3am Thoughts is a boutique public relations, marketing and events consultancy based in Perth.

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1 3am Thoughts is a boutique public relations, marketing and events consultancy based in Perth. WHAT WE DO We build brands and business by creating innovative and unique communication strategies and campaigns. OUR ETHOS We always think outside the box, using our creative flair to ensure your brand stands out from the crowd. MINUS EGO We have a very personal down-toearth approach. We partner with you to help you create your success.

2 ABOUT US 3am Thoughts is not a typical PR agency, we are a collective of creative lateral thinkers, passionate about what we do. We analyse our clients target markets and create bespoke strategies using an integration of communication platforms PR, social media, marketing and events to get the best result for our clients brand objectives. We turn up the volume on brands and get people talking about our clients products, services or venue. We are committed to delivering real, measurable results in a cost-effective manner. We turn up the volume on brands and get people talking about your products, services or venue Being a small business, we have a very personal down-to-earth approach and love to immerse ourselves in, and become an extension of our clients teams. We are dedicated to understanding their business, goals and objectives and are committed to providing high quality service. We care about the tiny details as well as the bigger picture. Overall, we thrive on watching our client s brand awareness grow. Our core expertise is generating extensive, cut-through publicity for brands to ensure they are seen and heard by the right audience. We also offer a full range of other effective PR, marketing and events services. 3am Thoughts are those light-bulb creative ideas that come to you in the night. We are creative creatures! Dream BIG!

3 STEP 1: We immerse ourselves in your brand and business and get an understanding of your objectives. We conduct thorough research of your industry and pin point target markets. STEP 2: We let the creative juices flow and create an effective communication strategy to meet your business objectives that will ensure your brand stands out from the crowd and engages your target market. We use an integration of public relations, marketing and events methods, depending on your budget and what is required in the campaign that will get the best results. STEP 3: We implement the strategy. We use targeted communications, engage key media and opinion formers, create unforgettable events and direct new business leads. We form a sustained attack ensuring every aspect of your business communicates a consistent and positive image, reflecting your vision and values. THE RESULT: We build a strong and positive reputation for your business and drive sales. We get people talking about your brand. HOW IT WORKS Creating a unique strategy that boosts your position in the market place We build a strong and positive reputation for your business and drive sales

4 PUBLIC RELATIONS PR is a strategic communication process that builds mutually beneficial relationships between organisations and their public. Being a multi-faceted industry, we pride ourselves on being professionals in all PR disciplines, offering a holistic approach that suits your business needs and budget. GENERATING PUBLICITY We use a variety of methods to generate coverage for our clients on TV, radio, newspapers, magazines and on the internet. These range from writing and pitching media releases, organising press conferences, press trips, facilitating photo shoots, creating PR stunts and conducting media drops. PR STRATEGY DEVELOPMENT & IMPLEMENTATION We work closely with clients to understand their business goals and develop strategic communication campaigns to meet them. We ensure the campaigns project your key messages quickly and effectively to your target market. MEDIA RELATIONS One of the most effective PR tools is liaising with the media, and we have extensive experience doing this. We craft media releases that translate your business activities into newsworthy stories and pitch the ideas to key media. Our strong relationships and understanding the media ensures your company is always given the best opportunity for media placement. It s all about understanding the requirements of different types of media and communicating your messages in a way that excites the media. STRATEGIC WRITING We write strategic communication material that will attract and make an impact on your target market. Types of documents we write include; press releases, feature articles, advertorials, case studies, award submissions, brochures, speeches, website content, internal staff publications, TV and radio scripts and promotional DVD scripts. OUR SERVICES MEDIA TRAINING If anyone in your organisation deals directly with media, media interview training is a must. It s important any representative knows how to best promote your business when in the media spotlight. We offer media training and tools you will require to manage the situation to your advantage and not break out in a sweat. COMMUNITY & STAKEHOLDER ENGAGEMENT PR is a two-way communication process between an organisation and its public. We help you build the right relationships and positive reputation with the community in order to keep your business momentum thriving. SOCIAL MEDIA Social media is now an essential part of the PR and marketing mix for many businesses and one of the best ways to reach new customers and clients. We offer a range of social media services and workshops to ensure your business is sparking engagement with customers online. ISSUES & CRISIS MANAGEMENT When facing a business issue or crisis, it is vital to maintain clear, positive, yet accurate, communication with stakeholders to minimise sensitive situations. We can help you to respond to a business issue or crisis in an effective, timely manner to avoid or minimise damage to your organisation's profitability, reputation or ability to operate. INTERNAL COMMUNICATIONS Do you require assistance to effectively communicate with the people within your organisation? We offer a range of services ranging from creating staff newsletters, e-newsletters, writing content for the intranet to managing staff briefings and events. SPONSORSHIP MANAGEMENT Sponsorship offers the possibility of achieving several goals at once - enhancing your brand image, shaping consumer attitudes, driving sales, creating positive publicity and heightening brand visibility. It can increase your competitive advantage by increasing your credibility, image and prestige in sponsoring events that attract your target market. We help you align your business with sponsorship opportunities and manage the complete process to ensure your brand is gaining maximum exposure and benefits from the partnership.

