See Our Vision. Long Beach Community Action Partnership Social Media Marketing Strategy

Size: px
Start display at page:

Download "See Our Vision. Long Beach Community Action Partnership Social Media Marketing Strategy"

Transcription

1 See Our Vision Long Beach Community Action Partnership Social Media Marketing Strategy

2 How Many Are Using Social Media? California Community Action Agencies with Social Media Presence Cap Orange County Cap Sonoma CAC Santa Barbara You Tube, Face Book Face Book Face Book

3 Social increases Reach We all socialize. Now it is just digital New Connection Opportunities

4 3 things we all take when we leave home each morning?

5 3 things

6 A Vision Organizational strategy Network leader Social Media Manager Paradigm shift

7 Meet APRIL Tasked With Outreach & Social Media

8 She wants to SHARE Why LBCAP took the social media marketing path for strategy and branding Who participated How did we make that happen?

9 She was Thinking How Do We Make it Work for Us?

10 We need a Social Strategy 1. Social Media Literacy Increase engagement with constituencies 2. Ask the experts Technology + Strategy + Awareness = success 3. Educate and inform staff, partners, community Bring everyone up-to-speed so speak the same language 4. Consistent Branding across platforms One voice delivers singular message to bring people from poverty to self-sufficiency 5. Affordable Free platforms

11 but Where?

12 Social Media Marketing... WHAT? LBCAP Tool Box Facebook fans - Spreading the love Twitter Management and brand voice YouTube - The Role of Video - The bridge between new and traditional

13 Who Participated Identified social media savvy employees Hired social media marketing manager Developed internal creative team Graphic designer Brought website management in-house for more control and quicker updates Youth video production crew YouTube Channel content creation Job creation for outside companies

14 LBCAP YouTube Channel Long Beach Symphony Public Service Announcement YouTube - Long Beach CAP PSA-Poverty Fighting Newtork YouTube - Long Beach CAP PSA-Poverty

15 Making it Happen Social Media 101 Internal and External Training Update website Facebook, Twitter Importance of Video in creating a community YouTube Community Partners

16 What Were the Results Be willing to invest time Be prepared to dedicate a lead staff Be supported from top down Be prepared to make it part of doing business Be PATIENT!

17 Digital meets the Real World New Connections with people that matter to Long Beach CAP

18 Digital meets Real World Focused originally in Non Profit world Now it includes all business partners

19 Corporations & Social Media Corporations with effective Social Media Presence Orange County panel.aspx Pepsi Kodak

20 A new Job Opportunity

21 It s all about Jobs Training LBCAP employees Employees train community Employers looking for new hires on LinkedIn & Facebook Social media is growth area in struggling economy om/2009/12/21/the-annual-review- 2009s-top-10-workplace-trends/

22 Best Practices for YOU Other CAP Programs Train the Trainer Offer training Stay informed, attend conferences, training New guidelines for job search Social Media Marketing in job creation

23 Remember This Become Social Media Literate Listen! Plan for success Pictures are 1000 words Next Steps

24 Reference Resources 35+ Examples of Corporate Social Media In Action te-social-media/ 110 Ways Retailers are Using Social Media

25 Reference Resources 2/21/the-annual-review-2009s-top-10- workplace-trends/

26 Ask the Experts Gravity Summit Consulting Services Rodney Rumford Beverly Macy Teri Thompson

27 Not a FAD a SHIFT Valid channel for communication Partners, Subcontractors, Advocates, etc. Social & Strategic

28 Coolest Social Media Video coolest-social-media-video-ever.html

29 101 Questions? How to decide which social networks? What tools do you use? Why? How do we start? Getting educated? Integrating into organization? Roles & Responsibilities? Benefits? Value? Training? We need help!

30 LBCAP Social Media Strategies April Pongtratic Darick J. Simpson

Brand Marketing for Community Impact. About Sheronde Glover

Brand Marketing for Community Impact. About Sheronde Glover Brand Marketing for Community Impact Presented By Sheronde Glover, M.ED Glover Enterprise Business Strategies, Inc. www.sherondeglover.com 1 About Sheronde Glover 15 Years of Experience in Strategic Planning

More information

How New Technologies Can Help You Do Old Things Better

How New Technologies Can Help You Do Old Things Better Elements of a Social Media Strategy How New Technologies Can Help You Do Old Things Better By Derek Belt The term social media means different things to different people. For some, it s a set of marketing

More information

Strategic Marketing Communications Plan

Strategic Marketing Communications Plan Strategic Marketing Communications Plan Deborah Spector Creative Solutions & Innovations, Inc. deborah@creative-si.com Creative Solutions & Innovations Strategic Marketing Communications Framework GOAL

More information

How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com

How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com USING SOCIAL MEDIA How to Use Social Media to Enhance Your Web Presence FOR BUSINESS www.climbthesearch.com s Share WRITTEN Khoi Le Marketing Director khoi@climbthesearch.com 2 INTRODUCTION If you or the

More information

Thank you for your interest in our marketing & media business solutions!

