Get in touch with Nature, celebrate creativity. Cradle to Cradle Design
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1 Get in touch with Nature, celebrate creativity Cradle to Cradle Design
2 EPEA: FOCUS AREA THE NETHERLANDS EPEA / EVOKE a cradle to cradle institute Partner Network
3 EPEA: ENVIRONMENTAL PROTECTION ENCOURAGEMENT AGENCY STRUCTURE Privately-held, internationally operating consulting and research company in Hamburg Founded in 1987 by Prof. Michael Braungart, former head of Chemistry Division of Greenpeace Multidisciplinary team of about 30 scientists and industry consultants MISSION: DEVELOP CRADLE TO CRADLE SOLUTIONS Investigates and optimizes products and material flows Develops alternatives to materials that are harmful to human and environmental health Develops service concepts
4 BAD DESIGN OF TOYS: TOXIC GASEOUS EMISSIONS... 2-ethylhexanol cyclohexanon alkyl aromatics
5 HEAVY METALS IN TOYS
6 GREEN AND SUSTAINABLE CHEMISTRY? BAD DESIGN: CHROMATOGRAM FOR PLASTIC BAG
7 GREEN AND SUSTAINABLE CHEMISTRY? BAD DESIGN: CHROMATOGRAM FOR PLASTIC BAG
8 SUBSTANCES FOUND IN A PLASTIC BAG low cadmium , ,25 0,25 lead (Pb) cadmium (Cd) chrome (Cr) copper (Cu) nickel (Ni) mercury (Hg) zinc (Zn) arsenic (As) mg/kg
9 CRADLE TO GRAVE DESIGN PARADIGM
10 CRADLE TO GRAVE DESIGN PARADIGM
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12
13 EPEA: NUTRIENTS FOR LIVING Cradle to Cradle Solutions Design for quality and security of products and processes Cradle to Cradle is a next industrial revolution. Transformation of the industry through ecologically intelligent design Fundamental transformation occurs because of the economic force
14 ECOLOGY EQUITY ECONOMY
15 SYNCHRONITEIT ECOLOGY ECOLOGY EQUITY ECOLOGY ECONOMY EQUITY ECONOMY
16 CRADLE TO CRADLE CONCEPTS ARE BASED ON THE IDEAS OF NATURE Ideas on the examples of nature: waste is no problem in nature waste is food food is growth easy solutions
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18 All religions, arts and sciences are branches of the same tree. Albert Einstein ( ) This book is not a tree. William McDonough & Michael Braungart (2002)
19 Cradle to cradle Metabolism Technical Cycle (service products), technical nutrients
20 Cradle to cradle Metabolism Biological Cycle (consumption products), biological nutrients
21 Environment and Quality OPPORTUNITIES FOR COMPANIES CHANGE THE FOCUS TO PRODUCT QUALITY 30 YEARS OF ENVIRONMENTAL DISCUSSION
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23 Eco-efficiency : Eco-effectiviteit Eco-Effectiveness Eco-Efficiency Cradle to Cradle: The goal is QUALITY
24 Material Assessments Cradle to Cradle: The goal is QUALITY
25 How to develop a Cradle to Cradle product 8. Production / Implementation 7. Product design 6. Development of positive-lists 5. ABC-X categorization of ingredients 4. Priorization of criteria 3. Development of criteria to be met by the product 2. Which metabolism: biological or technical? 1. Analyses of product utilization
26 Material flow Eco- Effectiveness Cradle to Cradle: The goal is QUALITY
27 Stedenbouwkundig ontwerp Duurzaamheid Veiligheid Leefklimaat CO 2 -reductie Economie & infra Natuur & landschap Occupatie Netwerken Ondergrond Aanpak integratie klimaatbestendigheid en duurzaamheid Rijnenburg
28 China, Liuzhou, existing situation
29 China, Liuzhou, proposed situation
30 China, Liuzhou, proposed situation
31 China, Liuzhou, proposed situation
32 China, Liuzhou, proposed situation
33 China, Liuzhou, proposed situation
34 DESSO: Cradle to Cradle Company Why Cradle to Cradle? Responsibility Make a difference Products are healthy and kind for humans and environment in all stages Inspiring concept and philosophy Economy: New strict phase Small supply of raw materials Stringent environmental rules Public interest in environment Business and network building opportunity With the C2C Design principles DESSO is able to face these challenges
35 Cradle to Cradle Why? It is a good, positive quality initiative. Not only for the environment but also for health (in-door air quality) Waste becomes food for other products It is not only good for people & planet it is a business building opportunity Reclaim ribs
36
37 Herman Miller
38 Herman Miller
39 Projecten in Nederland Gemeente: Almere Alkmaar Amsterdam Eindhoven (ICSE) Enschede Haarlemmermeer Leeuwarden Maastricht Rotterdam Sittard / Geleen Utrecht Venlo
40 Bedrijven in Nederland Van Houtum Papier Desso Carpets Van Gansewinkel Philips, Philips Research DSM AKZO Heidelberg Cement Royal Mosa Knoops Jalema Gubbels Bouw Moonen Packaging James Koninklijke Ahrend BB-Lightconcepts Euroceramics
41 Het bouwen van netwerken!
42 Het bouwen van netwerken! Duurzaam Eindhoven Stichting Onderneem Duurzaam evoke
43
44 We need more than just principles Floriade Venlo Principles Our mission is to use our Cradle to Cradle framework as an engine for innovation. Our Cradle to Cradle framework means: We are native to our place Our waste = food Sun is our income Our air, soil, and water are healthy We design enjoyment for all generations Our goal is a delightfully diverse, safe, healthy and just world, with clean air, water, soil and power economically, equitably, ecologically and elegantly enjoyed.
45 Shared points of Departure in setting goals Integrate current solar income, exergy (energy effectiveness) Integrate topsoil production into structures and landscaping more vegetation and soil than before development. (Topsoil farming) Integrate measurable recycling of air, water and biological nutrients in buildings, landscaping, and spatial plans. (Biological nutrients) Support measurable species diversity so the area contains more diversity than before development. Use healthy building materials whose contents and impacts can be measurably defined
46 Transformation from Save our Souls to a Span of Support.
47 Dank voor de aandacht!
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