Entrepreneurship as a Key to Innovations. Simon Jochim Foundation Entrepreneurship

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1 Entrepreneurship as a Key to Innovations Simon Jochim Foundation Entrepreneurship

2 The example of Teacampaign: provide a high quality product charge a low price practice fair trade foster bio-gardening be transparent This is not an idealistic position. It s the recipe for world market leadership

3 Founded employees Turnover in 2014: 9.5 m. Euro customers 93% of them got to know the company by word-of-mouth Biggest importer of Darjeeling tea in the world

4

5 An example: the RatioDrink company Use Business Administration Projektwerkstatt GmbH components!

6 Modular Entrepreneurship The powerful entrepreneur Almost no initial investment Almost no fixed costs There are costs only when sales occur From the beginning professional, highly efficient, virtual and global

7 Business-to-Business-Marketing Workload Traditional Reduction descriptions Management of isk management Einführung Strategisches Rechnungswesen Management Theorie knowledge und Praxis requirements 1 der Public Mitarbeiterführung relations Marketing für for Existenzgründer entrepreneurs Outsourcing berblick über das deutsche accounting Unternehmensrech Einführung in reading Arbeitsrecht a balance sheet Interkulturelles controlling Managem Steuerliche Probleme für Gründer Wie organisiere ich meine Gründung richtig? negotiating with financial institutions Einführung in die busy-software. Finanzplanung Welche Research legal problems Steuern and muss Development professional experience in the field of the business ich zahlen? Unternehmen und Organisation Wie kann ich mein Unternehmen finan SWOT-Analyse Zielgruppenanalyse managing employees Boring People Reduction Management creating team spirit e-forces-analyse Vergütungs- und Anreizsysteme Internationaler negotiating Zahlungsverkehr with suppliers Datensicherungssysteme keeping inventory on hand Mitarbeitermotivation equipment maintenance Förderrichtlinien der deutschen Ausglei Datenbankmanagment Business marketing Plan skills Controlling communicating und with customers Qualitätssicherung Increase complexity reacting and to complaints loss of supervision str representing the company in the public and media

8 Old Economy Modular Entrepreneurship

9 Be a component for entrepreneurs

10 Success Factors for Start-Ups raw material entrepreneurial design the market Invention, research findings, new technologies, new ideas developing and refining a business model acceptance by customers, competition economic success economic failure

11 The new perspectives of entrepreneurship 1. concept-creative business models 2. focus on entrepreneurship, not business administration 3. modular entrepreneurship

12 Youth Citizen Entrepreneurship Competition Includes: Online Training 234 projects 510 ideas users

13 The Golden Opportunity Emphasize on entrepreneurship!

14 Back-up

15 The Principle: Function, not convention Providing secretarial services by using High-Tech and High-Touch The customer has cost savings of 90% European market leader 250 employees

16 Entrepreneurship Intrapreneurship Self-Employment Social Entrepreneurship Corporate Entrepreneurship Tech Start-ups Fun Entrepreneurship

17 The European Paradox Mountains of research findings and patents - but few people making use of it Ejermo and Kander, 2006, Audretsch, 2007 (e. g. Germany has the most patents in Europe: 300 per Million citizens, in Munich 2000 per Million citizens. Place 22 of 26 of the Global Entrepreneurship Monitor)

18 Criteria for an excellent business model 1. Secure a competitive edge 2. Have a concept how to deal with imitators ( me-too business models) 3. Prepare for technological obsolescence 4. Prepare for economic obsolescence

19 Criteria for a High Potential Entrepreneurial Design Scalability Simplicity Minimize risk experimental pre-start intelligent prototyping

20

21 When we speak about concept-creative entrepreneurial designs we mean thoroughly thought through concepts, in contrast to initial ideas. Those concepts are rare, not easily available

22 The entrepreneur as a composer delegate accounting outsource secreterial services use service providers (for transport, storage, packaging, shipment)

23 New perspectives of entrepreneurship 1. concept-creative business models 2. focus on entrepreneurship, not business administration 3. modular entrepreneurship

24 New perspectives of entrepreneurship 1. concept-creative business models 2. focus on entrepreneurship, not business administration 3. modular entrepreneurship

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