Our Values Creativity, profitability, integrity, consistency, honesty, spirit of service, commitment, equality and social responsibility.

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2 Description of Experiencias Xcaret is a group of 100% Mexican-owned businesses engaged in sustainable entertainment for the tourist sector, with more than 25 years in the market. It is known for offering unique, unforgettable tourism experiences to its visitors, exceeding their expectations through its products, services and quality. Our Mission To provide superior value to all our stakeholders because it is only through their complete satisfaction that together we can achieve significant and sustainable results. Our Vision To offer unique and unforgettable experiences to our visitors, exceeding their expectations, amazing and charming them with our products, services and quality. Our Values Creativity, profitability, integrity, consistency, honesty, spirit of service, commitment, equality and social responsibility. Organizational Chart Shareholders General Management Corporate Vice-Presidency Vice-Presidency Marketing Vice-Presidency Xel-Há La Casona Vice-Presidency Xcaret Xplor

3 About this Report The purpose of this document is to report to all the stakeholders in EXPERIENCIAS XCARET on the 2011 results of our Corporate Social Responsibility initiatives. In the first section, you ll find the ecosystems that we operate in, with a graphic depiction of Mexico through our human capital, and our contribution to communities through the Flora, Fauna y Cultura de México not-for-profit organization, as well as our contribution to the recovery of the Mayan culture through the Knórosov Institute. period from january to december 2011 The second part of our report shows the mayor economic, environmental and social results of our business units, as measured through quantitative indicators. Finally, we share our actions to foster Corporate Social Responsibility that distinguish our products and services according to the nature of the business units offering them. In other words, at Xcaret we promote Mexican culture; Xel-há fosters the conservation of an ecosystem despite high levels of tourist flows; Xplor, with its young leadership, is committed to demonstrating the great treasures that can be found in the terrains of the Yucatan Peninsula, while the Xichén Tour will allow visitors to get to know a thousand-year-old culture and culminates with a visit to La Casona Valladold Restaurant, where we communicate Yucatan s rich culture through its cuisine. We should also mention that all the above is based on the Corporate Social Responsibility tools we have used for several years now, such as the Principles of the UN World Pact, The Axes of Corporate Social Responsibility provided by the Mexican Center for Philanthropy, and the Global Reporting Initiative Indicators (GRI), all of which are contained in the digital version of our Sustainability Balance Sheets.

4 A Letter from the CEO We are pleased to share our 2011 Sustainability Report, the first as Grupo Experiencias Xcaret. In it we demonstrate the Group s commitment to community development, preservation of the environment and promotion of the Mexican Culture. This year we have focused on strengthening each of our business units by providing management and marketing services that reconfirm the quality of the products and services we offer. Our most outstanding achievements in sustainability this year are: Re-certification by EarthCheck by complying with international environmental management standards 10 years of being honored as a Socially Responsible Business Being considered as one of the Best Places to Work in Mexico (Great Place to Work);one of Best Mexican Companies, and part of the list of Top companies all within the framework of the Gender Equality Model Guidelines implemented since 2004 Recognition as promoters of a responsible value chain for our suppliers. The above would not have been possible without the dedication of the the almost 2,700 committed collaborators who help us turn our visitors dreams into reality every day, making us a model of sustainable recreational tourism at both the national and international level. Finally, in order to guarantee the integration and consolidation of its programs for the next 100 years, Experiencias Xcaret s Board of Directors created a trust that will insure that this legacy will never be sold and we establish the rules to guarantee continuity of preservation and promotion of this heritage, above and beyond the personal interests of our successors. Sincerely Miguel Quintana Pali CEO Experiencias Xcaret Group

5 World Heritage Site The Ecosystems in which we operate Medium and high-growth jungle Beach/Sea Coastal Dunes Mangroves Reef Cenotes (deep sinkholes) Caves Inlet

6 Human He ritage OUR PEOPLE 99.8% OF OUR COLLABORATORS ARE MEXICAN 332 VERACRUZ 689 YUCATÁN 309 TABASCO 366 MEXICO CITY 344 CHIAPAS 601 QUINTANA ROO NUMBER OF COLLABORATORS GRUPO EXPERIENCIAS XCARET BY ORIGIN Yucatán Quintana Roo Mexico City Chiapas Veracruz Tabasco Campeche Edo. de México Puebla Oaxaca Jalisco Guerreroo Morelos Hidalgo Nuevo León Michoacán Guanajuato San Luis Potosí Sinaloa Tlaxcala Aguascalientes Zacatecas Colima Chihuahua Tamaulipas Baja California Coahuila Durango Querétaro Sonora Nayarit

