Analytics Analyze the data in Google Analytics via interactive queries Combine information from multiple data sources Build Enterprise reports and dashboards

3 What is Digital Analytics Use data to continously improve online experience to achieve business objectives Defining Business Objectives and KPIs E-Commerce site : Sell Products Lead Generation : Get Contact Info Define Objectives Collect Data with Google Analytics From Web, Mobile, POS systems etc Process the raw data ( Time Stamp to Time on page ) Store the data for analysis Take Action Analyze Data Collect Data Avinash Kaushik : Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

4 What is Digital Analytics Use data to continously improve online experience to achieve business objectives Analyze the Data with MicroStrategy Allow adhoc data analysis Create enterprise reports and dashboards Add Context to your analytics data Take Action Make Business Decisions and Change Market Strategies Improve online experience Take Action Define Objectives Analyze Data Collect Data Avinash Kaushik : Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

5 How does Google Analytics Work? A cloud platform that collects data, processes it, and makes it available for reporting Collection Javascript snippets for websites Android/iOS SDK for mobile Processing Convert raw data to dimensions and metrics As per configuration settings Reporting APIs for reporting data

6 How do you analyze the measured analytics data? Segmenation and Context Segmentation Breakdown the data into constinuent parts What is the breakdown by source, device, geography, time.. Leverage Adhoc-Analysis capabilities inside VI Context Add external context like market situation, demographic, pshycographic Add internal context with information from marketing, sales, crm systems Leverage Multi-Table Data Import and Data Blending Capabilities

7 MicroStrategy Connectivity Options to Google Analytics Native Connectivity through Data Import Products Desktop Windows Desktop Mac Enterprise Windows Enterprise Linux Capabilities Multi-source In-memory Datasets Ease of use

8 MicroStrategy Connectivity Options to Google Analytics MicroStrategy partners with DataDirect Cloud Products Desktop Windows Desktop Mac Enterprise Windows Enterprise Linux Capabilities Live-Connect FFSQL Reports Value Prompts

9 Demo Google Analytics and MicroStrategy

10 Setting up your own connection Monitor usage via the Google App Console It is very simple to setup and monitor your Oauth App

11 Click and Go Interface Leverage the pre-defined reports We ship a number of pre-built reports that help you visualize data You can edit the predefined reports to create your own queries You can add your own custom reports to the PredefinedReport.json file

12 Comprehensive Time Parameter Support Report data on a moving window You can use NdaysAgo syntax You can also use the Today and Yesterday syntax that Google Analytics supports

13 Use in concert with Google s Tools Support for Google Query Explorer Google Query explorer provides an interface for the entire Google Analytics Schema Create an API Query URI on Google Query Explorer

14 Shape the data and make it ready for analytics Use Data Wrangling to cleanse the data Use Data Wrangling to clean messy URL data Filter and delete rows

15 Advanced Google Analytics Google Analytics Premium allows export to Google BigQuery Use Google BigQuery Connector to analyze low-level hit data

16 Conclusion Google Analytics and MicroStrategy MicroStrategy and Google Analytics together can be used build a comprehensive Web Analytics Solution Use Google Analytics via Native Connector or ODBC Leverage Enterprise Reporting capabilities in MicroStrategy Add Context to your Analytics data via Data Blending and Multi-Table Data Import Perform Adhoc analysis such as segementation via Visual Insight

17 Questions?