TANZANIA CAPACITY BUILDING FOR TV PRODUCTION TRAINING FOR SAUT UNIVERSITY TV NATIONAL EQUIPMENT SUPPORT US$39,980

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1 TANZANIA 1. PROJECT TITLE A. PROJECT IDENTIFICATION CAPACITY BUILDING FOR TV PRODUCTION TRAINING FOR SAUT UNIVERSITY TV 2. NUMBER PDC/53 URT/01 3. CATEGORY OF MASS MEDIA TELEVISION 4. IPDC PRIORITY AREA TRAINING OF MEDIA PROFESSIONALS 5. SCOPE (NATIONAL, REGIONAL, INTERREGIONAL) NATIONAL 6. TYPE OF ASSISTANCE REQUESTED EQUIPMENT SUPPORT 7. TOTAL COST OF PROJECT US$97, AMOUNT REQUESTED FROM IPDC US$39, BENEFICIARY BODY ST. AUGUSTINE UNIVERSITY OF TANZANIA 10. IMPLEMENTING OFFICE SAUT, Advised by: UNESCO DAR ES SALAAM CLUSTER OFFICE 11. PROJECT LOCATION THE DEPARTMENT OF JOURNALISM AND MASS COMMUNICATION 12. PROJECT PREPARED BY Dr. Joseph Matumaini, Dean faculty of Mass Communication. DECISION OF THE BUREAU: 129

2 1. PROJECT JUSTIFICATION: B. PRESENTATION The situation of Television Broadcasting Industry Television, for a long time considered as a dispensable luxury, made its debut in the mainland Tanzania in The first television station was a privately owned Independent Television (ITV). Since then more than 29 television stations have emerged in the country transmitting as either terrestrial or cable channels. The government-owned, TBC 1, formerly known as TVT (Television ya Taifa) was set up in 2001 and it was transformed into TBC1 after seven years of operation this year (2008). Television coverage, however, is limited to urban centres. The potential rural audiences are excluded from accessing television largely due to lack of power. Only an estimated 10 per cent of the country s 35 million people have access to electricity. The Situation of TV Training in Tanzania TV training became a serious undertaking by most journalism training institutions in the country after the introduction of the first TV station in the Tanzania Mainland in There are about seven journalism and mass communication universities and colleges offering certificates, diplomas and degrees in journalism and Mass Communication with specializations in radio and TV broadcasting. For a long time political stand on television as a luxurious medium made television broadcasting training before 1994 have no much input in television broadcasting. By then TV training was at most, a unit in radio broadcasting or photojournalism. St. Augustine University of Tanzania is the only university in North Western Tanzania that offers courses in radio and TV broadcasting. The university has a radio station for training purposes. TV training in the university is not supported by on-air experience because of the lack of transmission studios and other facilities. The University has already set aside the premises which will be used for television production. Saint Augustine University is also located in Mwanza, a city which is strategically located on the Southern Shores of lake Victoria and near Kenya, Uganda, Rwanda and Burundi. The location of Mwanza City provides a good opportunity for Saint Augustine to serve as a regional Training centre for Television production in the region. 2. DESCRIPTION OF THE TARGET GROUP: The immediate beneficiaries of this project will be journalism and mass communication students from Tanzania and neighbouring countries pursuing certificate, degree and postgraduate degrees in Mass Communication and Media studies at St. Augustine University of Tanzania. The students spend a year, two years and a maximum of three years at the University pursuing journalism courses. Other beneficiaries will be residents in North western regions of Tanzania living within the area of coverage. These are the target audience of SAUT TV. The target audience will participate in designing and producing their programs that highlight their development agenda through a participatory approach. 3. DEVELOPMENT OBJECTIVE: To transform people s decision making capacity and choices taking by making the decisions more informed and useful to the communities through the improved circulation of local content generated by national and East African regional television stations. 130

3 4. IMMEDIATE OBJECTIVES: To introduce more than 400 students between 2009 and 2010 in TV production and programming such as knowledge on writing scripts, editing programs, camera and microphone techniques, lighting techniques and TV presentations techniques. 5. PROJECT OUTPUTS: More than 400 students will be introduced to TV programs production, programming and transmission for two years. 100 students specializing in Radio and TV production, programming and transmission will be trained in producing and reporting rural issues in different TV formats and genres e.g. News bulletin, interviews, panel discussion, magazine, documentary and soap operas annually. 100 graduates will be awarded certificates, diplomas, degrees and postgraduate degrees in Mass Communication with a major in Radio and TV Broadcasting annually. Information and news content from rural areas will increase the information seeking and dissemination and circulation capacity of the trained journalists. This move will improve the information flow and bridge the knowledge gap between the urban and the rural areas that exists. There will be good governance practices, improved human rights record and improved agricultural production and marketing, self employment initiatives, reduction of malaria and HIV/AIDS cases and good performance of rural primary and secondary schools. TV stations in Tanzania and East Africa region will improve the amount of local contents through programming. 6. ACTIVITIES: Radio Training Activities: Seeking quotations and purchasing equipment Training students in TV Broadcasting Announcing Skills and Programming Training students in TV news bulletin, interviewing, panel discussion, magazines, documentaries and soaps. Training students in editing, lighting and scripting techniques. Training students in presentation techniques 7. PROJECT INPUTS: Equipment for TV Training: SAUT TV needs the following sets of equipment: A. Production Equipment Professional digital video camera (2) Canon GL 2 Camcorder KP - 20 x optical zoom,complete with lenses, bags soft, batteries Bogen 117B Tripod with 516 Fluid Head and 114 Dolly,. Lights set, supports and switch for ENG (1) Microphone Radio Tx and Rx (2) Tri-caster (Mixer A/V, titles, effects, hard disc, recorder, complete keyboard, etc TV Monitor 20, LCD, 4:3, with quad Video-Audio Matrix 8x4 Character/graphics generator 131