7 Our Philanthropic Arm We are a not-for-profit organization that is dedicated to the conservation of our natural and cultural treasures. We know that in order to achieve this objective, it is essential that we dedicate part of our efforts to environmental education and awareness amongst our children and young people, in whose hands the care and future of our common home, our planet will fall. Our main conservation, awareness and environmental programs are: 858,000 sea turtle hatchlings released in 2011 (a total of 5,539,355 hatchlings released between 1996 and 2011). Accreditation as an Environmentally Committed Place by the SEMARNAT (Ministry of the Environment and Natural Resources). 4,000 visitors per year, on average, attend the Saturday Marketplace, benefitting Mayan communities. 18 schools, 1,250 participants (students, teachers and parents) made aware of environmental issues during 2011 through the Nature s Schoolroom program hectares (nearly 142 acres) of reforested and rehabilitated lands with the introduction of 290,600 plants and 84.9% survival from 2009 to Xcaret KNOROSOV Center for the Study of the Mayan Language and Epigraphy This research center enjoys Xcaret s sponsorship and the collaboration of State University of Human Sciences of Russia and of the Universidad Veracruzana. Part of the center s main objectives are the development of research projects with the participation of Mexican scientists; the study of Mesoamerican epigraphy and the reading of hieroglyphic texts through the Knórosov method; the application of epigraphy as a tool for other disciplines and the study of Mayan history based on hieroglyphic texts. More than 100,000 trees produced for state reforestation during public schools reforested: 1,747 trees and 570 ornamental plants used for 44,950 m2 coverage. 13,073 students participated between 2009 and 2011.

8 in numbers Yearly averages: 100 % Mexican Businesses 2,000,000 visitors per year 20 visitors per hectare, per day 2,726 DIRECT EMPLOYEES per year

9 in numbers... QUALITY of LIFE hours of TRAINING 124,570 for COLLABORATORS 8,907, pesos INVESTED in TRAINING pesos allotted to SCHOLARSHIPS for COLLABORATORS 980,000 children. 1,739 16, PATERNITY LEAVES in 2011: collaborators received support to complete their grade school education collaborators participated in the COMPREHENSIVE HEALTH PROGRAM SCHOOL CHILDREN visited the Park through ENVIRONMENTAL EDUCATION WORKSHOPS (a total of 231,876 from 1996 to 2011 ) ENVIRONMENT 152,506 of TONS samples of chemical-free sun block were exchanged for visitors non-environmental sun block 354,238 PESOS INVESTED in our chemical-free sun block program 71% 36 GLASS 88, , ,000 of the Park s waste was collected as follows: 79 TONS ofpaperand CARDBOARD 44 TONS of PLASTIC PLANTS USED IN REFORESTATION PROGRAMS 17 TONS of METALS PLANTS PRODUCED IN NURSERIES CO2 0.7 TONS footprint: PER VISITOR. World average for similar businesses is 1.0 TONS LITERS OF WATER TREATED PER DAY

10 presents MEXICO S CULTURAL RITUAL CEREMONY of the VOLADORES (Flying men) 62,300 people on average watch the ceremony being performed per year The ceremony is presented times per year at Xcaret Park 1,460 TRADITIONS for the World Designated AS INTANGIBLE CULTURAL HERITAGE IN 2009 MARIACHI String music, song and trumpet, designated as INTANGIBLE CULTURAL HERITAGE IN 2011 "XCARET MÉXICO ESPECTACULAR" NIGHTLY PERFORMANCE MORE THAN 365 PRESENTATIONS A YEAR 5,930 PRESENTATIONS since ,721,091 SPECTATORS

11 SACRED MAYAN JOURNEY In 5 yearly events: 39,186 PERSONS ATTENDING the EVENT 1,196 PARTICIPATING OARSMEN FESTIVAL OF LIFE & DEATH TRADITIONS 143,007 FESTIVAL-GOERS PARTICIPATION FROM communities in the 172 MAYAN ZONE 5,612 participating ACTORS AND ARTISTS 684 VOLUNTEERS 2,177 PARTICIPATING ACTORS AND ARTISTS * A tradition rescued from oblivion. Native festivities dedicated to the dead were taken into consideration and designated an INTANGIBLE CULTURAL HERITAGE by UNESCO in January,2008 * Along 6 editions

12 PRE-HISPANIC DANCE in the MAYAN VILLAGE 365 SHOWS PER YEAR 18 ARTISANS located in THE MAYAN VILLAGE THANKS to XCARET S SCARLET MACAW BREEDING PROGRAM, XCARET holds the ONLY GUINNESS WORLD RECORD in history for an endangered species reproduction program for most macaws born at a single location in one year: 840 MACAWS BIRDS BORN SINCE 1993 These birds were used in pre-hispanic times for ornamental purposes and for their call and song, and their feathers were used to adorn traditional clothing. WORLD'S1 st BIRTH of this species in a natural, limited environment. 22 with an 83% BIRTHS of SHARKS at XCARET AQUARIUM SURVIVAL RATE

