Join a truly global classroom this summer

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1 1 London Summer Schools Programmes 2014 Join a truly global classroom this summer

2 About Contents 2 The LSBF Summer School Programmes offer intensive business courses aimed at university students from all around the world. They are designed to expose you to the latest techniques and challenges of today s global marketplace. LSBF has a long tradition of teaching graduates and professionals across a variety of subjects, on both short and long-term programmes. These are designed to fill the knowledge gaps others overlook, and enhance individual employability. With this in mind, we have developed our range of summer programmes, which include courses in Management and Marketing, International Business Law and Art. They will drive you to explore and discuss new business topics, enhancing your awareness of issues on a global 03 Summer Business School Programme structure Entry requirements Key facts 06 Summer Law School Programme structure Entry requirements Key facts 09 Summer Arts School Programme structure Entry requirements Key facts

3 Summer Business School 3

4 Summer Business School: Programme Structure The full Summer Business School programme lasts 4 weeks, and covers the following 4 topics: Marketing & Strategy Course dates 7 July - 11 July New Media & Communication Marketing success and business success are inseparably linked. Survival in the new media environment now puts even greater emphasis on intelligent use of marketing s essential tools. Without agile strategies to implement these tools, most products and services fail. Throughout this course you will be introduced to the purpose, processes and methodologies of marketing strategy. Through presentations and discussions on examples of best practice, you will develop an in-depth understanding of the purpose of marketing planning. You will also engage with the various strategic, operational and tactical issues surrounding marketing and strategy. Course dates 14 July - 18 July 2014 The power of the digital media is virtually limitless - as is evidenced by the pervasiveness of social media sites like Facebook and Twitter. However, the most suitable strategy and digital platform must be assessed on a case-by-case basis according to both topic and positioning. Through a variety of case studies you will examine different situations, products and services and their ultimate goals. You will analyse the pros and cons of various new media approaches, alongside ethical considerations and the future of the new media itself. Leadership & Organisation Course dates 21 July - 25 July 2014 Are you a leader? Do you want to become one? Will you ever be a leader? Effective leadership is a deciding factor in the success or failure of a business. Leading organisations therefore make a major investment in training in leadership and management techniques. This course will guide you through an exploration of the key factors in effective business management. You will have the opportunity to test different approaches to leadership and will conduct real-life case studies to illustrate the diversity of possible scenarios and outcomes. Global Business Environment Course dates 28 July - 1 August 2014 To succeed in today s global economy, you require an excellent working knowledge of key markets and economies. You also require insight into the thought processes and communication skills of industry leaders. The success stories in this area, such as Zara, Shell, and Body Shop, have thrived not only through accurate business sense, but also by knowing exactly how to tackle new international ventures. Throughout this module, you will examine case studies to develop your own critical thinking and analytical skills, as well exposing you to new ideas.

5 Who Is It For? The course was created for international undergraduate students who are currently pursuing their degrees in any subject, ideally in business. This is not, however, a requirement for course entry. The course develops your language skills and your knowledge of business and law in an international environment. Entry Requirements Minimum age: 18 years old Level of study: must be currently studying an undergraduate degree (in any subject) Level of English: IELTS 6.0 or equivalent 5 Key Facts Duration Full programme 4 weeks or Individual courses 1 week each Intakes 7 th July 2014 / 14 th July 2014 / 21 st July 2014 / 28 th July 2014 Campus London Max class size 60 Advantages Give yourself an extra boost when competing for jobs in the global market place Develop your global outlook and practical skills for your future career in business Engage with an international network based in one of the the world s financial capital Contact Us T: (0) E : W :

6 6 Summer Law School

7 Summer Law School: Programme Structure The full Summer Law School programme lasts 3 weeks, and covers the following 3 topics: Corporate Governance Course dates 16 June - 20 June 2014 Corporate governance examines the set of processes, customs, policies, laws, and institutions that affect the way a corporation (or a company) is directed, administered or controlled. You will learn how to ensure the accountability of certain individuals in an organization through mechanisms that try to reduce or eliminate the principal-agent problem. In this course you will explore the intellectual and practical background to the concept of corporate governance domestically in the UK and internationally. You will also review the legal and extra-legal solutions for perceived problems with past and present corporate governance regimes. Proposed future developments and monitoring of corporate governance compliance will also be critically examined. 7 Global Finance Law Course dates 23 June - 27 June 2014 Global Finance Law provides interdisciplinary skills with a focus on the global financial system which includes banks, markets and investment funds, covering multi-level legalities. The two key international institutions of global finance are the IMF and the World Bank. This module will also examine new forms of global financial law. You will be introduced to the basics of the global financial system including the issues of systematic risk and the global nature of legal structuring and regulation of the global financial system and organisations. This course will require you to consider the pros and cons of global governance in the context of the global financial system and organisations. International Trade and Competition Law Course dates 30 June - 4 July 2014 This course provides an introduction to the legal framework of international trade and competition, drawing upon primary and secondary sources of law as well as international treaties. In particular, the course will look to critically examine and understand theories and practice in respect of global trade, and to examine and understand the documentary requirements in international trade. This will be accompanied by an investigation of issues of international competition regulation and disputes, within the context of international transactions.

