Your presenter» With Steven Shattuck. What Every Fundraiser Can Do To Stop Falling Retention Rates

Size: px
Start display at page:

Download "Your presenter» With Steven Shattuck. What Every Fundraiser Can Do To Stop Falling Retention Rates"

Transcription

1 What Every Fundraiser Can Do To Stop With Steven Shattuck Your presenter» VP, Marketing - Bloomerang Contributor to: Ragan, NTEN, Business2Community, Social Media Today, National Council of Nonprofits, Search Engine Journal, ExactTarget, Raven Internet Marketing Tools, HubSpot, Content Marketing Institute, Nonprofit Hub, INside Indiana Business. Speaker: Association of Fundraising Professionals, National Council of Nonprofits, ADRP, NCDC, NAMP, Let s Talk Tech, Mixwest, Infinitive Digital Brainfest, Affiliate Summit, Indy Social Media RenoConference.org 1

2 Do you know your retention rate? Do you know your retention rate? In our surveys, less than 45% of fundraisers knew their current donor retention rate. RenoConference.org 2

3 Fundraising Effectiveness Project (FEP) A project to help nonprofit organizations measure and compare. Fundraising Effectiveness Survey» Participating Donor Software Firms: Donor2/Campus Management Corporation PhilanthrAppeal (FundTrack Software) DonorPerfect Fundraising Software The Raiser s Edge (Blackbaud) etapestry Avectra Bloomerang Sage Software MatchMaker FundRaising Software Telosa Software (Exceed!) Metafile RenoConference.org 3

4 The 2013 results are in» New donor retention is even worse» RenoConference.org 4

5 So what? Donor Attrition Over Five Years # of Donors Attrition Rate Donors Remaining After 1 Year Donors Remaining After 2 Years Donors Remaining After 3 Years Donors Remaining After 4 Years Donors Remaining After 5 Years 1,000 20% ,000 40% ,000 60% So what? Improving donor retention rates by just 10% can increase the lifetime value of your database by %! - Dr. Adrian Sergeant, Bloomerang Chief Scientist RenoConference.org 5

6 Donor retention math» Calculating your retention rate» # of Donors in Current 12 Months (from the previous years pool) divided by # of Donors in Previous 12 Months RenoConference.org 6

7 How do we retain donors? Why nonprofit donors leave» 5% - thought charity did not need them 8% - no info on how monies were used 9% - no memory of supporting 13% - never got thanked for donating 16% - death 18% - poor service or communication 36% - others more deserving 54% - could no longer afford https://www.linkedin.com/today/post/article/ infographicwhy-donors-stop-their-support RenoConference.org 7

8 Why nonprofit donors leave» 5% - thought charity did not need them 8% - no info on how monies were used 9% - no memory of supporting 13% - never got thanked for donating 16% - death 18% - poor service or communication 36% - others more deserving 54% - could no longer afford https://www.linkedin.com/today/post/article/ infographicwhy-donors-stop-their-support Donor communications» Successful donor communications are quite simple. At heart, they are love letters to donors & prospects, woven through with clear cries for help. - Tom Ahern, Bloomerang Donor Communications Head Coach RenoConference.org 8

9 Beginning of mail Elapsed time: 1-3 seconds End of mail https://bloomerang.co/blog/infographic-the-great-5-donor-communications-experiment RenoConference.org 9

10 $5 experiment» 48/50 receipts 17/50 snail mail letters 3/50 hand written notes 0/50 phone calls (19 asked for phone #s) https://bloomerang.co/blog/infographic-the-great-5-donor-communications-experiment How to improve retention» Acknowledge offline gift within 48 hours First-time donors who get a personal thank you within 48 hours are 4x more likely to give a second gift. Acknowledge online gifts within 1 hour Send payment processor Send branded from organization Survey within 90 days Snail mail should include handwritten note Call ALL new donors A three-minute thank-you call will boost first-year retention by 30%. Schedule in-person meetings Make second ask quickly and appropriately RenoConference.org 10

11 Acknowledgement segmenting» Above average gift amount At or below average gift amount Acknowledgement segmenting» RenoConference.org 11

12 Who can do the thanking?» Board members Volunteers DoD ED Acknowledgement via social media» https://twitter.com/mercetheseries/status/ RenoConference.org 12

13 Acknowledgement via social media» Acknowledgement via social media» RenoConference.org 13

14 Acknowledgement via social media» Volunteers are 10x more likely to donate to your organization than non-volunteers. (source) Thank. Them. Duh. Acknowledgement via social media» RenoConference.org 14

15 Acknowledgement content tips» Utilize communication preference Make the donor the star of the show more you than we State exactly how donation will be used Communicate impact Monthly giving» Source: Target Analytics, 2009 DonorCentrics US Recurring Giving Benchmarking Analysis RenoConference.org 15

16 Monthly giving» Make it an option on donation forms Suggest donation amounts Ask quickly after the first gift (upgrade) Keep donors happy» Source: Target Analytics, 2009 DonorCentrics US Recurring Giving Benchmarking Analysis RenoConference.org 16

