See your customer from every angle and you ll see all the opportunities you ve been missing

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1 Sales & Marketing Solutions See your customer from every angle and you ll see all the opportunities you ve been missing Customer Information Management Analyze Optimize Manage

2 your fastest growing, most underpenetrated account has strong revenue growth and positive payment history your major competitor just expanded operations into her market has many business units you aren t selling to yet

3 You've invested considerable time and money implementing systems like CRM, ERP and sales force automation. You want to manage your customers better, but your business customer information is still incomplete and fragmentary and that s costing you money and limiting your revenue opportunities. You re not alone: every year poor data quality costs U.S. business an estimated $600 billion in hard costs and lost revenue opportunities.* Yet creating and maintaining a complete view of business customers presents major challenges. Departments collect and maintain different views of the customer and have different points of contact Business systems collect customer information in inconsistent, incomplete formats Business customer information decays at a rate of 1 1 /2% to 3% every month** Few companies have processes to maintain clean, integrated customer information Many businesses have customer information that is often incomplete and inadequate Only Customer Information Management (CIM) software and services from D&B, the most trusted name in business information, address all of these challenges. With CIM, all your people and systems get a comprehensive view of every customer. Sales uncovers hidden revenue opportunities. Marketing delivers higher impact campaigns at lower cost. IT gets more value out of your existing enterprise systems. And, ultimately, your customers are much more satisfied making you much more profitable. * Source: The Data Warehousing Institute ** Source: D&B

4 Analyze to take the first step in maximizing the value of your most important asset your customers.

5 Assess the quality of your business customer information, and get a fresh view of your opportunities. D&B s services to Analyze customer information are the first step in acquiring and maintaining a complete, relevant view of all your business customers. These services thoroughly assess the quality and completeness of your existing customer information. They also demonstrate how enriching customer information with business intelligence from the D&B global business database dramatically increases its business value. D&B will help you: Assess the quality of your customer information, especially name and address information, and how this affects your business Uncover hidden relationships within your customer base for example, when multiple customers are owned by a larger parent organization Analyze Demonstrate how D&B-enhanced customer information can identify and profile your most profitable customers The World s Largest, Most Frequently Updated Global Business Database D&B s global database of 78 million businesses, updated a million times every day, is the most trusted source of business information worldwide. This unique business resource reflects D&B s global reach and exhaustive data collection from an unparalleled range of sources.

6 With services to Optimize, your Sales and Marketing teams get a complete picture of the customer.

7 Drive better Sales and Marketing results by dramatically improving the quality and completeness of your customer information. D&B services to Optimize customer information will help you standardize formats, correct inaccuracies, integrate customer information and add missing information and predictors available nowhere else. By linking your compiled customer records to D&B s global database of 78 million businesses, you will learn more about your customers and what to do to keep them. D&B will help you: Identify new opportunities within your existing account base Enhance what you know about your customers so you can prioritize to serve your most profitable ones Optimize Improve response rates for your marketing campaigns, while reducing costs The D-U-N-S Number: Key to an Integrated, Complete Customer View The D&B D-U-N-S Number is a nine-digit identification sequence that uniquely identifies single business entities while also linking members of corporate families. It is recognized, recommended and/or required by more than 50 global, industry and trade associations, including the United Nations, the U.S. federal government and the European Commission. D&B s CIM solutions leverage D-U-N-S Numbers to help your organization gain a comprehensive understanding of all your business customers.

8 With software to Manage customer information,you ll create an enterprise view of your business customers.

9 Drive maximum value from your enterprise systems and Sales and Marketing efforts. D&B s software to Manage customer information helps you create and maintain the complete and integrated information required to be customer centric. Indeed, you ll gain invaluable strategic insight into every customer s value and opportunity and that means you ll get maximum value from your enterprise systems and marketing and sales efforts. D&B will help you: Increase profits through better cross-selling and up-selling Create and maintain an integrated view of customers across the enterprise Consolidate information on customers to determine which are most Manage profitable Interact consistently with customers across every touch point Easy Deployment and Rapid Results D&B software to Manage customer information deploys quickly and leverages your existing investments in enterprise systems and infrastructure. By integrating business customer information from your diverse systems and automatically maintaining the completeness and quality of that information, this software helps substantially increase ROI from your IT spending.

10 CIM Packaged Applications CIM for Oracle, SAP & Siebel These pre-packaged, fully optimized solutions deliver the complete, accurate and up-to-date customer information you need to achieve the full potential of your core enterprise software systems.

11 Discover Customer Information Management the Next Wave of Competitive Advantage To discover how CIM solutions can help you rapidly improve bottom-line results by uncovering revenue opportunities, reducing costs and increasing customer satisfaction and loyalty, call your D&B sales representative, or visit Analyze Assess the quality and completeness of your customer information, and see how D&B information dramatically increases its business value. Optimize Link to D&B s global database to standardize customer information formats, correct inaccuracies and add missing information. Manage Get an integrated, complete view of your customers to drive maximum value from your enterprise systems and marketing and sales efforts.

12 Decide with Confidence D&B Solutions Risk Management Solutions Sales & Marketing Solutions Supply Management Solutions E-Commerce Solutions Customer Information Management, Marketing Group 103 JFK Parkway, Short Hills, New Jersey T Dun & Bradstreet, Inc. 18Z-18 (0403) 5M

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