Thank you for your interest in our marketing & media business solutions! Thank you for your interest in our marketing & media business solutions! About Us: Morgan Publishing, Inc. founded in 2002 now offers a full line of print, digital, web, social media, graphic design, and

More information

Like it or not, here I am. Social media and the workplace

Like it or not, here I am. Social media and the workplace Like it or not, here I am Social media and the workplace The figure of 1 billion active users a day as at end- August of this year, i.e. 1 in 7 of the world s population now on Facebook may not be striking

More information

Social Media Strategy

Social Media Strategy Social Media Strategy Let s get social! Welcome to Social Media Strategy! This strategy will help you create, develop, build and manage your social media presence while simultaneously training your team

More information

The Social Media and Communication Manager will implement the. Company s Social Media Strategy, develop brand awareness, generate

The Social Media and Communication Manager will implement the. Company s Social Media Strategy, develop brand awareness, generate SOCIAL MEDIA AND COMMUNICATION MANAGER Hours: Negotiable after interview Pay: Negotiable after interview The Social Media and Communication Manager will implement the Company s Social Media Strategy, develop

More information

PROGRAM OVERVIEW. Long Beach Community Action Partnership. 3012 Long Beach Boulevard Long Beach, California 90807. (562) 216-4600 www.lbcap.

PROGRAM OVERVIEW. Long Beach Community Action Partnership. 3012 Long Beach Boulevard Long Beach, California 90807. (562) 216-4600 www.lbcap. Agency Contacts: Darick J. Simpson Executive Director (562) 216-4606 Long Beach Community Action Partnership Marisa Semense Community Advocacy and Family Services Energy Services (562) 216-4612 Lisa Mastramico

More information

Adwords & Online Marketing

Adwords & Online Marketing Adwords & Online Marketing #LexisSeminar Join in the discussion LexisClick s vision The digital marketing experts for ambitious SMEs on their journey to becoming market leaders Introduction to LexisClick

More information

Noor College of Professional Education. Management

Noor College of Professional Education. Management Noor College of Professional Education Proposed Course Outline for Social Media Management (Digital Interaction) 532/1, Business Recorder Road, Garden East, Karachi. Tel: 021-32256161, 021-32251034. Email:

More information

Using Social Media As A Recruiting Tool Maximizing Its Effectiveness While Minimizing Its Risks

Using Social Media As A Recruiting Tool Maximizing Its Effectiveness While Minimizing Its Risks Using Social Media As A Recruiting Tool Maximizing Its Effectiveness While Minimizing Its Risks 2010 TASPA/TAEE Annual Winter Conference Austin, TX Facilitated by Pam Laughlin, Director of SHSU Career

More information

The Public Sector Guide to Social Media Strategy and Policy

The Public Sector Guide to Social Media Strategy and Policy The Public Sector Guide to Social Media Strategy and Policy Use social media with confidence. This guide contains practical steps that will help public sector agencies, organizations and departments develop

More information

YMCA of San Diego County ONLINE MARKETING AND MEDIA PLAN 2009 DRAFT

YMCA of San Diego County ONLINE MARKETING AND MEDIA PLAN 2009 DRAFT YMCA of San Diego County ONLINE MARKETING AND MEDIA PLAN 2009 DRAFT The Online Marketing and Media plan encompasses all present & future YMCA of San Diego County online properties including the ymca.org

More information

Central Ohio s Small Business Resource

Central Ohio s Small Business Resource Central Ohio s Small Business Resource Who is @Tonya Wilson? Program Coordinator for the Ohio SBDC at Columbus State Manage SBDC marketing, branding, outreach, digital media & events AAS Multimedia Production

More information

Essential Communication Methods for Today s Public Social Media 101. Presented by Tom D. Trimble, CIO Tulsa County Government

Essential Communication Methods for Today s Public Social Media 101. Presented by Tom D. Trimble, CIO Tulsa County Government Essential Communication Methods for Today s Public Social Media 101 Presented by Tom D. Trimble, CIO Tulsa County Government What you will learn today Why Social Media is important to you Today s Social

More information

10 Social Media Tips for Your Dental Practice

10 Social Media Tips for Your Dental Practice 10 Social Media Tips for Your Dental Practice Social Media 44% of Internet users are look for doctors and other healthcare providers when they search for health information online. Business professionals

