Comparative Overview of the Impact of Hospitality & Tourism Industry on a Nation s Development

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1 Comparative Overview of the Impact of Hospitality & Tourism Industry on a Nation s Development Opportunities & Constraints with reference to Armenia Mahmood A. Khan, Ph.D. USAID EDMC Project International Consultant This presentation is made possible by the support of the American People through the United States Agency for International Development (USAID). The contents of this presentation are the sole responsibility of [the authors/the consultant] and do not necessarily reflect the views of USAID or the United States Government.

USAID EDMC Project International Consultant This presentation is made possible by the support of the American People through the

2 Bai wen bu ru yi jian Մեկ անգամ տեսնելն ավելի լավ է քան հազար անգամ լսելը Hearing hundred times is not as good as seeing once

3 Tourism & Hospitality The Hospitality industry is one of the fastest growing service industries worldwide It includes Hotels, Restaurants, Airlines, Surface transportation, Attractions, Resorts, Museums, Schools, Colleges, Mass feeding Touch point or moments of truth is in hospitality Services are intangible, heterogeneous, perishable Contact point for smiles, cultural diversity & peace

Resorts, Museums, Schools, Colleges, Mass feeding Touch point or moments of truth is in

4 Global Tourism Community-Based Tourism Rural Tourism Ecotourism Culture Tourism

5 Community-based tourism (CBT) involves a commitment from the local community in providing development control and consensusbased decision making. CBT managers need to learn how to run a tourism business particularly in the areas of financial management, marketing, advertising, and communications

6 [Modified from studies by Crouch & Ritchie, 1999; & Enright & Newton, 2004] Grouping of attractions/resources Attractions/Resources Physiographic Culture & history Market ties Activities Special Events Tourism superstructure Items Visual appeal; Climate; Interesting architecture; well-known landmarks Notable history, cultural attributes, religious attributes museums Ethnic ties, visiting friends and relatives, business ties Night life, music & performance; museums and galleries Festivals, fairs, conferences, games, trade shows, seminars Cuisine, accommodation, transportation, shopping

landmarks Notable history, cultural attributes, religious attributes museums Ethnic ties, visiting friends and relatives, business ties Night life,

7 Physiography [landscape & climate] Core resources & attractors Culture [Market ties] [Activities] History

8 Attractors ranked by importance and competitiveness Attractors Rank Safety 1 Cuisine 2 Dedicated tourism attractions 3 Visual appeal 4 Well-known landmarks 5 Nightlife 6 Different culture 7 Special events 8 Interesting festivals 9 Local way of life 10 Interesting architecture 11 Climate 12 Notable history 13 Museums and galleries 14 Music and performances 15

Different culture 7 Special events 8 Interesting festivals 9 Local way of life 10

9 Selected Business Related Factors and their Rankings Political Stability Attractors Rank 1 International Access 2 International Transportation Facilities 3 Free Port Status 4 Government Policies 5 Cleanliness of Government 6 Communication Facilities 7 Good Retail Sector 8 Staff Skills 9 Overall Economic Conditions 10 Access to information 11 Local Managerial Skills 12 Transparency in Policy Making 14

Policies 5 Cleanliness of Government 6 Communication Facilities 7 Good Retail Sector 8 Staff Skills

Selected Business Related Factors & Their Rankings (contd) Attractors Rank Geographic location 17 High quality accommodation 18 Support from related industries 19 Tax regime 20

10 Selected Business Related Factors & Their Rankings (contd) Attractors Rank Geographic location 17 High quality accommodation 18 Support from related industries 19 Tax regime 20 Presence of international firms 22 Education and training institutions 24 Regulatory framework 25 Level of technology 26 Staff costs 28 Strong currency 33 Community institutions 35

20 Presence of international firms 22 Education and training institutions 24 Regulatory

11 Tourism in Armenia is rooted in the country's historical landmarks and natural attractions, such as the water resorts of Lake Sevan, the hot springs of Arzni and Jermuk, the forests of Dilijan, Aghveran, Tsaghkadzor, Bjurakan and Gugark, and the mountainous natural caves and cliffs of the Southeast region. Haghpat which means strong walls with blackened stone walls which have survived earthquakes and invasions still stands for the visitors.

Bjurakan and Gugark, and the mountainous natural caves and cliffs of the Southeast region.

12 Cuisine

13 Dedicated Tourism Attractions

14 Visual Appeal

15 Well-Known Landmarks

Tourists National/International Transportation Air/surface Booking Agents Tour Operators Hotels Staff Restaurants Staff Attractions Staff Suppliers/ Wholesalers Food Beverage Supplies Staff

16 Tourists National/International Transportation Air/surface Booking Agents Tour Operators Hotels Staff Restaurants Staff Attractions Staff Suppliers/ Wholesalers Food Beverage Supplies Staff Poor Households inside destination Wages, Salaries, Benefits Poor Households Outside destinations Taxes Savings Education Local Expenditure for food, shopping, transport, entertainment, etc.

Staff Poor Households inside destination Wages, Salaries, Benefits Poor Households Outside

17 How Can we bring tourists to Armenia?

18 Points to Consider in Rural Tourism Planning Image Community Involvement Skills Development Service Orientation Infrastructure

19 Religious Tourism

20 successful tourism promotional campaigns

31 Olive Tourism in Australia

32 QUESTIONS?

Tourism Product Development and Marketing Strategies in the COMCEC Region

Standing Committee for Economic and Commercial Cooperation of the Organization of Islamic Cooperation (COMCEC) Tourism Product Development and Marketing Strategies in the COMCEC Region COMCEC COORDINATION