FIX YOUR FOLLOW-UP PROCESS

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "FIX YOUR FOLLOW-UP PROCESS"

Transcription

1 FIX YOUR FOLLOW-UP PROCESS CAPTURING THE LOST OPPORTUNITIES IN YOUR SALES FUNNEL Automated Advisor - Fix Your Follow Up Process BRANDON STUERKE 1

2 Fix Your Follow Up Process The Cold, Hard Facts Here is an incredible stat: According to Focus.com, nurtured leads make 47% larger purchasing decisions than non-nurtured leads. But, according to the same study, fewer than 10% of businesses are using any platform to follow up with prospects after the initial communication. That s a whole lot of businesses that are missing out on a whole lot of revenue. We don t want that to happen to you, so we ve outlined a few principles that will help you keep your follow-up on track. Lead generation is all about attracting, capturing and sorting prospects. In turn, you ll create opportunities for meaningful interaction with those prospects, hopefully leading to converting those prospects to clients. But leads are not disposable commodities. Today s leads are tomorrow s (or next month s or next year s) clients. The goal of lead generation is to create a workable prospect database that you can effectively and efficiently market to over time, even if they don t buy something on the first go-round. A study done by the Association of Sales Executives revealed that 81% of all sales happen on or after the fifth contact. Even when people show interest in your services, they usually don t want a pushy sales call or process, who does?! They need time to work through the buying process. Today it s the client that decides when they are ready to buy. So how do you engage with them until they are ready to buy? The answer is follow-up. When you focus on follow-up (lead nurture), you ll have a productive pipeline that will yield new clients month after month (and year after year) as long as you keep nurturing. Automated Advisor - Fix Your Follow Up Process 2

3 Think Like a Marketer, Not a Salesperson There s nothing wrong with thinking like a salesperson, and most advisors can find decent success with a sales mentality. But it also means that there will be ups and downs, good months and bad months, easy mortgage payments and difficult ones. There s an ever-present stress that comes with a sales mentality, and it can haunt the financial advisor day and night. To educate your prospects the right way, you ve got to think like a marketer. Most advisors think differently; they think like salespeople. As advisors we have to make the shift from hunter (thinking outbound) to harvester (thinking inbound). By doing so you ll enjoy sustainable, long-term success that doesn t rely on your personal sales skills (even though you are probably pretty darn good at closing a deal). Understand the Future Value of Your Leads Effective lead generation means understanding the real value of a lead. This all goes back to the bedrock principle of marketing that says, People buy when they re ready to buy, not when you re ready to sell. When you understand this principle, you realize that acquiring new clients is all about timing. And just because a lead is not ready to buy from you today does not mean that that person will not buy from you in the future. Today s leads are tomorrow s (or next week s or next month s) buyers. Automated Advisor - Fix Your Follow Up Process 3

4 How Do You Like Them Apples? It s kind of like waiting for fruit to ripen. You can either pick the ripe, low-hanging fruit right now (also known as making the sale) and then go on your way, never to return. Or you can think longer term. You can see all the unripe fruit (also known as potential clients) and wait patiently for them to ripen. You ll have to continue watering, fertilizing and otherwise nurturing them, but they will eventually be ready to harvest. All of your leads have the potential to become amazing fruit (clients). Here are a few tips to help you nurture your leads until they are ready to take action and implement with you: Treat each prospect as a future customer - they ll hear (and feel) the difference in your tone. Talk to prospects in a way that makes them want to become a client. Share client success stories and make them feel like part of the family, even before it s official. Give prospects value. Give them a taste of the benefits they ll get when they become clients. This could be delivered in the form of a helpful newsletter, an e-book, a webinar series and more. Don t be in a rush. Take time to educate and motivate your prospects until they are ready. Don t overwhelm prospects. An or newsletter should be sent sparingly and only when it contains relevant, helpful information. When you place a high value on your leads, you ll convert many more prospects into clients. Put into place a system to nurture your future sales starting right now! Automated Advisor - Fix Your Follow Up Process 4

5 Automation The biggest excuse Advisors give as to why they aren t following up the way they should is time. It takes time to follow up. Well, it used to take time. Automated Advisor has paved the way for easy, no-hassle follow-up. With a little bit of time up front for setup, you can have an automatic follow-up series in place that will keep your message in front of prospects until they are ready to become clients. Conclusion Leads supply your business with sales, and sales put food on the table. Taking the time to change your mindset regarding prospect relations/lead generation will have a sizable impact on your business - and your life. There are prospects waiting for your products and services; you just have to know how to find them and how to convert them into clients. And that conversion process takes consistent follow-up, period. For information on how we can help you implement consistent follow up for all prospects and clients, give us a call today, and let us help you become an Automated Advisor. Automated Advisor - Fix Your Follow Up Process 5

A Business Owner s Guide to: Lead Nurturing

A Business Owner s Guide to: Lead Nurturing A Business Owner s Guide to: Lead Nurturing A Business Owner s Guide to: Lead Nurturing Did you know that when people visit your website, 95% of them are merely conducting research? In fact, only 5% of