More information

Telling Your Story through Social Media. 2013 Sapphire Symposium and Awards @mkatewarnock @sharonlroy #sapphireawards

Telling Your Story through Social Media. 2013 Sapphire Symposium and Awards @mkatewarnock @sharonlroy #sapphireawards Telling Your Story through Social Media 2013 Sapphire Symposium and Awards @mkatewarnock @sharonlroy #sapphireawards Introductions Kate Warnock Community Manager, Digital Marketing @FLBlue Sharon LaSure-Roy

More information

ongo Job Title: Digital Marketing Officer Department: PR & Marketing Team: Digital Services Team Grade: 7

ongo Job Title: Digital Marketing Officer Department: PR & Marketing Team: Digital Services Team Grade: 7 ongo Job Title: Digital Marketing Officer Department: PR & Marketing Team: Digital Services Team Grade: 7 Overall Purpose of Job Your job is to be the digital expert within our PR & Marketing team, driving

More information

SUBJECT: Request for Information (RFI) 6-1202 Social Media Management System

SUBJECT: Request for Information (RFI) 6-1202 Social Media Management System AFFILIATED AGENCIES Orange County Transit District Local Transportation Authority Service Authority for Freeway Emergencies Consolidated Transportation Service Agency Congestion Management Agency Service

More information

Ad Film Making Services FAQ s

Ad Film Making Services FAQ s Ad Film Making Services FAQ s Ask a professional in the business what the key to success is in advertising, and you ll most likely get an answer that echoes the mantra of Stephan Vogel, Ogilvy & Mather

More information

Trinity Property Consultants, LLC

Trinity Property Consultants, LLC Panel Meeting of: August 22, 2014 Training Proposal for: Trinity Property Consultants, LLC Agreement Number: ET15-0268 ETP Regional Office: San Diego Analyst: J. Davey PROJECT PROFILE Contract Attributes:

More information

Social Media Management

Social Media Management Social Media Management Stand out from the crowd from just 250.00 per month How can social media increase sales? Provide One-to-One Contact Social media can help create relationships between customers

More information

8 WAYS TO BUILD YOUR BRAND USING SOCIAL MEDIA

8 WAYS TO BUILD YOUR BRAND USING SOCIAL MEDIA TIP SHEET 8 WAYS TO BUILD YOUR BRAND USING SOCIAL MEDIA Social media has changed the way our entire world works. Everyone has an equal voice and immediate access to vast networks of friends and followers.

More information

Social Media Presentation Strategies

Social Media Presentation Strategies Social Media Marketing should your business take the leap? 1 social media presentation agenda Online marketing What is social media Why use social media Social media statistics Social media strategy Success

More information

oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty

oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty Social Media KPIs and You: A Love Story Establishing a social media measurement plan is a crucial

More information

BARBARA SEMEDO Strategic Advisor, Communications & Media www.linkedin.com/in/bsemedo basemedo@gmail.com

BARBARA SEMEDO Strategic Advisor, Communications & Media www.linkedin.com/in/bsemedo basemedo@gmail.com Proposal LAUNCH NATIONAL COMMUNICATIONS & MARKETING CAMPAIGN Sharing the story & building a strong brand for SAVE Students Against Violence Everywhere Thank you for the opportunity to offer a proposal

More information

Social media 101. Social Enterprise East of England: Boot Camp. 5 June 2014

Social media 101. Social Enterprise East of England: Boot Camp. 5 June 2014 Social media 101 Social Enterprise East of England: Boot Camp 5 June 2014 Programme How you can build a great personal social media presence Social media strategy essentials How to measure success Community

More information

Manu Marketing. Boutique marketing services. Web Development & SEO Social Media Marketing Video Production Mobile Applications

Manu Marketing. Boutique marketing services. Web Development & SEO Social Media Marketing Video Production Mobile Applications Boutique marketing services List of services To stay competitive in today s market you need a website that will work for your business to keep your audience informed and connected to your message. Manu

More information

Social Media Management A Simple Solution

Social Media Management A Simple Solution Social Media Management A Simple Solution info@e-mergemarketing.net www.e-mergemarketing.net Social Media Management Services When it comes to managing your Facebook, Twitter, Linkedin, Email campaigns

More information

ways social media marketing can earn you more money

ways social media marketing can earn you more money 5 ways ways social media marketing can earn you more money by Frank Buddenbrock Page 1 ocial Media Marketing is THE way that most savvy marketers convey their message to an insatiable, hungry audience.