5 OUR SERVICES MARKETING Marketing is about identifying and understanding your customer and giving them what they want. It's not just about advertising and promoting your business. Effective marketing is a result of examining every aspect of your business and how it affects the consumer's end experience. EXPERIENTIAL MARKETING Experiential marketing is the difference between telling people about features of a product or service and letting them experience the benefits for themselves. We create opportunities for potential customers to engage and interact with your brand, product or service in sensory ways. Personal experiences help people connect to a brand and make intelligent and informed purchasing decisions. DIRECT MARKETING There is no point talking to thousands of people when you are only trying to engage a small group. So we create marketing collateral that is targeted directly to your audience. Some of our methods include creating and distributing e-newsletters, flyers and brochures. ADVERTISEMENT SCHEDULING We work with you to ensure you are advertising in the most effective media to engage your target audience at the right time and place. BRAND DEVELOPMENT If you are starting a new brand or wanting to breathe life into an old one, we can offer the creativity and direction you require. We can assist with developing logos that depict the image and reputation you would like for your brand. EVENTS We are experts in developing and executing unforgettable events. We can help you create events that captivate your audience and turn consumers and business partners into active promoters of your brand or product. We create and execute unforgettable events. CORPORATE EVENTS Whether you require a large big bang event or a small intimate affair, we offer services to cater for all. Our complete event management service offers theming, venue selection, catering, invitation design, staging, entertainment and hosting. We ensure events we run are seamless and integrated into broader PR and marketing strategies. Types of corporate events we manage are Christmas parties, end of financial year parties, award ceremonies, conferences and exhibitions. LAUNCH PARTIES If you have a venue, product, business or new service you are about to launch and want to make an impact, the best way to kick off your venture is with a stand out event that gets people talking. CREATIVE WORKSHOPS Stuck for ideas? We can help your business get the creative juices flowing by hosting a creative workshop or brainstorming session.

6 WHO WE ARE Holly Hands is the Founder and Director of 3am Thoughts. Holly has been working in the public relations and marketing industry for over a decade. Prior to starting 3am Thoughts, Holly managed statewide, national and international integrated PR and marketing campaigns and projects in a wide variety of industries. She has worked in both agency and in-house on a variety of consumer, corporate, Government and trade accounts in Australia and the United Kingdom. Her diverse experience ranges from working in the sectors of consumer products, tourism, mass participation sporting events, hospitality (hotels, restaurants and bars), health and beauty, arts and entertainment, food and beverages, travel services, not-for-profit organisations, training corporations, aged care homes, business to business, pet food and high end luxury jewellery. Holly also lectures in public relations and advertising at Central Institute of Technology in Perth. Holly is constantly thinking outside the box, using her creative flair to ensure that the brands 3am Thoughts represent stand out from the crowd and most importantly, engage the target audience. Holly Hands DIRECTOR Qualifications: Bachelor of Arts Mass Communication Certificate IV in Training and Assessment Associations: PRIA, YATA Length of service in the industry: 10 years

7 WHO WE ARE Annabel Amann is a PR Consultant at 3am Thoughts. She has a Bachelor of Arts in Communications (Public Relations) from Charles Sturt University in NSW and over a decade experience in the public relations industry, having worked across a wide range of boutique to major consumer brands. Specialising in consumer media relations and strategic planning, Annabel has worked on a number of award-winning integrated communication campaigns. She also has extensive experience in event management. Annabel has worked predominately in the FMCG, auto, health and beauty, arts and entertainment, alcohol and home & lifestyle sectors. Past clients include; Lion Nathan, Breville, Phillips, Toyota Australia, Virgin Money, Canon Australia, Seiko, Montblanc, Sydney Bridge Climb, Betty Crocker, and Amana Living to name just a few. Since moving to Perth in 2010 (from Sydney), Annabel has harnessed her years of agency experience and offers specialist consumer consulting. Annabel Amann PR CONSULTANT Qualifications: Bachelor of Communications (Public Relations) Length of service in the industry: 10 years

8 CONTACT US Phone: Website: Postal Address: PO Box 8199, Subiaco East, WA,