More information

DISCOVER the REAL MVP of YOUR SALES FUNNEL

DISCOVER the REAL MVP of YOUR SALES FUNNEL Ask questions, comment, or Live Tweet using the hashtag: #MVPWebinar For a chance at a $50 Amazon gift card DISCOVER the REAL MVP of YOUR SALES FUNNEL HINT: IT S NOT YOUR PROSPECT PRESENTED BY RIC RIDDLE,

More information

9 Principles of Killer Dashboards SELL. SERVICE. MARKET. SUCCEED.

9 Principles of Killer Dashboards SELL. SERVICE. MARKET. SUCCEED. 9 Principles of Killer Dashboards SELL. SERVICE. MARKET. SUCCEED. The information provided in this e-book is strictly for the convenience of our customers and is for general informational purposes only.

More information

Introduction... 1 Website Development... 4 Content... 7 Tools and Tracking... 19 Distribution... 20 What to Expect... 26 Next Step...

Introduction... 1 Website Development... 4 Content... 7 Tools and Tracking... 19 Distribution... 20 What to Expect... 26 Next Step... Contents Introduction... 1 Website Development... 4 Content... 7 Tools and Tracking... 19 Distribution... 20 What to Expect... 26 Next Step... 27 Introduction Your goal is to generate leads that you can

More information

B2B Lead Nurturing. The How and Why...

B2B Lead Nurturing. The How and Why... B2B Lead Nurturing The How and Why... The Author Kenneth Connolly Kenneth has enjoyed a marketing career both agency and client side. With over seven years experience writing B2B and B2C copy, Kenneth

More information

Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing

Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing There s a new, yet not so new way to market your business these days, and it s a term called Inbound Marketing. Inbound marketing may

More information

LEADS BY THE PAPERLESS AGENT HOW TO TURN ONLINE SELLER LEADS INTO COMMISSIONS

LEADS BY THE PAPERLESS AGENT HOW TO TURN ONLINE SELLER LEADS INTO COMMISSIONS ONLINE LEADS BY THE PAPERLESS AGENT HOW TO TURN ONLINE SELLER LEADS INTO COMMISSIONS There s a dangerous rumor going around that, for real estate professionals, generating and working online leads isn

More information

Lead nurturing is the process of sending automated, scheduled emails to a lead to help move them along through the buying cycle.

Lead nurturing is the process of sending automated, scheduled emails to a lead to help move them along through the buying cycle. Lead nurturing is the process of sending automated, scheduled emails to a lead to help move them along through the buying cycle. Lead nurturing touches the lead after they have left your website. You can

More information

White paper. 7 key steps to a great sales pipeline. your technology, expertly marketed

White paper. 7 key steps to a great sales pipeline. your technology, expertly marketed White paper 7 key steps to a great sales pipeline The efficiency of your sales pipeline is the key to your delivery of new business. Take these 7 steps and you are guaranteed to be on the right path to

More information

The 3 Essential Phases of Conversational Marketing through Automation. Phase Two: Technology

The 3 Essential Phases of Conversational Marketing through Automation. Phase Two: Technology The 3 Essential Phases of Conversational Marketing through Automation Phase Two: Technology Presented by Sponsored by Phase 2: Focus On The Technology In Part One of this series we discussed Conversational

More information

HOW TO GENERATE HIGH-QUALITY B2B BUYER READY LEADS

HOW TO GENERATE HIGH-QUALITY B2B BUYER READY LEADS HOW TO GENERATE HIGH-QUALITY B2B BUYER READY LEADS The Overview Let s pull the camera back for a moment, shall we? Long ago, in a place far far away, B2B marketers were fraught with anxiety over the pressure

More information

Introduction to Integrated Marketing: Lead Scoring

Introduction to Integrated Marketing: Lead Scoring Introduction to Integrated Marketing: Lead Scoring Are You Making The Most Of Your Sales Leads? Lead scoring is a key missing link in many B2B marketing strategies. According to a recent Gartner study,

More information

Marketing Automation User; 2010 marketing review notes and 2011 plans

Marketing Automation User; 2010 marketing review notes and 2011 plans Marketing Automation User; 2010 marketing review notes and 2011 plans Each December we ask our marketing customers if they would like to participate in a short, informal yearend review. The scope of the

More information

Content Management Guide

Content Management Guide Content Management Guide Content marketing has a reputation for being difficult to measure, which can make it hard to obtain buy-in and support. But that s no excuse for playing it by ear there are plenty

More information

Click-to-Close Converting Inbound Leads to Sales

Click-to-Close Converting Inbound Leads to Sales Click-to-Close Converting Inbound Leads to Sales Why have sales reps in the senior living industry typically de-prioritized website and online directory leads? No. 1, they don t like to waste time. It

More information

MASSIVE Differences to Sales Revenues in their Specific Markets GUARANTEED!