17 Can acquisition trump retention? RenoConference.org 17

18 Acquisition vs Retention» Acquisition response rate» ½ of 1% RenoConference.org 18

19 Renewal response rate» 40-70% Pay attention to dollar retention» Seattle s Lakeside Upper School counts Bill Gates among its alumni. Rumor has it a fundraiser for the high school called Gates, who asked: How much is everyone else giving? About $75 he was told. So put me down for $75, said Gates. -- Forbes, Jan 22, 1996, p. 16 RenoConference.org 19

20 Importance of dollar retention» $0 - $25 $26 - $100 $101 - $1,000 $1,001 - $10,000 < $10,000 Calculating your $ retention rate» Total Dollars from Donors in Current 12 Months (from the previous years pool) divided by Total Dollars from Donors in Previous 12 Months RenoConference.org 20

21 Final thoughts» It s not about you. It s about the donor. Get that second gift. If you ask for a phone #, call. Make social media a communications preference. Segment and personalize. Free educational resources» https://bloomerang.co/retention RenoConference.org 21

22 Free educational resources» Daily blog post Weekly webinar Downloadables Nonprofit Wrap-Up Bloomerang TV https://bloomerang.co/resources Questions? Slides: RenoConference.org 22

23 What Every Fundraiser Can Do To Stop With Steven Shattuck RenoConference.org 23

Donor Retention: Current Rates Are Plummeting What Fundraisers Can Do to Reverse the Trend! Jay B. Love CEO & Co Founder Bloomerang December 6, 2013

Donor Retention: Current Rates Are Plummeting What Fundraisers Can Do to Reverse the Trend! Jay B. Love CEO & Co Founder Bloomerang December 6, 2013 Donor Retention: Current Rates Are Plummeting What Fundraisers Can Do to Reverse the Trend! Jay B. Love CEO & Co Founder Bloomerang December 6, 2013 1 Your Presenter Jay B. Love CEO and Co Founder of Bloomerang

More information

How Your Nonprofit Can Maximize Your Donor Database

How Your Nonprofit Can Maximize Your Donor Database How Your Nonprofit Can Maximize Your Donor Database Northern Minnesota Nonprofit Summit May 12, 2015 Mitch Peterson mitch.peterson@bloomerang.co 3 About Me Mitch Peterson 15 years in nonprofit sector Started

More information

Donor Retention. Current Rates are Plummeting! What Every Fundraiser Can Do to Reverse the Trend! Date: 11/12/2014 Presenter: Wayne Robbins

Donor Retention. Current Rates are Plummeting! What Every Fundraiser Can Do to Reverse the Trend! Date: 11/12/2014 Presenter: Wayne Robbins Donor Retention Current Rates are Plummeting! What Every Fundraiser Can Do to Reverse the Trend! Date: 11/12/2014 Presenter: Wayne Robbins 1 2 Retention» Active donor commitment is the enduring passion

More information

Donor Reten)on: Current Rates Are Plumme)ng. What Fundraisers Can Do to Reverse the Trend! Jay B. Love. Bloomerang.

Donor Reten)on: Current Rates Are Plumme)ng. What Fundraisers Can Do to Reverse the Trend! Jay B. Love. Bloomerang. Donor Reten)on: Current Rates Are Plumme)ng What Fundraisers Can Do to Reverse the Trend! Jay B. Love CEO & Co- Founder Bloomerang Your Presenter 3 Jay B. Love CEO and Co- Founder of Bloomerang 30+ Years

More information

Donor Retention. Current Rates are Plummeting! What Every Fundraiser Can Do to Reverse the Trend! Date: 1/15/2013 Presenter: Wayne Robbins

Donor Retention. Current Rates are Plummeting! What Every Fundraiser Can Do to Reverse the Trend! Date: 1/15/2013 Presenter: Wayne Robbins Donor Retention Current Rates are Plummeting! What Every Fundraiser Can Do to Reverse the Trend! Date: 1/15/2013 Presenter: Wayne Robbins 1 Retention» Active donor commitment is the enduring passion for

More information

Strategically Executing Your Nonprofit Communications Plan: Best Practices and Tactics

Strategically Executing Your Nonprofit Communications Plan: Best Practices and Tactics Strategically Executing Your Nonprofit Communications Plan: Best Practices and Tactics Presented at PRSSA 2015 National Conference Sunday, November 8, 10:30a.m. 11:30am The folks up front Michelle Stuffmann

More information

What are the most important indicators of success

What are the most important indicators of success By Erik J. Daubert, MBA, ACFRE, Wilson Bill Levis and Cathlene Williams, Ph.D. How the Growth in Giving Analytics Initiative creates new tools to increase donor retention and charitable giving What are

More information

2013 Fundraising Effectiveness Survey Report

2013 Fundraising Effectiveness Survey Report THE URBAN INSTITUTE Fundraising Effectiveness Project (FEP) A project to help nonprofit organizations measure and compare their annual growth in giving by gain/loss category and increase the net by maximizing

More information

Target Analytics donorcentrics Performance Analysis and Benchmarking

Target Analytics donorcentrics Performance Analysis and Benchmarking Target Analytics donorcentrics Performance Analysis and Benchmarking May 2010 Topics What is donorcentrics donorcentrics participants Description of the analytic reports Q & A Target Analytics Page 2 What

More information

2015 Fundraising Effectiveness Survey Report

2015 Fundraising Effectiveness Survey Report Fundraising Effectiveness Project (FEP) A project to help nonprofit organizations measure and compare their annual growth in giving by gain/loss category and increase the net by maximizing their gains