More information

Professional Diploma in Digital Marketing

Professional Diploma in Digital Marketing Professional Diploma in Digital Marketing Agenda Day 1: Day 2: Day 3: Day 4: Day 5: to Digital Marketing Search Engine Optimisation Search Engine Marketing Email Marketing Digital Display Advertising Mobile

More information

The adidas Group Social Media Guidelines

The adidas Group Social Media Guidelines The adidas Group Social Media Guidelines pagina 1 van 17 pagina 2 van 17 1. You have a voice! (...but please remember: only very few people are official spokesperson for the Group or its brands) 2. You

More information

Return on Investment and Social Media

Return on Investment and Social Media Connect with us. Return on Investment and Social Media Measuring your impact FLOW20.C0M Contact us Streatham Business Center1 Empire Mews, London, SW16 6AG 0208 1500 294 create@flow20.com Getting Started

More information

Management Summary 3. Role within the organization 4. For what purposes do you use social media? 5. What social channels does the company use?

Management Summary 3. Role within the organization 4. For what purposes do you use social media? 5. What social channels does the company use? 1 Index Subject Page Management Summary 3 Role within the organization 4 For what purposes do you use social media? 5 What social channels does the company use? 5 Does your organization use a blog? 6 How

More information

Becoming A Networked Nonprofit Digital Strategy from the Inside Out Beth Kanter, Master Trainer, Author, and Speaker May, 2015

Becoming A Networked Nonprofit Digital Strategy from the Inside Out Beth Kanter, Master Trainer, Author, and Speaker May, 2015 Becoming A Networked Nonprofit Digital Strategy from the Inside Out Beth Kanter, Master Trainer, Author, and Speaker May, 2015 Workshop Agenda Agenda Assessing Your Social Media Maturity of Practice Strategy:

More information

Digital Tactics for Community Engagement Marketing

Digital Tactics for Community Engagement Marketing A Little About Me: Patricia Wilson-Smith President and CEO, Online Media Interactive, LLC Author, Lecturer, Radio Show Host David s Mother Workaholic. Sleepy. Always. No, really. ALWAYS. About This Workshop:

More information

Online Marketing Training

Online Marketing Training Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the

More information

HRSM Communications Office Menu of Services

HRSM Communications Office Menu of Services HRSM Communications Office Menu of Services Staff in the HRSM Communications Office are here to support you. Our team manages print, web, social media, communications, as well as video and photography

More information

Gwinnett United In Drug Education, Inc. Social Media Policy. Page 1 Updated 1-11-15

Gwinnett United In Drug Education, Inc. Social Media Policy. Page 1 Updated 1-11-15 Gwinnett United In Drug Education, Inc. Social Media Policy Page 1 Updated 1-11-15 Introduction Gwinnett United in Drug Education, Inc. (GUIDE) recognizes the importance of social media to interact with

More information

FACEBOOK FOR NONPROFITS

FACEBOOK FOR NONPROFITS SOCIAL MEDIA TIPS & TRICKS FACEBOOK FOR NONPROFITS 10 Tips to Get the Most Out of Facebook 1. Be helpful. If someone asks a question on your Facebook page, respond. If someone shares feedback, thank them

More information

Recruitment Package 2013 2014

Recruitment Package 2013 2014 Recruitment Package 2013 2014 Table of Contents Director of Sponsorship and Finance... 2 Director of Marketing and Public Relations... 3 Director of Social Media... 4 Director of Administration and General

More information

CUSTOMER SERVICE MEETS SOCIAL MEDIA: BEST PRACTICES FOR ENGAGEMENT

CUSTOMER SERVICE MEETS SOCIAL MEDIA: BEST PRACTICES FOR ENGAGEMENT CUSTOMER SERVICE MEETS SOCIAL MEDIA: BEST PRACTICES FOR ENGAGEMENT 2009 RightNow Technologies. All rights reserved. RightNow and RightNow logo are trademarks of RightNow Technologies Inc. All other trademarks

More information

Social Media Guidelines & Sample Content

Social Media Guidelines & Sample Content Social Media Guidelines & Sample Content Facebook, Twitter, and LinkedIn are among the most powerful platforms through which you, and the Grads of Life campaign supporters in your community, can exchange

More information

THE NEW RULES OF RECRUITING. Capturing the attention and loyalty of today s job seeker

THE NEW RULES OF RECRUITING. Capturing the attention and loyalty of today s job seeker THE NEW RULES OF RECRUITING Capturing the attention and loyalty of today s job seeker Brought to you by: 2011 Survey Report Employees today As the U.S. recovers from its latest recession, the national

