Digital Communications Specialist University of Minnesota Medical School, Minneapolis, Minnesota

Transcription

1 Michael L. Casey 9805 Sandra Lane. Minnetonka, MN (952) CaseyDesign.com. Experience Digital Communications Specialist University of Minnesota Medical School, Minneapolis, Minnesota Department Management, Support & Development Developed, managed and consulted on the support, implementation and efficient transition of the eight University of Minnesota Medical School websites. Ensured immediate and ongoing support for the existing medical school websites during the transition and a smooth and accurate transition of all digital content. Collaborated with department content experts to ensure accurate digital content translation into the new, improved website s structure and navigation. Created and implemented an online, digital ticketing system which improved accuracy, project management and organization of website service requests. Verified compliance with all rules and regulations related to online privacy, marketing, online access for individuals with disabilities and digital media. communications in all University of Minnesota Medical School digital media. Managed the department s services, trafficking, website support, media development, design services, campaigns and digital video assets. Maintained a high level of service and positive department relationships with faculty members, service providers other departments and coworkers. Interviewed, hired, trained and supervised web services employees. Digital Marketing, Analytics & SEO Ensured adherence to all U of M brand standards relating to the creation and publication of online digital media and communications. Designed, implemented, verified and provided ongoing analysis of the effectiveness of SEO digital content strategies for each of the eight websites. Applied SEO and digital marketing strategies: o Implemented targeted meta-data tagging. o Applied user profile data in keyword strategy and website copywriting. o o Produced ongoing improvement through web and analytics. Developed a permission centered, digital marketing approach, using multiple digital communications channels: campaigns, social media marketing, digital video media and website content. Launched targeted campaigns using fixed, variable and dynamic content. Designed and launched a prototype campaign for the U of M Radiology Department in 2015 that targeted prospective medical residents, which are a valuable demographic for the medical school. The new media and ongoing web feature called Meet Our Residents gave the residency program a warmer, human aspect, designed to compete with competitor s online material. Applied a well-researched SEO to all medical school websites and improved their effectiveness through ongoing analysis to refine campaigns effectiveness. Collaborated with other professionals in the medical school to ensure unified and integrated brand messaging in all our digital communications.

2 UX, Media, Writing & Graphic Design Provided photography, UX and graphic design for the medical school s existing websites, as well as media and design for the new websites in transition. Wrote promotional, marketing and editorial copy for department websites, management summaries, department reports and SEO analysis papers. Designed new information hierarchies and navigation schemes, mapped out improved content structures for a superior user experience, more accessible site content and higher quality design and media standards. Applied my experience with Adobe Creative Suite, Microsoft Office, Drupal 7, updating the existing websites and creating the new websites and digital media. Directed, shot and edited digital photography of faculty, events, for online articles, announcements, biographies, digital publications and image effects. Developed improved visual cues to site visitors, calls-to-action, site navigation, layout, features, graphic elements and photography in department websites. Designed and managed the development of special website features to meet the priority needs of different departments through new, custom Drupal "nodes". Brainstormed concepts with other creative team members to develop improved, innovative digital communications strategies. Designed strategies to focus site visitor attention on pivotal touch points in department websites and performed ongoing analysis of their effectiveness. Benefits and End Result: University of Minnesota Medical School All eight medical school websites and their content were completed and launched prior to their due date in the Drupal 7 system. All previously existing websites experienced quality service and stability, and were updated, edited and maintained well during the transition. The process created an online website request and ticketing system, new photography for all faculty, the Meet Our residents prototype, archival backups. of existing website data and media and many other benefits. Graphic and Media Arts Instructor Minnesota School of Business, Richfield, Minnesota Worked within a diverse community of creative, talented students and professionals, teaching college level courses in digital media, marketing & communications. Instructed students in the development of innovative digital communication approaches, effective application of concepts using digital media and defined the intrinsic value of following best practices in the digital media. Introduced new courses and content on online digital video, SEO marketing, interactive digital communications, digital media design and creative communication through digital technology. Mentored independent and senior students completing their final thesis projects.