More information

Creating a MultiChannel Marketing Plan & Timeline for Annual Fundraising

Creating a MultiChannel Marketing Plan & Timeline for Annual Fundraising AFP DFW Philanthropy in Action Conference June 13, 2014 Creating a MultiChannel Marketing Plan & Timeline for Annual Fundraising Jennifer Hawthorne Hawthorne@UTA.edu Hawthorne.JL@gmail.com MultiChannel

More information

2014 Fundraising Effectiveness Survey Report

2014 Fundraising Effectiveness Survey Report THE URBAN INSTITUTE Fundraising Effectiveness Project (FEP) A project to help nonprofit organizations measure and compare their annual growth in giving by gain/loss category and increase the net by maximizing

More information

2013 Donor Management Systems Use and Satisfaction Study

2013 Donor Management Systems Use and Satisfaction Study 2013 Donor Management Systems Use and Satisfaction Study Lehman Associates, LLC 2308 Mt. Vernon Ave, Suite 713 Alexandria, VA 22301 703-373-7550 www.lehmanconsulting.com / www.lehmanreports.com Tom@LehmanConsulting.com

More information

Direct Mail Marketing

Direct Mail Marketing Direct Mail Marketing Benefits, Strategies and Expectations Kimberly Knab President Beyond Direct Marketing What are some of the benefits of direct mail? What are some of the benefits of direct mail? Introduces

More information

2014-15 Donor Management Systems Use and Satisfaction Study

2014-15 Donor Management Systems Use and Satisfaction Study 2014-15 Donor Management Systems Use and Satisfaction Study Lehman Associates, LLC 2308 Mt. Vernon Ave, Suite 713 Alexandria, VA 22301 703-373-7550 www.lehmanconsulting.com / www.lehmanreports.com Tom@LehmanConsulting.com

More information

Nonprofit Accounting Software

Nonprofit Accounting Software Nonprofit Accounting Software Name: Accu Fund, Inc. Series: Accu Fund Accounting Suite /Government/Municipal Agencies Traits: Non-profit and government managers appreciate the reporting functionality and

More information

Study: Donor Management Best Practices of 200 Nonprofits

Study: Donor Management Best Practices of 200 Nonprofits Study: Donor Management Best Practices of 200 Nonprofits Donor Management Study: Summary & Intro Efficient and effective donor management is a goal for most nonprofit organizations. VolunteerHub recently

More information

A Guide to Great Giving

A Guide to Great Giving A Guide to Great Giving For the last three years, #GivingTuesday has challenged individuals and communities to make the world a better place through generosity. The simple act of giving not only helps

More information

donorcentrics National and Regional Nonprofit Organizations

donorcentrics National and Regional Nonprofit Organizations donorcentrics National and Regional Nonprofit Organizations 800.443.9441 solutions@blackbaud.com www.blackbaud.com/blackbaudcrm 2000 Daniel Island Drive Charleston, SC 29492 About Blackbaud Serving the

More information

BREWER DIRECT WHITE PAPER 12 KEYS FOR A SUCCESSFUL DIRECT MARKETING PROGRAM for CATHOLIC CHARITIES

BREWER DIRECT WHITE PAPER 12 KEYS FOR A SUCCESSFUL DIRECT MARKETING PROGRAM for CATHOLIC CHARITIES BREWER DIRECT WHITE PAPER 12 KEYS FOR A SUCCESSFUL DIRECT MARKETING PROGRAM for CATHOLIC CHARITIES Randy Brewer, President and CEO of Brewer Direct Inc., presented this paper via a webinar in the fall

More information

MID-YEAR PREPARATION. 10 Simple Steps to Get You Ready for Year-End

MID-YEAR PREPARATION. 10 Simple Steps to Get You Ready for Year-End MID-YEAR PREPARATION 10 Simple Steps to Get You Ready for Year-End IMPLEMENT SIMPLE STRATEGIES NOW THAT WILL MAZIMIZE YOUR YEAR-END FUNDRAISING EFFORTS. Did you know that most organizations receive half

More information

Reactivating Lapsed Donors: How to Use Loyalty and Philanthropic Segmentation to Optimize Donor Reactivation

Reactivating Lapsed Donors: How to Use Loyalty and Philanthropic Segmentation to Optimize Donor Reactivation Reactivating Lapsed Donors: How to Use Loyalty and Philanthropic Segmentation to Optimize Donor Reactivation Richard Becker, President, Target Analytics Business Challenge: Nonprofit organizations are

More information

Reports and KPIs Guide

Reports and KPIs Guide Reports and KPIs Guide 012511 Enterprise CRM, version 2.9 US 2011 Blackbaud, Inc. This publication, or any part thereof, may not be reproduced or transmitted in any form or by any means, electronic, or

More information

Your donors and supporters are increasingly multi-channel and they expect to get information that is relevant to their lives and interests

Your donors and supporters are increasingly multi-channel and they expect to get information that is relevant to their lives and interests Luminate Online Multiple Channels, One Solution Your donors and supporters are increasingly multi-channel and they expect to get information that is relevant to their lives and interests through the channels

