Creative Guide. CREATIVE TOOLKIT: AMD Radeon HD 7900 series graphics creative guide CREATIVE THEME: Product as Hero PID# 51002J.

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1 Creative Guide CREATIVE THEME: Product as Hero PID# 51002J Updated: May 2012

2 Table of Contents Overview Objectives of the creative How to Create an Ad Visual of ad parts and how to customize Dos and Don ts Examples of what to do and what not to do Quick Reference Guide Access to Materials The contents of this document are the property and confidential information of Advanced Micro Devices, Inc., and are subject to the terms of your non-disclosure agreement with AMD. If for any reason you do not have a non-disclosure agreement with AMD, you agree to protect the contents of this document by using the same degree of care, but no less than a reasonable degree of care, to prevent the unauthorized use, dissemination, or disclosure of it as you use to protect your own confidential information Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, Radeon and combinations thereof are trademarks of Advanced Micro Devices, Inc. 2

3 Creative Overview Communication Objective The Product as Hero creative for Radeon HD 7970 and HD 7950 desktop graphics cards is intended to show the graphics card in a sleek, stylish, and prestigious way. After viewing an ad and seeing the elite look of the card, gaming enthusiasts should feel confident that AMD Radeon offers the most powerful graphics cards available on the market. Business Objective The creative should help enhance the launch strategy for the AMD Radeon HD 7900 series graphics cards in December It should capitalize on the momentum created by the HD 6000 series graphics while building awareness for the newer, more refined versions. Additionally, it should enable global visibility for the new series and ensure a consistent message throughout the entire launch campaign regardless of timing or region. 3

4 How to Create an Ad Each ad consists of a visual, a headline, and some general copy (subhead, supporting bullet points, and CTA). To create an ad, select the headline, subhead, and bullet copy from the legally approved copy decks that best suits your targeted segment. NEVER SETTLE. Copy Deck: English: PID# 51002A Visual this is real product photography an actual 7900 series graphics card Copy Headline Subhead Body Copy Tagline and Call to Action Legal Disclaimer Destroy the competition with the AMD Radeon TM HD 7900 Series, featuring 28nm GCN Architecture. Experience graphics as they were meant to be seen with the combined power of AMD Radeon TM graphics and DirectX 11 Enjoy brilliantly clear HD video content, whether it s from a Blu-ray Disc TM or an MKV Get Radeon TM in your system at amd.com/radeon Logo 2011, Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, Radeon and combinations thereof are trademarks of Advanced Micro Devices, Inc. Microsoft, Windows and DirectX are registered trademarks of Microsoft Corporation in the U.S. TBD 4

5 How to Create an Ad (AMD Radeon HD 7970 GHz Edition graphics card) This Print Ad sample consists of a visual, a headline, and some general copy (subhead, supporting bullet points, and CTA). Never settle. To create other HD 7970 GHz Edition deliverables, select the headline, subhead, and bullet copy from the legally approved copy decks that best suits your targeted segment. Copy Deck: English: PID# 51002A Visual this is real product photography an actual 7900 series graphics card Copy Headline Subhead Body Copy Tagline and Call to Action Legal Disclaimer Introducing the AMD radeon HD 7970 GHz edition: the world s fastest and most advanced GPUs just got better 1. Experience graphics as they were meant to be seen with the combined power of AMD Radeon graphics and DirectX 11 Enjoy brilliantly clear HD video content, whether it s from a Blu-ray Disc or an MKV Get Radeon in your system at amd.com/radeon GHz Edition Logo AMD Radeon Logo (PID 48832) Radeon GHz Edition Lockup (PID 51311) 1 Based on GCN Architecture, the world s first 28nm graphics architecture, the AMD Radeon HD 7970 and HD 7950 graphics achieve 3DMark 11 scores in excess of X2700 and X2200, respectively. These results are the two highest scores achieved by single-gpu graphics cards on stock platforms as of 26 January, System configuration: Intel Core i7-3960x (3.3GHz), MSI X79A-GD65 8D, 16GB DDR ( ) and Windows 7 64-bit. Testing based on AMD Catalyst The NVIDIA GeForce GTX 580, NVIDIA s highest performing single-gpu graphics card, was evaluated using NVIDIA ForceWare BETA and scored X2124. [GRDT-4] 2012, Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, Radeon and combinations thereof are trademarks of Advanced Micro Devices, Inc. Microsoft, Windows and DirectX are registered trademarks of Microsoft Corporation in the U.S Radeon_7900 Series Updated Ad_PRINT.indd 1 5/2/12 3:21 PM 5

