- Developing Quality Contents - Portfolio Diversification - Investment. - Development - Publishing
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2 1. Our Strategy - Developing Quality Contents - Portfolio Diversification - Investment 2. Track Record - Development - Publishing 3. Game Line-up 4. Major Issues - Global Expansion - Spin-off Plan - Web-board Regulation 5. Appendix 2
3 / Developing Quality Contents 3
4 / Portfolio Diversification CGP through strategic partnership CGP (Cross Game Promotion) 4
5 / Investment 801 (1,371, consolidated) 414 (529, consolidated) More recruitment for talented game developer Global operation and platform 1 M&A and Investment opportunities 1) Strong cash balance 2) Domestic and overseas small/mid-sized studios In Dec 2013, acquired a 3% stake in Ateam (3662 JP) and also agreed to form JV in Jan 2014 to jointly develop and operate smartphone games In Oct 2013, acquired a 22% stake in Devsisters for strategic partnership in both domestic and overseas markets 3) Acquisition of quality IP Successfully acquired a 55% stake in DancingAnchovy Entertainment Inc, in July 2013 to strengthen our overseas business 5
6 / Development: Korea 6
7 / Development: Japan 7
8 / Publishing: Mobile 8
9 / PC Online 9
10 / Mobile LINE PartyRun Genre: Running / Developer: Orange Crew Derby Impact Genre: Sports / Developer: Ateam Inc. Guardian Stone Genre: RPG / Developer: Delusion Studio LINE Disney Tsumu Tsumu Genre: Puzzle / Developer: NHN PlayArt 10
11 / PC Online Football Day Genre: Sports Developer: NHN Entertainment Winning Eleven Online 2014 Genre: Sports Developer: NHN Entertainment & Konami PAL Online Genre: MMORPG Developer: Dream Network 11
12 / 1H14 12
13 / Global Expansion Mobile Expansion leveraging 15 years of know-how and active cooperation with LINE Securing competitiveness through China branch Building solid relationship with local app stores and publishers Market penetration through local partners and expansion of our local branch Business expansion leveraging Singapore branch for in-depth analysis of the region Social Casino ASEAN Entry into overseas social casino market leveraging our casual DNA and a long period of experience 13
14 / Spin-off Plan AS-IS TO-BE 14
15 / Spin-off Plan To-be-spun off NHN Studio629 POKO PANG, Wooparoo Mountain NHN BlackPick EOS, ASTA, Winning Eleven, Football Day, Baseball 9, Team 9 NHN PixelCube Fish Island, LINE POP, LINE Jelly Background & Expected Outcome To increase games hit ratio through responsible management system with strengthened authority To strengthen competitiveness through slimmer organization structure and efficient decision-making process Tailored incubation system for units remaining at headquarters Long-term increase in value of both company and shareholders on enhanced competitiveness 15
16 / Web-board Regulation Jun 2013 Aug 2013 Nov 2013 Feb 2014 MCST proposed regulatory measures for web-board games Web-board Game Restriction Act approved by RRC Approved by the legislative office Implementation of the measures (3 months post-announcement) MCST: Ministry of Culture, Sports and Tourism RRC: Regulatory Reform Committee Measures 1 Game money purchase capped at KRW 300,000/month 2 Maximum betting amount limited to KRW 30,000/round 3 24-hour access restriction upon daily loss of KRW 100,000 [Impact on business] Deterioration of games enjoyability from limited betting. Unfavorable impact to business due to users drop off. 4 Prohibition of opponent selection (Random matching) 5 Prohibition of auto play 6 Enhanced self authentication [Our Plan] Seeking opportunities of mid/long-term growth. Web-board s global expansion, such as US and ASEAN. 16
![Maximum betting amount limited to KRW 30,000/round 3 24-hour access restriction upon daily loss of KRW 100,000 [Impact on business] Deterioration of games enjoyability from limited betting.](/docs-images/41/22426719/images/page_16.jpg "Unfavorable impact to business due to users drop off.")
17 / Global Industry Outlook Overall Gaming Mobile Gaming (USD b) (USD b) E 2014E 2015E 2016E E 2014E 2015E 2016E Asia 35% CAGR N. America 24% CAGR Europe 32% CAGR Others 26% CAGR - Source: Gartner - Source: Gartner, IDG Solid expansion of mobile gaming amid continued growth of overall market 17
18 / History 1998 NOV Established Hangame Communications Corp 1999 DEC Launched Hangame game portal 2000 JUL Acquired by Naver Communication Corp 2000 SEP Ranked first among world gaming websites by Alexa.com 2001 MAR Launched Hangame Premium service, world s first fee-based game business model 2001 SEP Renamed as NHN Corp Search portal Naver, Online gaming Hangame 2006 DEC Acquired Personal Info Protection ISO27001 certificate, world s first in the gaming industry 2008 APR Opened Hangame Clean Center to help create a safe and sound gaming culture 2011 JAN Launched TERA service in Korea and Japan (August) 2011 AUG Launched mobile games, starting with Sachunsung, New Mot-Go, Run and Hit, and Every Farm 2012 SEP Launched Fish Island, smartphone fishing game and Golden Glove, real-time baseball game 2013 MAR NHN Corp announced to split off Hangame business 2013 AUG Renamed NHN Entertainment Corp after split off and listed in KOSPI market 2013 AUG Newly launched global mobile brand, TOAST 18
19 / Corporate Information Overseas Institutions, 20.9% Others, 16.6% Naver Corp., 9.5% Executives, 8.3% Korea National Pension, 11.6% Truston Asset, 6.9% Other Domestic Institutions, 26.3% As of December 31, 2013 Ownership of domestic institutions and others internally estimated 19
20 / Corporate Structure NHN Investment NHN SG NHN USA NHN PlayArt (JP) Orange Crew Funways Wisecat DAE 1) WEBZEN 100% 100% 100% 100% 100% 60.0% 51.0% 55.4% 28.5% Game subsidiaries 1) DancingAnchovy Entertainment 20
21 / Key Indicators Jun-12 Sep-12 Dec-12 Mar-13 Jun-13 Sep-13 Dec-13 Jan-12 Apr-12 Jul-12 Oct-12 Jan-13 Apr-13 Jul-13 Oct-13 21
22 / Sales Breakdown Game Revenue KRW 147b 4% Game Revenue KRW 146b 22% (+18%p Y/Y) 45% 36% (-9%p Y/Y) 51% 42% (-9%p Y/Y) 3Q12 3Q13 22
23 / Consolidated Financial Statement (KRW m) 1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 Sales 167, , , , , , ,405 [By Business] Game 159, , , , , , ,191 PC 151, , , , , , ,315 Mobile 8,309 6,911 6,338 18,021 26,790 34,123 31,877 Others 7,697 8,326 8,331 4,628 4,135 3,441 7,214 [Game Sales by Region] Domestic 100,802 83,857 88,997 89, , , ,865 Overseas 58,777 54,847 57,920 61,581 51,878 47,273 44,326 Operating Expenses 116, , , , , , ,647 Commission 45,892 40,516 41,793 44,946 47,400 51,971 52,747 Labor 48,119 45,005 41,016 37,902 36,856 37,476 43,934 Marketing 7,943 3,608 6,395 9,521 6,446 4,308 3,546 Depreciation 3,626 4,364 3,724 3,912 3,852 3,420 5,019 Others 10,768 9,744 9,945 8,877 9,094 8,298 11,401 Operating Income 50,930 43,794 52,377 50,624 62,459 52,943 36,758 Operating Margin 30.4% 29.8% 33.7% 32.5% 37.6% 33.4% 24.0% 23
24 Thank You
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