SELLING OR BUYING A BUSINESS Corporate Finance for Growing Businesses

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1 SELLING OR BUYING A BUSINESS Corporate Finance for Growing Businesses Selling a Business Buying a Business Raising Finance Bettany Centre Entrepreneurship at Cranfield

2 2 SELLING OR BUYING A BUSINESS Corporate Finance for Growing Businesses For the founder, shareholders and top decision-making team to be able to transact with confidence. Learn the language, pitfalls and processes of buying a company, selling a company and raising finance. MY CRANFIELD Fantastic course with rich content and great speakers - I can t recommend it strongly enough if you want to know how to transact with confidence. FLORIAN MOLDOVEANU CEO, PILON LTD WHAT IS IT ABOUT? All owner-managers will at some point in their corporate life be exposed to the world of corporate finance. This course looks at the three essential components of SME corporate finance: raising finance, be it equity or debt making acquisitions selling the business. The course is split into an Experts Day and Entrepreneurs Day, so you will hear from real experts who transact for a living and entrepreneurs who have lived through the corporate finance process. Through plenty of real life inspirational examples, Q&A and technical guidance; the 2 days will ensure you will be able to transact with increased confidence in the future. WHO IS IT FOR? This is an essential guide for SME top teams including: The Business Owner, Founder, Chairman, Chief Executive Officer, Chief Financial Officer, shareholders, non-executive directors and all other stakeholders including business angels Businesses with revenue of 1M to 50M Top teams looking to carry out a transaction. WHAT WILL I GET OUT OF IT? A thorough grounding in all aspects of corporate finance for SMEs; focussing on the practical and not the technical Knowledge on how to get deal fit to improve your company valuation and be better prepared to transact Confidence to make transactions happen, know when to rely on the professionals and when to intervene Gain access to the vibrant Cranfield SME network, and learn from the many entrepreneurs and directors who have experienced transacting Benefit from expert presentations and Q&A with corporate finance practitioners, a corporate lawyer, fund raisers, venture capital & private equity funders Learn from entrepreneurs who will tell you what their experience of corporate finance is really like from the sharp end. Transaction tactics PROGRAMME DETAILS Visit: Fee: Faculty: Duration: 2 days 1,200 +VAT* Professor Andrew Burke, Programme Director Rob Cave, Programme Leader Dates: November 2013 * Price includes tuition, dinner, accommodation, breakfast and lunch.

3 4 DAY 1 EXPERTS DAY We have invited a range of experts whose daily lives are devoted to the provision of corporate finance services and who can present clearly and succinctly how to transact. The two day course will be split into an EXPERTS DAY and an ENTREPRENEURS DAY (no advisers allowed!). DAY 2 ENTREPRENEURS DAY We will focus on the entrepreneur / transaction lead within the home team at the company, be it the CEO, CFO or other stakeholder. GETTING DEAL FIT. Transacting is an exhausting and challenging task. Rob Cave will show you how to get prepared for the deal and how simple house-keeping can radically improve the value of your key asset, the business. WHAT ARE THE TRICKS TO SUCCESSFULLY RAISING EQUITY AND / OR DEBT? Having had experience as a funder with 3i, Brian Livingston of Smith & Williamson will guide you through the funding jungle as poacher turned gamekeeper. WHAT DOES AN EQUITY FUNDER LOOK LIKE? Paul Morris of ISIS Equity whose work centres on identifying and investing in fast growth, entrepreneurial businesses. WHAT S MY BUSINESS WORTH? Rob will show you how to value your business and some of the common structures used to buy a company. EXPERTS PANEL 1: SOURCING FINANCE. An open Q&A session with a business angel, a venture capitalist, a private equity company and a bank. EXPERTS PANEL 2: HOW TO GET THE BEST FROM YOUR ADVISERS. An open Q&A session with a panel of advisers ready to be grilled. COULD A FTSE 100 BUSINESS BUY MY COMPANY? Sir Roger Hurn, ex FTSE 100 CEO, guides you on how to make a small company attractive to a big company. MY STORY: STAR ENTREPRENEUR. Paul Seaton created Ustar Ltd. which delivers the next generation in photography souvenirs. Hear about his experiences and the challenges he faced on the way. DUE DILIGENCE. Rob Cave explains what s involved in the due diligence process and how to manage this onerous part of all transactions. INCREASING THE VALUE OF YOUR COMPANY IT S NOT ALL JUST ABOUT PROFIT. John Rosling explores the other key factors that will increase the valuation of your company. HOW TO CHOOSE ADVISERS AND HOW TO SURVIVE THE TRANSACTION. A team of professionals is needed to successfully transact but how do you know if they are any good? Rob Cave identifies how to sift the wheat from the chaff. MY STORY: STAR ENTREPRENEUR. Mitesh Patel, CEO of Fifosys. Drawing from his own experiences, Mitesh highlights the various stages of buying a business and most importantly, the key elements of raising finance. ENTREPRENEURS Q&A. A top panel of entrepreneur transactors tell of their deal experience and answer your questions. Transacting with confidence

4 6 MEET THE SPEAKERS ROB CAVE Course leader and owner of the specialist corporate finance and business growth boutique Kilriver. Rob has completed over 45 deals in his career with a deal value in excess of 250M. PAUL SEATON CEO of Ustar Ltd. and Founder and MD of Marvellous which became recognised in the UK as the leading creativeled mobile agency that he successfully sold in SIR ROGER HURN Ex Chairman and CEO of Smiths Industries Plc; Sir Roger will provide a view of transacting from the Board Room. JOHN KERR Director of Caltec Limited, recently acquired by the FTSE-100 company Petrofac, John was integral to the company s preparation for sale, helping the founders, investors and stakeholders achieve a 30M valuation at exit. MARK MACHRAY Corporate Lawyer running his own lawyer business specifically focussed on SMEs, within the Keystone Law Family. MITESH PATEL MD and Founder of Fifosys who has successfully doubled the turnover and profits of his business through acquisition. GUY RIGBY An experienced chartered accountant and an entrepreneur. Guy joined Smith & Williamson in 2008 and leads the entrepreneurial services group. JOHN ROSLING UK CEO of Shirlaws, the international business performance Group. John combines this role with advising and coaching a small number of Chief Executives. MY CRANFIELD Great mix of presenters and attendees I found it really useful to learn about the range of funding options available plus hear the different opinions people brought to the table. I left Cranfield on Saturday thinking that a potential investor with industry experience may be the best route for us. BOB COTTELL INTERNATIONAL PRESS PRODUCTION LTD Viewing the possibilities BRIAN LIVINGSTON Ex 3i and now Head of Mergers and Acquisitions at Smith & Williamson: a transaction supremo. PAUL MORRIS Following a long and varied career with Barclays and several years at Leveraged Finance, Paul joined ISIS in 2003.

5 YOUR CRANFIELD STARTS HERE. Bettany Centre Entrepreneurship at Cranfield The Bettany Centre for Entrepreneurship at Cranfield Cranfield School of Management Cranfield, Bedford, England, MK43 0AL T: +44 (0) Design by