MASSIVE Differences to Sales Revenues in their Specific Markets GUARANTEED! Helping Successful Medium Sized Businesses to Develop Online Lead Generation Strategies that will make MASSIVE Differences to Sales Revenues in their Specific Markets GUARANTEED! Created By Richard Ingram

More information

An Introduction To CRM. Chris Bucholtz

An Introduction To CRM. Chris Bucholtz Chris Bucholtz Contents Executive Summary...3 Introduction...4 Why CRM?...4 The Top 6 Things CRM Can Do For You...5 Creating A Standardized Process...5 No More Weekly Status Reports...5 Automate Your Unique

More information

A KUNO CREATIVE EBOOK. How to Get Started with MARKETING AUTOMATION

A KUNO CREATIVE EBOOK. How to Get Started with MARKETING AUTOMATION A KUNO CREATIVE EBOOK How to Get Started with MARKETING AUTOMATION So you have a database of a few thousand contacts. Every month you send those contacts a nice email newsletter with little bits of information

More information

Lead Scoring: The Smarketer s Guide

Lead Scoring: The Smarketer s Guide Lead Scoring: The Smarketer s Guide I m sure your salespeople would agree that not all leads are created equal, and marketers should too. By working together, your two teams can coordinate for better profits,

More information

Inbound Marketing Methodology

Inbound Marketing Methodology White Paper Inbound Marketing Methodology The best way to turn strangers into customers and promoters of your business. The proven methodology for the digital age Since 2006 inbound marketing has been

More information

How do I get started to make money online?

How do I get started to make money online? CHAPTER 1: HOW TO MAKE MONEY ONLINE One of the biggest questions that my customers and students never fail to ask me would probably be How do I get started to make money online? First of all, you need

More information

Fill Your Sales Pipeline With Business That You Don t Have to Work For

Fill Your Sales Pipeline With Business That You Don t Have to Work For Sparta Success Systems Presents: Turn Your Website Into A Lead Generation Machine! Fill Your Sales Pipeline With Business That You Don t Have to Work For 508-243-6257 www.spartasuccess.com http://activerain.com/blogs/spartasuccess

More information

Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs

Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Go Long! The Benefits of Using Long Tail Keywords clogged sewage line, I ll see a higher conversion How many keywords are in your pay-per-click

More information

Designing a Lead Lifecycle in Salesforce

Designing a Lead Lifecycle in Salesforce Designing a Lead Lifecycle in Salesforce A Best Practices White Paper for Response Management Better data. Better marketing. Table of Contents Introduction 4 The Words We Use 4 What is a Lead? 4 Evolving

More information

Do you wish you could attract plenty of clients, so you never have to sell again?

Do you wish you could attract plenty of clients, so you never have to sell again? The 9 Secrets to Signing up Clients Without Selling Do you wish you could attract plenty of clients, so you never have to sell again? Imagine having an endless supply of great clients who approach you

More information

Successfully Implementing a CRM

Successfully Implementing a CRM Guide to Successfully Implementing a CRM www.salesnexus.com Table of Contents Introduction 3 How To Sell It To Your Sales People 4 Deciding Upon Fields to Create 5 CRM Field Customization Worksheet 6 Reports

More information

Contact Information. Presented by: Abbie Drew. SendFree. SendFree. 24-G West Main Street #227 Clinton, CT ph

Contact Information. Presented by: Abbie Drew. SendFree. SendFree. 24-G West Main Street #227 Clinton, CT ph How to Get Prospects Contact Information Presented by: Abbie Drew SendFree This Free e-course is Pass-it-on-Ware If you find reading this free e-course valuable, please share this PDF file with friends

More information

INTRODUCTION TO INBOUND MARKETING

INTRODUCTION TO INBOUND MARKETING INTRODUCTION TO INBOUND MARKETING 1. WHAT IS INBOUND MARKETING? 2 OUTBOUND VS INBOUND MARKETING Outbound marketing focuses on reaching OUT to your target audience advertising, buying email lists, sending

More information

10 TIPS FOR ACCELERATING YOUR PIPELINE

10 TIPS FOR ACCELERATING YOUR PIPELINE 10 TIPS FOR ACCELERATING YOUR PIPELINE Accelerate the Funnel The average sales cycle length has increased 22% over the past five years due to more decision makers being involved in the buying process (SiriusDecisions).

More information

Designing a Lead Lifecycle in Salesforce

Designing a Lead Lifecycle in Salesforce Designing a Lead Lifecycle in Salesforce A Best Practices White Paper for Response Management from Full Circle CRM Full Circle CRM FullCircleCRM.com 650.641.2766 877.834.4001 Copyright 2015, Full Circle

More information

AN INTRODUCTION TO LEAD GENERATION.

