Enabling Seamless Mobility. Through Wireless Broadband

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1 Enabling Seamless Mobility Bruce Tuch Director Corporate Business Development EMEA Motorola, Inc. Through Wireless Broadband WiMAX, WiFi & MESH

2 The Complete Package wide industry support brilliant technology WiMAX Forum includes 400 companies S-OFDMA, Advanced Antennas, All IP cost advantages Spectral Efficiency Reduced Costs WiMAX drives the global evolution of broadband wireless networks

3 $8,000 BWA TAM Split By Frequency $7,000 Others $6, GHz $5, & 2.3 GHz USD in Millions $4,000 Others 3.3 GHz $3,000 Others 2.5 & 2.3 GHz 3.3 GHz $2,000 Others 2.5 & 2.3 GHz 3.5 GHz $1,000 $0 3.3 GHz 2.5 & 2.3 GHz 3.5 GHz Others 3.3 GHz 3.5 GHz 2.5 & 2.3 GHz 3.5 GHz 3.5 GHz Others WiBRO 3.3 GHz 2.5 & 2.3 GHz 3.5 GHz

4 The Business Case Business case highly influenced by regional profile & application WiMAX: Fixed & Indoor ARPU Requirement for 7 Year Payback 3% & 15% Penetration $100 $80 3% $60 WiMAX: Mobile & Indoor ARPU Requirement for 7 Year Payback 3% & 15% Penetration $100 3% $80 $60 $40 3% $40 $20 15% $20 15% 3% $0 Rural USA Ohio River Valley 75 Pop / km 2 15% Pakistan Lahore 3,400 Pop / km 2 $0 Metro USA Generic 1,250 Pop/km 2 15% India Mumbai 12,700 Pop / km 2

5 Converged, Digital, Mobile IP All IP applications & services will work over WiMAX VoIP, streaming video, gaming will excel over WiMAX Seamlessly fits into existing wired and wireless frameworks

6 Broadband Revolution Most significant shift in communications & connections since the creation of cellular networks Wireless Broadband Fixed Broadband Mobile WiMAX Metro Wi-Fi Mesh Networks Wireless Backhaul Next generation access technologies Standards based & interoperable All IP from core to device

7 Enhancing & Extending Coverage Rural Enterprise Residential Point-to-Point Metro Fixed Broadband Mobile WiMAX Metro Wi-Fi Mesh Networks Wireless Backhaul

8 RF Network Comparison CDMA/GSM WiMAX IP PSTN IP PDSN or GGSN/SSGN MSC ASN Gateway Base Station Controller T1s Ethernet Base Stations Access Points Simpler, lower-cost all-ip RF networks

9 Technology Comparative WiMAX provides maximum opportunity for data-intensive usage <2 GB >2 GB >6 GB WiMAX costs = EVDO-A & HSDPA WiMAX costs LESS than EVDO & HSDPA WiMAX is less than ½ the cost of EVDO & HSDPA Base Sites 2.7x TCO 2.4x HSDPA EV-DOrA WiMAX Base Sites 2.1x TCO 2.0x Base Sites 1x TCO 1x

10 WiMAX Disrupts Through Superior Performance Download Upload Spectral Efficiency Net Information Through-put per Channel/ Sector Bps/Hz MBps EVDO HSPDA HSPA WiMax 0 EVDO HSPDA HSPA WiMax 2 GB per Person per Month TCO tipping point toward WiMax At 4GB per person per month WiMax is 50% cheaper than HSDPA or DoRA

11 Device Cost Advantages: IPR CDMA, 3G WiMAX Everyone Else One Company One Company Everyone Else Intellectual Property Rights More equitable IPR leads to lower device costs

12 WiMAX chipset cot comparison Chipset costs Design simplicity: Full-duplex TDD streamlines RF design Leverage with a/b/g makes multi-mode cheaper 2.5Ghz and 3.5Ghz world-wide spectrum allocations drive economies of scale Global ecosystem Chipset cost trends Lowest cost UMTS chipset DO rev A Benchmark DO rev 0 chipset WiMax UMTS CDMA Wimax 0.80 now late 06 late 07 late 08

13 Devices An ecosystem of devices spans all consumer electronics vehicles CHANGING THE WAY WE: indoor CPE MP3 player pdas set top boxes Video cameras outdoor CPE digital cameras laptops handsets televisions Gaming consoles

14 IP Innovation An open IP ecosystem fosters rapid innovation communication information entertainment commerce remote office mobile tv interactive online gaming networked home video telephony personalized infotainment Wireless broadband delivers next generation apps real time trading video surveillance distance learning

15 IP Service Delivery IP establishes the foundation content & applications portal Advertisers Operator Broadband Services security & DRM storage formatting & encoding End Users Untapped revenue opportunities create new challenges networks Content Providers devices Service Delivery Platform

16 IP Service Delivery As Opportunity and Competition Increase VoIP Operator Provider Broadband Services Services Search & Content Aggregator Services IP Commerce Services content & applications portal security & DRM storage formatting & encoding networks Advertisers End Users Content Providers Operators must exploit the full value of their IP network Service Quality Assurance Security & Identity Management Content Distribution Media Formatting, Repurposing Targeting, Data Mining, Eyeballs devices Device & Location Independence Service Delivery Platform

17 The WiMAX Roadmap AND BEYOND WISPs & New entrants Telcos & Cellular Cable & Satellite Municipalities New spectrum, new players Mobility attracts new providers Networks go mobile Networks grow with subscriber demand Broad adoptions, ecosystem of devices Service continuity across networks, countries Ubiquitous coverage Closing the digital divide Extending critical services

18 Devices An ecosystem of devices spans all consumer electronics vehicles CHANGING THE WAY WE: indoor CPE MP3 player pdas set top boxes Video cameras outdoor CPE digital cameras laptops handsets televisions Gaming consoles

19 Winning Combination Customer Premises Equipment Applications Access Network Operations & Management IP Core Network Full Services Portfolio Handheld Devices Chipsets

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