TASER INTERNATIONAL, INC. TRADEMARK POLICY AND USE GUIDELINES

Transcription

1 TASER INTERNATIONAL, INC. TRADEMARK POLICY AND USE GUIDELINES TASER International, Inc. and its shareholders place great value on the trademarks used with TASER products. Each trademark identifies the product as originating from TASER International, Inc. The "TASER" trademark is one of several trademarks of TASER International and is properly used as follows: TASER conducted electrical weapon (CEW). The following guidelines must be followed to avoid improper use in the United States and other countries where TASER trademarks are registered. 1. Use each TASER trademark in its proper form. a. The trademark TASER must always refer to a product marketed by TASER International, for example, a TASER conducted electrical weapon. b. The letters in TASER must always be written in block capital letters whether used in the trademark or the name of the company. The words Taser and taser are both incorrect. c. Do not display the mark in any unusual typeface or in any other manner that might blur its distinctiveness. 2. Identify each TASER trademark with the proper trademark notice. a. The trademark notice, as in TASER, indicates that the mark is claimed as a registered trademark in the United States. The trademark notice, as in Shaped Pulse technology, indicates that the mark Shaped Pulse is claimed as a trademark but not yet registered in the United States. b. If you do not know whether a particular trademark is registered or not in your country, use the notice instead of. Place the proper notice, or, immediately following the trademark without any space between the mark and the notice (e.g., TASER ). Always place the notice immediately before the word brand or a generic term that must follow the trademark (e.g., TASER brand cartridges or TASER conducted electrical weapon), as it acts as a dividing line between the trademark and the generic name of the product or service to which the mark relates. 3. Use the trademark notice with the trademark's first and/or most prominent appearance(s) in any material. a. To best serve its purpose, the or trademark notice should always accompany the trademark s first and/or most prominent appearance(s) in any material (e.g., document, program, packaging, etc.). b. You need not use the notice each time the mark appears thereafter. c. Where portions of a document may be accessed out of sequence (e.g., a website), use the notice where the mark first appears in each portion. March 2013 Page 1 of 5

2 4. Attribute properly any use of a TASER trademark in a separate trademark attribution section. a. Each document in which a TASER trademark appears must contain a trademark attribution sentence identifying each trademark as a trademark of TASER International, Inc. b. At a minimum use this attribution: TASER is a registered trademark of TASER International, Inc., registered in the U.S. All rights reserved. c. The attribution should include all TASER trademarks that appear in the text. For example: AIR TASER, M26, and X26 are trademarks of TASER International, Inc., and TASER and ADVANCED TASER are trademarks of TASER International, Inc., registered in the U.S. All rights reserved. d. If the material may be viewed in several countries, use an attribution that indicates which marks are registered in which countries. TASER : AU, CN, HK, JP, KR, OHIM, R.O.C., SG, US, ZA : CN, JP, KR, OHIM, R.O.C., US All rights reserved. Tous droits résérves. Alle rechte vorbehalten. e. The attribution sentence should appear, as appropriate, below the document's copyright notice (typically opposite the title page of a book), at the end of a data sheet or marketing brochure, or at the bottom of an advertisement, and always in legible type (7 point or larger). 5. Do not use a TASER trademark as part of any other trademark, company name, website URL, or metadata. a. Your use of a TASER trademark must not falsely imply that there is any kind of a relationship between your company and TASER International, Inc. b. You may not incorporate a TASER trademark into your own trademarks, service marks, company names, trade names, website URL, or web page metadata, unless permitted by a distributor agreement with TASER International, Inc. c. Never combine a TASER trademark with any other description or identification. For example, TASER-like is improper. 6. Use each TASER trademark to accurately identify the source. a. Each TASER trademark can only be used to indicate technology, specifications, products and services originating from TASER International, Inc. The trademark TASER cannot be used for any other purpose. Do not use a TASER trademark to identify or describe products, services, or technology unrelated to TASER International, Inc. Specifically: March 2013 Page 2 of 5

