Think Like a Green Beret and A Navy SEAL: Applying Military Special Operations Concepts to Grow Your Business and Career

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1 Think Like a Green Beret and A Navy SEAL: Applying Military Special Operations Concepts to Grow Your Business and Career Chad Storlie Author, Iraq Combat Veteran, Business Leader

2 Chad Storlie Background Military Education Deployments Education Author Outside Experience Operational Units

3 Objective for Today 3 What Are Military Special Operations Forces? How a Special Operator Becomes Special Five Lessons of Special Operations for Your Business and Your Career: 1. Use of Reconnaissance 2. Commander s Intent 3. War Gaming 4. P-A-C-E 5. After Action Review (AAR)

4 What Are Military Special Operations Forces? 4 Navy Special Warfare Fewer Than 60,000 About 4% of US Military Special Selection, Training, Equipment & Missions Air Force Special Operations Army Special Operations Logistics + Other Unique Support Roles Marine Corps Special Operations

5 How a Special Operator Becomes Special 5 Assessment & Selection - <20% Selection Rate Training Most SOF Training Pipelines Have a ~10-20% Completion Rate Employment

6 Your Focus on the Value of Spec Ops for Business 6 Focus on How Spec Ops Leads, Plans, Acts & Problem Solves to Benefit Your Career & Business

7 Leadership & Personal Characteristics of Spec Ops 7 World Class Performance. Driven to Excellence. Combined Individual & Team Player. Focused on Improvement. Ability to Self Regulate in High Stress Environment. A Teacher. Humble. Focused on What You Will Do & Not What You Did.

8 How Special Operator s Think for Problem Solving 8 Understand Reconnaissance Improve Plan After Action Review Execute Commander s Intent War Gaming P-A-C-E

9 Selection of Spec Ops to Business Tools for Spec Ops 9 Reconnaissance Commander s Intent War Game P-A-C-E After Action

10 Spec Ops Reconnaissance: SEALS in Afghanistan 10

11 Reconnaissance 11 Reconnaissance A Mission Undertaken To Obtain Information About The Activities And Resources Of An Enemy Or To Secure Environmental Data Of An Area. A Successful Plan Must Understand Characteristics of the Enemy, Terrain, Population and Society in Order to Be Successful.

12 Conduct a Commercial Reconnaissance 12 Identify the Top 3-4 Issues That You Want Answered. Identify 1-2 Indicators Per Issue in a Question Format. People Schedule a Regular Time to Discuss with Sales Force, Customers, Suppliers with Customers. Literature Read Key Industry Journals, Google News Alerts, and Customer / Competition Web Postings. Metrics ID Available Government and Competitive Data Sources to Track. Four Keys: 1. Communicate Results to Entire Team. 2. Combine Qualitative & Quantitative Results. 3. Perform on a Regular, Scheduled Basis (Monthly, etc). 4. Ethical Collection Practices Only.

13 Spec Ops Cdr s Intent: Normandy Invasion in WWII 13

14 Commander s Intent 14 Question: What Does Winning & Success Look Like? McChrystal In Inc Magazine The Idea Of Clearly Expressing Your Vision Of An End Result Is Know As Commander's Intent. Commander's Intent Describes How The Commander (Read: CEO) Envisions The Battlefield At The Conclusion Of The Mission. It Shows What Success Looks Like. GEN (ret) Stanley McChrystal

15 How To Use Commander s Intent 15 Describe In Detail What Success Looks Like: Price Revenue Customer Service Scores Long Term Relationship Operating Efficiency Etc Focus On The Why This Makes Sense For The Company. Emphasize What Success Looks Like And Why It Makes Sense Leave The How Alone... For Now.

16 War Gaming 16

17 War Gaming Question: Have You Fully Anticipated How the Competition Will React When You Execute Your Plan? 17 War Game: An Independent Process That Matches a Draft Plan Against Anticipated Competitor and Important Stakeholder Actions to Determine Necessary Plan Adjustments to Create the Optimum Changes of Success. The Result of a War Game Reveals Anticipated Actions of Competitors, Customers, and Suppliers Against a Draft Plan. The Business Plan Should be Updated / Modified / Adapted to Ensure That The Plan Has It s Best Chance of Success.

