216 UDSM Prospectus 2013/14 SCHOOL OF JOURNALISM AND MASS COMMUNICATION

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1 216 UDSM Prospectus 2013/14 SCHOOL OF JOURNALISM AND MASS COMMUNICATION Introduction The School of Journalism and Mass Communication was born out of the former Tanzania School of Journalism (TSJ), which was established under UDSM Act No. 12 of 1970, which accordingly, revoked the TSJ Act. This move has enabled the School to offer degree programmes in Journalism, Mass Communication as well as Public Relations and Advertising. Degrees Offered The School offers the following undergraduate programmes: Bachelor of Arts in Journalism, B.A. (Journalism) Bachelor of Arts in Mass Communication, B.A. (Mass Comm.) Bachelor of Arts in Public Relations and Advertising - B.A. (Publ. Relations and Advert.) The Certificate in Journalism (Cert. in Journalism) is a non-degree programme Admission Requirements 1.1 The undergraduate degree for which the School of Journalism and Mass Communication prepares candidates is Bachelor of Arts (Journalism, Mass Communication or Public Relations and Advertising) of the University of Dar es Salaam. 1.2 A candidate shall be eligible for consideration for admission to the B.A. (Journalism; Mass Communication or Public Relations and Advertising) degree if he/she has obtained the following: Direct Entry Qualifications Any 2 or more principal level passes and one language subjet at C grade or higher in Advanced Secondary School Certificate Equivalent Qualifications Diploma from a recognized institution offering Journalism education Mature Age Entry In addition to the requirements of the University of Dar es Salaam under this category, candidates must possess favourable recommendations from their employers or other relevant bodies. General Regulations i) All students admitted to the School of Journalism and Mass Communication shall be enrolled in one of the programmes offered by the School. ii) In order to graduate from the School a student must take and pass a minimum of 90 units and a maximum of 108 units for a three-year programme. Examination Regulations The following regulations shall apply to all students undertaking undergraduate programmes in the School of Journalism and Mass Communication. 1. All candidates will be required to take and pass examinations in all the registered courses in any particular semester. 2. A candidate who fails some courses but attains a GPA of not below 1.8 will be required to supplement the failed courses. 3. Where a student fails a supplementary examination, s/he shall be allowed to carry over the failed course(s) provided s/he attains an average GPA of Course work marks for theory courses shall be 40 per cent while final examination will be awarded 60 per cent. 5. Classification of Degrees: 5.1. For Purposes of the final classification of degrees and where applicable, a five point system shall be used in averaging the final grades. 5.2 The letter grades will be assigned points as follows: A B+ B C D E Approved courses given for each degree shall be appropriately weighted in terms of units 5.4 To get the score for each course multiply the points, as in 5.2 by the weights, as in The total score for the degree shall be the total score for all countable courses taken by the candidate for the degree, computed as in The average score for the degree shall be computed by dividing the total score in 5.5 by the total weight obtained under 5.3.

2 School of Journalism and Mass Communication [SJMC] The final classification shall be as follows: First Class - A: ( ) Second Class (Upper) - B+: ( ) Second Class (Lower) - B ( ) Pass - C ( ) Courses Offered Course Structure and Outline Students in the first year in all the three programmes undertake core courses pertinent to their fields of study. Thereafter, students are able to take both core and optional courses from their fields of study in the second year and third year. Notes on the Coding of Courses The coding of courses consists of two letters, both of which stand for the programme and are then followed by three digits or numbers, (e.g., JO 204). Bachelor of Arts in Journalism (B.A. Journalism) First Year JO 102 Introduction to Journalism 3 1 Core CO 101 Introduction to Mass Communication 3 1 Core DS 101 Development Perspective I 2 1 Core JE 100 English for the Media 2 1 Core JS 100 Kiswahili for the Media 2 1 Core SO110 Introduction to sociology 3 1 PS 110 Introduction to Political Science I 3 1 PS 112 Comparative Political Thought 3 1 PS 113 Government and Politics in Tanzania 3 1 PS 231 African Political Thought 3 1 PE 100 Foundations of Physical Education and Sport 3 1 MK100 Introduction to Business 3 1 JO 103 Introduction to writing for the Media 2 2 Core JO 104 Journalism History and Issues 2 2 Core CO103 Technical Basis of Communication 2 2 Core PL 111 Intro. to Critical Thinking and Argumentation 2 2 Core DS 102 Development Perspective 2 2 Core JO 106 Media Ethics 2 2 Core JO 108 Radio Broadcasting 3 2 Core JO 109 Television Broadcasting 3 2 Core JO 100 Practicum* 2 2 Core JO 202 News Reporting and Writing for Print Media 3 1 Core CO 208 Television Production 3 1 Core JR 203 Mass Media Research 3 1 Core PR 205 Gender and the Media 3 1 Core LW 540 Media Law 3 1 Core CO 210 Production Management 3 1 PL 201 Theory of Social and Moral Philosophy 3 1 GE 250 Environmental Conservation Education 3 1 CO 211 Media Management and Organization 3 1 JO 204 Photojournalism 3 2 Core JO 206 Advanced Media Ethics 3 2 Core CO 203 Issues in Mass communication Research 3 2 Core JO 210 Editing, Layout and Graphics 3 2 Core JO 200 Practicum* 2 2 Core CO 201 Theories of Mass Communication 3 2 MK 200 Principles of Marketing 3 2

