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1 motorola medios multi-screen service management software suite Motorola Medios helps you attract and retain subscribers by providing personalized video and multimedia experiences across multiple networks and devices.

2 position your business for success The new multi-screen environment presents a world of opportunity for both customers and operators. People the world over love watching video, but not just any video. They want to be able to control what they watch. They also want to control when they watch and where they watch, too. In the multi-screen world, the capability of offering customers this kind of control has arrived. The question is, what do you need to position your business to take advantage of it? At Motorola, we ve developed our Medios Multi-Screen Service Management Software Suite to provide the solutions you need for multi-screen success.

3 operator challenges operator challenges watching tv and video: getting more personal Brad is a fanatic fan of his local football teams. He hates to miss a game, even when he s on one of his frequent business trips. He purchases a sports package that gives him access to every televised football game during the season. He usually watches at home on his 42 flat-screen HDTV, but on the road he can and does watch them on his laptop, his tablet and even his smartphone. He can access his DVR anytime he wants to watch part of a game again. He can even buy related products like a theme song ring tone right from his service provider s VOD portal. Brad doesn t think about how complex it is to allow him to personalize his viewing experience like this; he s just thrilled he can do it. And he s more than willing to pay a premium for it. The growth of multi-service delivery is a game changer. The multi-screen market landscape is driven by the three C s: content, community and control. Customers want immediate access to video content that s centered on their own personal interests. But they want to do more than simply watch. They want to share and interact with their affinity communities: friends and family, relatives, work colleagues, online friends on social networking sites. They also want the control of being able to watch video anytime, anywhere and on any device. With the ability to offer and deliver compelling new video-driven content and services, you ll be able to increase revenue, reduce churn and attract new customers. But to maximize your monetization of multi-service delivery, there are challenges to overcome. managing content Service providers must support the entire range of content: the infinite video catalog of hundreds of thousands of titles plus music, applications, games and more. It s not a simple task, demanding comprehensive and efficient management capabilities for different types of content including user-generated and Internet content while ensuring quality and controlling cost. It also demands stringent security to guard against unauthorized use and theft. merchandising content Amassing a large amount of video content from various sources is key to keeping customers satisfied. The key to monetizing your investment is the ability to market that content plus related items such as T-shirts and DVD collections to subscribers and advertisers with compelling, personalized promotions targeted to specific audiences. As a service provider, you have access to a mass of information about your subscribers. This data helps you deliver personalized experiences by aggregating and utilizing device awareness (mobile device or STB), social network friend maps, presence status, purchase history and expressed customer preferences. By mining this information, you can provide truly enriched subscriber experiences that help reduce churn and increase incremental ARPU. personalizing the user experience Today s viewers also want their content personalized. While they re watching, they want access to added information from authorities they trust and opinion and insights from members of their own online communities. Competitive advantage comes from giving customers the compelling individualized linear and VOD user experiences that enhance differentiation and loyalty, increase usage and deliver incremental revenues. device and service management As the number of Internet-enabled mobile devices grows, service providers face another significant issue: How to ensure quality of service of subscribers complex home networks, and provide fast, efficient issue detection and resolution with increased network availability, leading to happier customers and increased retention and loyalty. rapid response to market evolution Every service provider knows consumer demands can and do evolve rapidly. In a competitive marketplace, the challenge is to gain a sustainable competitive edge by developing and deploying new services quickly, efficiently and cost-effectively. Our Medios Multi-Screen Service Management Software Suite is designed to help you meet each of these challenges. How? By simplifying and automating management, delivery and monetization of personalized video content on multiple devices and screens, over managed and unmanaged networks. page 3

4 medios solutions the medios suite spot: monetizing the multi-screen experience Multi-screen capabilities are creating new models for video consumption and delivery. Consumers enthusiastic about their Internet experiences are eager to have the same kind of personalization and control in their TV and video viewing. Service providers can capitalize on these new customer demands by delivering more personalized video content to more viewing devices. Content providers can ensure that their content is available for secure delivery to every consumer who wants it. The applications in our Medios Multi-Screen Service Management Software Suite make it happen. medios videoflow medios videoflow Joe s passion is old movies. He watches them often and can recite dialogue from films like Gaslight and Lawrence of Arabia verbatim. He s excited by the merging of the Internet and TV because now he can have immediate access to a virtually unlimited array of movies from the infinite video catalogue. Tonight Groucho, tomorrow Hitchcock. challenge: content management vod & ads games & apps home video videoflow automated workflow ingest / validate control encryption & transcoding qa / publish to cdn reporting / audit Medios solutions streamline the acquisition and management of content from the infinite video catalog, that everexpanding compilation of public and walled-garden content from a wide variety of sources. How do you process thousands and thousands of VOD multiple devices titles including television programming, video titles and user-generated content without extensive and expensive staff expansion? VideoFlow simplifies capture, management and distribution of the infinite video catalog for multiple devices through automated processes that improve efficiency, speed delivery and increase revenue. The application automates ingestion and categorization of VOD, web-based OTT and other content from multiple sources using multiple formats. It provides automated workflows ingest, transcoding, encryption, quality assurance and reporting that support secure multi-screen delivery channels. VideoFlow also helps you configure and automate your business process workflow, including work queues, exception management, status reporting, DRM, contract enforcement and more. page 4

