The 20-Step Roadmap to a Successful Online Business

Transcription

1 The 20-Step Roadmap to a Successful Online Business This roadmap provides you with the 20 steps you'll complete to make your online business happen. This list covers the key areas in the development of a paid interactive learning environment which make up the Core Modules of the Teaching Sells program. Module 1: Designing Your Course to Reach a Profitable Market 1. Understand the key concepts in creating content that sells The Power and Profit in Teaching What Happens When Creativity Meets Commercial Education? The Secret No One Tells You About Selling Information The Information Marketer's Holy Grail The Customer is the Market 2. Choose an in-demand subject How to Find a Market in Search of Something to Learn Seven Ways to Identify the Learning Needs of a Market 3. Uniquely position your offer Positioning Your Interactive Training for Success Six Proven Ways to Uniquely Position Your Training Program An Introduction to Pricing for Membership Sites 1

2 4. Create a learner/buyer profile Instructional Design: A Business Plan that Benefits Learners The Learner Profile: Feel the Pain and Find the Cure 5. Identify learner benefits and ultimate benefits Instructional Design: A Business Plan that Benefits Learners How to Identify the Benefits of Knowledge Your Learner is Looking For 6. Develop learning objectives Instructional Design: A Business Plan that Benefits Learners Three Steps to Writing Learning Objectives that Work Module 2: Seven Profitable Business Models 7. Tie learning objectives to business model Business Model One: The 'End of Days' Strategy Business Model Two: The 'Affiliate Marketing Squared' Strategy Business Model Three: The 'Ghost Teaching' Strategy Business Model Four: The 'Generation A' Strategy Business Model Five: The 'Take the Summer Off' Strategy Business Model Six: The 'Lead a Horse to Water' Strategy Business Model Seven: The 'Business Model Formerly Known as Prince' Strategy 2

3 Module 3: Developing Profitable Content 8. Research and identify content source material Four Content Sourcing Strategies for Interactive Learning Environments How to Develop Expert Content Through Research and Synthesis How to Build a Membership Site with Private Label Rights Content Creating Expert Content with Interviewing Strategies How to Effectively Outsource Content Creation 9. Identify potential activities and exercises Developing a Curriculum for Your Interactive Learning Environment 10. Identify course topic areas Developing a Curriculum for Your Interactive Learning Environment 11. Develop course curriculum Developing a Curriculum for Your Interactive Learning Environment 3

4 Module 4: How to Easily Create Multimedia Content 12. Select media formats for initial content How to Create Killer Multimedia Content with Quick and Easy Tools The Basics of Using and Recording with Camtasia Studio PowerPoint as a Useful Teaching Tool, Not a Boring Presentation Tool Creating and Editing Audio Files with Audacity Creating Compelling Learning Interactions With Articulate Engage From PowerPoint to Flash-Based Content with Articulate Presenter An Overview of the KoolMoves Animation Tool 13. Develop introductory content The 4MAT Approach to Connecting With Learners Content Strategies that Engage the Whole Brain The Secret to Content That Sells Module 5: How to Build Your Membership Site 14. Build site Your Blueprint for Building Membership Sites with Open Source and Low-Cost Software It All Starts With Your Parts List Finding a Home for Your Site 4

5 Reaching Your Prospects Partners in Promotion - Tracking Affiliates Managing Your Membership A Place for Your Content Choosing a Payment Processor Design Options for Creating a Consistent Look Integration - Putting the Pieces Together Working with a Technical Partner Reference Guide Module 6: Launching and Marketing Your Site 15. Launch strategy and offer An Introduction to Pricing for Membership Sites (Reprise) Developing an Introductory Offer and a Launch Strategy 16. Prospect marketing system The Money's in the List: Creating an Effective Prospect Marketing Strategy 17. Site copywriting The Six Keys to Effective Copy for Membership Sites Three Approaches to Membership Site Copy 5

6 18. Joint ventures for launch Marketing Joint Ventures: How to Tap into the Money in Other People's Lists How to Attract Joint Venture Marketing Partners and Super Affiliates 19. Community development How to Create a Community of Learning 20. Ongoing marketing ROI Advertising: Marketing Strategies That Pay Off Once you've completed the 20-Step Roadmap (and have done all of the work outlined in the steps), you will have completed the Core Modules of the program, and your site. Then you are ready to move on to the Advanced Modules to help you refine what you've done and take it to the next level Teaching Sells - All Rights Reserved. 6

7 1 Designing Your Course Teaching Sells 20-Step Process 1. Understand Key Concepts 2. Choose In-Demand Subject 3. Uniquely Position Your Offer 4. Create a Learner or Buyer Profile 5. Identify Learner 6. Develop Learning Objectives 2 Seven Business Models Developing Content 7. Tie Objectives to Business Model 3 8. Research Source Material 9. Identify Potential Activities 10. Identify Course Topic Areas 11. Develop Curriculum 4 Multimedia Content Build Your Site 12. Select Media 13. Develop Introductory Content Build Membership Site 6 Launching & Marketing 15. Launch Strategy 16. Prospect Marketing System 17. Site Copywriting 18. Joint Ventures For Launch 19. Community Development 20. Ongoing Marketing 2009 Unglued Media