4 Pro Prompter II LCD Portable Teleprompter PRO-PROMPTER, BITTREE / , Audio Patch Bay Microphone, directional Dynamic type with a stand base Talk-Back (1) system wired Studio and control room speakers active (2) Headphones (2) UPS, power stabilizer (1) and distributor ASSEMBLING OF THE ABOVE TV MINI STUDIO equipment in kit, cabling, assembling, interconnecting, testing, with racks-bench, cables, connectors and schemes etc. Macintosh, associated accessories with Final cut Pro licences included 8. WORK PLAN: ACTIVITIES / MONTHS Price quotation, licensing and ordering of the X X X X X X facilities Installation of the facilities and the beginning X X X X X X X of training Test transmissions to the public X X X X 8. INSTITUTIONAL FRAMEWORK: Saint Augustine University is among the prestigious University in Tanzania that offers Media training. The University is secular and recruits students from all religions and economic backgrounds. 9. SUSTAINABILITY: This project will be sustained through fees from students Development of TV commercials at a fee. (also broadcasting of commercial later after purchasing of the transmitter). It should be noted that SAUT already has a radio and the radio is currently breaking even from Commercials and adverts from Development Partners and Social marketing Organisations targeting communities around Saint Augustine University. Special short course programmes for employed people 10. FRAMEWORK OF MONITORING: The Tanzania Media Council will be consulted to monitor and evaluate the project s progress regularly and report back to UNESCO. 12. EVALUATIONS CARRIED OUT: A baseline study was conducted through the training sponsored by Swedish International Development Agency and Media Council of Tanzania on the need for improved TV content. 13. FRAMEWORK OF BENEFICIARY AGENCY S REPORTING: 132

5 Quarterly progress reports and a final project report will be submitted to UNESCO. All reports will be prepared by the project team under Dr. Joseph Matumaini. Previous IPDC support received by the country: PDC/3URT/ URT-31 40,000 C. ADDITIONAL INFORMATION United Republic of Tanzania Development of News Agency PDC/5URT/10 Equipping of Regional Information Centres in Zanzibar URT-51 50,000 PDC/10URT/ Rehabilitation of Television Zanzibar (TVZ) 352-URT-01 75,000 PDC/14URT/ Information and communication for development 352-URT-41 50,000 PDC/15URT/01 Training for the national television broadcasting URT-51 54,500 PDC/18URT/ Rehabilitation and extension of the Rural Press project 352-URT-81 45,000 PDC/19URT/ Television Zanzibar information network 352-URT-91 40,000 PDC/24URT/ Capacity Building for Television TAIFA TVT 552URT ,710 (FIT-Japan) PDC/49 URT/01 JOURNALISM TRAINING CENTRE URT ,000 (plus France) PDC/51 URT/01 14,000 COMMUNITY RADIO FOR THE KARAGWE DISTRICT URT 5061 PDC/52 URT/01 TANZANIA: SPEAK WITH FREEDOM TV TALK SHOWS URT ,500 PDC/52 URT/ URT ,200 TANZANIA:KYELA COMMUNITY INFORMATION ACCESS CENTRE (CMC) Total United Republic of Tanzania: US$ 447,200+ US$75,710 (FIT) Preparatory Activities completed prior to submission of the project to IPDC TV training is already in progress. A small studio has been established to cater for TV/Video production classes but it is not enough. A much bigger premises for the TV has already been secured and a competent lecturer has been hired to train students in Video and TV production. D. BUDGET Professional digital video camera (2) Canon GL 2 Camcorder KP - 20 x optical zoom,complete with lenses, bags soft, batteries 7,000 Bogen 117B Tripod with 516 Fluid Head and 114 Dolly,. 1,700 Lights set, supports and switch for ENG (1) 2,450 Microphone Radio Tx and Rx (2) 2,400 Tri-caster (Mixer A/V, titles, effects, 2,092 hard disc, recorder, complete keyboard, etc TV Monitor 20, LCD, 4:3, with quad 3,000

6 Video-Audio Matrix 8x4 3,625 Character/graphics generator 2,000 Pro Prompter II LCD Portable Teleprompter PRO-PROMPTER, 2,000 BITTREE / , Audio Patch Bay 1,400 Microphone, directional Dynamic type with a stand base 2636 Talk-Back (1) system wired 395 Studio and control room speakers active (2) 2,636 Headphones (2) 526 UPS, power stabilizer (1) and distributor 132 ASSEMBLING AND IN HOUSE TRAINING IN THE USE OF THE MINI TV STUDIO EQUIPMENT IN KIT, CABLING, ASSEMBLING, INTERCONNECTING, TESTING, WITH RACKS-BENCH, CABLES, CONNECTORS AND SCHEMES, FAMILIARISATION AND IN-HOUSE TRAINING ETC. Macintosh, associated accessories with Final cut Pro licences included (1) 5,000 Total 988 US$39,980 BREAKDOWN OF THE BENEFICIARY AGENCY S CONTRIBUTION (in US dollars) Training costs (Staff ( 4 permanent Staff members)) 7,200 Station Building Renovation 15,000 Running Year( Electricity, phones, stationeries, transport etc) 25,000 Mackintosh, associated accessories, with final cut Pro licences (2) 10,000 Total Beneficiary s Contribution US$57,