3 b. TASER or ADVANCED TASER must not be used when referring to your product or service. c. TASER or ADVANCED TASER must not be used in a description of your product or service. d. Your use of a TASER trademark must not imply your product or service is sponsored, authorized, or endorsed by TASER International, Inc. e. Your use of a TASER trademark must not falsely suggest to the public that TASER International, Inc. is the origin of any of the goods and services you show or describe in your advertising. 7. Always use a TASER trademark properly in text. a. Each TASER trademark indicates products and services exclusively marketed by TASER International, Inc. Always use a TASER trademark as an adjective, not a noun or verb. Words such as TASER conducted electrical weapon, TASER technology, or TASER weapon are correct, but TASER alone is not. Instead of, The officer shot his taser use, The officer deployed his TASER CEW. Instead of, cartridges for a TASER, use cartridges for a TASER X26 CEW. b. Never pluralize a TASER trademark. Instead of TASERs or TASERS use TASER weapons or TASER conducted electrical weapons or TASER CEWs. c. Never render a TASER trademark possessive by use of an apostrophe. Instead of the TASER s battery pack use, the TASER CEW s battery pack. d. Do not misuse the name of the product. Instead of AAcme Distribution offers the TASER use, AAcme Distribution offers the TASER X26 conducted electrical weapon. 8. TASER trademarks and product descriptions. Always follow a TASER trademark with a name of one of our products or services. The most frequently used descriptions of TASER products include trademarks, some of which are registered in the US. If you do not know whether a mark is registered in a particular country, be careful to use in place of. As of March 2013 the following descriptions are correct for the United States. a. ADVANCED TASER M26 conducted electrical weapon b. ADVANCED TASER M18 conducted electrical weapon c. AXON Flex video/audio recorder (AXONflex video/audio recorder if outside the United States) d. The X26 CEW uses a Shaped Pulse waveform e. TASER CAM video/audio recorder f. TASER C2 conducted electrical weapon g. TASER MPH holster March 2013 Page 3 of 5

4 h. TASER VDPM battery module with video/audio recorder i. TASER X12 less lethal shotgun with Mossberg breech block j. TASER X2 conducted electrical weapon k. TASER X26 conducted electrical weapon l. TASER X26C conducted electrical weapon m. TASER X26P conducted electrical weapon n. TASER X3 conducted electrical weapon o. TASER X3W conducted electrical weapon p. TASER XREP cartridge (the part loaded into a shotgun) q. TASER when used on promotional materials including coffee, clothing, sports accessories, pens, jewelry, etc. r. X-Rail mount 9. Restrictions on Trademark Use Outside the U.S. When using TASER International s trademarks outside the U.S., you must honor the following restrictions: a. AXONflex must be used instead of AXON Flex. You can never use Flex by itself when referring to the on-officer camera, its components or accessories. b. The word AXON can never be used by itself. Instead, you must use the AXON logo,. This logo must be used at all times when you desire to use the trademark, including in a text description of the product. i. recorder would be correct use outside the U.S. ii. AXON recorder would not be correct use outside the U.S. If you wish to describe an AXON product in a text description, you may use onofficer recording system from TASER International instead of the AXON trademark. 10. Confusion. Do not use brands that are confusingly similar to a TASER trademark including TASER word marks and logos. A brand may be confusingly similar to a TASER word mark if it has similar spelling, pronunciation, or meaning. A brand may be confusingly similar to a TASER logo if it has similar shape, color, symbols, arrangement, or graphic effects. 11. Further Information a. Please contact us with any questions about these guidelines March 2013 Page 4 of 5

5 b. TASER International, Inc. is happy to assist you with matters addressed by these guidelines or other questions about TASER International s trademarks. Should you have questions not answered by these trademark guidelines, feel free to contact TASER International s Intellectual Property Counsel by phone at (480) or to tm@taser.com. c. Only TASER International s legal counsel may grant authorization for trademark uses and related issues not in accord with these guidelines. March 2013 Page 5 of 5