COURSE SYLLABUS GENERAL MANAGEMENT 105 STRATEGIC MANAGEMENT

Transcription

1 CSU Sacramento George A. Jouganatos, Ph.D. College of Business Admin Spring 2013 COURSE SYLLABUS GENERAL MANAGEMENT 105 STRATEGIC MANAGEMENT The course covers e eory and practices of strategic planning and management for business organizations. The course is integrative and interdisciplinary. We will integrate e skills and knowledge from your business core courses. This includes, but is not limited to, finance, accounting, marketing, economics, and human resources. The course will enable you to develop a framework of analysis for all areas of strategic management, including creating a competitive edge. The class meetings will generally include lecture, discussion, case analysis, instructive videos, consultation, group meetings, and group presentations. The course objectives also include stimulating creativity in business solutions and strategies, responsibility, team building and leadership skills. REQUIRED TEXTS: Dess, Lumpkin, Eisner, and McNamara. Strategic Management: Creating Competitive Advantages, 6 ed., McGraw-Hill Irwin. (Hencefor, referred to as DLE.) SUGGESTED REGULAR READINGS: Wallstreet Journal and Businessweek magazine. Daily business news reading is strongly advised. SUGGESTED READINGS: Edward Bellamy s Looking Backwards, Ursula LeGuin s The Dispossessed and Aldous Huxley s Brave New World. I will discuss pertinent news events in class. Highly informative and interesting videos will be shown during lecture. I also suggest strongly you watch periodically The Nightly Business Report, currently aired at 5pm, channel 6 (PBS). APPROXIMATE GRADING BASIS: For your benefit and your peers, read e assignments before attending class. Study em 1

2 afterwards. Prepare for e exams early. It is very useful to form study groups. See me or contact me whenever you need help or have questions (and preferably not at e last moment). No makeup exams will be given unless e student has a verifiable emergency. I will cover additional material in class at is not directly covered in e text. You will potentially be examined on all material. The exams will largely consist of multiple-choice questions. Please visit for practice quizzes and oer useful resources. Click on student edition. Then click on site map at upper right. Attendance and attentiveness are expected and essential. Absences, arriving late, leaving early are noted and will negatively impact your participation grade. These are also not responsible behaviors generally speaking, and in particular it negatively impacts your group. It demonstrates a lack of commitment and honor. You are expected to follow professional business behavior. Small Group Case Study These groups will consist of 2-3 students, depending on class size. I will assist forming groups. We will choose a case study for each group. All students are expected to have familiarity wi each case study. You cannot effectively participate in discussion if you do not. The group will present to e class important facts mentioned in e case and recent information collected from external sources regarding e firm, industry, and its competitors. Discussion will follow your presentation. Presentations should take approximately 15 minutes. The work you do for is assignment will help you in e Group Project, discussed briefly below. No formal written report is required for is. But you do need to give me a copy of your presentation materials. Group Project These groups will consist of 2-3 students, depending on class size. I will assist forming groups. We will select a publicly held company for e group to oroughly analyze. The final report will contain a comprehensive analysis which includes e discussion of all major problems and challenges, analysis of potential strategies, and some detailed recommendations. You are evaluating a firm and e firm s environment (e.g. industry and competitors). More details at a later date. The group project will require several group meetings beginning early in e semester. First Short Exam 15% Second Short Exam 15% Third Short Exam 15% Class Participation 15% Small Group Case Study 15% Group Project 25% Members of each group will grade each oer and submit ese grades to me in strict confidence. You will be provided a peer evaluation form. Please be mindful. This course is a capstone course. This is e end of a major milestone in your 2

3 lives. You have worked hard and have attained knowledge of and competence in difficult subject matters. Be confident and not overwhelmed by e Group Project. You perform e project, task by task. It will be far less overwhelming wi is productive meod. There is always more to learn well. Please view is course and especially e Group Project in is regard. This course will make you more competent and more confident. Find it challenging, rewarding and interesting. And please find enjoyment from your work. TENTATIVE COURSE OUTLINE Assignments General Topics DLE Week 1: chpts. 1 Intro: Strategic Management Week 2: chpt. 2 & 13 External Environment & Case Analysis Week 3: chpt. 3 Internal Environment Week 4: chpt. 4 Intellectual Assets (Feb 18 Very important special lecture by librarian Anne Bradley concerning business research meods. Absolutely do not miss is.) FIRST SHORT EXAMINATION: Feb. 27 Week 5: chpt. 5 Business level Strategy Week 6: chpt. 6 Corporate Level Strategy Week 7: chpt. 7 International Strategy Week 8: chpt. 8 Entrepreneurial Strategy rd SECOND SHORT EXAMINATION: March 20 or April 3 st Spring Recess March 25 -March 31 st Holiday April 1 : No Classes (no fooling...) Week 9: chpt. 9 Strategic Control & Corporate Governance 3

4 Week 10: chpt. 10 Effective Organizational Designs Week 11: chpt. 11 Strategic Leadership Week 12: chpt. 12 Managing Innovation & Corporate Entrepreneurship Week 13: Week 14: TBA Group Project meetings and consultation THIRD SHORT EXAMINATION: May 6 Week 15: Group Project Presentations (potentially begin) GROUP PRESENTATIONS and GROUP PROJECT PAPERS DUE: MON., MAY 20, 3 5 PM. OFFICE HOURS: MW 12-12:45 &4:30-5; Tues 5-5:30 and by appt. OFFICE: Benicia 1019 PHONE: gaj@csus.edu Please do not hesitate to contact me. Please have your cell phones off. No texting nor web surfing in class. Come to class on time, be prepared please. All students are expected to adhere to e University Student Code of Conduct outlined in e CSUS University Policy Manual. If you have questions regarding plagiarism and e appropriate way to give credit to sources in any work you submit, review e Policy Manual or confer wi e instructor. Academic dishonesty is not tolerated, will be reported to Judicial Affairs, and will result in a failing grade. Please read e policy manual carefully in e college catalogue on p. 96. Student Tutorial on how not to plagiarize 4

5 Please have your cell phones turned off while in lecture. No texting while in class! (Even before class starts, no texting nor surfing. When I walk in to e room, I expect no cell phone usage or texting. Instead, you should be reviewing e material, notes, or discussing e material wi students.) Make good use of your time. These rules/expectations are meant to help you. I want you to be able to enjoy e material and become enriched. This requires your focus and preparation. Being concerned wi texting, s, cell phone calls will diminish your focus and attentiveness and increase your anxiety. Please read A Tough-Love Manifesto for Professors written by Thomas Benton: Google e article title or auor and you will find it easily. Please check you re your saclink account daily. I will send you messages and attachments. Your oer faculty and university administration may as well. 5