8 Who Is It For? The course was created for international undergraduate students who are currently studying towards a degree in any subject, ideally in business and law. This is not, however, a requirement. During the course you will develop your language skills as well as gaining knowledge of business law in an international environment. Entry Requirements 8 Minimum age: 18 years old Level of study: must be currently studying an undegraduate degree (in any subject) Level of English: IELTS 6.0 or equivalent Key Facts Duration Full programme 3 weeks or Individual course 1 week each Intakes 16 th June 2014 / 23 rd June 2014 / 30 th June 2014 Campus London Max class size 60 Advantages Give yourself an extra boost when competing for jobs in the global market place Develop your global outlook and practical skills for your future career in business law Engage with an international network based in one of the business capitals of the world Contact Us T: (0) E : W :

9 9 Summer Arts School IN PARTNERSHIP WITH

10 Summer Arts School: Programme Structure The full Summer Arts School programme lasts 4 weeks, and covers the following topic areas: British Fashion & Culture Course dates 7 Jul - 11 Jul & 4 Aug - 8 Aug During the week you will learn about significant trends in contemporary British fashion ranging from 70 s punk culture to today s leading trends. You will receive guidance and career advice from experienced fashion professionals, take guided tours through London s fashion districts, visit design and art galleries and attend an industry buying event where you can see the latest fashion catwalks and gain insight into the trends for Spring Summer 2014 (for arrival on the 4th Aug only). Through group discussions and individual research you will be able to create and present your own portfolio of sketchbooks, mood boards and images for future projects our just as a memorabilia of your visit to this wonderful city. At the end of this project you will have a deeper insight into how the fashion business operates and will receive valuable career advice. A short course can be a game changer for those seeking opportunities. Who is it for? This course will benefit school leavers building their portfolios, current students and young professionals seeking to build understanding of the latest trends and establish industry contacts. No professional design experience is required for this course. Design & Architecture in London Course dates 14 Jul - 18 Jul & 11 Aug - 15 Aug 2014 This course takes the form of a series of walking lecture tours to London venues offering challenging and eye-opening new work by British and international designers and architects. You will have the opportunity to experience key examples from the 20th century which define the context for contemporary works. Lecturers will not only explain the methods and ideas in key works and spaces, but will also help you recognise the issues and questions they raise. This will help you to understand their significance in relation to wider art and architectural trends both past and future. Who is it for? This one week course is an exciting way for school leavers or visitors to London with an interest in the arts to engage with the best in contemporary art, design and architecture. It is also ideal for those seeking an understanding of the ideas surrounding the work of artists and designers. Street Photography Course dates 21 Jul - 25 Jul & 18 Aug - 22 August 2014 This course is is designed with exploration of the history of street photography in mind, beginning with an introduction to the pinhole camera. You will explore camera mechanics while learning to work to briefs. This will be complemented by field trips designed to give you the opportunity to practise your skills and develop your composition. You will also have the opportunity to visit photographic exhibitions in and around London. Who is it for? This course is aimed at people with an interest in photography and those new to both photography and to London. It is also ideal for you if you are curious about photography and its technical aspects. The course is suitable for you whether you are a beginner or already have a basic understanding of photography. You will gain greater creative control of your photographic equipment while developing your appreciation of the medium.

11 Event Planning & Entrepreneurship Skills Course dates 28 Jul - 1 Aug & 25 Aug - 29 Aug 2014 During a week of talks, visits and workshops you will receive guidance on how to launch and promote new ideas and projects, wherever your creative ambitions lie. The course reveals the internationally influential British entrepreneurial spirit in design and arts, from the YBAs in the art world through to the thriving design culture in evidence at the London Design Festival. The talks will contextualise art and design work and show how events can be enhanced through media, music and mise-en-scene, using examples from fashion catwalks through to product launches. Workshops provide practical step-by-step tuition on how to plan the launch of your own work or generate interest and footfall for a commercial project. You will also explore the use of social and digital media for advertising and enriching the experience you offer. The course explores practical steps to preparing for an event, including preparing the space, the presentation of displays, planning hospitality and entertainment and managing safety. 11 Who is it for? This course is aimed at school leavers, visitors and young professionals who want to launch their own events, clubs or exhibitions. You will receive expert guidance and will benefit from access to the latest learning resources. Entry Requirements Minimum age: 16 years old Level of study: must be eligible to study in the UK Level of English: IELTS 5.0 or equivalent Key Facts Duration Intakes Campus Full programme 4 weeks or Individual courses 1 week each 7th July 2014 / 14th July 2014 / 21st July 2014 / 28 July th August 2014 / 11th August 2014 / 18th August 2014 / 25th August 2014 London Max class size 25 Contact Us London College of Contemporary Arts T: +44(0) E : W : Sheraton House, Great Chapel Street, London, W1F 8FN

12 London Manchester Birmingham Worldwide This document is accurate at the time of the publication. LSBF accepts no liability for errors or later changes. See our websites for the latest information.

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