6 Dos and Don ts Correct Usage Incorrect Usage NEVER SETTLE. NEVER SETTLE. Wrong font usage Ensure Corporate VID arrow is on the outside layer Use the Paralucent font family Destroy the competition with the AMD Radeon TM HD 7900 Series, featuring 28nm GCN Architecture. Experience graphics as they were meant to be seen with the combined power of AMD Radeon TM graphics and DirectX 11 Enjoy brilliantly clear HD video content, whether it s from a Blu-ray Disc TM or an MKV Destroy the competition with the AMD Radeon TM HD 7900 Series, featuring 28nm GCN Architecture. Experience graphics as they were meant to be seen with the combined power of AMD Radeon TM graphics and DirectX 11 Enjoy brilliantly clear HD video content, whether it s from a Blu-ray Disc TM or an MKV Get Radeon TM in your system at amd.com/radeon Main visual should not be changed. Needs to be the actual photo of the correct desktop graphics card Improper line break Improper copy placement Use the appropriate logo Get Radeon TM in your system at amd.com/radeon 2011, Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, Radeon and combinations thereof are trademarks of Advanced Micro Devices, Inc. Microsoft, Windows and DirectX are registered trademarks of Microsoft Corporation in the U.S. 2011, Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, Radeon and combinations thereof are trademarks of Advanced Micro Devices, Inc. Microsoft, Windows and DirectX are registered trademarks of Microsoft Corporation in the U.S. Incorrect logo usage Fonts: Paralucent Light Paralucent Medium Paralucent DemiBold Paralucent Light Italic Paralucent Medium Italic Paralucent DemiBold Italic Arial Arial Bold 6

7 Quick Reference AMD Radeon Style Guide copy Job Number: Date: 12/12/11 Revision History Version Revision Date 11/21/11 11/22/11 12/12/11 Revised By DR DR DR Description of Change First draft Internal changes Changes Item PID# ADAM Description Radeon HD 7900 series: Ad-Ready Copy 51002A This file is the Copy Deck. It contains legally approved ad-ready copy, such as headlines, subheads, CTAs, and taglines, as seen in the available assets associated with this project. Radeon HD 7900 series: Creative Guide 51002B This file is the Creative Guide. It contains instructions about each creative asset in the toolkit. Radeon HD 7900 series: Template, English 51002C This file is the . It is web creative intended to merchandise features of the AMD products. Radeon HD 7900 series: Landing Page Template, English 51002D This file is the Landing Page. It is web creative intended to merchandise features of the AMD products. Radeon HD 7900 series: Static Online Banners, English 51002E This file is the Static Banners. It is online collateral intended for transactional use. It comes in the following formats: 728x90, 300x250, 160x600. Radeon HD 7900 series: Flash Online Banners, English 51002F This file is the Flash Banners. It is online collateral intended for transactional use. It comes in the following formats: 728x90, 300x250, 160x AMD_Radeon_StyleGuide_v3.doc 1 of 4 Creative Guide CREATIVE TOOLKIT: AMD Radeon HD 7900 series graphics creative guide CREATIVE THEME: Product as Hero PID# 51002B Date of Deployment: January

8 Destroy the competition with the AMD Radeon TM HD 7900 Series, featuring 28nm GCN Architecture. Experience graphics as they were meant to be seen with the combined power of AMD Radeon TM graphics and DirectX 11 Enjoy brilliantly clear HD video content, whether it s from a Blu-ray Disc TM or an MKV Get Radeon TM in your system at amd.com/radeon 2011, Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, Radeon and combinations thereof are trademarks of Advanced Micro Devices, Inc. Microsoft, Windows and DirectX are registered trademarks of Microsoft Corporation in the U.S. Quick Reference NEVER SETTLE. Item PID# ADAM Description Radeon HD 7900 series: Print Ad, English 51002G This file is the Print Ad. It is print collateral intended to merchandise AMD products. Radeon HD 7900 series: Vertical Event Banner, English 51002H This file is the Vertical Event Banner. It is print collateral intended to merchandise the AMD products. Radeon HD 7900 series: Horizontal Event Banner, English 51002I This file is the Horizontal Event Banner. It is signage collateral intended to merchandise AMD products in a store/display or event setting. 8

9 Access to Materials To Find Assets Using ADAM The assets for this toolkit are available through the AMD Digital Asset Management system (ADAM). To access ADAM, go to the ADAM home page and click on the Login/Create an Account link. New users will be signing up for an AMD Single Sign-On account and then registering for an ADAM account. For step-by-step instructions on the process, use the Registration Guide. After registration you may not see the assets immediately; please allow time for your account to be added to the toolkit user groups. ADAM Home Page: Registration Guide: When logged in, there are two ways to search for collateral: By PID# Under the Search field, type in the PID number (no symbols) 2. Click on Search By Project 1. Click on Digital Asset Manager 2. Go to Search > Projects 3. In the Project Name field, type: AMD Radeon HD 7900 Series Desktop Graphics 4. Click on Search 5. Click on the title of the project 6. Click on the Assets tab 7. Scroll to the bottom of the page and click on Show Assets In View 9