D&B360 for CRM. See opportunities first. Build relationships that last. Name, Title Date

Transcription

1 See opportunities first. Build relationships that last. Name, Title Date

2 In today s fast-paced business environment, keeping up with the accelerated pace of B2B commerce is increasingly difficult, yet essential for growth. 2

3 Efficiency is everything Sales and marketing professionals have less time than ever to perceive customer needs and deliver an effective message: Marketing s immediately marked as spam 69% Time spent reading those s when opened 15 seconds Length of sales calls generated by those recipients 3 minutes With such a brief window to capture a customer s or prospect s attention, how will you make sure your message resonates with their needs? 3

4 D&B360 is a new breed of solution designed to help your sales and marketing teams succeed. Get advanced D&B insight right in your CRM, so you can: Find the best leads to get in the door quickly Increase your effectiveness when you re there Maximize the value of every relationship 4

5 D&B360 powers your CRM with insight Get insight that matters: So you can: D&B s Global Business Data and Analytics Find Better Prospects Relevant News, Events, and Social Media Understand Buyer Needs Unique Sales Intelligence Tools Grow Customer Relationships Seamless Data Refreshes Drive Sales and Productivity 5

6 Drive sales growth with the right information right where you need it Sales Build a complete picture of all your new opportunities with company overviews, industry trends, news and triggers. Create meaningful conversations by embedding intelligence that matters into your CRM. lets sales teams: Cut research time by up to 12% Find the best leads and prepare for calls faster. Shorten sales cycles by up to 15% Anticipate needs and have meaningful conversations that get you invited back. Increase up-sell/ cross-sell by up to 2-3% Uncover previously hard-to-spot opportunities among your existing customers. 6

7 Create marketing that maximizes the value of every relationship Marketing Increase buyer engagement with faster and more robust market analysis, segmentation and targeting. Create messaging that makes an impact on the right decision makers. lets marketing teams: Increase annual revenue by up to 4% Focus marketing resources on the best opportunities. Improve response rates by 1-2% Create campaigns that flat out get results. Improves pipeline close rate by 2-5% Drive leads that sales will want to follow up on. 7

8 Streaming intelligence for every sales and marketing operation Operations Match sales resources with a true picture of your opportunities by using a consistent and up-to-date source of knowledge. Speed sales adoption of CRM by eliminating bad data, the number one reason CRMs fail to deliver ROI. lets sales operations: Reduce duplicate records by 10-20% Fuel account planning with an accurate understanding of your opportunity. Increase retention rate by up to 5% Streamline territory management to the biggest impact accounts. Reduces data errors by 3-5% Drive sales productivity by eliminating frustrating bad data experiences. 8

9 Create highly targeted campaigns in minutes Smarter Prospecting Build A List helps you create highly targeted prospect lists from over 50 criteria including job function, location, industry, and marketing prescreen score. 9

10 Find prospects that look like your best customers Smarter Prospecting Find Similar helps you find prospects that share the attributes of specific customers. Import them into your CRM with a click. 10

11 Get sales intelligence that wins more deals Understand Buyer Needs Company Overview brings together all the sales intelligence you need to engage with customers and prospects in one place within your CRM. 11

12 Build relationships with key decision makers Understand Buyer Needs People Profiles give you the essential contact information and biographical details to build rapport with highlevel decision makers. 12

13 Leverage your relationships to find cross-sell opportunities Grow Relationships Family Tree helps you expand your relationships with corporate linkage data on legally related firms that you are not selling to today. 13

14 Keep your finger on the pulse of your customers Grow Relationships News and Social Content helps you reach out at the right time and have more meaningful touch points based on top-ofmind changes, events, and updates. 14

15 Get a single, complete view of your customers and prospects Drive Productivity Automatic Updates from D&B s database keep your CRM data fresh, weed out duplicates and fill in gaps, so you can focus on your customers and not data management. 15

16 The D&B Advantage Turn your CRM into an engine for growth D&B Insight 225M+ companies and 100M+professional contacts 3M+ corporate family trees D-U-N-S Number Unique ID and Hands-Free Data Refresh Hoover s Sales Tools Targeted list building Find similar prospects Real insight from real editors Easy-To-Use, Best-In-Class Interface Designed for the needs of sales users Quick access to key info Easy to learn and navigate 16

17 Trust D&B to power your CRM and drive sales and marketing results. Multiple industry awards for 170 years of earning trust and innovating for customers The only company that owns, maintains and assigns the D&B D-U-N-S Number, your key to gaining a complete relevant view of customers and prospects 17

18 Power your CRM with insight that enables you to get in the door quickly. Be prepared and effective when you get there. Get invited back again and again and maximize the value of every customer relationship. 18

19 See and capture the right opportunities first before the competition and turn those opportunities into profitable customer relationships that last. 19

20 To learn more visit