The Mobile Broadcast Media Opportunity

Transcription

1 The Mobile Broadcast Media Opportunity Ali Zamiri MediaFLO Technologies May, 2007 Ali Zamiri International Business Development MediaFLO Technologies

2 Tomorrow s cell phone will entertain, amaze - and even make calls (Fortune Magazine, October 2006) Live TV Channels Live TV broadcasts Health and Fitness Monitor your heart rate Tagging Share your favorite restaurant with friends Personal Identification Gain access to data Digital Wallet Mobile commerce Media Center Get connected with other in-home devices through Wi-Fi Source: Fortune / Samuel Velasco / 5W Infographics

3 Today s Wireless Landscape Nearly one third of the world has a cell phone. Source: ZDNET Research, 2006

4 Rich Consumer Experience Key >Subscription-based service >QVGA live streaming video, up to 30 frames per second >Clipcasting network scheduled media >Datacasting phone as lifestyle management device >Interactive services for two-way exchange

5 The Evolution of Mobile Devices Mobile devices now offer a wide range of services The natural next step a breadth of digital quality, live broadcast mobile media offerings

6 Projected Mobile TV Handset Shipments Reflect Demand Source: ABI Research, 2006

7 Mobile Broadcast TV Trials & Launches Technical trials vastly outnumber commercial launches There is no significant mobile TV service entrenchment to date Western Europe Asia

8 Viability of the Mobile Media Business Is 3G Mobile TV enough? Is the Mobile media service compelling with a wide variety of programming? Is the Quality of Service comparable to a true digital television experience? Is the platform flexible across cost, coverage, and capacity? Will the system work with both television and voice operators? How quickly can spectrum be obtained If an estimated 40 percent of wireless subscribers view 8 minutes of video each day, they could paralyze 3G wireless networks. Source: Analysis, an independent UK research company

9 Why Mobile Broadcast? SKT Releases June streaming video service over EV-DO Service popularity creates network strain SKT invests in dedicated S-DMB network SKT S-DMB commercial launch Video over 3G Cellular Dedicated video network > SKT s June streaming video achieves 1M subs in just 8 months > Unanticipated demand with Flat Rate forces Usage-based Pricing US Experience Likely to Follow Demand to Drive Dedicated Network Requirement Source: In Stat/MDR, CDMA Development Group, EETimes

10 Unicast vs. Broadcast Network Efficiency Content server costs via Unicast rises based on number of users Broadcast technology costs remain fixed for unlimited users Based on server cost for 1,000 to 3,000 simultaneous users Is $40,000 (Source: Bakhizen & Horn, 2005, and Interview with Wireless Carrier by Robert Hale & Associates).

11 MediaFLO: Efficient One-to-Many Delivery >Client/Server system - Efficient distribution of encrypted content across multicast network - Supports CDMA xEV-DO, WCDMA, and FLO

12 Technology Options in the Marketplace Source: QUALCOMM analysis, Public documentation

13 Subscription-Based >Service is based on a simple subscription model - Only subscribed users receive service - User receives keys for the subscribed services via 3G

14 Clipcasting Network Scheduled Media >Network scheduled delivery of programmed media >Device memory management >Users subscribe to packages of program channels >MediaFLO program guide contains file description information and window - Maximizes battery savings, minimizes file acquisition time, saves air link bandwidth >Single channel protocol no additional overhead distribution

15 Datacasting Dynamic Home Screen >Mobile phones become a lifestyle management device

16 Interactive Services

17 Dedicated Multicast Network MEDIAFLO USA S DEDICATED MULTICAST NETWORK enables the instant, seamless delivery of TV-quality content to millions of subscribers simultaneously. Delivered through the 700 MHz spectrum, UHF Channel 55 Only a few, widely spaced transmitters are required for transmission Does not interfere with 3G networks, preventing interruption to existing voice and data services Excellent reception, even inside most buildings PROPRIETARY AND CONFIDENTIAL 2007 MediaFLO USA, Inc. All rights reserved. MediaFLO, MediaFLO USA, and FLO are trademarks of QUALCOMM Incorporated.

18 Broadcast Operations BROADCAST OPERATIONS manages the aggregation and optimization of programming and advertising content for delivery to mobile devices. Monitors content uplink and downlink for every channel Post-production and creative editing Assembly of audio/video elements Coordination, optimization, and quality assurance of live incoming events Production resources for on-air content development Integration and verification of advertising content PROPRIETARY AND CONFIDENTIAL 2007 MediaFLO USA, Inc. All rights reserved. MediaFLO, MediaFLO USA, and FLO are trademarks of QUALCOMM Incorporated. Broadcast engineering provides 24/7 SUPPORT AND MAINTENANCE for core and broadcast systems infrastructure.

19 SPOKANE DENVER OMAHA/LINCOLN CHICAGO SEATTLE COLORADO SPRINGS MINNEAPOLIS ST. LOUIS PORTLAND INDIANAPOLIS PHILADELPHIA SALT LAKE CITY NORFOLK/RICHMOND LAS VEGAS NASHVILLE ATLANTA PALM SPRINGS LOS ANGELES TUCSON WICHITA JACKSONVILLE ORLANDO ALBUQUERQUE DALLAS TOPEKA NEW ORLEANS KANSAS CITY PROPRIETARY AND CONFIDENTIAL 2007 MediaFLO USA, Inc. All rights reserved. MediaFLO, MediaFLO USA, and FLO are trademarks of QUALCOMM Incorporated.

20 Providing familiar, full-length content from the most popular networks

21 MediaFLO Network with Local

22 UBM: World s First Universal Mobile TV Chip Early delivery of the UBM chip accelerates delivery of mobile TV to mass-market handsets Integrated Broadcast Solution Delivers support for the world s three leading standards in a single chip: FLO DVB-H ISDB-T Handset manufacturers benefit from maximum flexibility Qtv for Video & Audio QC Protocol Stack w/ 3 rd party apps Complete Integrated Solution Lower Device Cost Slim Form Factor

23 >The first premium, FLO TV-enabled handsets are now available from SAMSUNG & LG. >Additional handsets are currently in development for commercial availability.

24 Open Standard Drives Interoperability members representing 12 countries and the full value chain: Semiconductors, Device Manufacturers, Infrastructure Providers, Content Owners, FLO Service Providers, Wireless (3G) Service Providers, Academic Institutions R/D

25 Healthy Ecosystem Drives Market MediaFLO is committed to supporting the ecosystem of wireless industry vendors and service providers worldwide

26 Thank You! Thank you!