Inbound Marketing. Why Microsoft Dynamics Solution Providers Need Thought Leadership Content. Cloudworker Writing Services

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1 Inbound Marketing Why Microsoft Dynamics Solution Providers Need Thought Leadership Content Cloudworker Writing Services

2 Today s customer is looking to be educated, not just sold to. Building a successful Microsoft Dynamics CRM or ERP practice takes more than just software development expertise It requires: Knowledge of efficient business practices Understanding of hierarchical business relationships Expertise in select industry verticals After a thorough analysis of a company s business processes, and understanding of how to mirror those processes in an intuitive, logical way Understanding of how to integrate complementary systems into your CRM or ERP system, such as: Customer, member or partner portals File or document management systems Industry-specific applications Marketing automation solutions Analytics/Business Intelligence apps Mark Burdon, Writer As a Microsoft Dynamics partner, thought leadership content such as whitepapers, e- books and blogs can differentiate your consultancy from your competitors. It will help to establish credibility, and can act as a springboard to a dialogue between a prospect s company and yours. 2

3 Dynamics CRM and ERP Thought Leadership The ability to target a specific prospect persona and create compelling content, and motivate them to take action is part art, and part science. Moving a lead to the top of your opportunity funnel is just the first step. Creating gated content, meaning a comprehensive whitepaper or strategy guide, is the first step. Along the buyers journey, there are a number of content pieces which can help to nurture a lead, including: Targeted newsletters Blog posts Social media interactions Data sheets Customer success stories Webinars You might already be delivering some of this content online, in combination with print advertising or other media. Just as your developers and consultants have their special skills, I have writing these sorts of content assets for several years. Beyond marketing content, I have also written a number of proposals for government and corporate clients. For many Dynamics partners, spending the time to create quality thought leadership content requires too much time. Outsourcing your digital marketing content creation to Cloudworker Writing Services makes good business sense. Title of the book 3

4 Your company went through extensive training and certification to become a Gold or Silver Dynamics Solution Provider partner. You may have developed custom accelerators for Dynamics applications like: Dynamics CRM Dynamics GP Dynamics AX Dynamics NAV Office 365 Microsoft Azure Communicating the business value of what you do is where Cloudworker Writing Services comes in. We can start by interviewing your CRM or ERP practice leads to get a high level understanding of the messaging you want to deliver, and any calls to action you want to communicate to your clients and/or prospects. 4

5 Why Inbound Marketing? With the proliferation of information available online, many customers are doing extensive research about products like Dynamics CRM or ERP before ever approaching a sales representative. Content marketing strategies help your company to define your: Value proposition Scope of services Key service offerings Vision for delivering value Industry expertise Custom product or service offerings for Dynamics Competencies with ISV offerings such as Click Dimensions, The Portal Connector or InsideView Creating a library of evergreen, reusable content assets for your business will help you to share valuable information on social media, through one-to-one s or blasts. Business to Business sales has changed drastically over the past decade. Inbound marketing is a customer engagement channel which can t be ignored. If you haven t worked with a freelance digital marketing professional before, relax. As an IT sales and marketing professional, with about twenty years of experience developing marketing and sales messaging for customers, I am capable of delivering on your content marketing goals. I am certified by the following organizations: Hubspot Inbound Marketing Certified MarketingProfs Online Marketing Writing Boot Camp Microsoft Cloud Services Certification I have a journalism diploma from Loyalist College in Ontario. Years of experience working for a Microsoft Dynamics partner, IBM, Open Text and gshift Member of a virtual agency with extensive Microsoft Dynamics experience You can see a variety of my articles for a number of client on my portfolio page at: Your marketing messaging will be written to your satisfaction, or we can make revisions (minor revisions included in the original content price, or for rewrites, a negotiated price based on the reason for the rewrite) I encourage you to connect with me on LinkedIn or Twitter to learn more about my background, and some of my existing customers, such as: 5

6 Are you Ready to Get Started on an Inbound Marketing Campaign for your Microsoft Dynamics Consultancy? Contact Cloudworker Writing Services today! Mark Burdon