162 Merritts Road Long Island, NY (516)
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1 162 Merritts Road Long Island, NY (516)
2 Brief Overview What is Second Life? Why is it important? What are governments doing there? What can YOU do there? Resources
3 Quickly.Who am I? Leigh Rowan, Partner and VP of Interactive Marketing for Moderne Promotions and TheSLAgency Moderne Promotions, parent company, an experiential marketing firm for over 20 years TheSLAgency, founded in 2006, creates interactive experiences for brands, organizations, and governments in Second Life and other virtual worlds
4 Second Life Platform Overview 3D Online Social Network. A Virtual World. NOT a game. Approaching A 15 Million people globally; ll about 45% US-based. It s free. Downloadable software. Interactive and customizable.
5 Is it Web ? ?? Think of Second Life as the next generation of the web: 1. Entities set up Second Life Islands like websites 2. Il Islands are 3D and dfll fully interactive ti allowing for a richer-than-the-web experience 3. Opportunities are endless: audio/video connections, training, constituent communications, internal meetings, and more Corporations and Governments are using SL as a Collaborative, Interactive Communications Space
6 Who s In Second Life? Tech: IBM 20 islands! Amazon.com Sun Microsystems Media: CBS - $20million invested! Reuters/Thomson so Weather Channel Government: The World Bank Centers for Disease Control Ontario Public Service Swedish Embassy Mexico Tourism From States to Countries, there are hundreds of Government entities, including NASA, NOAA, and many others. In addition, Educational entities colleges and universities like Harvard Law, USC, Tufts and others number near 100.
7 Second Life for Government At What Level? National State Local External Uses public access constituent communications fundraising - individual or party job hunting/hr recruitment for public service, legislative or statewide jobs public awareness campaigns (health, environment, disaster, etc) Internal Uses: private/secure use committee meetings virtual voting inter/intra-state collaboration employee training i online/virtual meetings to create 4-day workweeks for standing employees to save gas...etc.
8 Let s Go into Second Life! Ontario Public Service Job recruitment island Interactive job-related simulators Real Time Data NASA/JPL Public awareness for missions and science Outreach to new audiences Media & Messaging
9 Missouri IT Recruiting in Second Life Mission: IT recruiting for state jobs Tactics: Interactive presence featuring downloadable job listings, info graphics with Show Me State t lifestyle l data, etc. Lacking: Events! And a live presence (staff).
10 Exemplary Uses of Second Life CDC: I came to see this as neither a fad nor a game, but as a social movement and a glimpse into the future of social interaction and learning John Anderton, CDC, Office of the Director Political Campaigning: g Edwards was strong in SL, as was Ron Paul. Obama s grassroots supporters have set up an info point USC and State Department: Joint events fostering Public Good
11
12 Case Study: The World Bank Objective: * Report the findings of the Doing Business 2008 World Bank Report to interested t businesspeople and global l citizens Solutions: *H Hosted a customized ddoing Business Launch event with ithwb representative ti using VoIP and staff, moderators, etc. * Inform global Second Life residents of event via interactive media, real world press releases and other promotional channels Results: * YouTube video of event was produced: * Over 1,000 attendees of the event came from 101 countries to listen, question, and interact with the WB representative Next Steps: Expanded program soon to be announced!
13 World Bank Doing Business 2008 Report Launch
14 Other Neat Features SL ties into blogging and other web 2.0 presences you may already have Integrate RSS, Twitter, audio, video, anything from existing web data M hi i SLVid b d Machinima SL Videos can be made and posted on YouTube, etc.
15 Clear Bets for the Future Health stronger focus on healthy lifestyles as both pharma companies and gov t aim to educate Safety Ready.gov style information and educational spaces Learning from universities to training to conferences and more
16 Who Does It? Agencies: Provide turnkey virtual programs Complete Staffing and security for virtual and real world events and presence Metaverse technical and cultural liaisons Knowledgable training for all stakeholders In-House: 24/7 access to personnel and virtual world program Close integration with other staff members Easy communication Cost effectiveness Internal trainer for staff
17 Federal Consortium For Virtual Worlds Based out of the US National Defense University in Washington, DC Multi-Agency and NGO Participants National focus, also starting up regional, state and municipal working groups Annual conferences Web address:
18 Web Resources for YOU! com/govt Specialized website filled with gov t in Second Life links, including this presentation and more. Go there today! Bookmark it! Linden Lab s Full of resources, data, interesting info on the virtual world they own/operate.
19 Have Questions? We Have Answers! Hilton Hotel: Today from 11-1; in lobby Westin Hotel (Happy Hour!): Today from 4pm to 630pm; in lobby Join us for a drink/chat above, OR Call us at to schedule some time today or this weekend A d d t f t And don t forget:
20 Our Contact Information TheSLAgency com/govt Leigh Rowan, VP of Interactive Marketing (SF) Joe Mastrocovi, Managing Partner (NY) x 11
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