3 218 UDSM Prospectus 2013/14 PS 222 International Relations I 3 2 PE 200 Theory and Methods of sports Training 3 2 PS 232 Contemporary Politics in East Africa 3 2 SO 251 Contemporary Sociological Theories 3 2 MK 201 Relationship Marketing 3 2 Third Year JO 301 Current Affairs and News Analysis 3 1 Core CO305 New Media Technologies 3 1 Core JO 317 Research Methods 3 1 Core JO 303 Advanced Writing for Print Media 3 1 Core JO 305 Advanced Radio Broadcasting 3 1 Core CO313 Economics for Journalists 3 1 GM300 Strategic Marketing 3 1 MK 305 Publicity and Public Relations 3 1 JO 302 Media Management and Organization 3 2 Core CO 304 Media Criticism 3 2 Core CO 310 Media and Popular Culture 3 2 Core JO 300 Project 3 2 Core MK310 Relationship Marketing 3 2 Core JO 306 Advanced Writing for the Media 3 2 LW 201 Public International Law 3 2 PS 335 Democracy and Elections 3 2 GE 350 Environmental Conservation Education 3 2 SO 371 Contemporary social Change and Culture 3 2 MK 301 Small Business and Entrepreneurship 3 2 PE 304 Sports Marketing and Journalism 3 2 HK 304 Leadership and Supervisory skills 3 2 Second Year B.A. (Mass Communication) First Year CO 101 Introduction to Mass Communication 3 1 Core JO 102 Introduction to journalism 3 1 Core DS 101 Development Perspective I 2 1 Core JE 100 English for the Media 2 1 Core JS 100 Kiswahili for the Media 2 1 Core SO 116 Introduction to Sociology 3 1 PS 110 Introduction to Political Science I 3 1 PE 100 Foundations of Physical Education and Sports 3 1 PS 112 Comparative Political Thought 3 1 PS 113 Government and Politics in Tanzania 3 1 PS 231 African Political Thought 3 1 MK100 Introduction to Business 3 1 JO 103 Introduction to Writing for the Media 2 2 Core CO102 Mediated Communication in Africa 2 2 Core PL 111 Intro. to Critical Thinking and Argumentation 2 2 Core DS 102 Development Perspective II 2 2 Core JO 106 Media Ethics 2 2 Core JO 108 Radio Broadcasting 3 2 Core JO 109 Television Production 3 2 Core CO 103 Technical Basis of Communication 2 2 Core CO 100 Practicum* 2 2 Core