More information

This Report will be made public on 18 December 2015

This Report will be made public on 18 December 2015 This Report will be made public on 18 December 2015 Report Number OS/15/09 To: Community Overview Committee Date: 4 January 2016 Status: Non-Key Corporate Director: Jeremy Chamber, Strategic Operations

More information

Social Media: Making it Work for Your Business

Social Media: Making it Work for Your Business Presented by: Social Media: Making it Work for Your Business Presented by: Cheryl Musial Mopdog Creative + Strategy and Bill Musial Mopdog Creative + Strategy Objectives Understand the importance of Social

More information

SOCIAL MEDIA. McBru Makes the Social Media Connection with Your Marketplace and Your Marketing

SOCIAL MEDIA. McBru Makes the Social Media Connection with Your Marketplace and Your Marketing SOCIAL MEDIA McBru Makes the Social Media Connection with Your Marketplace and Your Marketing Since 2007, McBru has been connecting tech B2B companies with their audiences via social media. From blogs

More information

Social media Content Coordinator (online marketing manager)

Social media Content Coordinator (online marketing manager) Social media Content Coordinator (online marketing manager) We serve private, non profits and governmental agencies. We are seeking to grow our digital media department as well as the company s digital

More information

8 Ways To Build Your Brand Using Social Media

8 Ways To Build Your Brand Using Social Media 8 Ways To Build Your Brand Using Social Media 1 introduction 8 Ways to Build Your Brand Using Social Media Social media has changed the way our entire world works. Everyone has an equal voice and immediate

More information

Experian Cross Channel Marketing Platform. Managing campaigns and reaching consumers in real time

Experian Cross Channel Marketing Platform. Managing campaigns and reaching consumers in real time Experian Cross Channel Marketing Platform Managing campaigns and reaching consumers in real time The relationship between brands and customers has fundamentally changed. Whereas once there was equilibrium

More information

[SOCIAL MEDIA MANAGEMENT PACKAGE]

[SOCIAL MEDIA MANAGEMENT PACKAGE] [SOCIAL MEDIA MANAGEMENT PACKAGE] We have designed this package for busy business owners who don t have the time or resources to stay on top of their online presence; we will manage your social profiles

More information

The Rival Results Index (RRI)

The Rival Results Index (RRI) The Rival Results Index (RRI) Retail: High-end Department Stores Q1 2015 What is the Rival Results Index? The RRI is a comprehensive analysis, scoring and ranking of a group of organizations in a specific

More information

30+ Engagement Tips. For Social Funeral Directors. These tips are brought to you by Ashley Montroy, Marketing Manager at FrontRunner Professional.

30+ Engagement Tips. For Social Funeral Directors. These tips are brought to you by Ashley Montroy, Marketing Manager at FrontRunner Professional. 30+ Engagement Tips For Social Funeral Directors These tips are brought to you by Ashley Montroy, Marketing Manager at FrontRunner Professional. FrontRunner FRONTRUNNER Professional PROFESSIONAL // 30+

More information

Social Media Analytics! & ORM! How Banks Can Leverage It Fully! Digital Performance on a Global Scale.

Social Media Analytics! & ORM! How Banks Can Leverage It Fully! Digital Performance on a Global Scale. Social Media Analytics! & ORM! How Banks Can Leverage It Fully! HOW CAN SOCIAL BE LEVERAGED? Consumer Insights / Market trends and product development Customer Acquisition Online reputation management

More information

Social Media Marketing Measurement A research project to understand new possibilities

Social Media Marketing Measurement A research project to understand new possibilities Social Media Marketing Measurement A research project to understand new possibilities Boris Grinkot Associate Director of Product Development MECLABS Primary Research @grinkot Social Media Measurement

More information

Internet Marketing Rules!

Internet Marketing Rules! Internet Marketing Rules! A Playbook of Game Changing Strategies for Marketing Your Business Online by Lane Jones, Content Strategist Internet Marketing Rules! Game Changing Strategies for Marketing Your

More information

Pick Wild October 22, 2014

Pick Wild October 22, 2014 Pick Wild October 22, 2014 2014 US Program Highlights Market Situation Strategy Plan Highlights Results Discussion Topics: A Consumer Focused Plan Topline Research Learnings Key Change in Thinking Marketing

More information

www.primowebmedia.com

www.primowebmedia.com www.primowebmedia.com DESIGN SOCIAL & MEDIA PRINT :primo dictionary meaning - adjective: of top quality or importance the primo team in the land 02 Innovative digital solutions to help your business grow,

More information

SOCIAL MEDIA. McBru Makes the Social Media Connection with Your Marketplace and Your Marketing