AN INTRODUCTION TO LEAD GENERATION. AN INTRODUCTION TO LEAD GENERATION. A beginner s guide to converting website visitors into inbound leads for your business. A publication of 2 CONTENTS. 04 05 Introduction Defining a Lead 09 Qualifying

More information

The Basketball Trainer s Website Marketing Automation. BluePrint

The Basketball Trainer s Website Marketing Automation. BluePrint The Basketball Trainer s Website Marketing Automation BluePrint How to Improve your Online Marketing Strategy to Attract the Long Term Clients you Really Want 01. INTRODUCTION 4 Overview & Breakdown 02.

More information

LEAD GENERATION. www.iconicdigitalagency.com success@iconicdigitalagency.com 317.813.9996

LEAD GENERATION. www.iconicdigitalagency.com success@iconicdigitalagency.com 317.813.9996 1 LEAD GENERATION www.iconicdigitalagency.com success@iconicdigitalagency.com 317.813.9996 LEAD GENERATION 1 2 WHY YOU NEED TO FOCUS ON LEAD GENERATION There is no such thing as too many sales leads. Sales

More information

Lead Generation. An Introduction to. How to Use the Internet to Drive Leads and Revenue. A publication of. Share This Ebook!

Lead Generation. An Introduction to. How to Use the Internet to Drive Leads and Revenue. A publication of. Share This Ebook! 1 An Introduction to Lead Generation How to Use the Internet to Drive Leads and Revenue A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you? See the below description

More information

In This Seminar You Will Learn.

In This Seminar You Will Learn. In This Seminar You Will Learn. The Difference Between Inbound And Outbound Marketing Steps To A Successful Internet Marketing Campaign The Dos And Don ts Of Effective Web Design How To Drive Traffic To

More information

WHITE PAPER CRM and Marketing Automation. Integration for the Ultimate ROI

WHITE PAPER CRM and Marketing Automation. Integration for the Ultimate ROI WHITE PAPER CRM and Marketing Automation Integration for the Ultimate ROI The B2B sales and marketing landscape has changed tremendously. Marketers no longer gather copious amounts of leads and hand them

More information

3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING

3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 2 2011 by Mark Mathson This work is licensed under the Creative Commons Attribution 3.0 United States License. Please feel welcome to share

More information

5 Proven Components of a B2B Online Lead Generation Campaign

5 Proven Components of a B2B Online Lead Generation Campaign www.rickwhittington.com 5 Proven Components of a B2B Online Lead Generation Campaign 117 South 14th Street Suite 310 Richmond, VA 23219 804.335.1477 Table of Contents Introduction! 2 5 Ways Websites Can

More information

Rawson Internet Marketing

Rawson Internet Marketing Introduction: Connect Connecting with the right prospects is the first step to sales and marketing automation success. Let s cover how to identify your ideal buyer and connect with leads that come to your

More information

Sales Process Map. A step-by-step guide to reach prospects, qualify leads, and close deals

Sales Process Map. A step-by-step guide to reach prospects, qualify leads, and close deals Sales Process Map A step-by-step guide to reach prospects, qualify leads, and close deals z Website Visitors Sales Plan and Execute Marketing Campaigns Organic web traffic AdWords referrals Email responses

More information

Outbound Prospecting Toolkit Everything You Need to Prospect for Leads in Your Database

Outbound Prospecting Toolkit Everything You Need to Prospect for Leads in Your Database Outbound Prospecting Toolkit Everything You Need to Prospect for Leads in Your Database Table of Contents Outbound Prospecting Fundamentals... 3 Three Things You Need to Know... 3 What s Inside... 3 Outbound

More information

The new B2B buying cycle. Do you have the right tools for sales success? p 1

The new B2B buying cycle. Do you have the right tools for sales success? p 1 The new B2B buying cycle Do you have the right tools for sales success? p 1 Table of Contents 3 Introduction 4 The new B2B buyers what do they look like? 6 - The impact on sales and marketers? 7 - Marketing

More information

LEAD GENERATION METRICS

LEAD GENERATION METRICS METRICS PLANNING In the age of the self-educated buyer, marketing is in a unique position to reinvent itself as a core part of a company s revenue engine. As the function that owns the relationship with

More information

VIDEO 1: WHY IS IDENTYFING LEADS IMPORTANT?

VIDEO 1: WHY IS IDENTYFING LEADS IMPORTANT? VIDEO 1: WHY IS IDENTYFING LEADS IMPORTANT? Welcome to Identifying Quality Leads for Your Agency, part of the Sell section in the Agency Partner methodology. I m Elizabeth from the Agency Partner sales

More information

Getting Started with the Marketing Kickstarter Kit THE PAPERLESS AGENT

Getting Started with the Marketing Kickstarter Kit THE PAPERLESS AGENT Getting Started with the Marketing Kickstarter Kit THE PAPERLESS AGENT This guide provides an overview of everything included in your Marketing Kickstarter Kit along with an explanation of what each resources

More information

BOOST YOUR REVENUE. Open high value accounts with LeadGen Journalism Creative approach to Content Marketing

BOOST YOUR REVENUE. Open high value accounts with LeadGen Journalism Creative approach to Content Marketing BOOST YOUR REVENUE Open high value accounts with LeadGen Journalism Creative approach to Content Marketing If each major account brings you over $50,000 in annual revenue, at what amount can an in to a

