INSTITUTE OF TOURISM STUDIES
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1 TOURISM & TRAVEL MANAGEMENT (TTM) COURSE STRUCTURE TTM I Year Course Code TTM 101 TTM 102 Paper Tourism Business Tourism Products TTM II Year Course Code TTM 201 TTM 202 Paper Tourism Marketing Travel Agency Management TTM III Year Course Code TTM 301 TTM 302 Paper Emerging Trends for Effective Tourism Development Information, Communication & Automation in Tourism
2 TOURISM & TRAVEL MANAGEMENT (TTM I Year) Tourism Business (TTM 101) Introduction tourism concepts definition and history Forms of tourism domestic and international Types of tourists: Tourist, traveler and excursionist Determinants and motivators of tourism demand Tourism industry: Nature and characteristics Components of tourism industry : Attractions, transport, accommodation, shopping, entertainment, infrastructure and hospitality I Significance of Tourism economics, socio-cultural & environmental Measurement of Tourism & Tourism statistics Present state of Indian tourism Emerging trends in tourism New thrust area Ministry of tourism & tourism department Tourism policies & national action plan Concessions granted by state and central government in India Tourism regulations passport, Visa, health regulations etc. V National trade associations : TAAI, IATO, FHRAI International Organisation and trade association WTO, PATA, ASTA, UFTAA, ICAO, IATA RECOMMENDED READINGS: Bhatai A.K. Burkart and Medlik Cooper, Fletcher et al Mill and Morrison Negi, Jagmohan Seth P.N. Singh R.D. Tewari, S.P. Tourism in India Tourism past, present and future Tourism, principles and practice The tourism system : An introductory text Travel and tourism Successful tourism management in India Tourism today (3 volumes) Tourism dimensions
3 TOURISM & TRAVEL MANAGEMENT (TTM I Year) Tourism Products (TTM 102) Tourism product: definition, nature and characteristics of tourism products and classification of tourism products. UNIT-II Art and architecture; paintings Historical and religious monuments Forts, palaces, mosques Museums, art galleries UNIT-III Music: Classical and folklore, musical instruments, different schools of Indian music Dances: Classical and Indian folk dances Fairs and festivals (religious and promotional) Indian culture tradition, customs and handicrafts UNIT-IV Natural tourist resources:- i. Land forms and landscapes ii. Mountains as tourism product iii. Deserts as tourism product iv. Coastal and island tourism v. Wildlife sanctuaries and national parks in India BOOKS RECOMMENDED Gupta I.C. : Tourism Products Brown Percy : Indian Architecture, Vol 1&2 Basham A.L. : the Wonder that was India Banerjee, B.N. : Hindu Culture, Customs & Ceremonies Deva, B.C. : Musical Instruments Punja, Shobita : Great Monuments of India-Nepal, Pakistan, India Dixit Manoj & Charusheela : Tourism Products
4 TOURISM & TRAVEL MANAGEMENT (TTM II Year) Tourism Marketing (TTM 201) A conceptual framework for marketing management: The concept of marketing, core concepts of marketing, and components of marketing mix. Nature, classification & characteristics of services and their marketing implications. Definition of product marketing & Tourism Marketing; Difference between the two concepts. Product Life cycle I Conceptual planning for marketing: the marketing environment; mission, goals & objectives. Concept of segmentation & target marketing, strategy formulation, marketing mix strategies, positioning and differentiation strategies. Importance of information and communication in marketing, Marketing research and marketing information system. Consumer behaviour & forecasting market demand for service/ tourism industry. V Hospitality marketing Destination marketing Transport & travel services marketing RECOMMENDED READINGS: Kotler, Philip : Marketing Management Gandhi J.C. : Marketing : A Managerial Introduction Cravens; Mills : Wood stuff Marketing Management Jha, S.M. : Tourism Marketing Sinha, P.C. : Tourism Marketing Goodall, Brian; Ashworth, Gregory : Marketing in tourism Industry Foster, Denniks L : Sales & Marketing for the Travel Professional Vearne; Morrison Alison : Hospitality Marketing
