Accenture Digital Testing and Omni Channel Testing Platform

Transcription

1 Accenture Testing Symposium June 2-3, 2016 Melbourne, Australia Accenture Digital Testing and Omni Channel Testing Platform June 2016 Accenture, its logo, and High Performance Delivered are trademarks of Accenture.

2 Accenture Digital Test Solutions Brochures Enablers Compatibility Mobile Smart TV Context Social Notification/ alert Conformance Services Digital App Test Lab IOT Test Lab Interoperability Delivery Mobility Analytics Customer Employee Partner Personalization Presentation POS Security Digital Home Test Lab Platforms Digital Crowd Test Platform Security Interactive Content Store Security Test Platform Functional Telemarket Kiosk Performance Accenture Omni Channel Testing Platform Web Products Digital Optimization Unified Digital Testing Framework Device Test Analytics 2

3 Digital App Test Lab Device Profiling Continuous Delivery Development to Deployment Enablers 2 Compatibility Test Digital App Test Lab Internet Application Backend Server Services Digital App Test Lab IOT Test Lab 3 Functional Tests Mobile Cloud Central Node Server Digital Home Test Lab Platforms Digital Crowd Test Platform 4 Performance Tests Accenture Test Teams Cloud DCMs Devices with Operator SIMs on Network Pay Per Use Network Virtualization Test Security Test Platform Accenture Omni Channel Testing Platform 5 Network Condition Tests 6 Location Specific Tests 7 Security Tests 8 Accessibility Tests 9 Usability Tests Products Digital Optimization Device Test Analytics 3

4 Ice breaker video with the analytics part cropped 4

5 Business Challenges Seamless Experience Digital Optimization Seamless Test Coverage More than 60% test conditions needed to go across channels Increasing Cross Channel Dissonance Customer s interaction with brand, profile, existing marketing campaigns etc. is spread across different channels that work in silos Self-Centered Social Media Strategy Businesses forget interaction in social media. They post to their networks, but don t interact with customers or industry thought leaders online Workflow Inertia Implementation of optimization strategy is often hard in large companies due to set processes. This spans across multiple products and categories, and takes months for completion Performance Monitoring Device & Browser Fragmentation Volatile Digital Tool Landscape Test Device X OS X OS versions X Browser results in Millions of combinations Rapid change in tool market landscape, technologies and related skills Performance to Business Co-relation Translating different performance trends to relevant business metrics becomes tough due to infinite data sources and channels involved Collaboration and Unified Visual integration Multiple dashboards and disconnected KPIs across channels make it difficult for stakeholder collaboration 5

6 Accenture Omni Channel Testing Platform blends mobility, analytics and interactive to help you deliver a seamless, differentiated end-customer experience Customer Employee Partner Seamless Experience Digital Optimization Performance Monitoring Web Mobile Kiosk Store POS Delivery Tele market Analytics Data Algorithm Social Smart TV Digital Channels Brochures Digital Consumer Enterprise Server Accenture Digital Test Framework Automation Cognitive Partner Ecosystem Compatibility Testing Interoperability Testing Functional Testing Security Testing Performance Testing Accessibility Testing 6

7 Seamless Experience Digital Optimization Performance Monitoring Web Mobile Kiosk Store Omni Channel Seamless Experience POS Delivery Tele market Social Smart TV Brochures Digital Channels Digital Consumer Enterprise Server Analytics Data Algorithm Developers Cross Channel Automation Channels Web Mobile Kiosk Store TEST Case Libraries POS Delivery Tele market Code Repository (Version control system) Social Smart TV Brochures Digital Channels Continuous Integration (Jenkins) Partner Ecosystem Automated Test Design Test Data Automation test suite 7

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9 Seamless Experience Digital Optimization Performance Monitoring Web Mobile Kiosk Store Omni Channel Digital Optimization POS Delivery Tele market Social Smart TV Brochures Digital Channels Digital Consumer Enterprise Server Analytics Data Algorithm Pre-deployment validation of Metrics related to Behavioral, Operational and App Market Dashboards Search Engine Optimization Social Media Optimization App Store Optimization Multivariate Testing Tool Ecosystem 9

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11 Seamless Experience Digital Optimization Performance Monitoring Web Mobile Kiosk Store Omni Channel Performance Monitoring POS Delivery Tele market Social Smart TV Brochures Digital Channels Digital Consumer Enterprise Server Analytics Data Algorithm Synthetic Monitoring Real Time Feed and Alerts Real User Monitoring HDMI DVI Display Port Internet Network Cabling (Ethernet) Commands Water fall Dashboard Conversion Rate Analysis Server Monitoring DOC Controller Tab (Android/iOS) (to add/change views) Channels and Data Sources Marketing Operations Marketing Experience Middleware Channels Infrastructure and Data Sources Channels Backbone and Platforms Data Sources Marketing Analytics Marketing Data Dashboards Marketing Loyalty & Gamification Events & Webinars Data Platforms APIs Tag Data Bases Big Data Cloud CRM Marketing Automation Digital Asset Agile & Project SEO Mobile Marketing Cloud Connectors User Mobile App Dev Web Dev Website E-commerce 11