More information

Online Lead Generation:

Online Lead Generation: Online Lead Generation: A Guide for B2B Owners & Marketers Online Lead Generation: A Guide for B2B Owners & Marketers Table of Contents Introduction 21 Key Research Findings About Lead Gen The Role of

More information

Inbound Marketing 101

Inbound Marketing 101 Inbound Marketing 101 CONTENTS. 1 WHAT IS INBOUND MARKETING? 2 THE PHILOSOPHY: WHY INBOUND WORKS. 3 THE METHODOLOGY: HOW INBOUND WORKS. 4 THE TOOLS: A PLAYBOOK THAT WORKS. 5 ADDITIONAL RESOURCES. 1 What

More information

Anneke Seley Interviews David Satterwhite & Mark Hamilton. Aligning Sales and Marketing: A Conversation With David Satterwhite and Mark Hamilton

Anneke Seley Interviews David Satterwhite & Mark Hamilton. Aligning Sales and Marketing: A Conversation With David Satterwhite and Mark Hamilton Aligning Sales and Marketing: A Conversation With David Satterwhite and Mark Hamilton Anneke Seley, founder and CEO of Phone Works, is the coauthor of the best-selling book, Sales 2.0: Improve Business

More information

The True Cost of Poor Prospecting

The True Cost of Poor Prospecting The True Cost of Poor Prospecting By Steve Richard Start here. End with results. 2 In survey after survey, VPs of Sales continually cite their top priorities as: 1. Revising lead generation programs. 2.

More information

the ultimate guide to email marketing for insurance agents

the ultimate guide to email marketing for insurance agents the ultimate guide to email marketing for insurance agents what s in here? Email marketing & content marketing...3-4 Email marketing best practices...5 Email campaigns for insurance agents...6 AgencyBloc

More information

The Ultimate Guide to B2B Lead Nurturing

The Ultimate Guide to B2B Lead Nurturing The Ultimate Guide to B2B Lead Nurturing What is Lead Nurturing? Your current database is a goldmine. By focusing on the leads you already have, you have the potential to apply the kind of strategies that

More information

VIDEO 1: WHY INBOUND?

VIDEO 1: WHY INBOUND? VIDEO 1: WHY INBOUND? Hi there! I m Lindsay with HubSpot Academy. Welcome to the Essentials of Inbound. This class will introduce you to the world of inbound and provide you with a big picture view of

More information

Socialprise: Leveraging Social Data in the Enterprise Rev 0109

Socialprise: Leveraging Social Data in the Enterprise Rev 0109 Socialprise: Leveraging Social Data in the Enterprise Rev 0109 Contents I. Socialprise: Capturing Smart Insights into Agile Relationships II. Socialprise Applications: Getting the Who, What and When of

More information

NINE WAYS TO GET YOUR SALESPEOPLE TO FOLLOW UP ON MORE LEADS by Mari Anne Vanella The Vanella Group, Inc

NINE WAYS TO GET YOUR SALESPEOPLE TO FOLLOW UP ON MORE LEADS by Mari Anne Vanella The Vanella Group, Inc NINE WAYS TO GET YOUR SALESPEOPLE TO FOLLOW UP ON MORE LEADS by Mari Anne Vanella The Vanella Group, Inc Despite advances in CRM, Marketing Automation, and Lead Management, there are still too many leads

More information

10 Tips For Lead Management

10 Tips For Lead Management 10 Tips For Lead Management Demand Generation Software Buyers Kit Ten Tips For Best Practice Lead Managment Only 25% of new leads are sales-ready. 25% are disqualified. How do you handle the remaining

More information

MODERN MARKETER S GUIDE TO B2B LIFECYCLE MARKETING Chapter 2: Lead Generation

MODERN MARKETER S GUIDE TO B2B LIFECYCLE MARKETING Chapter 2: Lead Generation MODERN MARKETER S GUIDE TO B2B LIFECYCLE MARKETING Chapter 2: Lead Generation Chapter 2: Lead Generation - overview Introduction...3 The Modern Marketer...4 Lead Generation basics...5 Modern Marketing

More information

Map Your Lead Qualification Process into Your CRM

Map Your Lead Qualification Process into Your CRM When was the last time you audited your? What are your #1 and #2 Sales professionals asking to qualify their prospects quickly and accurately? : IS YOUR LEAD QUALIFICATION PROCESS MAPPED? If you aren t

More information

LEAD GENERATION. A prospect who is ready to engage in dialogue, who needs what you offer, who has adequate budget and an impetus to act.