5 medios solutions medios merchandiser medios merchandiser Friday is Girls Night In, and they re gathering to watch some favorite films. What will they watch? It s a no-brainer. They find the service provider is combining with an advertiser to offer a special buy-one-get-one-free promotion for selected customers. The girls are delighted to choose The Notebook and Sleepless in Seattle. challenge: monetizing your catalog The ability to market and merchandise your catalog is crucial to maximizing ROI. Merchandiser is the Medios Suite s answer to how you can best monetize expanded content and more personalized customer experiences. The application offers the simplicity of a single metadata catalog for all assets and provides the flexibility of being able to organize the catalog by user device and customer-defined preferences. This helps you develop powerful bundling and promotional programs including advertising that fuel impulse buying and ongoing loyalty. You can bundle content to create personalized promotions based on key demographics or viewer preferences like movie musicals or mixed martial arts. And you can provide personalized promotions that tie in with content. Medios solutions provide intuitive search engines that help viewers more easily find what they know they want to see. Equally valuable, Merchandiser provides intuitive recommendation engines. Based on a number of factors such as previous viewing habits, they help direct customers to relevant content they ll want to see once they re aware of it. medios dreamgallery medios xperience It s been a long day. On her way home from work, Jenny anticipates relaxing with a good movie. As she rides the bus, she uses her tablet to browse possibilities, noticing that a film she s been wanting to see is now available on demand. She immediately orders the movie and begins viewing it on the tablet. When she gets off the bus, she adds the movie in her queue on the tablet then tunes her set top box to resume watching the movie on her home theater. challenge: personalizing experiences Watching TV isn t the simple spectator sport it used to be: with hundreds of channels, thousands of Video-On-Demand (VOD) shows, and the expansion of video services to IP-enabled home devices, the average viewer s TV experience is growing in complexity and will continue to do so in the future. The DreamGallery software suite cuts through this complexity, helping you take maximum advantage of the new multi-screen world with personalized user experiences and ongoing support for a wide range of popular consumer devices. In the process, you ll find new merchandising, advertising, bundling, and other revenue-generating opportunities, which utilizing DreamGallery s HTML5, cloud-based server you can deploy quickly and easily with your current video offerings. DreamGallery s Software Development Kit (SDK) enables your development team to build multiple, customized GUIs supported by DreamGallery s Portal Generator, which extends desktop publishing development tools to set-tops, connected TVs, mobile devices, tablets, and other IP-enabled devices for different regions, languages, or customer tiers. Together, the SDK and Portal Generator seamlessly integrate your ecosystem with interfaces, electronic programming guides, DRM solutions, OSS applications, set-top populations, and VOD infrastructure. With all these features (and more), DreamGallery helps you turn watching into experiencing. page 5

6 medios solutions medios securemedia medios merchandiser The O Connors are videophiles. They love being able to navigate the infinite video catalog and watch movies from obscure indie films to current blockbusters on any of their devices. They don t know or care that it s because their service provider offers multiscreen security trusted by major studios and broadcasters. All they know is they can watch what they want any time and anywhere. step 1 step 2 step 3 step 4 authenticate & purchase deliver mediapass present mediapass deliver encrypted base decryption key challenge: securing content Video content is expensive to produce, and must be securely protected as the Internet-driven video environment allows it to be transmitted to a variety of in-home and mobile devices. Our SecureMedia solutions help you maximize security on any IP network. They help you protect live and on-demand content for IP delivery to consumers on any device. Efficient content digital rights management (DRM) helps you control content licensing, provisioning and billing, and remit correct compensation to content owners. SecureMedia has earned the trust of the content creators and owners and, due to its proven ability to securely deliver content across a wide range of set top and mobile devices, has been approved by all major film studios and TV broadcasters. edge tm medios xperience The home network at 43 Pine Avenue is something to see. It connects three flat screen TVs, two desktop computers, two laptops, a tablet computer, a video game console and five smartphones. It provides VOD and other video services on all of them and, although it s a very complex network, the family expects it to run smoothly and efficiently. Their service provider keeps it that way with remote management and troubleshooting solutions that help increase customer satisfaction and decrease costs. challenge: service management Not so long ago, viewing options in the home involved a television set in the living room, and maybe another in the bedroom or family room. But things have changed. Today, consumers video options are part of increasingly complex digital home networks that includes gateways, PCs and various mobile devices. Motorola EDGE Management Software offers a number of solutions to help you keep your customers home networks and your business running at peak performance. EDGE empowers subscribers to manage their own home network with advanced self-help tools and portals. It also enables you to remotely manage service and devices connected to the home network including PCs, set-tops, gateways and routers and mobile devices extending management to the multi-screen home network to help ensure customer satisfaction. With Medios, you can deliver the high quality of service customers demand while saving money by avoiding or shortening costly Help Desk calls and onsite troubleshooting. EDGE solutions enable you to deploy a single system to more costeffectively manage, troubleshoot and resolve issues across all networks, devices and services. page 6

