Facts and figures for the Dutch Games industry 2015

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1 Facts and figures for the Dutch Games industry 2015 Christel van Grinsven

2 Research into the state of the Dutch Games industry - Research comparable to Facts & Figures 2012 ( Gamesmonitor 2012 ) - Long list of companies (Control, DGG & DGA) - Definition: games as main activity - Matching with Chamber of Commerce, LISA and other data sources (TNO) - Questionnaire sent to approx. 400 companies - Response: 130 questionnaires - Discussion and further analysis with the industry in October

3 Growth of the Dutch Games industry - 37 % Growth in number of companies: 2012: : 455

4 Growth of the Dutch Games industry - Small Growth in jobs: 2012: : 3130

5 Growth of the Dutch Games industry - Growth in annual Turnover: 2012: mln 2015: mln

6 The Games industry compared to total economy

7 Company size 180 Growth by firm size Approx. 75% of companies have 5 employees or less 20 0 n.a >100 Gamesmonitor 2015 Gamesmonitor 2012

8 Growth in number of companies Growth in number of companies Game producer Game producer / publisher Publisher Distributor Technology suppliers Service provider Gamesmonitor 2015 Gamesmonitor 2012

9 Growth in jobs Growth in number of jobs Game producer Game producer / publisher Publisher Distributor Technology suppliers Service provider Gamesmonitor 2015 Gamesmonitor 2012

10 Annual turnover and profit 70% 60% 50% 40% 30% Annual Turnover and profit 50% of companies has a turnover < Almost 15% has no profit 20% 10% 9% has a profit > % No profit > Annual turnover Profit

11 Growth ambition More than 80% has a growth ambition Realisation almost equally divided between: Autonomous growth in existing markets Entering new markets Cooperation with other companies (e.g. acquisition, sales, marketing)

12 Financing growth Funds/subsidies Crowd funding "Friends, family & fools" Venture capital Bank loan Own funds Mismatch between ambition and available funds? More than 40% report issues in finding funding Other issues: suitable personnel, sales, entrepreneurship skills 0% 20% 40% 60% 80% 100%

13 Regional structure (companies) Game companies by city 2015 Amsterdam Utrecht Rotterdam Groningen Hilversum Den Haag Eindhoven Breda Leeuwarden Haarlem Delft Enschede Nijmegen 's-hertogenbosch Strong clusters in Amsterdam and Utrecht Fast growth in Rotterdam, Groningen and Breda Game producer Game producer / Publisher Publisher Distributor Technology Supplier Service provider

14 Regional structure (jobs) Jobs in Games industry by City Amsterdam Utrecht Hilversum Rotterdam 's-gravenhage 's-hertogenbosch Haarlemmermeer Eindhoven Groningen Game producer Game producer / Publisher Publisher Distributor Technology Supplier Service provider Amsterdam largest, but decrease in actual number Small growth in Utrecht Decrease in Hilversum Large growth in Rotterdam

15 Game education in the Netherlands Game education Full time Minors and Total (Research) Universities Univ. of applied Vocational Total

16 Game students in the Netherlands (yearly outflow *) Game education Full time Minors and Total (Research) Universities Univ. of applied Vocational Total

17 Internships per studio 2,5 Average no. interns per studio per year 2 1,5 1 0,5 0 University Applied Vocational

18 Entertainment vs. Applied The number of entertainment companies has doubled in the past 3 years

19 Entertainment vs. Applied Market 51,80% 11% 37,20% More than half of the companies producing games is making entertainment games applied entertainment both

20 Applied game markets Games are made for many markets Top 2: education and health Most companies serve all! 2 1,8 1,6 1,4 1,2 1 0,8 0,6 0,4 0,2 0 Applied game markets

21 Goals of applied games Goals of applied games Public space Education (schooling) Marketing & PR Recruitment Training of professionals (not health) Awareness (not health) Healthcare: training of professionals Healthcare: treatment Healthcare: prevention Other goals 0% 10% 20% 30% 40% 50% 60%

22 Expected growth in applied games Expected growth Business services Logistics Cultural sector Emergency services Military Financial sector Marketing & PR Education Healthcare Government 0% 10% 20% 30% 40% 50% 60% 70% 80% Disagree Neutral Agree

23 (Inter)national cooperation 45% has international business partners Cooperation mostly aimed at development and publishing Some cooperation on sales and financing 15% cooperates with international knowledges institutes Almost 50% cooperates with Dutch knowledge institutes Topics: development of concepts, research and education mostly

24 THANK YOU! GROWING GAMES Christel van Grinsven

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