LEAD GENERATION. A prospect who is ready to engage in dialogue, who needs what you offer, who has adequate budget and an impetus to act. LEAD GENERATION LEAD GENERATION A prospect who is ready to engage in dialogue, who needs what you offer, who has adequate budget and an impetus to act. When most professional services executives think

More information

Inbound Recruiting. Using Inbound Marketing Strategies To Recruit Top Talent

Inbound Recruiting. Using Inbound Marketing Strategies To Recruit Top Talent Inbound Recruiting Using Inbound Marketing Strategies To Recruit Top Talent Attracting the right job candidate to your company is like attracting the right customer to your products. If you can find the

More information

Progressive companies see RPM as a potential competitive differentiator in a business climate where organic growth is often a rare commodity.

Progressive companies see RPM as a potential competitive differentiator in a business climate where organic growth is often a rare commodity. executive summary The concept of Revenue Performance Management (RPM) was introduced less than two years ago, but it has already generated a The interest generated by the new category is understandable

More information

Lead Scoring for Success. A practical guide to achieving better results with lead scoring

Lead Scoring for Success. A practical guide to achieving better results with lead scoring Lead Scoring for Success A practical guide to achieving better results with lead scoring Lead Scoring The Growing Need for Lead Scoring Getting More Out of Leads Lead Scoring The Growing Need for Lead

More information

Winter 2007. In This Issue. Get New Leads Today and Start Selling in 2007. Treat Them as Clients, Not Customers: Know Your Market

Winter 2007. In This Issue. Get New Leads Today and Start Selling in 2007. Treat Them as Clients, Not Customers: Know Your Market Winter 2007 Get New Leads Today and Start Selling in 2007 The new Quotit Leads program provides lead opportunities for brokers in the various health insurance markets; specifically those who sell individual

More information

7 Seven. Sales Force Development Trends

7 Seven. Sales Force Development Trends 7 Seven Sales Force Development Trends One It s (still) all about revenue CSO Insights Trend Report, 2012 (survey of sales executives): Respondents were asked about the top three goals they have for their

More information

Business Exit for Retirement Strategies

Business Exit for Retirement Strategies Are you a business owner contemplating retirement? Thinking of selling or transitioning your business? Are you counting on your business to fund your retirement? Maybe you don t think that you have anything

More information

Are you the industry s best kept secret? Not for long. We re terrible at keeping good things a secret.

Are you the industry s best kept secret? Not for long. We re terrible at keeping good things a secret. Are you the industry s best kept secret? Not for long. We re terrible at keeping good things a secret. LeadUp fully manages targeted lead acquisition and outreach for your business. That means your salespeople

More information

Marketing Automation: MULTIPLY in 2011: Today s Presenter

Marketing Automation: MULTIPLY in 2011: Today s Presenter Marketing Automation: MULTIPLY in 2011: Today s Presenter Alan Daniel: Co-Founder of Demand Gen Partners, LLC Creators of www.smarttouchcrm.com (lead management) Founders have 30+ years marketing and sales

More information

MARKETING AUTOMATION & YOUR CRM THE DYNAMIC DUO. Everything you need to know to create the ultimate sales and marketing tool.

MARKETING AUTOMATION & YOUR CRM THE DYNAMIC DUO. Everything you need to know to create the ultimate sales and marketing tool. MARKETING AUTOMATION & YOUR CRM THE DYNAMIC DUO Everything you need to know to create the ultimate sales and marketing tool. Table of Contents Introduction...3 Chapter 1: What Is Marketing Automation?...4

More information

Begin Your Revenue Marketing Journey

Begin Your Revenue Marketing Journey Begin Your Revenue Marketing Journey FOUR STEPS TO MOVE FROM TRADITIONAL MARKETING TO REVENUE MARKETING By Debbie Qaqish Chief Revenue Marketing Officer The Pedowitz Group Begin Your Revenue Marketing

More information

Inbound Marketing: Best Practices

Inbound Marketing: Best Practices 423-797-6388 www.nektur.com mgmt@nektur.com Inbound Marketing: Best Practices We believe in empowering brands with the tools to achieve sustainable growth. Outline 1. 10 Suprising Facts 2. Email Marketing

More information

The Top 10 Tricks for Sales Lead Generation. April 4, 2013 Ruth P. Stevens www.ruthstevens.com

The Top 10 Tricks for Sales Lead Generation. April 4, 2013 Ruth P. Stevens www.ruthstevens.com The Top 10 Tricks for Sales Lead Generation April 4, 2013 Ruth P. Stevens www.ruthstevens.com Everyone hates cold calling The sales function is your single most constrained resource. You can triple sales

More information

Brought to you by. Technology changes fast. From new apps to digital marketing, it can feel impossible to keep up.

Brought to you by. Technology changes fast. From new apps to digital marketing, it can feel impossible to keep up. 1 Brought to you by Technology changes fast. From new apps to digital marketing, it can feel impossible to keep up. At The Paperless Agent, our mission is to help real estate professionals from all experience

More information

Building a BetteR. Inbound. MaRketing. Machine HOW TO AMPLIFY YOUR IMPACT. (Introducing the Inbound Marketing Multiplier)

Building a BetteR. Inbound. MaRketing. Machine HOW TO AMPLIFY YOUR IMPACT. (Introducing the Inbound Marketing Multiplier) Building a BetteR Inbound MaRketing Machine HOW TO AMPLIFY YOUR IMPACT (Introducing the Inbound Marketing Multiplier) INBOUND MARKETING is a powerful tactic, but bottom-line results don t come from inbound

More information

Lise Kuecker Presents: Your 6 (or7) Figure Pilates, Yoga or Wellness Business Blueprint.