SOCIAL MEDIA. McBru Makes the Social Media Connection with Your Marketplace and Your Marketing SOCIAL MEDIA McBru Makes the Social Media Connection with Your Marketplace and Your Marketing Social Media 360 Community Management DISCOVERY We identify key audiences and create audience profiles, confirm

More information

LISTENING, UNDERSTANDING AND ENGAGING CUSTOMERS ON SOCIAL MEDIA

LISTENING, UNDERSTANDING AND ENGAGING CUSTOMERS ON SOCIAL MEDIA LISTENING, UNDERSTANDING AND ENGAGING CUSTOMERS ON SOCIAL MEDIA GLOBAL SCENARIO FOR MOST ORGANIZATIONS, SOCIAL MEDIA STILL REPRESENTS A CHALLENGE TO BE ADDRESSED. Customer requests and personal data directed

More information

Business Impacts of Social Media

Business Impacts of Social Media Research Note Business Impacts of Social Media By Akshay Bhagwatwar Copyright 2009, ASA Applicable Sectors: Management Consulting, Information Technology, IT Enabled Services, Communications, Advertising,

More information

Marketing for Managers Online Format

Marketing for Managers Online Format Marketing for Managers Online Format Professor Information Professor: Kathy Crosby, B.S., M.A. Course Description & Learning Objectives Marketing is a powerful force that can create tremendous wealth,

More information

Best Practices for Social Media

Best Practices for Social Media for Social Media Content Provided by Define Your Goals Your goals should say what you hope to accomplish. Example of goals include: Increase awareness with current customers Connect with new customers

More information

Question 4: Who are some of the competitors mentioned in the RFP?

Question 4: Who are some of the competitors mentioned in the RFP? Social Media Monitoring, Engagement and Measurement RFP Section 1: Questions and Answers for Interested Parties Last Updated: February 20, 2014 Question 1: Why are listening analysts/workflow accelerators

More information

SOCIAL MEDIA 80 78 76 74 72 70 68 66 64 Access to free content Series 1 To learn Advanced news of products Series 1 A Social Roadmap Understand how and why people use social media Map the social

More information

DIGITAL MARKETING STRATEGY. Setting up, Raising Awareness For and Monitoring Social Media

DIGITAL MARKETING STRATEGY. Setting up, Raising Awareness For and Monitoring Social Media DIGITAL MARKETING STRATEGY Setting up, Raising Awareness For and Monitoring Social Media INTRODUCTION 1 INTRODUCTION 1 Social media first emerged as a personal means of communication; enabling new connections,

More information

Reputation Management

Reputation Management Reputation Management How to Take Ownership of Your Properties Online Reputation Introduction Are you managing your online reputation or is it managing you? 02 It s estimated that 60 percent of a company

More information

Guide To Successful Social Recruitment Through Refe r r a l s Page 1. White Paper. Guide To Successful Social Recruitment Through Referrals

Guide To Successful Social Recruitment Through Refe r r a l s Page 1. White Paper. Guide To Successful Social Recruitment Through Referrals Guide To Successful Social Recruitment Through Refe r r a l s Page 1 White Paper Guide To Successful Social Recruitment Through Referrals Guide To Successful Social Recruitment Through Referral s Page

More information

Inbound Marketing Strategies Dahlia Benaroya Dahlia Web Designs LLC 1-888-7-DAHLIA

Inbound Marketing Strategies Dahlia Benaroya Dahlia Web Designs LLC 1-888-7-DAHLIA Inbound Marketing Strategies Dahlia Benaroya Dahlia Web Designs LLC 1-888-7-DAHLIA The business world is advancing day by day, through valuable marketing and promotions. What is the procedure of this unbeaten

More information

Your Social Media Starter Kit For Content Marketing

Your Social Media Starter Kit For Content Marketing Your Social Media Starter Kit For Content Marketing L et s assume you ve created a white paper or some other form of content. Doing so involves research, writing, editing, rewriting and design. The cost

More information

7 Reasons You Need a Social Media Manager Right Now!

7 Reasons You Need a Social Media Manager Right Now! 7 Reasons You Need a Social Media Manager Right Now! from Off the Wall Social Media Management Intro Off the Wall Social Media Management Page 1 Whether you are starting a new business or just pursuing

More information

Measuring Social Media Content: Effectiveness and Engagement

Measuring Social Media Content: Effectiveness and Engagement Debra Askanase Measuring Social Media Content: Effectiveness and Engagement Presented by Debra Askanase Engagement Strategist NTEN Data Summit September 13, 2012 About Debra Askanase Today s session I.