More information

idealware A CONSUMERS GUIDE TO LOW COST DONOR MANAGEMENT SYSTEMS

idealware A CONSUMERS GUIDE TO LOW COST DONOR MANAGEMENT SYSTEMS A CONSUMERS GUIDE TO LOW COST DONOR MANAGEMENT SYSTEMS April 2009 This is an excerpt from a much longer report. For the full report and a comparison of 33 different systems, go to www.nten.org/donor or

More information

Director, CRM & Database Marketing Marketing Marketing & Brand Chevy Chase, MD /Other Exempt

Director, CRM & Database Marketing Marketing Marketing & Brand Chevy Chase, MD /Other Exempt Position Title Business Unit Home Department Location FLSA Status Full-Time or Part-Time Telecommuter Status Director, CRM & Database Marketing Marketing Marketing & Brand Chevy Chase, MD /Other Exempt

More information

CONVIO LUMINATE Q&A. Summary: Luminate is comprised of two suites: What is new:

CONVIO LUMINATE Q&A. Summary: Luminate is comprised of two suites: What is new: CONVIO LUMINATE Q&A MEDIA FAQs Summary: Convio Luminate is Convio s new, cloud-based constituent engagement solution designed to support the next decade of growth for enterprise-level nonprofits. Convio

More information

Fundraising for the 21st Century: Implementing a Recurring Gift Program. White Paper. What are Recurring Gifts?

Fundraising for the 21st Century: Implementing a Recurring Gift Program. White Paper. What are Recurring Gifts? White Paper Implementing a Recurring Gift Program Executive Summary Recurring giving is a highly successful fundraising method for many nonprofits, particularly in the United Kingdom, Canada and Australia.

More information

Do More With Less: The Complete Toolbox for Small & Growing Nonprofits. 2011 Convio, Inc. Page 1

Do More With Less: The Complete Toolbox for Small & Growing Nonprofits. 2011 Convio, Inc. Page 1 Do More With Less: The Complete Toolbox for Small & Growing Nonprofits 2011 Convio, Inc. Page 1 Introductions Don Roach Art Director, Creative Services, Convio 9 years of experience consulting with nonprofits

More information

An Introduction to Databases for Grassroots Organizing

An Introduction to Databases for Grassroots Organizing An Introduction to Databases for Grassroots Organizing Presented by Jon Goldberg of Palante Technology Cooperative for the North Star Fund October 18, 2014 This work is licensed under the Creative Commons

More information

Is EFT the Silver Bullet Solution to Sustainer Credit Card Losses?

Is EFT the Silver Bullet Solution to Sustainer Credit Card Losses? Is EFT the Silver Bullet Solution Is EFT the Silver Bullet Solution to Sustainer Credit Card Losses? Nicole Stern, Appleby Arganbright Anne Ibach, Director of Membership Oregon Public Broadcasting POP

More information

Liz Bergeron Pacific Crest Trail Association Executive Director and CEO LBergeron@pcta.org

Liz Bergeron Pacific Crest Trail Association Executive Director and CEO LBergeron@pcta.org Fundraising: How PCTA Developed and Implemented a Fundraising Program Liz Bergeron Pacific Crest Trail Association Executive Director and CEO LBergeron@pcta.org Course Description learn about PCTA s fundraising

More information

How to Create a Fundraising Plan

How to Create a Fundraising Plan Template How to Create a Fundraising Plan Set goals and find fundraising success with our easy-to-use template. WWW.NETWORKFORGOOD.COM/NPO About This Guide According to Heather Yandow s 2014 Individual

More information

CONVIO ONLINE MARKETING

CONVIO ONLINE MARKETING CONVIO ONLINE MARKETING Welcome to Convio You re focused on moving your organization s mission forward. That means you need to inspire and mobilize more people to support your organization. You ve got

More information

5 STEPS TO EMAIL-MARKETING SUCCESS

5 STEPS TO EMAIL-MARKETING SUCCESS 5 STEPS TO EMAIL-MARKETING SUCCESS Ken Shillington Director, Conversion Optimization & Account Management FulcrumTech, LLC 215-489-9336 kshillington@fulcrumtech.net SUCCESS POINT #1: MEASURE EVERYTHING

More information

Education. Lawrence Henze Elizabeth Crabtree. March 1, 2011

Education. Lawrence Henze Elizabeth Crabtree. March 1, 2011 Target Analytics Fundraising Models for Higher Education Lawrence Henze Elizabeth Crabtree March 1, 2011 Elizabeth Crabtree and Lawrence Henze Today s Agenda Presenters Target Analytics and Blackbaud Data

More information

The Role of Direct Mail in Philanthropy Marketing

The Role of Direct Mail in Philanthropy Marketing The Role of Direct Mail in Philanthropy Marketing Wayne Gurley President & Creative Director Allegiant Direct, Inc. Brentwood, TN www.allegiantdirect.com The Allegiant Direct Philosophy: Developing a Successful

More information

Blackbaud Merchant Services Frequently Asked Questions

Blackbaud Merchant Services Frequently Asked Questions Blackbaud Merchant Services Frequently Asked Questions How does it work? With Blackbaud Merchant Services, you ll get the convenience and protection that comes from working with a single payment processor.