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13 Accenture Omni Channel Test Lab Customer Employee Partner Unified Reporting & Test Visualization Analytics Test Execution Defect classification Industries Retail Banking Hospitality Energy & Utilities Healthcare Telecom Seamless Experience Digital Optimization Performance Monitoring Web Mobile Kiosk Store SEO Dashboard ASO Dashboard POS Delivery Tele market Analytics Data Algorithm Social Smart TV Brochures Digital Channels Digital Consumer Enterprise Server Automation Cognitive Partner Ecosystem Real User Monitoring Synthetic and Server Monitoring Automation Test Suite & TDM Device Profiling Test Design Automation Test analytics Platforms Test Libraries ORCHESTRATOR Cross Channel Automation AB Testing 13

14 Appendix 14

15 Omni Channel DevOps Blueprint Continuous Integration Continuous Delivery Continuous Deployment Developers Cross Channel Automation Web Channels Mobile Kiosk Store Code Repository (Version control system) Continuous Integration (Jenkins) TEST Case Libraries Partner Ecosystem Social Automated Test Design POS Smart TV Delivery Tele market Brochures Digital Channels Test Data Search Engine Optimization Services Social Media Optimization App Store Optimization Multivariate Testing Tool ecosystem Real User Monitoring Synthetic Monitoring Backend Server Monitoring Internet Commands Real Time Alerts & Diagnostics ROI & Conversion Rate Analysis Waterfall Performance Charts HDMI DVI Display Port Network Cabling (Ethernet) DOC Controller Tab (Android/iOS) (to add/change views) 15

16 Security Test Platform Features Approach Value Enablers Secure Design Review Configurations flaws Architecture auditing Threat modeling OWASP, PCI, SANS WASC, HIPPA, NIAP Compliance Services Digital App Test Lab IOT Test Lab Static Analysis Information gathering Secure code review Automated scanning Efficient scanning capabilities Digital Home Test Lab Dynamic Analysis Run time analysis Network analysis Business logic flaws Deploy secure applications across the enterprise Platforms Digital Crowd Test Platform Vulnerability Assessment IoT Security Compliance mapping Threat analysis Classify risks Firmware analysis Remediation Layered security Cost effective solution Broad security assessment coverage and accurate scanning results with recommendations Security Test Platform Accenture Omni Channel Testing Platform Products Digital Optimization Device Test Analytics 16

17 Https Https Digital Security Test Platform Vulnerability Scanning Engine Application and OB Server Detailed Security Report Mobile App Binary or Source code Framework building using Python, Java, HTML5, Django OWASP HIPPA PCI SANS WASC NIAP Initiate the Scan Request 320+ Threats Founds File Server 50+ Apps Scanned Apps have 35% vulnerabilities on an average Automated Cloud based Digital App Security Test Framework 17

18 Digital Crowd Test Platform Accenture has its own patented proprietary crowd test platform and Alliance partners for pre-deployment tests with end users across geographies in an automated manner Testers Crowd Registration Register Project Manager Testers Secure Upload of App Under Test Test Design Accenture Expert Guided Execution Accenture Crowd Testers External Crowd Accenture Alliance Test Analysis and Reporting Custom Crowd Onboarding Global coverage Multiple Networks Crowd Devices Expert Guidance Early field feedback, Securely Engaging the crowd from Dev to Deployment for faster TTM Reduced testing cost of ownership 18

19 Contacts Venugopal RK Managing Director Global Digital Testing Practice Lead Babu Narayanaswamy Digital Testing NA Sales enablement Sumanth Sachidananda Digital Testing APAC Sales enablement Rakesh Channaiah Digital Testing EALA Sales enablement Mahender Rajpurohit Omni channel Technology Manager For more information about Digital Testing Offerings visit 19

20 About Accenture Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions underpinned by the world s largest delivery network Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 373,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at Accenture Digital, comprised of Accenture Analytics, Accenture Interactive and Accenture Mobility, offers a comprehensive portfolio of business and technology services across digital marketing, mobility and analytics. From developing digital strategies to implementing digital technologies and running digital processes on their behalf, Accenture Digital helps clients leverage connected and mobile devices; extract insights from data using analytics; and enrich end-customer experiences and interactions, delivering tangible results from the virtual world and driving growth. Learn more about Accenture Digital at This document makes reference to trademarks that may be owned by others. The use of such trademarks herein is not an assertion of ownership of such trademarks by Accenture and is not intended to represent or imply the existence of an association between Accenture and the lawful owners of such trademarks. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.