Prohibitions/Restrictions on Flavoured Tobacco Products: Overview of International Developments

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1 Prohibitions/Restrictions on Flavoured Tobacco Products: Overview of International Developments Rob Cunningham UICC World Cancer Congress August 29, 2012, Montreal, Canada

2 Should tobacco companies have the unrestricted ability to add chocolate, sugar, licorice, cherry, vanilla and other flavours to an addictive, poisonous product? NO Of course not.

3 Philippines Sunny Peach Sweet Melon Orange

4 Cambodia Lemon Mint Vanilla Cherry Little Cigars Vanilla Little Cigars Note: All products on this page were purchased in Cambodia in The package of Lemon Mint cigarettes has a Switzerland health warning. The Black Vanilla package has a Luxembourg health warning.

5 United States

6 Embalagens + aditivos Brazil Source: Paula Johns

7 Germany Pina Colada Cuba Libre Mojito Tequila Sunrise Mango

8 Austria Belgium Switzerland France Note: Chocolate flavour has been renamed Finest flavour Note: Special flavour reportedly contains vanilla and caramel flavours Israel France Switzerland

9 Russia Superslims Cigarettes Muscat Double apple Ocean breeze

10 Switzerland Hong Kong Poland Mango Orange Vanilla Russia Vogue Arôme

11 Japan Front: Cabin Roast Blend For rich coffee break Back: Cabin Roast Blend Rich and roast aroma adds quality to your precious moments. Enjoy a special coffee break moment with Cabin

12 Menthol

13 Kreteks (clove flavoured)

14 apple peach pistachio tropicana mandarin Water Pipe Tobacco

15 Smokeless tobacco

16 Little Cigars Romania U.S. U.S. U.S. Cherry Grape Sugarillos Watermelon

17 Germany Little Cigars Vanilla Cherry Peach

18 Blunt wraps

19 Cigarette rolling papers

20 Canada-VitaCig

21 Other products roll-your-own tobacco bidis (but not so much in India)

22 Legislative Response Australia: ban distinctive fruity, candy flavours in cigarettes U.S.: ban characterizing flavours in cigarettes, rolling tobacco, papers Canada: ban all flavours in cigarettes, little cigars, blunt wraps each exempt menthol

23 Canada- Little Cigars

24 Canada Little Cigars

25 Canada- Little Cigars

26

27 Prime Minister Harper, September 17, 2008

28 Health Minister Leona Aglukkaq 2009

29 300 Jobs at Risk Rothmans in Quebec City SURVIVAL THREATENED

30 ITGA ad,the Hill Times Oct. 19, 2009, (Ottawa) ad, Roll Call, July 23, 2009 (Washington, D.C. )

31 Canadian Senate Committee hearings: Lawyer Debra Steger for Philip Morris claiming that Bill C-32 violated international trade agreements

32

33 cigarillos before Bill C-32 cigars after Bill C-32 Prime Time peach, rum, raspberry Prime Time Plus peach, rum, cherry

34 Note: All packages purchased November 10-12, Marlboro special Performance Edition pack purchased in Oct US-style cigarettes with burley still sold in Canada with flavours ban

35 New York City ban characterizing flavours in all tobacco products exemption for menthol, mint, clove exemption allowing flavoured products to be sold in specialty tobacconists

36 Brazil ban flavours in all tobacco products world precedent setting ban on menthol cigarettes exemption for sugars to replace sugars lost during curing process ban on almost all other additives Effective September 2013

37 Brazil public hearings (Brasilia)

38 Source: Paula Johns Anúncios publicados nos 3 principais jornais do Brasil valor estimado > 1 milhão reais Brazil

39 Brazil Source: Paula Johns

40 Source: Paula John Brazil

41 Menthol

42 European Union Consultation Paper on revisions to EU Directive, October 2010

43 Art. 9, 10 Guidelines Section Regulating ingredients aimed at reducing tobacco product attractiveness can contribute to reducing the prevalence of tobacco use and dependence among new and continuing users. Section (i) Parties should regulate, by prohibiting or restricting, ingredients that may be used to increase palatability in tobacco products.

44 Art. 9, 10 Guidelines Guidelines - prohibiting additives: - colouring properties (some exceptions) - stimulants, eg caffeine, taurine - associated with health (eg vitamins, amino acids, fruits and vegetables)

45 US clove cigarettes Indonesia filed WTO challenge to US ban on cigarettes with characterizing flavours, including cloves, but not menthol Held flavours ban justified as a health measure But exempting menthol but not cloves discriminated against Indonesia

46 Conclusion Flavours increasingly appearing as a marketing strategy Growing international regulation Passes industry scream test Further regulatory action needed and anticipated

47 Thank you

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