Lise Kuecker Presents: Your 6 (or7) Figure Pilates, Yoga or Wellness Business Blueprint. Lise Kuecker Presents: Your 6 (or7) Figure Pilates, Yoga or Wellness Business Blueprint. 3 steps to Fitness & Wellness Fortune & Freedom! 1. Focus on goals that bring in the gold. 2. Sell what your clients

More information

Welcome to the ALT call center

Welcome to the ALT call center Welcome to the ALT call center Please make sure that you go through this entire document and set up everything before you get started taking calls in the call center. Once you have everything set up and

More information

Attention B2B Marketing Professionals: Why you could be losing up to 80% of your sales (and what you can do to keep them.)

Attention B2B Marketing Professionals: Why you could be losing up to 80% of your sales (and what you can do to keep them.) Special Bonus: Lead Nurturing Workbook to help you optimize your content and stop losing leads. Attention B2B Marketing Professionals: Why you could be losing up to 80% of your sales (and what you can

More information

Why Marketing Automation is a Must-Have For Every B2B

Why Marketing Automation is a Must-Have For Every B2B Why Marketing Automation is a Must-Have For Every B2B VP of Sales Robert M. Walmsley President and CEO, Tailwind Strategies In the age of Internet marketing there is no salesmarketing alignment issue more

More information

20 tried and tested tips to help you generate more leads

20 tried and tested tips to help you generate more leads e-book Series: Business growth 20 tried and tested tips to help you generate more leads page 1 Introduction 1 2 3 4 5 How to make your offers irresistible How to use your CTAs to grab people s attention

More information

How to Put Your Marketing on Autopilot with Autoresponder

How to Put Your Marketing on Autopilot with Autoresponder How to Put Your Marketing on Autopilot with Autoresponder 2014 Copyright Constant Contact, Inc. 14-4113 Helping Small Business Do More Business AUTO R E S P O N DE R G U I DE Imagine if you could set up

More information

What is Marketing Automation? What is Marketing Automation?

What is Marketing Automation? What is Marketing Automation? What is Marketing Automation? Table of Contents What is Marketing Automation?...2 Deficiencies in the Manual Marketing Process...2 Marketing for the Modern World...2 How Marketing Automation Works...................3

More information

CREATE A PERFORMING MARKETING AUTOMATION PLATFORM

CREATE A PERFORMING MARKETING AUTOMATION PLATFORM CREATE A PERFORMING MARKETING AUTOMATION PLATFORM Marketing Automation: Why the technology is growing Marketing automation software is, by definition, a suite of technologies that allows you to streamline,

More information

IS YOUR WEBSITE LEAKING LEADS?

IS YOUR WEBSITE LEAKING LEADS? GETSMARTCONTENT ACCOUNT BASED MARKETING IS YOUR WEBSITE LEAKING LEADS? Always Relevant Marketing Catches Missed Opportunities to Connect www.getsmartcontent.com I. THE DREAM OF THE MARKETER It s the dream

More information

BRINGING THE PIECES TOGETHER

BRINGING THE PIECES TOGETHER SALES & MARKETING ALIGNMENT: BRINGING THE PIECES TOGETHER the power of simplicity TM Executive Summary: As business professionals, we are always looking for that next big thing. The thing that drives business,

More information

Dive Deeper into Your Sales Metrics: 4 Ways to Discover Hidden Sales Treasure. Rich Berkman Qvidian

Dive Deeper into Your Sales Metrics: 4 Ways to Discover Hidden Sales Treasure. Rich Berkman Qvidian Dive Deeper into Your Sales Metrics: 4 Ways to Discover Hidden Sales Treasure 2 What you can t see may be killing your sales. It s time to uncover what your current measurements won t show you. If you

More information

Cloud Sales Management System. Sales Leads Strategy

Cloud Sales Management System. Sales Leads Strategy Cloud Sales Management System Click Here to View a Presentation of the Sales Leads Strategy Effective Sales Leads + Effective Account Assignment = Improved Prospecting Performance & Profitable Sales Growth

More information

2011 B2B Marketing BenchMark Report

2011 B2B Marketing BenchMark Report EXCERPT Special Rate Sponsor: 2011 B2B Marketing BenchMark Report Practical instructions to generate, Research and Insights on Elevating qualify and nurture new business Marketing Effectiveness from Lead

More information

Professor: David Shepherd

Professor: David Shepherd CLASS 11 Taking Your Sales Process Inbound Professor: David Shepherd Inbound Certification Brought to you by HubSpot Academy 1 WHAT IS INBOUND SALES? TRADITIONAL INBOUND vs. TRADITIONAL INBOUND Cold