18 How to Use Commercial War Gaming Come Up With Your Best Plan. 2. ID Key Actors to Make the Plan a Success / Failure. 3. Divide Your Plan Into Distinct Phases: Contract Example: Phases: Price, Duration, Revenue, Priority, Payment Terms, Geographic Locations, Curreny, etc. 4. Conduct the War Game Identify Independent People to Play Customer, Finance, Operating, etc. Have a Recorder / Judge. Determine What Customer, Operating, etc Will Say & Do on Your Proposals. Record The Results. Determine an Action (s) to Counter the Negative Effect. Update Your Plan.

19 Spec Ops Pace Planning: Bin Laden Raid 19

20 PACE Plan in Business Planning 20 Primary Alternate Contingency Emergency Plan and Create Multiple Options for a Successful Business Venture. P-A-C-E Format Helps You Create a Robust and Successful Plan The Value of Career Fairs for Veterans

21 After Action Review 21 Question: How Do We Sustain What Went Well & Improve What Did Not Go Well? Steps in the AAR: Step 1: Establish an environment for review and introspection. Step 2: Provide a brief overview of what happened and divide the operation into segments. Step 3: Identify strengths, weaknesses, and recommendations for improvement in each business function. Step 4; Create an action plan for improvement, and follow-up to ensure that the improvements are happening.

22 Use Spec Ops Principles in Career Planning 22 Reconnaissance Network Commander s Intent Describe Perfect Position Communicate to Family & Friends War Game Interviews Different Industries P-A-C-E Is Your Co / Industry Vulnerable? Checkerboard Career Planning & Advancement Other Firms & Industries To Go To After Action Events Meetings, etc

23 Additional Military Skills For Business & Career Use 23 Military Skill Rehearsals Intelligence Analysis War Gaming of Military Plans Planning Synchronization Matrix Risk Management Standard Operating Procedures Back Up Plans (P-A-C-E) Team Leadership Crisis Management The After Action Review (AAR) Mentoring & Coaching Unique Military Experiences Commercial Business Use Rehearse Most Important Business Activities Analysis of Competition War Game a Store Opening or New Idea Synch Matrix a Business Process Mitigate Risks in Company Operations Create an SOP for a Critical Process Create Back Up Plans for Critical Processes Help Develop Company Leaders Use Rehearsals & Planning to Prevent a Crisis Use the AAR to Improve a Process Mentoring Selective Translation Into Business

24 Translated Military Skills Create a Unique Competitive Advantage in Business and Career Progression 24 Translated Military Skills in Planning, Leadership, Competitive Analysis, Safety, Coaching, Crisis Management, Employee Development, Teaching, Budget, Fiduciary Responsibility, And Training That Employers Need and Cannot Easily Acquire

25 25

26 Chad Storlie Contact Information 26 Follow Us on Twitter, Linked In, Facebook Sign Up for the Monthly News Letter of Military-to-Business Skills

27 27 Resources

28 Chad Storlie Article Links 28 (1)Inc. Magazine - (2) Oxford Leadership Journal - e.pdf. (3) HBR Blog - (4) HBR Blog - (5) McChrystal Video -

29 CombatToCorporate.com Resources 29 Free.PDF Resources on Website Available Video s 8 Military Veteran Career Development Tips 10 Career Advancing Tips for Veterans in Step Networking Plan To Advance Your Career 11 Career Planning Tips for Veterans Applying Military Skills for Civilian Career Success From Combat to The Corporate Environment How to Leverage Military Experience with Recruiters Military-to-CEO Inspirational Career Transition Success Stories for Veterans Moving from Can I to I Can! For Veterans in Their Career Transition Network Strategies for Veteran Career Success Plan, Prepare, Execute: Apply Military Skills to Career Transition Basic Training for Career Changers Networking Success for Veterans

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