Scribe and ExactTarget Data Powered Marketing

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1 VOIP Is Enabled, however if you cannot hear please use web meeting dial in details Scribe and ExactTarget Data Powered Marketing Peter Chase Executive Vice President, Scribe Brendan Peterson Technical Evangelist, Scribe

2 Housekeeping Phone lines are muted Presentation is approximately 35 Minutes Use the Questions feature to submit questions All questions will be addressed at the end of presentation

3 12,000 customers worldwide 1,000 partners 1,200 certified consultants 8 out of 10 largest financial institutions Premise & Cloud Solutions Cloud Integration Platform ISV Program 15+ years CRM experience

4 The Data Integration Gap Source: The State of Customer Data Integration 2012, Scribe Software

5 Closing the Gap 1 ERP CRM CSS Social Other Marketing Automation Capturing customer data to drive more targeted and personalized campaigns 2 Delivering actionable information to the field 3 Aggregating data to enable visibility & measurement of the entire marketing sales funnel 5

6 Connect with Scribe Microsoft Dynamics ERP AX, NAV, GP and CRM 6

7 Scribe Online Connector for ExactTarget Scribe Online: Cloud-based visual design environment for data integration Connector: Work with Subscriber, Subscriber Lists, and Tracking Metrics Supports 2.0, 1.0, and Advanced ( and Subscriber Key) Choose the ExactTarget Entity you Wish to Map data to 7

8 Scribe Online Connector for ExactTarget Scribe Online: Cloud-based visual design environment for data integration Connector: Work with Subscriber, Subscriber Lists, and Tracking Metrics Supports 2.0, 1.0, and Advanced ( and Subscriber Key) Drag and Drop Fields from the Source to Target Systems 8

9 Scribe Online Connector for ExactTarget Scribe Online: Cloud-based visual design environment for data integration Connector: Work with Subscriber, Subscriber Lists, and Tracking Metrics Supports 2.0, 1.0, and Advanced ( and Subscriber Key) Reconcile and data differences via easy to use formulas 9

10 Solution for Dynamics CRM 2011 Built using Scribe Online and Connector for ExactTarget Add-on to current ExactTarget provided Connector for Dynamics CRM 2011 Addresses limitation of current ET to Dynamics CRM integration solution provided by ET only Sends initiated in CRM get reported back to CRM ET created Sends are critical for more sophisticated marketing teams who want to leverage A/B Testing, Return Path, MobileConnect, Social Connect, and SocialPages Creates a full synchronization of Contacts and Leads in CRM to Subscribers in ET, brings pack tracking metrics on all campaigns regardless of where they are initiated Enables mapping custom attributes for better targeting & personalization Subscriber/Send Metrics Dynamics CRM 2011 Marketing Lists Subscriber Lists ExactTarget Leads/Contacts Subscribers 10

11 Common Use Cases Use Case #1: A customer looking to take advantage of the advanced features of the ExactTarget platform to execute campaigns but needs the tracking metrics from those campaigns back in their CRM system (Dynamics CRM, Salesforce, other). Use Case#2: A customer who is connecting with large volumes of subscribers and needs to synchronize large amounts of contact and lead data with their CRM system (Dynamics CRM, Salesforce, other). Use Case #3: A customer who has lists of subscribers that they need to load into ExactTarget from other systems or databases. Use Case#4: A customer that wants to load subscriber level attribute data (ex. last order date, rewards program level or status, contract expiration date, etc.) that can be used for more precise targeting and personalization of the message. 11

12 Orders Product Demonstration #1 1. Update subscribers with product purchased and Elite status from Dynamics AX 2. Execute send to Subscriber from within ExactTarget 3. Update Dynamics CRM with Send and Subscriber level metrics for analysis and follow-up Dynamics AX Dynamics CRM 2011 Leads/Contacts Subscribers Subscriber/Send Metrics ExactTarget 12

13 Attributes Product Demonstration #2 1. Enhance Subscriber record with attribute data from Salesforce Salesforce Dynamics CRM 2011 Leads/Contacts Subscribers Subscriber/Send Metrics ExactTarget 13

14 Volvo Construction Equipment emarketing Technology Solution Landing Pages, Registration Pages Product Microsites, Webcasts / Podcasts Data Integration Total Integration of Customer Data Communications Marketing Database

15 Learn More Contact Sales: Nicole Tilton at or Visit our website: Visit our landing page: Attend a webinar: Enjoy a free trial: 15