7 medios architecture medios architecture content providers motorola medios motorola applications consumer usage data consumer devices studio medios videoflow medios merchandiser access hfc television & digital cable programmer music medios dreamgallery dsl pon 4g computers radio control plane wi-fi ugc edge tm securemedia consumer usage data portable devices medios architecture: enabling compelling multi-screen video experiences A trusted leader in every era of television technology analog, digital and IP Motorola is an innovator and provider of technologies and solutions that help service providers create and sustain profitable new business models. Medios makes it simpler and easier to profit and prosper in the multi-screen environment by giving the people what they want: more personalized video experiences when and where they want them. We ve developed Medios to be modular, allowing applications to be deployed as an end-to-end solution or used individually. As your requirements grow, Medios provides for simple integration of additional modules to create a total integrated solution that delivers the crucial benefits necessary for multi-screen success. evolutionary open architecture The Motorola Medios architecture helps you leverage existing investments by streamlining integration with your current video services infrastructure and network assets. Based on open standards, our Medios architecture allows you to evolve from schedule-driven programming to the more open and web-centric programming models of the personalization era. These include integration with social networking sites such as Twitter, Facebook, MySpace, LinkedIn and more. the medios advantage The Medios advantage is the clean separation between applications, control, and content transport, enabling maximum flexibility in delivering unique services that help retain existing customers and attract new ones. Using web-like development environments, you can build highvalue services that support a variety of devices and platforms over multiple access networks. The development environment combines an applications platform and device portals that allow you to more easily and rapidly create and market innovative and differentiated offerings. The architecture is highly scalable, able to support thousands of subscribers, tens of thousands of assets and millions of transactions. page 7

8 succeeding in the multi-screen environment The virtually unlimited potential of the multi-screen world is here. Driven by the three C s content, community and control it offers an extraordinary opportunity for service providers to create a competitive advantage, attract subscribers, reduce churn and increase revenues and sustainability. The key is providing customers with the more personal, more mobile, more interactive viewing experiences they want and expect. Our Medios Multi-Screen Service Management Software Suite helps you seize these opportunities starting right now. Medios solutions automate and simplify video management and delivery, content marketing, interactivity and network management through a cost-efficient, flexible system of powerful but easy-to-use applications. Medios. It s how you ll succeed in the new world of multi-screen video. Medios. It s how you ll succeed in the Internet Era of TV. Motorola s Systems Integration and Consultancy team can help make succeeding with Medios simpler and more cost-effective than you thought possible. Our expert team can help you with every step of your Medios deployment. From planning to launch, we re with you every step of the way. For more information about how the Motorola Medios Software Suite can help you enter and prosper in the multi-screen environment, talk to your Motorola representative or visit us online at motorola.com/medios. For Services, contact your Motorola account executive for more information. Our Systems Integration Services can help you integrate and launch Medios products quickly and efficiently. Our service portfolio includes a full suite of professional and consulting services you can use to assess your current technology plans and prepare your current infrastructure and network assets for Medios deployment. Systems Integration Services Systems Integration services leverage your existing resources, provide third-party project and lifecycle management services, and create customized, product-agnostic solutions to help upgrade, or build out, your current network infrastructure. Our portfolio includes a full suite of professional and consulting services you can use to assess your current technology plans, prepare your current infrastructure and network assets for next-generation technology and services, and manage your network transitions. MOTOROLA, the Stylized M Logo, and DreamGallery are trademarks or registered trademarks of Motorola Trademark Holdings, LLC. All other product and service names are the property of their respective owners Motorola Mobility LLC. All rights reserved x.2 11/12

Alcatel-Lucent Multiscreen Video Platform RELEASE 2.2

Alcatel-Lucent Multiscreen Video Platform RELEASE 2.2 Alcatel-Lucent Multiscreen Video Platform RELEASE 2.2 Enrich the user experience and build more valuable customer relationships by delivering personal, seamless and social multiscreen video services Embrace

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