4 School of Journalism and Mass Communication [SJMC] 219 Second Year CO 201 Theories of Mass Communication 3 1 Core PR 205 Gender and the Media 3 1 Core CO 205 Mass Media and Society 3 1 Core JR 203 Mass Media Research 3 1 Core PL 201 Theory of Social and Moral Philosophy 3 1 GE 250 Environmental Conservation Education 3 1 CO 209 Advanced TV Production 3 1 CO 210 Production Management 3 1 CO 203 Issues in Mass Communication Research 3 2 Core CO 204 Contemporary Mass Media in Tanzania 3 2 Core CO 207 Special Radio Production 3 2 Core CO 208 Special TV Production 3 2 Core CO 200 Practicum*1 2 2 Core MK 200 Principles of Marketing 3 2 MK 201 Relationship Marketing 3 2 PS 222 International Relations I 3 2 PE 200 Theory and Methods of Sports Training 3 2 PS 232 Contemporary Politics in East Africa 3 2 SO 251 Contemporary sociological Theories 3 2 Third Year CO 301 Audience Research 3 1 Core CO 303 Development Communication 3 1 Core CO 305 New Media Technologies 3 1 Core CO 317 Research Methods 3 1 Core CO 309 Special Radio Production 3 1 CO 311 Special Television production II 3 1 CO 313 Economics for Journalists 3 1 CO 315 Special Writing for the Media 3 1 CO 317 Children and the Media 3 1 GM 300 Strategic Marketing 3 1 MK 305 Publicity and Public Relations 3 1 PL 311 Professional Civic Ethics 3 1 CO 302 International Mass Communication System 3 2 Core CO 304 Media Criticism 3 2 Core CO 300 Project 3 2 Core CO 310 Mass Media and Popular Culture 3 2 Core CO 312 Media Literacy 3 2 PR 301 Advertising and Public Relations Campaign 3 2 LW 540 Media Law 3 2 PS 335 Democracy and Elections 3 2 GE 350 Environmental Conservation Education 3 2 SO 371 Contemporary Social Change and Culture 3 2 PE 304 Sports Marketing 3 2 HR 304 Leadership and Supervisory Skills 3 2 B.A. (Public Relations and Advertisement) CO 101 Introduction to Mass Communication 3 1 Core PR 101 Intro. to Public Relations and Advertising 3 1 Core DS 101 Development Perspective I 2 1 Core JE 100 English for the Media 2 1 Core JS 100 Kiswahili for the Media 2 1 Core SO 110 Introduction to sociology 3 1 PS 110 Introduction to Political science I 3 1

5 220 UDSM Prospectus 2013/14 PE 100 Foundations of Physical Education and Sports 3 1 PS 112 Comparative Political Thought 3 1 PS 113 Government and Politics in Tanzania 3 1 PS 231 African Political Thought 3 1 MK 100 Introduction to Business 3 1 JO 103 Introduction to Writing for the Media 2 2 Core PR 102 Psychology of Advertising 2 2 Core PR 104 Public Opinion and Public Relations 2 2 Core DS 102 Development Perspective II 2 2 Core CO 103 Technical basis of Communication 2 2 Core PL 111 Intro. to Critical Thinking and Argumentation 2 2 Core PR 100 Practicum* 2 2 Core JO108 Radio Broadcasting 3 2 Core JO109 Television Production 3 2 Core Second Year CO 201 Theories of Mass Communication 3 1 Core PR 201 Mass Media and Public Relations 3 1 Core PR 203 Advertising, Layout and Production 3 1 Core JR 203 Mass Media Research 3 1 Core PR 205 Gender and the Media 3 1 Core CO 201 Theories of Mass Communication 3 1 PL 201 Theory of social and Moral Philosophy 3 1 GE 250 Environmental Conservation Education 3 1 First Year CO 211 Media Management and Organization 3 1 HR 200 Organizational Behaviour 3 1 PR 202 Media and Contemporary Issues 3 2 Core CO 203 Issues in Mass Communication Research 3 2 Core PR 204 Mass Media Advertising and Sales Promotion 3 2 Core PR 206 Writing for Public Relations 3 2 Core PR 207 Ethics & Professional Responsibilities in Public Relations 3 2 Core PR 200 Practicum* 2 2 Core MK 201 Relationship Marketing 3 2 CO 209 Advanced Television Production 3 2 MK 200 Principles of Marketing 3 2 PS 222 International Relations I 3 2 PE 200 Theory and Methods of Sports Training 3 2 PS 232 Contemporary Politics in East Africa 3 2 SO 251 Contemporary Sociological Theories 3 2 Third Year PR 301 Advertising and Public Relations Campaign 3 1 Core CO 305 New Media Technologies 3 1 Core PR 311 Propaganda and Persuasion 3 1 Core PR 305 Advanced Advertising Issues 3 1 Core PR 317 Research Methods 3 1 Core PR 312 Media, Minorities and People with Special Needs 3 1 CO 313 Economics for Journalists 3 1 PR 313 Visual Communication 3 1 GM300 Strategic Marketing 3 1 MK 305 Publicity and Public Relations 3 1 PL 311 Professional and Civic Ethics 3 1 PR 302 Special Issues in Advertising 3 2 Core

