How to Migrate From Existing BusinessObjects or Cognos Environments to MicroStrategy. Ani Jain January 29, 2014

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1 How to Migrate From Existing BusinessObjects or Cognos Environments to MicroStrategy Ani Jain January 29, 2014

2 Agenda Case Studies Why BusinessObjects and Cognos Customers Upgrade to MicroStrategy Demo: Conversion Tool Upgrading to MicroStrategy is Low Risk Co-Existence with other BI Tools

3 Agenda Case Studies Why BusinessObjects and Cognos Customers Upgrade to MicroStrategy Demo: Conversion Tool Upgrading to MicroStrategy is Low Risk Co-Existence with other BI Tools

4 Major European Bank migrated from BusinessObjects to MicroStrategy Why MicroStrategy? BusinessObjects was becoming expensive to maintain Able to provide all the features of the existing BusinessObjects system Centralized and reusable metadata End user empowerment Easy to maintain Ability to migrate quickly Implementation Higlights 2 universes and 27 reports/ documents converted in 5 weeks Rolled out to 2500 users worldwide Direct 1:1 conversion approach in order to meet strict deadlines Support from specialized conversion consultants B E N E F I T S Lower cost Reduced hardware from 19 servers to 2 Improved performance Improved report execution time from 30 sec to 5 sec Stable platform Eliminated frequent BOBJ server restarts Greater ease-of-use Powerful reporting tools available to nontechnical users Increased usage Due to improved performance and stable platform

5 Major Wireless Communications Company replaced BusinessObjects with MicroStrategy Why MicroStrategy? BusinessObjects was used for grid-based reporting for years across the enterprise Critical areas of the company were exposed to MicroStrategy capabilities Robust dashboards, Visual Insight analysis, and interactive maps guided the business towards a single version of the truth Implementation Recommendations 106 universes and 10,000 reports will be replaced with 8 projects with nearly 40:1 optimized report reduction ratio Will be conducted by specialized conversion consultants This effort is on-going B E N E F I T S Single platform to manage Lower overall maintenance for BI Tools. Enhanced user self-service capabilities More manageable metadata structure Enhanced functionality with Dashboards, Mobile, and Transaction services

6 Agenda Case Studies Why BusinessObjects and Cognos Customers Upgrade to MicroStrategy Demo: Conversion Tool Upgrading to MicroStrategy is Low Risk Co-Existence with other BI Tools

7 Out Innovating Competitors BIG DATA CLOUD VISUAL DATA EXPLORATION MOBILE

8 Report Designers Create One Report and Can Render it on All Devices Business Objects/Cognos MicroStrategy BI Multiple Report Designs Multiple Rendering Engines Web PDF Web PDF Flash Flash Multiple Report Designs Multiple Rendering Engines iphone BlackBerry Single Report Design MicroStrategy Universal Rendering Engine iphone BlackBerry Multiple Report Designs Multiple Rendering Engines ipad Microsoft Office ipad Microsoft Office

9 Fully Integrated Architecture Ensures Full Object Reuse and Easy Upgrade Business Objects and Cognos Upgrade Path Multiple product architectures and metadatas Many technology acquisitions Multiple migrations MicroStrategy Upgrade Path Single Metadata Organic Architecture Single Admin architecture Single Security Architecture No Acquisitions No Integrations In-line product upgrades v3 v4 v v2 v1

10 Effective Administration Reduces Operational Cost Of BI As Well As Total Cost of Ownership (TCO) Enterprise Manager Integrity Manager Object Manager Command Manager Health Center System Manager DEV PROD Enterprise Monitoring Data Validation Change Management Automated Management Diagnosing and Solving Issues Automated Workflows Cindi Howson: MicroStrategy has been an early innovator of a number of administrative features such as the ability to track usage, manage connections, and easily move objects from development to test to production.