More information

8 Critical Success Factors for Lead Generation

8 Critical Success Factors for Lead Generation 8 Critical Success Factors for Lead Generation Measurement for the Complex Sale Start with a lead 8 Critical Success Factors for Lead Generation Brian Carroll, CEO InTouch and author of Lead Generation

More information

CLOSED-LOOP REPORTING

CLOSED-LOOP REPORTING 1 CLOSED-LOOP REPORTING MODASSIC MARKETING 2 CONTENTS HOW CLOSED LOOP MARKETING WORKS 8 WHAT YOU NEED TO SET UP CLOSED-LOOP MARKETING 19 BECOME A BETTER MARKETER BY CLOSING THE LOOP 25 HOW TO FIX A BROKEN

More information

Lead Nurturing for the Complex Sale Brian Carroll, CEO InTouch and author of Lead Generation for the Complex Sale (McGraw-Hill 2006)

Lead Nurturing for the Complex Sale Brian Carroll, CEO InTouch and author of Lead Generation for the Complex Sale (McGraw-Hill 2006) Lead Nurturing for the Complex Sale Brian Carroll, CEO InTouch and author of Lead Generation for the Complex Sale (McGraw-Hill 2006) Start with a lead Build Relationships Identify the right people and

More information

steps to earning $1,000 extra a month as a social media manager or consultant

steps to earning $1,000 extra a month as a social media manager or consultant 3 steps to earning $1,000 extra a month as a social media manager or consultant { } First Our Big & Juicy Promise Hi, there. It s Andrea here. Well, actually it s Andrea and Phyllis. We re really happy

More information

Guide to Killer Lead Management for Account-Based Selling

Guide to Killer Lead Management for Account-Based Selling Guide to Killer Lead Management for Account-Based Selling Guide to Killer Lead Management For Account-Based Selling Everyone Loses When Your Best Opportunities Don t Reach the Right Sales Reps You ve been

More information

STOP LOSING LEADS ATTRACT- ENGAGE- CONVERT

STOP LOSING LEADS ATTRACT- ENGAGE- CONVERT STOP LOSING LEADS ATTRACT- ENGAGE- CONVERT Who I am What I do 2 Rob Triggs Husband and Dad to 2 great kids Sales Coach/Consultant Xerox sales Executive (17 years) Sales methodology junkie Sales & Marketing

More information

5IMPROVE OUTBOUND WAYS TO SALES PERFORMANCE: Best practices to increase your pipeline

5IMPROVE OUTBOUND WAYS TO SALES PERFORMANCE: Best practices to increase your pipeline WAYS TO 5IMPROVE OUTBOUND SALES PERFORMANCE: Best practices to increase your pipeline table of contents Intro: A New Way of Playing the Numbers Game One: Find the decision maker all of them Two: Get ahead

More information

Lead Scoring for Success. A practical guide to achieving better results with lead scoring

Lead Scoring for Success. A practical guide to achieving better results with lead scoring Lead Scoring for Success A practical guide to achieving better results with lead scoring Lead Scoring The Growing Need for Lead Scoring The Growing Need for Lead Scoring A company s website is still one

More information

People do business with people they know, like, and trust.

People do business with people they know, like, and trust. Don t Sell Yourself Short Sheri Fitts ShoeFitts Marketing, Inc. @missfitts 2014 ASPPA Annual Conference Raising the Bar for America s Retirement People do business with people they know, like, and trust.

More information

report in association with: The State of B2B

report in association with: The State of B2B 2012 report in association with: The State of B2B Lead Generation: 2012 Results WHAT S INSIDE Introduction & Methodology pg 03 Lead Sources & Volumes pg 11 Who s Using CRM pg 04 Lead Response Times, Volumes

More information

to Find and Hard-to-Reach Prospects 7 Steps to Find and Sell Them 1

to Find and Hard-to-Reach Prospects 7 Steps to Find and Sell Them 1 Hard-to-Reach Prospects 7 Steps to Find and Sell Them Hard-to-Reach Prospects 7 Steps to Find and Sell Them 1 Hard-to-Reach Prospects 7 Steps to Find and Sell Them High-value prospects are hard-to-find

More information

Marketing & Sales Integrate for the Ultimate ROI

Marketing & Sales Integrate for the Ultimate ROI Marketing & Sales Integrate for the Ultimate ROI How CRM & Marketing Automation are the tools to help Winning and keeping customers requires modern data tactics. Marketing must deliver value with every

More information

IT S TIME FOR THE DOOR-TO-DOOR SALES INDUSTRY TO GET OUT OF THE DINOSAUR AGE

IT S TIME FOR THE DOOR-TO-DOOR SALES INDUSTRY TO GET OUT OF THE DINOSAUR AGE How to Use Mobile Technology to Double Your Sales 2 IT S TIME FOR THE DOOR-TO-DOOR SALES INDUSTRY TO GET OUT OF THE DINOSAUR AGE Mobile technology transformed the publishing industry (ebooks instead of

More information