More information

Nonprofit 911: Raising Money Using Social Media: 5 Ways Twitter, Facebook and LinkedIn Can Help You

Nonprofit 911: Raising Money Using Social Media: 5 Ways Twitter, Facebook and LinkedIn Can Help You Nonprofit 911: Raising Money Using Social Media: 5 Ways Twitter, Facebook and LinkedIn Can Help You With JJ Ramberg Audio for this event will be available beginning at 1 pm ET via your PC speakers or headphones

More information

Notes from March 27 Visioning and Goal-Setting Session: Promotion, Marketing, Communications

Notes from March 27 Visioning and Goal-Setting Session: Promotion, Marketing, Communications Notes from March 27 Visioning and Goal-Setting Session: Promotion, Marketing, Communications Defining the Theme and its Significance Pure MI advertising campaign- national recognition Feature natural resources,

More information

CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES

CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES 1 INTRODUCTION If you re a B2B software company trying to grow, you must find effective ways to build brand awareness, connect with customers and prospects,

More information

www.konnectsocial.com Social Media Analysis of Key Ecommerce Portals By Konnect Social

www.konnectsocial.com Social Media Analysis of Key Ecommerce Portals By Konnect Social Social Media Analysis of Key Ecommerce Portals By Konnect Social Industry: ecommerce Brands Analysed: Flipkart, Snapdeal, FashionAndYou, Myntra, HomeShop18 Listening Period: July 12, 2013 to July 26, 2013

More information

PUBLIC RELATIONS GUIDE

PUBLIC RELATIONS GUIDE PUBLIC RELATIONS GUIDE GlobalShop is the largest annual store design and at- retail marketing show in the world, bringing together retailers, brand marketers and industry suppliers each year since 1993.

More information

Serving the Millennial Generation This social media savvy, techno-dependent generation of consumers is a game-changing force for contact centers.

Serving the Millennial Generation This social media savvy, techno-dependent generation of consumers is a game-changing force for contact centers. superior service / feb 2013 Serving the Millennial Generation This social media savvy, techno-dependent generation of consumers is a game-changing force for contact centers. By Guillermo Valiente, TELUS

More information

Coveredtil26 Toolkit. Medi-Cal Coverage until Age 26 for Former Foster Youth

Coveredtil26 Toolkit. Medi-Cal Coverage until Age 26 for Former Foster Youth Coveredtil26 Toolkit Medi-Cal Coverage until Age 26 for Former Foster Youth June 2014 Background Coveredtil26 Toolkit Medi-Cal Coverage until Age 26 for Former Foster Youth Each year, over 20,000 youth

More information

Developing a Social Media Strategy

Developing a Social Media Strategy Developing a Social Media Strategy What is social media? Social media comes in many shapes and sizes but in essence revolves around building two-way conversations between an organisation and its stakeholders

More information

JobsinPods Media Kit Pricing 2015

JobsinPods Media Kit Pricing 2015 JobsinPods Media Kit Pricing 2015 JobsinPods.com - - where real employers, leading recruiters and staffing agencies talk about their jobs and how to get them! JobsinPods is unique: The cleverest way to

More information

Organizational Strategy: A Bridge to the Future. E-Myth Online Seminars

Organizational Strategy: A Bridge to the Future. E-Myth Online Seminars Organizational Strategy: A Bridge to the Future E-Myth Online Seminars E-Myth Worldwide E-Myth Worldwide is the pioneer in business coaching and training, an icon for transformation since 1977. Drawing

More information

WHAT IS SOCIAL RECRUITING? A Starter Guide Powered by

WHAT IS SOCIAL RECRUITING? A Starter Guide Powered by WHAT IS SOCIAL RECRUITING? A Starter Guide Powered by What is Social Recruiting? The term "social recruiting" can simply be defined as the process of attracting, finding, and hiring talent through the

More information

Social Media 101: A Guide for Affiliates Part I

Social Media 101: A Guide for Affiliates Part I Social Media 101: A Guide for Affiliates Part I Presented by Kimberly Steimel and Kristina Gawrgy of the Marketing and Communications Department of NAEYC What is social media? Social media is any form

More information

Integrating Traditional, Digital, and Social Media Marketing into Your Business. @LisaLFlowers #KentEconSummit2015 #NetDE

Integrating Traditional, Digital, and Social Media Marketing into Your Business. @LisaLFlowers #KentEconSummit2015 #NetDE Integrating Traditional, Digital, and Social Media Marketing into Your Business Say EVERYONE Social Media! EVERYONE The Internet has turned what used to be a controlled

More information

Online Marketing Channels

Online Marketing Channels Connect with us. Online Marketing Channels FLOW20.C0M Contact us Streatham Business Center1 Empire Mews, London, SW16 6AG 0208 1500 294 create@flow20.com Getting started The world of online marketing includes

