19 Raritan River Road Califon, NJ

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1 Over twenty years of marketing experience has taught me that only change is immutable. The true test of success is the ability to apply experience to an ever-changing landscape. Marketing is the application of many disciplines: advertising, promotion, POP. public relations and even merchandising and logistics. In today's environment that means understanding how to use both old and new media to deliver a comprehensive and potent message. Measuring and targeting have made the Internet a very precise media platform, but alone its power is only partially tapped. Simply building a web site does not necessarily mean, "they will come." Today s marketing professionals live in an exciting and complex time that demands we follow our creative instincts, yet gives us an infinitely measurable toolset. I have spent the last nine years immersed in Internet engineering, sales and promotion; working with a variety of clients to help them get noticed both on and off the web. I ve weathered the dot-com collapse and have emerged with a rare mix of marketable skills. The projects I manage illustrate an extensive hands-on ability across all media---from print production to current web tools, and the experience to integrate them into effective hybrid campaigns. If you need creative presentation, rational measurement and fully developed management ability, please consider my skills and unique experience and think about what I can do for your company. Peter J. Kooiker

2 OBJECTIVE Experience in traditional retail advertising, marketing and production management as well as seven years new media experience have created a unique, in-demand set of skills for today s retail marketing environment. I am actively seeking a position that allows me to implement and fine-tune creative thinking and innovative delivery methods for a variety of high-profile marketing tasks. My strengths include proven sales and product management skills; a profit-oriented approach; creative problem-solving abilities and a focus on collaborative project management. My years in retail advertising helped develop a respect for deadlines that has carried forward to everything I do. I enjoy an environment that moves briskly and is nimble enough to react quickly to changing conditions. I thrive on collaborative teamwork and am comfortable managing both projects and staff to keep productivity high and creativity flowing. The last few years, I ve concentrated on rounding out my experience with the skills necessary for a retail marketing professional to thrive in a connected economy.

3 EXPERIENCE 10/ Present - Andra Group, HerRoom.com & HisRoom.com, Dallas, TX Marketing Director HerRoom.com is a top-five online retailer of women's lingerie. Using my extensive retail background, I am responsible for all interactive marketing, site design and offline promotion and production. Currently work from a home office in New Jersey. Prioritize, evaluate and manage a multi-million dollar online advertising and marketing budget. Critical campaign analysis and reporting using a variety of metric tools including Core Metrics and Hitwise. Production, deployment and evaluation of marketing. Manage 3 rd party affiliate marketing provider. Create and produce all on-site web design including a total re-design in March of 2006 and several intermediate revisions. Complete understanding of search engine optimization (SEO) best practices. Manage all search engine marketing (SEM) including PPC (pay-perclick), consumer shopping search engines and Amazon and Yahoo stores. Ad-hoc evaluation of emerging media and technology. 6/2005-9/ Dale & Thomas Popcorn Teaneck, NJ Marketing Coordinator Was instrumental in launching version 2 of this company's consumer website. Worked on their first ventures into consumer campaigns, blogs, website usability and overall design and function. 5/2003-Present - PERFECT i-site Califon, NJ Partner Started a web development company with a partner in Currently do some free-lance design and marketing strategy work. PERFECT i-site has recently become popular for it's work in customizing blog software as an SEM/SEO tool for businesses and an efficient content management tool for small websites. 5/2000-5/ PathFinder Consulting Group, L.L.C. Annandale, NJ Marketing Director At a mid-sized web development firm, responsible for defining and implementing client marketing plans using traditional and new media including , Internet advertising, search engine optimization and paid keyword systems.

4 Assist clients in managing online content and analyzing the user experience to optimize sales. Manage web engineering projects from concept, design and engineering to launch. Regularly assist on sales calls and developed complete collateral materials for sales support. 5/1998-5/2000 The Columbus Dispatch Columbus, Ohio Manager - New Media Built the New Media department from the ground up, hired staff and developed sales and marketing strategies. Responsible for selling web development, advertising and online promotions to retail clients of both the interactive department and of the newspaper. 10/1992-4/1998 The Columbus Dispatch Columbus, Ohio National Advertising Manager Directed a sales and marketing staff responsible for out-of-market sales development. Prepared weekly, monthly and yearly sales forecasts and directed efforts to reach those goals. Exceeded sales projections in each year. Responsible for sales presentations to Fortune 50 corporations. One of four consultative sales training executives responsible for educating new salespeople in the approach. 4/1986-9/1992 Big Bear Stores Co., Inc. Columbus, Ohio Corporate Advertising Director Director of two retail advertising divisions (general merchandise 30 stores, grocery- 100 stores) creating consumer advertising delivered to the Midwest region. Managed a multi-million dollar advertising budget and was responsible for all print production, POP and corporate communications. Responsible for directing two outside advertising agencies and a large broadcast budget.

5 6/1978-3/1986 Heck's Stores, Inc., Charleston, WV Assistant Advertising Director-Broadcast Managed a $3 million broadcast budget across an eight state region including seven television stations and over 100 radio stations. Produced, wrote and directed weekly television and radio spots. Other positions held at Heck's, Inc.: Print Production Manager: Responsible for weekly production of printed advertising material. Advertising Coordinator-Broadcast: Managed a small broadcast budget and produced both external and internal video and audio. Media Coordinator: Managed media accounts payable. EDUCATION 6/1977 Marshall University Bachelor's Degree Journalism major with minor in art. Selected outstanding senior in advertising and outstanding senior copywriter. Dean's List 1977 AFFILIATIONS 10/1992-4/1998 Columbus Manufacturers Representatives Association - Past President SKILLS Word, Excel, Powerpoint, Dreamweaver, Photoshop, Cold Fusion Website: