Quick. Spec. Expand. SeaChange Adrenalin. Entertain. Engage. Multiscreen Television Platform

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1 Quick Spec Entertain Expand SeaChange Adrenalin Engage Multiscreen Television Platform

2 Getting to market fast with multiscreen video is a challenge for operators. More and more subscribers are demanding a multiscreen experience, and they are expecting it to be the same caliber they get on their TV. The challenge arises when service providers learn that migrating to a multiscreen delivery platform means learning a whole new business.

3 Wow your subscribers. Defend your market. SeaChange Adrenalin is a comprehensive multiscreen television platform that s enabling service providers of every size to deliver exciting streaming video experiences and promotional packages to set-tops, ipads, smartphones, OTT players and other IPconnected devices. Adrenalin simplifies migration to the multiscreen experience by building on existing infrastructure and capabilities. SeaChange has the proven expertise and innovation necessary to deliver video to multiple screens, allowing providers to unlock new revenue streams while delivering the wherever I go user experience subscribers crave. SeaChange Adrenalin is capable of handling the massive amounts of content, subscribers, devices and sessions that service providers need as they move towards offering a multiscreen experience. It enables overthe-top (OTT) delivery of new service offerings such as VOD, or linear delivery to a PC or even to a set-top box for out-of-franchise delivery. Additionally, it is device- and format-agnostic and it provides opportunities to add incremental revenue via new business models, innovative offer management campaigns, and targeted advertising opportunities. By leveraging the existing video delivery technology in place, providers can be assured their new service offers are completely integrated with their existing TV experience. Adrenalin ensures that all of the content, services and applications meet the high quality standards of the subscriber. FEATURES AND BENEFITS Integrate high-quality video-on-demand to all screens Deploy a strong consumer value proposition through flexible pricing models Work with a single partner for the delivery of an entire video solution to minimize internal resource requirements Increase the scale of the solution without the need for additional investment Integrate a video solution with existing on-portal services Deploy a video and TV solution that reflects specific customer demands and consumption patterns Ensure a consistently high-quality user experience for every transaction

4 Content Processing SeaChange s open software solutions provide an end-toend infrastructure for multiscreen television delivery. Live TV and VOD Content OTT Content Metadata Processing Packaging & Distribution

5 VOD Linear Multi- Screen Video Time Shifted TV Offer Mgmt PUBLISHER Promotions Distribution Manager EPG Manager Search Session & Resource Manager Business Intelligence Recommendations CRM Asset Manager Business Management Suite Geo Location CONSUMER VOD Manager Data Warehouse Spot Manager Advanced Management & Monitoring VOD Linear Ad Decision Service/ Campaign Manager Ad Decision Manager/ Router

6 Client Publishers The subscribers screen, no matter the size or location, is where providers content comes to life. Shouldn t it always look its best? SeaChange publishes to thousands of devices today. However, every device has different capabilities, features, resolutions and sizes, so making sure the subscriber gets a consistent experience no matter the device is important. That s the job of the Client Publisher handling everything from device compatibility to advanced applications. To ensure every device is maximized to its capabilities, the publisher will contextually publish each UI, including dynamically rendering each image that is viewed. Further, open HTTP APIs and Flash SDKs ensure that providers existing subscriber experience and UI can be preserved as additional screens are added to the portfolio. Providers can enable interactive search and recommendation applications that will make content easier to find and drive additional views, even adding incremental revenue via innovative T-Commerce applications. Advanced features such as Pause/Resume across multiple screens are enabled via Adrenalin as well. Advanced Management and Monitoring With all of this new content, device and streaming activity within the network, it s more important than ever for providers to be able to easily monitor, manage and configure their infrastructure. The Advanced Management & Monitoring tool suite is responsible for the observation and reporting on the operational stability, efficiency and activity on Adrenalin. Every important activity is captured and reported via web-based interfaces making managing the network as unconstrained as the subscriber experience. Additionally, Adrenalin contains open interfaces for billing and subscriber management systems to preserve existing investments.

7 Business Applications Enabling a multiscreen experience for subscribers opens the door to all sorts of possible offer management, advertising, and revenue generating service opportunities. The Business Applications services in Adrenalin enable providers to capitalize on these opportunities and maximize their revenue streams. Contextual offer management campaigns allow providers to tailor specific promotions based on the subscriber s existing services. Offering cross-platform promotions reduces subscriber churn and adds incremental revenue. More devices, content, and streaming activity means more available advertising opportunities. With Adrenalin, unified advertising across multiple screens is made easy. Offering advertisers the ability to conduct a unified campaign across multiple screens generates higher CPMs and allows for the targeting that advertisers want. Content Management Managing millions of assets and dozens of formats from hundreds of content providers can be a daunting task. Don t worry Adrenalin has it covered by enabling the management of VOD, advertising, and linear content delivery from the same interface. In addition, Adrenalin handles the multiple variations (formats, HD/SD, etc.) of an asset as one logical title making content management simpler than ever before. Regardless of the network, managed or unmanaged, content requests and sessions are authenticated utilizing a studioapproved method. Further, when new forms of delivery and DRM become available, Adrenalin can be easily integrated thanks to its open platform. It is also completely compatible with multiple workflow and asset management systems including SeaChange AssetFlow. By offering a unified content management system, Adrenalin helps turn the intimidating task of multiscreen content delivery into a simple and logically managed one. TECHNOLOGY Load Balancing provides N+1 scaling to ensure an even load of traffic across multiple servers SQA makes it easier to innovate and quickly deploy new applications and services managed by the Adrenalin single back office REST allows Adrenalin to loosely couple components, enabling better availability, scalability and independent component upgrades Active/Active DBs enables clustered write access to multiple database servers to scale, read and write in an N+1 manner CentOS provides an enterprise-class computing platform Web Services makes it easier to innovate and quickly deploy new applications and services Virtual Machines provides the ability for Adrenalin to be hardware-agnostic and a common platform for the implementation of all of SeaChange s software Java Virtual Machine provides a single platform that supports a large ecosystem of libraries, multiple advanced languages and multiple operating systems Software Package Manager provides a simple, clean and standard interface for installing software on a server

8 ABOUT SEACHANGE INTERNATIONAL, INC. Enabling our customers to deliver billions of premium video streams across a matrix of pay-tv and OTT platforms, SeaChange (Nasdaq: SEAC) empowers service providers, broadcasters, content owners and brand advertisers to entertain audiences, engage consumers and expand business opportunities. As a three-time Emmy award-winning organization with over 20 years of experience, we give media businesses the content management, delivery, measurement and analytics capabilities they need to craft an individualized branded experience for every viewer that sets the pace for quality and value worldwide. Visit SeaChange International, Inc. 50 Nagog Park, Acton, MA USA T F _ SeaChange International, Inc. SeaChange is a registered trademark and SeaChange Adrenalin is a trademark of SeaChange International, Inc. All other marks are the property of their respective owners. While every effort is made to ensure the information given is accurate, SeaChange does not accept liability for any errors or mistakes which may arise. All features, specifications, system requirements and/or compatibility with third party products described herein are subject to change at any time without notice.