Business Clouds with EA Transformational Project Case Studies

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1 Business Clouds with EA Transformational Project Case Studies

2 Presenters Profile Jagdish Bhandarkar Jagdish Bhandarkar is Principal Architect and Steering member of Infosys Architecture Competency Board. He has a MS in Software Engineering and is an alumnus of IIT-B and IIM-C. He heads the EA Competency Program and has evangelized several technical programs to improve thought leadership and technical skills of Architects at Infosys. His current areas of research are Private Cloud Computing, Enterprise Mobility and Agile Architectures. His book on Scrum Methodology is slated to see daylight in Shyam Kumar Doddavula Shyam has over 13 year s experience in Enterprise Application Development and currently works as a Principal Technology Architect at the Cloud Computing Center of Excellence groups in SETLabs, Infosys. He has expertise in Enterprise Application Framework development and with various distributed Web technologies and frameworks like JEE, Web Services, JSF, Struts, Hibernate, ibatis, Spring etc. He holds a Master s degree from Texas Tech University and a B Tech from REC Warangal. He is also TOGAF Certified. Gnanapriya C Gnanapriya has 18 years of software industry and telecom experience. She is an Associate VP, Principal Architect heading the Architecture Group of Communications, Media and Entertainment (CME) Business Unit at Infosys Technologies Limited. She consults transformation solution & technology architecture in the areas of E2E B/OSS, Social Networking, wireless & converged applications, VAS / SDP with multi-channel delivery capability for Communications Service Providers leveraging industry standards and best practices. She holds Master s degree specializing in Communications Engineering, Business Administration. 2

3 2010 EA Deliverables Source: Infosys Enterprise Architecture Survey 2010

4 Cloud Computing Value Proposition Source: Infosys Enterprise Architecture Survey 2010

5 TOGAF is the EA Framework with the widest adoption EA or Industry frameworks adopted by Organization 0% 10% 20% 30% 40% 50% TOGAF Zachman FEAF DODAF Other EA Frameworks GERAM ACORD TMF etom Other industry frameworks PERA SAGA CIMOSA ITIL COBIT None Other frameworks 7% 5% 5% 1% 6% 3% 3% 2% 1% 0% 6% 23% 25% 26% 32% 47% Source: Infosys Enterprise Architecture Survey 2008

6 TOGAF Phases Prepare the organization for a successful Provide continual architecture monitoring project and a change management process to ensure that the architecture responds to the needs of the enterprise Provide architectural oversight for the implementation; ensure that the implementation project conforms to the architecture Analyze costs, benefits and risks; develop detailed Implementation and Migration Plan Set the scope, constraints and expectations for a TOGAF project; create the Architecture Vision; validate the business context; create the Statement of Architecture Work Develop Business Architecture Develop baseline and target architectures and analyze the gaps Develop Information Systems Architectures Develop baseline and target architectures and analyze the gaps Develop Technology Architecture Ensure that very stage of a TOGAF project is based on and validates business requirements Perform initial implementation planning; identify major implementation projects Develop baseline and target architectures and analyze the gaps

7 Changing Landscape Pervasiveness of computing There are 3.3 billion active mobiles in the world, equal to half the entire world population Number of such smart devices is expected to reach one trillion by 2012 Social Networking 50% of all online adult users in the US participate in social networks 61% of people rely on user reviews for product information or research before a buying decision is made Information Explosion Storage needs are projected to grow by more than 50 per cent year-on-year. Next Generation Sequencers are capable of recreating the whole human genome project in a week 7

8 Next generation technologies need Next Gen delivery models In-house Innovation Open Innovation and cocreation Customer and Me Current Customer, Offer a his/her service or a community device with a and Me narrow focus Future Offer experience supported by an ecosystem Traditional IT Cloud Computing Infrastructure 8

9 Business clouds will be key driver for Business Innovation Business Cloud App1 Partner Ecosystem App2 Industry Apps Enterprise Industry OS Business Services 9

10 Hypothetical Case study: Life Sciences * We estimate that drugs with sales of over $73 billion from the largest 10 pharmaceutical companies will be initially exposed to generic competition over the next 4 years. To put that into perspective, in 2008 Merck (MRK - Analyst Report), Eli Lilly and Bristol-Myers had combined sales of $65 billion - Zack s Investment Resource Next Gen Sequencers are going to create a deluge of information. One run on the HiSeq 2000 could recreate the Human Genome Project in a week Bio IT World Article ~Big Pharma are looking for innovations in drug discovery process Like open collaboration in precompetitive areas Need solutions that can scale ~Source: Pistoia Alliance 10