More information

The Key to Fundraising Success

The Key to Fundraising Success The Key to Fundraising Success About FundTrack Software Since 1994 FundTrack Software has been focused on bringing simple to use, feature rich, and affordable donor management software solutions to the

More information

Planning for Successful Fundraising. Michael J. Worth June 12, 2013

Planning for Successful Fundraising. Michael J. Worth June 12, 2013 Planning for Successful Fundraising Michael J. Worth June 12, 2013 Today s Agenda Philanthropy overview Understanding donor motivations The fundraising process The fundraising team Fundraising strategies

More information

Building a Fund Development Model in Your Nonprofit Organization

Building a Fund Development Model in Your Nonprofit Organization Building a Fund Development Model in Your Nonprofit Organization With over 80,000 registered charities and another 80,000 nonprofit entities seeking donations each year, it is little wonder that Canadians

More information

Sample questions for a development audit

Sample questions for a development audit 12-00 Sample questions for a development audit These questions demonstrate the scope of issues you should consider if you want to evaluate your fund development program. Often a development audit is conducted

More information

Internet Assessment Responses

Internet Assessment Responses White Paper Internet Assessment Responses Internet Assessment Responses Introduction nprofits face increasing competition for support every day. Fortunately, the Internet offers unparalleled opportunities

More information

Achieve Giving Day Results Like These

Achieve Giving Day Results Like These Achieve Giving Day Results Like These 2X brand awareness $25.2M in a single day 60% new donors 3X participation rate Multimillion-dollar offline gifts 1300+ nonprofits funded per event Without Giving Away

More information

Last summer, Randy and his colleagues, asked us to help them

Last summer, Randy and his colleagues, asked us to help them Offline to Online Giving Update Presented by: Bill Jacobs Last summer, Randy and his colleagues, asked us to help them better understand the dynamics of multiple donor cultivation and acquisition offline

More information

Should I Stay or Should I Go? Determining if Convio s Common Ground is Right for Your Nonprofit

Should I Stay or Should I Go? Determining if Convio s Common Ground is Right for Your Nonprofit Should I Stay or Should I Go? Determining if Convio s Common Ground is Right for Your Nonprofit Presented by Keith Heller, Principal, Heller Consulting About Heller Consulting HC Video - Who is HC? Experience

More information

5/23/2013. Training Program Developed by: YOUR PART-TIME CONTROLLER, LLC Copyright 2013 by Your Part-Time Controller, LLC. All rights reserved

5/23/2013. Training Program Developed by: YOUR PART-TIME CONTROLLER, LLC Copyright 2013 by Your Part-Time Controller, LLC. All rights reserved Training Program Developed by: YOUR PART-TIME CONTROLLER, LLC Copyright 2013 by Your Part-Time Controller, LLC. All rights reserved Has this ever happened to you: You are making a presentation to your

More information

2011 donorcentrics Internet and Multichannel Giving Benchmarking Report

2011 donorcentrics Internet and Multichannel Giving Benchmarking Report 2011 donorcentrics Internet and Multichannel Giving Benchmarking Report Including an Analysis on Online Giving in the Context of an Integrated Direct Marketing Program Authored by Helen Flannery and Rob

More information

The 2015 Online Fundraising Report

The 2015 Online Fundraising Report ebook The 2015 Online Fundraising Report How donors are giving online and how to get the most from your digital strategy About this Report The growth of online giving continues to outpace the overall growth

More information

Today we ll talk about preparing and mining data to inform annual giving strategy

Today we ll talk about preparing and mining data to inform annual giving strategy Brian Daugherty Director of Development and Alumni Relations University of San Diego School of Law Annual Giving Consultant Campbell & Company 1 Today we ll talk about preparing and mining data to inform

More information

JOB DESCRIPTION: CHARITABLE GIVING ADVISOR, DIRECT RESPONSE

JOB DESCRIPTION: CHARITABLE GIVING ADVISOR, DIRECT RESPONSE JOB DESCRIPTION: CHARITABLE GIVING ADVISOR, DIRECT RESPONSE Position overview This direct response role strategizes, plans and executes the direct mail program, online giving program and related programs

More information

Non-Profit Direct Mail

Non-Profit Direct Mail Guide to a Successful Non-Profit Direct Mail Campaign The face of fundraising has changed in recent years a change which non-profit organizations have acutely felt. The internet has made access to donors

More information

6 Simple Steps to Results-Driven Marketing Campaigns. A Guide to Effective and Affordable Marketing for Nonprofit Organizations

6 Simple Steps to Results-Driven Marketing Campaigns. A Guide to Effective and Affordable Marketing for Nonprofit Organizations 6 Simple Steps to Results-Driven Marketing Campaigns A Guide to Effective and Affordable Marketing for Nonprofit Organizations 6 Simple Steps to Results-Driven Marketing Campaigns As a nonprofit professional,

More information

The Pursuant Approach to Partnership

The Pursuant Approach to Partnership The Pursuant Approach to Partnership AGENDA The Pursuant Group Story Pursuant Group s Approach to Partnership Q & A / Next Steps UNDERSTANDING Your Needs Finding the next generation of major donors? Converting

More information

2008 Accounting and Donor Software Survey. by: Heather Card, Vice President, Member Services, CCCC Wayne Kroeker, Manager, Technical Support, CCCC