13 A Natural WHAT BEST DEFINES US: On the AVERAGE, 14,258 ORGANISMS of DIFFERENT SPECIES in the Inlet Wonder 10 YEARS of IMPLEMENTING the QUEEN CONCH CONSERVATION PROGRAM in conjunction with CINVESTAV (The Center for Advanced Research and Studies) CONCH TAGGED 9,690 between 2001 and 2011 st PLACE in the NATIONAL WASTE RECYCLING INITIATIVE awarded by the DEPARTMENT OF THE ENVIRONMENT AND NATURAL RESOURCES AND THE MEXICAN CHAMBER OF COMMERCE CONFEDERATION in % RECOVERY of SOLID WASTE. TON CO² footprint. 0.7 The world average for similar businesses is 1.0 tons. In 2009, THE FIRST PARK in the WORLD to obtain the EARTHCHECK SUSTAINABLE TOURISM CERTIFICATE.

14 CHEMUYIL WHAT BEST DEFINES US GREEN TRIATHLON FOR A GOOD CAUSE AT 2,500 BENEFICIARIES of our programs in CHEMUYIL CITY SINCE 1997 IN THE AREAS OF EDUCATION, HEALTH, ENTERTAINMENT, MAINTENANCE AND URBAN BEAUTIFYING 8MILLION PESOS ALLOTTED FOR SOCIAL INVESTMENTS SINCE 1997 IN THE FAÇADES PROGRAM SINCE 2011 WITH 160 3,040 FAÇADES painted from 260 what represents an 88.5% of advance LITERS of PAINT USED 161,746 PESOS INVESTED 1,400 PARTICIPANTS IN THE 3RD XEL-HÁ SPRINT AND OLYMPIC TRIATHLON. 83PEOPLE WORKED ON AWARENESS CAMPAIGNS. TONS OF GARBAGE 66 WERE RECYCLED $500,000 NEARLY PESOS FROM TRIATHLON REGISTRATIONS WERE DONATED TO THE FLORA, FAUNA Y CULTURA DE MÉXICO NOT-FOR-PROFIT ORGANIZATION TO AIDE THEIR SEA TURTLE PROGRAM.

15 THE HEART of the EARTH In community linkage programs, we signed a cooperation agreement with the Desert Museum of Coahuila, Mexico that allowed Xplor to exhibit two replicas of dinosaurs and paleontology findings during the Park s 1st Anniversary celebrations. We will continue to work in strategic alliances with academic institutions that add value to our collaborators and visitors time with us, but particularly in the area of scientific research in our country. XPLOR is a unique underground Park with many activities that invite you to explore your senses and rediscover your emotions through Nature. Young people get a unique working experience here. 204 HOURS THESE ARE SOME OF THE HIGHLIGHTS OF 2011: OF TECHNICAL TRAINING FROM RECREATIONAL ACTIVITIES. MEN JOB PROMOTIONS, OF 69 WHICH WOMEN PEOPLE PROMOTED FOR THE 4 SECOND TIME IN A YEAR. In order to reinforce our collaborators quality of life, we held some team-building activities, which were also beneficial to our Comprehensive Health Program with 33 ACTIVITIES THAT INCLUDED: Relay swim meets, Water Polo, Beach clean-up activities, Rappelling, Speleology (cave exploring), Beach soccer, Yoga, and others.

16 EXPLORING the MAYAN CULTURAL LEGACY What BEST DEFINES US We don t sell food WE COMMUNICATE THE YUCATECAN CULTURE THROUGH OUR FARE 5,400,000 VALLADOLID S treatment plant liters of water treated in LA CASONA DE + $1,200,000 pesos in consumption of local supplier products, that benefits the community of Valladolid, Yucatan 34,426 BOX LUNCH PACKAGES delivered in our tours, were recycled THEY ARE MADE WITH ENVIRONMENTAL FRIENDLY MATERIALS The scripts for our Tours are CERTIFIED BY THE NATIONAL AUTONOMOUS UNIVERSITY S (UNAM) DEPARTMENT OF PHILOLOGY AND BIOLOGY

17 LINKS /XcaretPark @XplorPark xcaretexperiencias.mx/blog-es/ youtube.com/xcaretpark youtube.com/xelhapark youtube.com/xplorpark CONTACT ( 998) ext.1142 Blvd.Kukulcán Km. 2.7, Zona Hotelera, C.P , Cancún, Quintana Roo, México. IReport compiled by the Corporate Social Responsibility Department of Experiencias Xcaret Appreciate the support of: arte@anden.com.mx