6 School of Journalism and Mass Communication [SJMC] 221 PR 304 Media Representation and Perception 3 2 Core PR 306 Public Relations Organization and Management 3 2 Core PR 300 Project 3 2 Core LW 540 Media Law 3 2 Core PR 310 Advertising as Communication 3 2 PR 314 Public Relations for Non-profit 3 2 PS 335 Democracy and Elections 3 2 GE 350 Environmental Conservation Education 3 2 SO 371 Contemporary Social Change and Culture 3 2 HR 304 eadership and Supervisory Skills 3 2 CJ 100 Introduction to Mass Communication 3 1 Core CJ 101 Computer Application for Journalists 3 1 Core CJ 102 Introduction to Journalism and its History 3 1 Core CJ 103 English for Journalism 3 1 Core CJ 104 Kiswahili kwa Waandishi 3 1 Core CJ 105 Reporting & Editing for Print Media 3 1 Core CJ 106 Introduction to Television 3 2 Core CJ 107 Introduction to Radio 3 2 Core Certificate in Journalism CJ 109 Media Law 3 2 Core CJ 110 Journalism Ethics 3 2 Core CJ 111 Project 3 2 Core CJ 112 Practicum 1½ 2 Core STAFF LIST Senior Lecturer and Dean H.F. Makoye, B.A., M.A. (Dar), Ph.D. (Univ. of Ghana, Legon) Lecturer and Associate Dean M. Andindilile, B.A., M.A. (Dar), M.A. (City, London, Mphil., Ph.D. (Fordham) Professor E. Akpabio, B.A. (Calabar), M.Sc. (Lagos), Ph.D. (Uyo) Senior Lecturer I.J. Kapoli, B.A. (Ed.), M.A. (Dar), Ph.D. (London) A. Hatar, B.A., PGDE (Makerere); M.A., MAIA, Ph.D. (Ohio) Lecturer J.D. Kalugendo, B.A. (Daystar), M.A. (Daystar), Ph.D. (Concordia) Assistant Lecturers A. Rioba, B.A. (Mass Comm.) (Makerere), M.A. (Jour.) (Cardiff) E. Mrutu, Teachers Cert., Dipl. AE (Marangu), B.A. (Ed.) (Dar), Post Grad. Dipl. (Mass Comm.) (Nairobi), M.A.(Jour) (City University) I.M. Mtuwa, M.A. (Picture Photography and Film) (USSR) D. Kaijangoma, B.A., (SAUT), M.A. (Daystar) I.A. Mbura, B.A., M.A. (Dar), K. Gidion, B.A. (Ed.), M.A. (Dar)

7 222 UDSM Prospectus 2013/14 E. Ngelela, B.A., M.A. (Dar) I. Athumani, B.A., M.A. (Dar) M. Zacharia, B.A. (Dar), M.A. (Daystar) S. Ndibalema, B.A., M.B.A. (Dar) J.K. Rugaika, B.A. (Dar), M.A. (International Public Relations) (Cardiff) Tutorial Assistants A. Nyundo, B.A. (SAUT) N. Mfaume, B.A. (Uganda), PDG (Dar) A. Katunzi, B.A. (Dar) R. Muniko, B.A. (Dar) Z. George, B.A. (Dar) E. Mkoko, B.A. (Dar) D.P. Kuhenga, B.A. (Dar) S. Hussein, B.A. (Dar) D. Ishengoma, B.A. (Dar) Z. Selemani, B.A. (Dar) S. Mbise, B.A. (Dar) A. Benson, B.A. (Dar) D. Makukula, B.A. (Dar) C.R. Irigo, FTC (DIT), B.Sc. (Dar), H.Humphrey Fellow, Broadcasting Journalism (Missouri), M.Sc. (Tampere) Senior Instructors E. Solomon, B.A. (Mass Comm.) (Makerere) Administrative Officer J. Lyimo, B.A. (Dar) Accountant G. Sanga, CPA (T), MBA, ADCA (Mzumbe) Library Administrative Officer M.M. Fadhili, Cert. in Librarianship (Dar), Dipl. in Librarianship and Documentation (Bagamoyo)

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