2008 Accounting and Donor Software Survey. by: Heather Card, Vice President, Member Services, CCCC Wayne Kroeker, Manager, Technical Support, CCCC 2008 Accounting and Donor Software Survey One of the biggest challenges that a charity faces is making sure that the right or the most appropriate software is used to meet its specific needs. At the CCCC

More information

Online Donor Acquisition and Retention Course

Online Donor Acquisition and Retention Course Online Donor Acquisition and Retention Course Beginner Donor Acquisition Module 1a-c Introduction to Donor Acquisition What happens when someone shows up at your website? Key Performance Indicators: What

More information

Peer-to-Peer Event Fundraising Benchmark Study. Key Performance Benchmarks for the Six Primary Types of Events

Peer-to-Peer Event Fundraising Benchmark Study. Key Performance Benchmarks for the Six Primary Types of Events Peer-to-Peer Event Fundraising Benchmark Study Key Performance Benchmarks for the Six Primary Types of Events PUBLISHED OCTOBER 2010 TABLE OF CONTENTS Introduction...3 Event Types...4 Measuring Success:

More information

Building Your Annual Giving Program. Introductions. Some Types of Fundraising Programs

Building Your Annual Giving Program. Introductions. Some Types of Fundraising Programs Building Your Annual Giving Program Annual Fund Advisory Committee Training November 5, 2010 Lincoln, NE Introductions Your Name Your Affiliated Fund Why you care about your affiliated fund (no more than

More information

Salesforce Donation Overview

Salesforce Donation Overview Salesforce Donation Overview Purpose: Provide very basic instructions for volunteers to accurately and completely input different types of commonly encountered donations. Overview In the new Salesforce

More information

Solution Overview. Blackbaud Enterprise CRM for large higher education institutions

Solution Overview. Blackbaud Enterprise CRM for large higher education institutions Solution Overview Blackbaud Enterprise CRM for large higher education institutions Blackbaud Enterprise CRM : Bringing industry-leading advancement solutions to constituent relationship management the

More information

THE POCKET GUIDE TO FIVE EMAILS YOUR NONPROFIT SHOULD BE SENDING.

THE POCKET GUIDE TO FIVE EMAILS YOUR NONPROFIT SHOULD BE SENDING. INTRODUCTORY THE POCKET GUIDE TO FIVE EMAILS YOUR NONPROFIT SHOULD BE SENDING. A Quick Guide to Five Types of Effective Emails Your Nonprofit Should be Sending to Your Database. A publication of 2 IS THIS

More information

Hospice Waikato s Guide to Payroll Giving. Give as you earn

Hospice Waikato s Guide to Payroll Giving. Give as you earn Hospice Waikato s Guide to Payroll Giving Give as you earn Introduction to Payroll Giving During November, employers throughout the country received information about the new voluntary payroll giving scheme,

More information

Spotlight on Social Services Organizations

Spotlight on Social Services Organizations Spotlight on Social Services Organizations Vinay Bhagat, Founder & Chief Strategy Officer, Convio Natania Bach, Direct Marketing Associate, America s Second Harvest Tom Tarnow, Director of Resource Development,

More information

SFT F15 Develop and implement a plan for direct response fundraising

SFT F15 Develop and implement a plan for direct response fundraising Develop and implement a plan for direct response fundraising Overview This standard is about fundraising through direct response channels. You will need to plan your approach to achieve the fundraising

More information

Randy L. Brown, Business Administrator 131 West Nittany Avenue State College, PA 16801 814-231-1021 rlb21@scasd.org

Randy L. Brown, Business Administrator 131 West Nittany Avenue State College, PA 16801 814-231-1021 rlb21@scasd.org V-B Randy L. Brown, Business Administrator 131 West Nittany Avenue State College, PA 16801 814-231-1021 rlb21@scasd.org To: From: RE: Robert O Donnell Randy L. Brown Fundraising Proposal for Fraser Street

More information

The Race Is On For Transformational Donors

The Race Is On For Transformational Donors The Race Is On For Transformational Donors Melissa Bank Stepno, Target Analytics Senior Consultant, Blackbaud Executive Summary Principal, transformational, and lead gifts are critically important without

More information

Be Your Donors Favorite Charity:

Be Your Donors Favorite Charity: Be Your Donors Favorite Charity: 10 Tips to Keep Them Giving Again and Again Manage your organization from every angle. TABLE OF CONTENTS Introduction...3 Be Accountable....3 Know Your Donors...3 Thank

More information

Available Candidates April 2016

Available Candidates April 2016 Direct Marketing Available Candidates April 2016 1150527 Melbourne Skilled DM executive with experience in commercial and NFP. Solid commercial experience in customer relationship marketing conceptualising,

More information

AMA Marketing Effectiveness Online Seminar Series. Bob Wallach American Marketing Association

AMA Marketing Effectiveness Online Seminar Series. Bob Wallach American Marketing Association AMA Marketing Effectiveness Online Seminar Series Bob Wallach American Marketing Association A wealth of information is available for marketing professionals at www.marketingpower.com The #1 marketing

More information

Carroll Hospice Earns Nearly $4 for Every $1 Spent with Direct Mail Fundraising

Carroll Hospice Earns Nearly $4 for Every $1 Spent with Direct Mail Fundraising Earns Nearly 4 for Every 1 Spent with Direct Mail Fundraising Project Overview Our Client An affiliate of Carroll Hospital Center in Westminster, Md., Carroll Hospice offers compassionate hospice care