11 Agenda Case Studies Why BusinessObjects and Cognos Customers Upgrade to MicroStrategy Demo: Conversion Tool Upgrading to MicroStrategy is Low Risk Co-Existence with other BI Tools

12 Agenda Case Studies Why BusinessObjects and Cognos Customers Upgrade to MicroStrategy Demo: Conversion Tool Upgrading to MicroStrategy is Low Risk Co-Existence with other BI Tools

13 We Have the People, Processes, and Tools to Enable a Smooth Conversion Conversion Tools Conversion Utilities Help speed up the conversion process and reduce human errors Conversion Methodologies After doing numerous conversions, we have established a set of optimal processes Dedicated Personnel Consultants who are dedicated to conversions to MicroStrategy

14 There are Two Basic Conversion Approaches MicroStrategy uses two basic conversion approaches: Work: Re-create BusinessObjects Universes or Framework Manager models Approach 1: Direct Conversion Re-create the BusinessObjects and Cognos reports Used mainly for Proof-of-Concept purposes Result: Faster conversion of small environments Utilization of existing work Does not take advantage of some MicroStrategy features (e.g., Prompting) Approach 2: Optimized Conversion Work: Detailed report analysis to eliminate report redundancies Re-create the BusinessObjects and Cognos reports Revise data model for higher performance Result: More efficient environment that fits requirements Makes better use of MicroStrategy strengths More time consuming and potentially higher cost

15 Estimated Cumulative Effort A Majority of Your Prior Investments Can Be Reused Create Business Objects and /or Cognos reports- 15% Convert Reports Re-create Reports & Dashboards 15% Establish Report/ Dashboard Specs-10% reuse Establish Report/ Dashboard Sepcs-10% Create Universes/Models 5% Tune Warehouse 10% Set Up ETL and Data Cleansing 35% Convert Universes/Models reuse reuse Re-create Schema 5% Tune Warehouse 10% Set Up ETL and Data Cleansing 35% In most circumstances, reuse of prior investment can be as high as 80% Design / Refine Data Model 15% Identify Sources of Data 10% Estimated Cumulative Effort to Establish the BI Environment reuse reuse Design / Refine Data Model 15% Identify Sources of Data 10% Estimated Incremental Effort to Convert to MicroStrategy

16 System Improvement Is The Goal of an Optimized Conversion Report Reduction Improved Query Response

17 Report Reduction Inoperative reports BusinessObjects/Cognos Old/Unused reports TARGETS FOR CONVERSION Candidates for combining into one report Candidates for combining into one report Private Copies of Public reports Typical report reduction ratio is 7:1 to 10:1 depending on complexity of your environment

18 Improved Query Response Through Performance Levers 1 Obtain Immediate Query Efficiency 2 Design High Performance Dashboards 3 Employ In-Memory Cubes to Accelerate Performance 4 Implement Effective Caching Strategies 5 Configure MicroStrategy for High Performance 6 Leverage The Latest Database Technology

19 MicroStrategy Conversion Methodology Well defined delivery approach Gained from many prior engagements System improvement The conversion is not just a replacement Meet end-user expectations Extensive review sessions with end users

20 MicroStrategy Professional Services Conversion Capabilities Our consultants are Certified Engineers trained on the latest MicroStrategy platform capabilities and on other major BI platforms. MicroStrategy Consulting conversion capabilities include: Detailed deployment planning and implementation Configuration of MicroStrategy environment Customized training Report, Dashboard, and Mobile app creation User interface customization

21 Agenda Case Studies Why BusinessObjects and Cognos Customers Upgrade to MicroStrategy Demo: Conversion Tool Upgrading to MicroStrategy is Low Risk Co-Existence with other BI Tools

22 Data Blending Co-Existence with Other BI Tools Source 1 Source 2 MicroStrategy Mobile Source 3 Source 3 Source 4 MicroStrategy Dashboards

23 Step 1: Publish a Report as a Web Service Example: Co-Existence with BusinessObjects Open Query as a Web Service Designer, BusinessObjects Web Services Query Tool Create a report and publish as a Web Service

24 Step 2: Connect to Web Service via MicroStrategy Example: Co-Existence with BusinessObjects MicroStrategy Data Warehouse Data Marts Operational Databases SAP BW Analysis Services Essbase IBM COGNOS TM 1 WEB SERVICES SQL Engine MultiSource Option MDX Engine X-Query Engine

25 Step 3: View the data on a Mobile Device or Dashboard Example: Co-Existence with BusinessObjects Create a report in MicroStrategy. Retrieve the data from Web Services. Build a Visual Insight or Report Services Dashboard. View the dashboard on a Mobile Device. Data coming from BusinessObjects

26 MicroStrategy Does More and Does It Better MicroStrategy vs. The Megavendors Highest overall rated platform No areas of weakness Superior in self-service BI and data discovery Superior in mobile BI Source: BI Scorecard Strategic and Product Summary Q

27 Next Steps Let us Assess Your BI Environment and Determine Best Approach for Migration Try a Demonstration of our Conversion Capabilities Discuss How MicroStrategy Can Meet Your Evolving BI Needs

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