5 TOURISM & TRAVEL MANAGEMENT (TTM II Year) Travel Agency Management (TTM 202) Travel Agency: History, Definition; Functions & Types of Travel Agencies. Present Scenario of Travel Agency in India, Rights & Duties of Travel Agents. Basics of Travel Business, Definition of Travel Agents: Appointment, functions & resources of Travel Agent. I Process for approval of travel Agency in India. Rules and regulation issued by the Ministry of Tourism & IATA Tour Operators: Types of tour operators, Rules for recognition of tour operators, role of tour operators. Organisation and Working of a Travel Agency, Inter relationship: travel agent and tour operators. Travel agents and principles. Reservations and Bookings, Travel Retailing & Operation, Traffic Documents, Tourism Services. Source of Income: Service charges and Mark upon tours. V Inbound & Outbound Tourism: Definition, Operations Handing, Booking Techniques & Procedures. Maintenance of different registers, Planning Package Tours, Itinerary Planning & their Liabilities of the Travel Agencies. RECOMMENDED READINGS: Foster Dennis L. Syrat Gwenda Stevens Laurence Malik & Chatterjee Asim Negi Jagmohan : The Business of Travel Agency Operators & Administration : Manual of travel Agency Practice : Guide to Starting & Operating Successful Travel Agency : The Indian Travel Agency : Travel Agency & Tour Operation
6 TOURISM & TRAVEL MANAGEMENT (TTM III Year) Emerging Trends for Effective Tourism Development (TTM 301) National Action Plan for Tourism Draft: National Tourism Policy, Government of India Tourism Policies of various States of India I Civil Aviation Scenario: The World over & in India; and policies. Hotel Industry in India and latest trends, MICE Emerging concepts- Eco tourism, carrying capacities (physical, social, environmental), rural & agro tourism, virtual reality, heritage tourism, theme parks. Sustainable tourism: concepts, principles and importance. V Concept of Human Resource Management in Tourism & Human Resource Development strategy for tourism. Important declarations of International & National Tourism Organisations. RECOMMENDED READINGS : Sudhir Andrews : Hotel Front Office Training Manual Zulfikar Mohammad : Introduction to Tourism and Hotel Industry Mill & Morrison : The tourism system : An introductory text Burkart & Medlick : Tourism : past, present and future Negi, J : Tourism & travel Sinha, P.C : Tourism management Bezbaruah, M. P. : Tourism Beyond Millennium Bezbaruah, M. P. : Tourism: New Horizons
7 TOURISM & TRAVEL MANAGEMENT (TTM III Year) Information, Automation & Communication in Tourism (TTM 302) Introduction to computers MS DOS, Windows, Internet I Computer Reservation System (CRS)- Amadeus Principles of office management and automation Office equipments: fax machines, Xerox machine, scanners, credit card machine, and ticket-printing machine. V Communication: meaning, definition, types, process, importance and barriers to communication. Modern means of communication: using various electronic and other means. RECOMMENDED READINGS Fundamentals of computers : V. Rajaraman Computers Fundamentals : B.Ram Dos made simple : Subhash Mehta Windows 98-Instant Reference : Matthews & Matthews Windows98 Complete : BPB Publications Pradhan Homai, Bhende D.S. : Business communication & Thakur Vijaya Kumar Niraj : Communication in Indian industry Sherlekar & Sherlekar : Office Organisation & Management
8 A Conceptual framework for Marketing Management: The concept of Marketing, Components of Marketing Mix. Nature, classification & characteristics of services and their marketing implications. Definition of product marketing & Tourism Marketing; Difference between the two concepts. Product Life cycle I : Conceptual planning for marketing : Marketing research; the marketing environment; mission, goals & objectives. Concept of segmentation & target marketing, strategies for marketing The service concept: application of marketing principles in service/ tourism marketing developing strategies, new developments in service marketing. Consumer behaviour & forecasting market demand for service/ tourism industry. V Destination marketing Transport & travel services marketing A conceptual framework for marketing management: The concept of marketing, core concepts of marketing, and components of marketing mix. Nature, classification & characteristics of services and their marketing implications. Definition of product marketing & Tourism Marketing; Difference between the two concepts. Product Life cycle I: Conceptual planning for marketing: the marketing environment; mission, goals & objectives. Concept of segmentation & target marketing, strategy formulation, marketing mix strategies, positioning and differentiation strategies. Importance of information and communication in marketing, Marketing research and marketing information system. Consumer behaviour & forecasting market demand for service/ tourism industry. V Hospitality marketing Destination marketing Transport & travel services marketing
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