More information

DIRECT MARKETING 101: Online Fundraising

DIRECT MARKETING 101: Online Fundraising DIRECT MARKETING 101: Online Fundraising March 2014 Barb Perell Avalon Consulting Group Takeaways from this session: The foundation of any online program How to integrate online with other direct marketing

More information

SAMPLE Sandy s Animal Rescue Annual Fundraising Plan

SAMPLE Sandy s Animal Rescue Annual Fundraising Plan SAMPLE Sandy s Animal Rescue Annual Fundraising Plan Assumptions: This organization has a big dream to save more animals. They have a GREAT reputation and strong relationships with donors and supporters.

More information

Some non-profit donor management services

Some non-profit donor management services Standards and Practices for Charitable Donations The business practices surrounding non-profit organizations have always seemed to go unnoticed by regulators. Until fairly recently there were few (or no)

More information

Dr. Noble and Dr. Johnston

Dr. Noble and Dr. Johnston How Do You Replace the Kettle with the Wireless Credit Card Machine? The True Case Study of The Salvation Army in California and Other New Technology Success Stories Dr. Noble and Dr. Johnston Your therapy

More information

Effective Online Marketing 101.3: Measuring and improving housefile health

Effective Online Marketing 101.3: Measuring and improving housefile health Effective Online Marketing 101.3: Measuring and improving housefile health Patrick Hansen and Kenan Pollack Senior Interactive Consultants About Us Patrick Hansen Kenan Pollack Senior Interactive Consultant

More information

By Peter Schoewe, Director of Analytics Mal Warwick Donordigital

By Peter Schoewe, Director of Analytics Mal Warwick Donordigital Measuring YOur return On investment in Multichannel fundraising campaigns By Peter Schoewe, Director of Analytics Mal Warwick Integrated fundraising, advocacy and marketing in a multichannel nonprofit

More information

Internet Marketing Assessment Responses

Internet Marketing Assessment Responses Internet Marketing Assessment Responses White paper Internet Marketing Assessment Responses introduction nprofits face increasing competition for support every day. Fortunately, the Internet offers unparalleled

More information

Altru. A Clear View. The most comprehensive and effective single solution for managing your arts and cultural organization

Altru. A Clear View. The most comprehensive and effective single solution for managing your arts and cultural organization Altru A Clear View The most comprehensive and effective single solution for managing your arts and cultural organization 800.443.9441 solutions@blackbaud.com www.blackbaud.com 2000 Daniel Island Drive

More information

020112 2009 Blackbaud, Inc. This publication, or any part thereof, may not be reproduced or transmitted in any form or by any means, electronic, or

020112 2009 Blackbaud, Inc. This publication, or any part thereof, may not be reproduced or transmitted in any form or by any means, electronic, or Reports Guide 020112 2009 Blackbaud, Inc. This publication, or any part thereof, may not be reproduced or transmitted in any form or by any means, electronic, or mechanical, including photocopying, recording,

More information

Making Planned Giving Work For You Planned giving strategy tips for every organization Lawrence Henze, J.D., Managing Director, Blackbaud Analytics

Making Planned Giving Work For You Planned giving strategy tips for every organization Lawrence Henze, J.D., Managing Director, Blackbaud Analytics White Paper Making Planned Giving Work for You Executive Summary Developing a successful planned giving program can be a complex undertaking. But it is one that is well worth the trouble. Extensive research

More information

Boosting Direct Marketing Results. The Synergy of Direct Mail, Email and Landing Pages

Boosting Direct Marketing Results. The Synergy of Direct Mail, Email and Landing Pages Boosting Direct Marketing Results The Synergy of Direct Mail, Email and Landing Pages Introduction While marketing processes and techniques continue to evolve, three of the most critical marketing channels

More information

NFP. Capitalizing on merge strategies to boost your return on donor marketing

NFP. Capitalizing on merge strategies to boost your return on donor marketing NFP Capitalizing on merge strategies to boost your return on donor marketing April 2014 Contents Introduction 3 Improving your return with new merge strategies 4 The shrinking exchange universe 4 Determining

More information

Evolution. NFP conference 2015. #NFPconf

Evolution. NFP conference 2015. #NFPconf NFP conference 2015 A Rough Guide to CRM Graham Hewitt A Rough Guide to CRM Agenda 1) What to expect from NFP CRM 2) Some aspects of the latest thankq CRM 3) Questions A Rough Guide to CRM Definition Customer

More information

Cost and Fees for 5,000 records, two concurrent users, hosted software

Cost and Fees for 5,000 records, two concurrent users, hosted software PACKAGES AND PRICES Cost and Fees for 5,000 records, two concurrent users, hosted software e-tapestry - Essentials : $2,388 for up to 5,000 records None Unlimited concurrent users. Requires a 3 year agreement,

More information

Using the Internet to Raise Funds and Mobilize Supporters: Lessons Nonprofits Can Learn from the Dean for America Presidential Campaign.