11 Hypothetical Case study: Business Innovation in Life Sciences Landscape analysis, Create/Participate in Industry consortiums - Reduce costs of drug discovery - Increase success rate of drug discovery -Business Process and IT Change management - Partner and Ecosystem management Introduce Innovations into drug discovery process like open collaboration and co-creation -Governance models for cocreation and Business Cloud Implementation -Migration to new business models, processes and IT systems - What is pre-competitive, what is competitive? -Security requirements -Compliance requirements - BioInformatics Cloud Platform - Public datasets along with private data sets -Cloud Infrastructure that is Scalable and Elastic -Service Oriented Infra -BioInformatics Cloud Solutions -Adoption roadmap

12 Bio-Informatics Business Cloud in Life Sciences Life Services Apps Genome Browser BioMart BLAST Bio Informatics API, Standards - (Sequence Service API, Distributed Annotations, Semantic s) LifeServices OS Cloud Infrastructure Example: Next Gen Sequence Services Business Cloud Platform Example: Open Drug Discovery Business Cloud Platform Source: Pistoia Alliance Source: OSDD 12

13 Utility Services Business Cloud Platform Utility Services Apps Smart Appliances Smart Switches Home Monitoring Apps Utilities Service Cloud API (Real Time Discounts, Power Optimization, Energy Trading) Utility Services OS Example: Google PowerMeter Compute, Storage and Analytics Cloud Infrastructure Example: Microsoft Hohm Source: Google Source: Microsoft 13

14 Government Business Cloud and many more Enabling a more open government with better citizen-government collaboration and better inter-agency coordination Government Services Apps Public Datasets Agency Apps Citizen Apps Government Services OS Government Cloud Platform (Citizen services, Agency collaboration etc) Compute, Storage and Analytics Cloud Infrastructure Example: Open Government Data Initiative based on Windows Azure Source: Microsoft, US Fed Gov 14

15 Trends in Telecom Network Mobile Internet LTE, WiMAX Convergence Femto Cells Digital Consumer Entertainme nt Productivity Finance Gaming 2.0 Social Networkin g LifeStyle Media Content Delivery D2C Innovation New products and services Video explosion Specialized content multi-channel Collaboration Bundling Beyond Telco, B2B, B2B2C New Biz models Apps, App Stores 2 sided biz model Google, Apple Cloud Services Smart Devices Device Convergence OTA, OTT Smart Phones Device capabilities Royalty, revenue share Information Services Self Care Information Livelihood Services 15

16 Telco Business Cloud Platform for SMB market Uptake of Cloud Services to reduce TCO SMB Services Apps Unified Communications Accounting Biz Analytics Sales Management Multi Channel Access HR Multi Channel Enterprise Apps Enterprise Services OS SMB Cloud Platform (Enterprise services, collaboration etc) Compute, Storage and Analytics Cloud Infrastructure Example: Enterprise Could Services from Operators Telco BT Verizon Cloud Services CRM, mcrm, 360 customer view for planning- finance ecommerce, Smart Marketing, esignature, NAAS Computing Services, CRM 16

17 Telco 2.0 services in Cloud to monetize mobility & VAS apps & services Supporting 2 sided business model of Telco 2.0 Services Apps Direct 2 Mobile Biz Analytics Location / Geo fencing Apps Mobile Payments In App Billing Click to Call / Conference 2 way Messaging Social Networking B2B Partner services VAS & Mobility Services OS Telco 2.0 Cloud Platform (NAAS, NAB, Ordering, Policy Mgmt, Billing, Payment, SLA etc) Compute, Storage and Analytics Cloud Infrastructure Example: OneAPI standardization from GSMA 17

18 Application Stores & Market Place solutions from varied players Handset OEM Marketplaces Software Marketplaces Web Marketplaces Forum Nokia Built for Blackberry Apple App Store FLYPP Infosys App Market Place

19 Example: Business Innovation in Next Gen Telco Landscape analysis, Leverage Industry consortiums like TMForum, GSMA Vision - Reduce Operations Costs - Reduce Time to Launch new products and services - Collaborate for Innovation - Business Process Change management - Partner and Ecosystem management - Governance models for co-creation - Business Cloud Implementation - Support for 2 sided business model - Optimize & Automate Operations (fulfillment, assurance, billing) - Align with TMF NGOSS frameworx - Multi Tenancy data architecture - Public datasets and merge with private data sets - Data Masking & protection - Cloud ROI - Migration to new business models and processes - What is pre-competitive, what is competitive? - Security requirements - Compliance, Regulatory requirements - Setup Cloud Infrastructure - Service Oriented Infra - Telco 2.0 Cloud adoption roadmap - Telco 2.0 Biz Cloud Solutions

20 Questions? 20

21 Thank You

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