All Systems Go! How Austin, Texas said yes to Urban Commuter Rail
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1 All Systems Go! How Austin, Texas said yes to Urban Commuter Rail
2 Capital Metro Today 500 square-mile service area Highest per capita ridership in Texas 130,000+ one-way trips every day 35 million total annual boardings Local Bus Service 3,300 bus stops (12 Park & Rides) 400 buses 115 Routes Other Services Paratransit Rideshare, vanpools Special shuttles
3 Capital Metro Today Local Bus Service 3,300 bus stops (12 Park & Rides) 400 buses 115 Bus Routes 7 Free Dillo trolley circulators 67 Local 7 Express Park & Ride 22 UT shuttle 30 public school (AISD) E-bus Airport Flyer Tour the Town
4 Capital Metro Today Ride Share Program Van & Car Pools (vehicles provided) Green Ride hybrid vehicle pilot program Special Transit Services (paratransit) Demand response, door-to-door Special Events Shuttles Festivals, UT Football & more Short-Haul Freight Rail Service: 162 miles Coming Soon: Rapid Bus and Urban Commuter Rail
5 Capital Metro: Looking Back Capital Metro created by voters on Jan. 19, 1985, funded by one cent sales tax Authority s reputation faltered in late 90 s Intense media scrutiny Board of directors replaced Revolving door for general managers State law passed requiring a referendum to operate passenger rail service 2000: $2 billion light rail referendum narrowly failed After referendum failed board allocated ¼ cent to fund regional mobility projects
6 Capital Metro: Looking Back Envision Central Texas regional visioning Identified transportation as region s top concern Citizens preferred mix of transit and roads Created shared facts and a dialog on community choices 2004 All Systems Go! Long range plan Built on system backbone: doubling of bus service Light rail out, Commuter rail on existing tracks in
7 All Systems Go Strategy 1. Build public trust and credibility 2. Involve community leaders in creating a long-range transportation vision to keep our region a great place to live, work & play 3. Inform the public and solicit input about options to address near-term transportation solutions 4. Develop The Community s Plan for long-range and near-term transportation solutions 5. Set the stage for possible November commuter rail referendum
8 All Systems Go! Three Phase Approach Pre-launch - Background and Planning (March-April) Stakeholder briefings Phase One Get Involved Community Outreach (May-July) Get community input on draft plan Communicate features and benefits Phase Two Just the Facts Public Education (Sept-Nov.) Educate citizens after board calls for referendum Limited to factual information only
9 All Systems Go Long-Range Transit Plan Fixed Route Bus Service Backbone of the ASG Plan Doubles local and express New Rapid Bus Commuter Rail Regional Service Urban Service Circulator Service
10 Star of the plan: Commuter Rail Urban Service Under state law, required to be approved by referendum Service to start in 2008 Will operate on existing freight rail lines owned by Capital Metro Nine stops - eight within the City of Austin
11 The Downtown/Northwest Commuter Rail Service Nine stations are planned 1. Downtown 2. Plaza Saltillo 3. MLK Blvd & Airport 4. Highland Mall (future) 5. Lamar Blvd. & Justin Lane 6. UT Pickle/Braker Lane 7. Howard Lane & Mopac 8. Northwest Park & Ride 9. Leander Park & Ride
12 All Systems GO: the Community s Plan: Held Pre-outreach Stakeholder briefings CAMPO Commuter Rail District TxDOT City of Austin and other service area jurisdictions Real Estate Council Chamber of Commerce Area business leaders Extensive community involvement Public meetings Speaker s bureau Paid media: TV, Newspaper, Radio, Direct Mail Earned media: media and public relations
13 Creating the Community s Long-Range Transit Plan 8,000 citizens and elected officials provided input on draft plan 180+ meetings and briefings
14 Get Involved Phase One TV spot: Willie
15 Get Involved Phase One TV Spot: Ruben Ramos
16 Get Involved Phase One Radio Spots Now Playing WC Clark WC Clark Dale Watson Marcia Ball Ruben Ramos James McMurtry
17 Phase One Mailer/Flyer
18 Phase One Print Paid media
19 Phase Two Education Materials: Just the Facts
20 Phase Two Insert/Mailer
21 Online
22 Phase Two Just the Facts Phase Two TV Spot
23 Just the Facts Phase Two Radio Spot
24 Advocacy: pro and con
25 Opponents: Local and Unorganized County Commissioner Gerald Daugherty Retired high tech executive Jim Skaggs Texas Monthly Publisher Emeritus Mike Levy Kooks against Rail All Systems No Coalition Libertarians Monorail Personal Rapid Transit
26 Proponents: Champions and Grassroots Champions Mayor Will Wynn Former Mayor Kirk Watson Former foe State Rep. Mike Krusee Coalition of environmental advocates Chamber, Real Estate Council, AARO Effective GOTV PAC emphasized grassroots New Ways to Connect Adelante Metro Mailers & flyers Call banks Neighborhood walking Speakers bureau
27 Proponents: Friendly Fire Central city advocates wanted more Extension to new development Streetcar downtown Hopeful for Light Rail Initial frustration and anger Added Circulator Areas to plan Future Connections study promised as first step after referendum Acceptance that first priority is getting past the first referendum
28 Results: We Won!
29 Nov. 2 Referendum Results For: 62% Against: 38% Bi-partisan support Very strong suburban support (traditionally Republican) Strong central city support (traditionally Democrat) Benefit: community endorsement of entire agency
30 Keys to Our Success Good plan Made it the community s plan Cost effective Unorganized critics
31 What s Happening Right Now?
32 Park and Ride Construction Tech Ridge and Leander under construction Tech Ridge open 2006 Express Local Future Rapid terminus Leander open Express Future Urban Commuter rail station in 2008
33 Rapid Bus Status Update Vehicle Acquisition Modern, sleek Train-like Comfortable, quiet Station/Stop Design Development of prototype shelter/stop design underway Traffic Engineering Work on traffic signal priority underway Starter Line in 2007
34 Urban Commuter Rail Phase One Downtown NW Line Engineering design underway Vehicle Acquisition underway Self Propelled Lighter, sleeker DMU style Rail construction underway Modify existing tracks to suit passenger service Build extra tracks to access stations and allow trains to pass Station construction-begins 2006 Service in 2008
35 Next steps: Future Connections Study Preliminary advisory committees formed Community outreach fall 2005 Studies to be completed mid 2006 Any alternative using rail would require referendum
36 Next steps: Future Connections Study Responds to interest from community: We want a Street Car! Evaluating future transit alternatives Downtown, Capitol, UT, Mueller, East Austin Studying connections to commuter rail and circulation in more densely populated areas Studying downtown bus transfer center
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