Using the Internet to Raise Funds and Mobilize Supporters: Lessons Nonprofits Can Learn from the Dean for America Presidential Campaign. white paper December, 2003 Introduction In early 2003, Democratic presidential hopeful and former Vermont Governor Howard Dean faced a challenge: How could he make the most of a small staff and a limited

More information

Nonprofit Intelligence Business intelligence for nonprofits

Nonprofit Intelligence Business intelligence for nonprofits White Paper Business for Nonprofits Executive Summary Information is more than just power it is the key to the success, growth and continued viability of every nonprofit organization. Yet, as many nonprofits

More information

Pre-Click Digital Media Strategy

Pre-Click Digital Media Strategy Pre-Click Digital Media Strategy Elliott Wilkerson Director of Digital Media Buying January 28, 2016 We will discuss the tactics that are available within digital media to help drive potential donors to

More information

CASE WEBINAR, DECEMBER 2014

CASE WEBINAR, DECEMBER 2014 CASE WEBINAR, DECEMBER 2014 CURRENT DATA AND TRENDS OF SUCCESSFUL PHONATHON PROGRAMS HOW DO WE KNOW THESE THINGS? Brian K.- successful annual and major gift program leader and consultant to dozens of institutions.

More information

Open Source CRM. Michelle Murrain, Nonprofit Open Source Initiative March 27, 2008

Open Source CRM. Michelle Murrain, Nonprofit Open Source Initiative March 27, 2008 Open Source CRM Michelle Murrain, Nonprofit Open Source Initiative March 27, 2008 What I ll cover today What is a CRM? Kinds of CRM Why Open Source CRM? Examples of Open Source CRMs How to choose a CRM

More information

Predictive Modeling. The Basics Plus. What You Need to Know. Tweet this session: #NYNP2013 #NYNP2013models

Predictive Modeling. The Basics Plus. What You Need to Know. Tweet this session: #NYNP2013 #NYNP2013models Predictive Modeling The Basics Plus What You Need to Know Tweet this session: #NYNP2013 #NYNP2013models Today s Speakers Joseph Coakley, Individual Giving Manager Food Bank For New York City jcoakley@foodbanknyc.org

More information

Shallow Review of Direct Mail Fundraising

Shallow Review of Direct Mail Fundraising Shallow Review of Direct Mail Fundraising Direct mail fundraising is sending mail with the aim of raising money. There are two types of direct mail fundraising: donor renewal mail and donor acquisition

More information

Using the 5 Ws to Elevate Your Fundraising

Using the 5 Ws to Elevate Your Fundraising + Using the 5 Ws to Elevate Your Fundraising CAP Summit October 16, 2015 Presented by: Corinne Servily President, Faircom New York + Overview: The 5 Ws 2 n WHO should receive your fundraising appeal? n

More information

Nurture Registrants with Triggered Email Follow-up

Nurture Registrants with Triggered Email Follow-up Nurture Registrants with Triggered Email Follow-up Will Schnabel VP Business Development, Silverpop wschnabel@silverpop.com Twitter: @wschnabel Silverpop 1400+ customers, 2000+ brands Email Marketing and

More information

Donor Acquisition Campaigns for Small Nonprofits

Donor Acquisition Campaigns for Small Nonprofits SMART A N N U A L G I V I N G The Smart Guide to... Donor Acquisition Campaigns for Small Nonprofits The guide to designing and managing an affordable, small-scale direct-mail campaign that will recruit

More information

Best Practices to Establishing a Grateful Patient Program

Best Practices to Establishing a Grateful Patient Program Best Practices to Establishing a Adam Wilhelm Vice President Campbell & Company Holly Gibout Vice President Northwestern Memorial Foundation November 20, 2014 Webinar Best Practices 1. Close any programs

More information

Tips for measuring ROI by Mary B. Adams @LadyMissMBA

Tips for measuring ROI by Mary B. Adams @LadyMissMBA Tips for measuring ROI by Mary B. Adams @LadyMissMBA #SMWParis Learning points: 1. Reshape the social ROI discussion for the executives / decision-makers 2. Tie social media to the traditional sales funnel

More information

SEM, Display & Best Practices

SEM, Display & Best Practices SEM, Display & Best Practices Elliott Wilkerson, Director of Digital Media Buying Jason Alloy, Account Director February 12, 2015 Tweet this session live with hashtag #RussReidLive SEM, Display & Best

More information

Direct Marketing Officer. MS National Centre, London. Individual Fundraising Manager

Direct Marketing Officer. MS National Centre, London. Individual Fundraising Manager Job Title: Location: Reports to: Direct Marketing Officer MS National Centre, London Individual Fundraising Manager Introduction to MS Society The MS Society is the UK s leading MS charity. Since 1953,

More information

Position Description. Level 6, 372 376 Albert Street, East Melbourne

Position Description. Level 6, 372 376 Albert Street, East Melbourne Position Description Business Unit: Job Title Grade/Classification Award Location Department Cost Centre Reporting To Main Purpose of Position Fundraising Database Manager HS3 HSUA5 Level 6, 372 376 Albert

More information

Monthly Giving Marketing Kit

Monthly Giving Marketing Kit Monthly Giving Marketing Kit The Secrets to Gaining and Retaining Monthly Donors Part 2 of the Monthly Giving Series Prepared by DonorPerfect and Contributing Author Erica Waasdorp A Direct Solution Welcome

More information