More information

Provided as a courtesy by CPA Trendlines (www.cpatrendlines.com)

Provided as a courtesy by CPA Trendlines (www.cpatrendlines.com) Social Media Recruiting for CPA Firms The use of social media for recruiting in CPA firms is growing, especially with the need for accountants who are tech savvy. By using popular social media sites, firms

More information

Marketing Through Trust:

Marketing Through Trust: Marketing Through Trust: Leveraging Influence in the Customer Purchasing Process Understanding the New Purchasing Process 2 This is the old way that customers made purchasing decisions a linear process

More information

SOCIAL MEDIA & YOUR CUSTOMERS WHAT RESTAURANTS NEED TO KNOW BEFORE IT S TOO LATE!

SOCIAL MEDIA & YOUR CUSTOMERS WHAT RESTAURANTS NEED TO KNOW BEFORE IT S TOO LATE! SOCIAL MEDIA & YOUR CUSTOMERS WHAT RESTAURANTS NEED TO KNOW BEFORE IT S TOO LATE! MARKETING Marketing is getting someone who has a need To know, like and trust you. WHAT S THE BIG DEAL? Video: Social Media

More information

SOCIAL MEDIA CLINIC. Giorgos Vareloglou Radovljica 17/11/2011

SOCIAL MEDIA CLINIC. Giorgos Vareloglou Radovljica 17/11/2011 SOCIAL MEDIA CLINIC Giorgos Vareloglou Radovljica 17/11/2011 HELLO, I M GIORGOS. I M A MARKETER. I WORK @ MINDWORKS. I LOVE PILLOW FIGHTS! :) 4 things someone can do online: SEARCH MARKETING AFFILIATE

More information

FIRST 5 CALIFORNIA MASS MEDIA COMMUNICATIONS CONTRACT

FIRST 5 CALIFORNIA MASS MEDIA COMMUNICATIONS CONTRACT ACTION: X INFORMATION: FIRST 5 CALIFORNIA MASS MEDIA COMMUNICATIONS CONTRACT SUMMARY Staff requests the State Commission to authorize the release of a new Request for Proposal (RFP) for up to $68 million

More information

BT Retail Social Media making it easy for our customers

BT Retail Social Media making it easy for our customers BT Retail Social Media making it easy for our customers Dawn Walton, GM Central Planning Nigel Elliott, Social Media Channel Manager Kerry Gulloch, Social Media Communities Manager Agenda o How we ended

More information

How to find your next job using Social Media?

How to find your next job using Social Media? How to find your next job using Social Media? Practical applications By John Roland, MDiv Director of Alumni Services & Student Success Twitter: @luther_rice or Email: jroland@lru.edu A survey by Jobvite

More information

Social Media Technology Thought Leader Interview Series

Social Media Technology Thought Leader Interview Series Social Media Technology Thought Leader Interview Series Ivan Fernandes, MediaCom Global Director, Social Media Technology, interviews Michael Lazerow, CEO of Buddy Media Welcome to the first Social Media

More information

Marketing Development Brief March 2011

Marketing Development Brief March 2011 Marketing Development Brief March 2011 Purpose of Contract The Garage Trust is a Norwich-based youth arts and social inclusion charity. Our vision is combat social exclusion and raise aspirations through

More information

The Viral Impact of Events Extending & Amplifying Event Reach via Social Media

The Viral Impact of Events Extending & Amplifying Event Reach via Social Media The Viral Impact of Events Extending & Amplifying Event Reach via Social Media Exclusive Survey of Leading Corporations & Event Marketers and Strategic Insights Report Developed by Table of Contents Introduction...

More information

MAXIMIZE SOCIAL MEDIA PRESENCE

MAXIMIZE SOCIAL MEDIA PRESENCE MAXIMIZE SOCIAL MEDIA RESENCE There is an overwhelming amount of information floating around on the internet about how to make the most of your business social media efforts. The problem is... there is

More information

Dental Health Week Event Handbook 3rd - 9th August 2015

Dental Health Week Event Handbook 3rd - 9th August 2015 Dental Health Week Event Handbook 3rd - 9th August 2015 The Wrath of Trauma Do you know your dental first aid? www.dentalhealthweek.com.au the best education occurs face to face, from professional to patient

More information

Build Your Marketing Toolkit

Build Your Marketing Toolkit 2014 Halfmoon Yoga B B Q Build Your Marketing Toolkit Grow Your Business with Email & Social Melanie Diehl Your Social Media Gal Social Media Strategist & Email Marketing Consultant Constant Contact Authorized

More information