3 Benefits and End Result: Minnesota School of Business Expanded their course catalog by creating two new courses: Digital Video for the Web and Storyboarding III: Advanced Storyboard Creation. Provided hands on, personalized education based on in real-world skills and experience and education. Taught referring to actual projects and using applications used and teaching skills expected in the workplace. Shared my industry skills, experience, counsel and guidance with all students. Internet Consultant & Project Manager Minneapolis Public & FAIR Schools, Minneapolis, Minnesota Consulted on the digital media aspects, potential options, managed the overall project and development of all digital media, interactive application and migration of the existing hardcopy based student application system. Managed the development of the application s front end, data collection and the randomization of incoming student data, as well as it s presentation, verification of it s functionality and the random placement of the proper number of students in the limited number of openings at the FAIR Magnet Schools. Managed the overall project, personnel and technical aspects, verified and launched the digital system, working with and reporting directly to the administrative committee representing thirteen school districts. Benefits and End Result: Minneapolis Public Schools: The new system provided significant improvement in parent and student accessibility and ease of use. The accessibility aspect saved time for students, parents and support staff. Financial benefits occurred through the elimination of physical mailing, printing, transporting, shipping, sorting and filing hardcopy applications. Clear communication improved parent, school and district relations. Digital Media Designer & Marketing Consultant Owner of Casey Design, Minnetonka, Minnesota Present Directed all aspects of sales, marketing, creative direction, development and customer service as owner of Casey Design 2.0, formally Casey Design Group. Consulted, designed and implemented all aspects of clients digital media marketing campaigns in all print and digital media communications projects. Offered website design, graphic and media design, illustration, digital marketing, campaigns, integrated marketing campaigns, SEO services, consulting on digital marketing strategies, analytics and other related services. Corporate and Institutional Clients: Caterpillar Inc., IMI Cornelius Corp., Ameriprise Financial Inc., Minneapolis Heart Institute, Gotham Installations, Scicom Corporation, Synergistic Systems, Visicom Inc.

4 Contractual Clients: Best Buy Inc., Pillsbury, General Mills, Allen Interactions, 3M, PITSCO Educational Media. Non-Profit Clients: Minnesota Missing Children & Minnesota Orchestra. Local Small Business: Healthcare, industrial, B2B, insurance, promotional & marketing based businesses. Benefits and End Result: Clients of Casey Design Group High quality service and expertise, one-to-one service and a lower bottom line. Excellent service benefits, working directly with the owner, who knows your project, met with you, whom you can call directly with any questions or concerns. Experience in digital communications pays in terms of expertise, saving customers time and money by avoiding errors, a clear concept of requirements and an acute awareness of the importance of deadlines and budget limitations. Director of Digital Media & System Administrator JGI Communications & Johnson-Grossfield, Minneapolis, Minnesota Consulted with the General Manager and business owners on all aspects of digital media technology and managed company digital media services. Researched and implemented efficient, high quality, digital production methods and systems for competitive growth and success in digital communications. Managed the digital production department and two full-time production artists. Verified accurate execution, on-time delivery and high quality digital media. Coordinated customer loyalty and supported favorable relationships through meeting quality and scheduling expectations on all digital media projects. Supported, advised and provided solutions for the agencies five art directors, two traffic coordinators and the creative director on issues related to digital media. Managed the agencies internal Intranet and supported it s forty users. Developed, implemented and managed the agencies ticketing system, defined it s logical structure, operation, use procedures and archiving system. Advised and supported account executives in issues related to digital media. Benefits and End Result: JGI Communications & Johnson-Grossfield Contributed, as the Director of Digital Media, and as advisor and consultant to the owners and GM to the growth of the business from 12 to 40 employees over the 3 years I was with the agency. The technological growth of the business in terms of the number of networked computers, servers and services, which I directly advised, purchased, installed and maintained while in my position at JGI. Supported the business expansion into two distinct companies: JGI Communications and Johnson-Grossfield, providing consultation, guidance and digital media support to both businesses as they tripled their creative staff and grew the account executive staff from 8 to 30 salespeople.

5 Education Masters of Business Administration, M.B.A. - Emphasis: Marketing Minnesota School of Business, Richfield, Minnesota Bachelor of Fine Arts, B.F.A. - Emphasis: Interactive Media Minneapolis College of Art and Design, Minneapolis, Minnesota Online training (VTC Corp & Lynda.com) UX Design Marketing Campaigns Google Analytics Adobe Creative Suite Search Engine Optimization Website Design Social Media Marketing WordPress Drupal and CMS Systems Seminars and Webinars (Relevant Additional Training) Campaigns Using Static, Variable & Dynamic Data (80 hrs. Intensive) 2015 New Government Regulations on Online Access for the Disabled (3 webinars) 2014 Marketing Using Social Media Channels, Traits and Differences (Seminar) 2014 HIPPA Privacy & Security Training (3 training/q and A online sessions) 2014 Individual Communications Styles in the Workplace (Seminar) 2014 Using Twitter as a Digital Marketing Channel (Seminar) 2013 Interpersonal Communications (Webinar) 2013 Insights Workplace Training (Seminar) 2012 Using the ipad as a Teaching Tool (40 hrs. Intensive) *References available on request