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1 Digital Media Strategy slide Mequoda Group, LLC

2 Digital Media Trends 2009 Quiz 6 Questions To Test Your Digital Media Knowledge Digital Media Strategy slide Mequoda Group, LLC 2

3 Your Online Audience Should Be a Smaller Subset of Your Magazine Audience Digital Media Strategy slide Mequoda Group, LLC 3

4 Your Online Audience should be a Superset of Your Magazine Audience Digital Media Strategy slide Mequoda Group, LLC 4

5 5 or more out of America s Top 10 Magazines Online Audience Exceeds their Print Circulation Reprinted with permission from the Oct. 6, 2008, issue of Advertising Age. Copyright, Crain Communications Inc., Digital Media Strategy slide Mequoda Group, LLC 5

6 Only 4 out of America s Top Ten Magazines Online Audience Exceeds their Print Circulation Reprinted with permission from the Oct. 6, 2008, issue of Advertising Age. Copyright, Crain Communications Inc., Digital Media Strategy slide Mequoda Group, LLC 6

7 There are Magazines Generating More than 40% of Their Revenue from Digital Digital Media Strategy slide Mequoda Group, LLC 7

8 There Aren t Magazine Companies Generating More Than 40% of Their Revenue from Digital* 38% 36% 34.5% * As reported to AdAge. Reprinted with permission from the Oct. 6, 2008, issue of Advertising Age. Copyright, Crain Communications Inc., Digital Media Strategy slide Mequoda Group, LLC 8

9 America s Most Popular Online Magazine Brand is a Top 50 Website Digital Media Strategy slide Mequoda Group, LLC 9

10 America s Most Popular Online Magazine Brand is a Top 50 Website No American magazine brand is represented by a top 50 website Rankings: #88 Forbes #102 People #132 Time Ranks based on compete data 10/09 Digital Media Strategy slide Mequoda Group, LLC 10

11 NY Times has the Largest Online Audience for any American Periodical Brand Ranks based on compete data 10/09 Digital Media Strategy slide Mequoda Group, LLC 11

12 NY Times has the Largest Online Audience for any American Periodical Brand Ranks based on compete data 10/09 Digital Media Strategy slide Mequoda Group, LLC 12

13 US Online Ad Revenues at Top 4 Portals Account for More than 60% of Total Online Ad Spending Digital Media Strategy slide Mequoda Group, LLC 13

14 US Online Ad Revenues at Top 4 Portals Account for More than 60% of Total Online Ad Spending emarketer Digital Media Strategy slide Mequoda Group, LLC 14

15 Digital Media Strategy slide Mequoda Group, LLC

16 Analysis of Top 10 Results on Search for Business News Digital Media Strategy slide Mequoda Group, LLC 16

17 Analysis of Top 10 Results on Search for Parenting Digital Media Strategy slide Mequoda Group, LLC 17

18 Analysis of Top 10 Results on Search for Investing Digital Media Strategy slide Mequoda Group, LLC 18

19 Analysis of Top 10 Results on Search for Knitting Digital Media Strategy slide Mequoda Group, LLC 19

20 Mequoda System Publishers are: Digital Media Strategy slide Mequoda Group, LLC

21 Mequoda System Publishers are Content-Driven Pages: 215,909 Inbound Links: 815,739 Keywords: 1,369 Unique Monthly Visitors: 1,619,287 Digital Media Strategy slide Mequoda Group, LLC

22 Mequoda System Publishers are Google-Friendly Pages: 7,114,195 Inbound Links: 7,263,430 Keywords: 6,372 Unique Monthly Visitors: 6,245,463 Digital Media Strategy slide Mequoda Group, LLC

23 Mequoda System Publishers are Subscriber-Centric Pages: 73,287 Inbound Links: 176,288 Keywords: 164 Unique Monthly Visitors: 177,120 Digital Media Strategy slide Mequoda Group, LLC

24 Mequoda System Publishers are Multi-Platform Pages: 3,018,659 Inbound Links: 18,402,651 Keywords: 9,601 Unique Monthly Visitors: 11,874,074 Digital Media Strategy slide Mequoda Group, LLC

25 WSJ Multiplatform Case Study Digital Media Strategy slide Mequoda Group, LLC

26 Digital Media Strategy slide Mequoda Group, LLC

27 Who s in the Room? 56% B2B 44% B2C Digital Media Strategy slide Mequoda Group, LLC

28 Mequoda Group Team Leaders Kim Mateus Educational Services Digital Media Strategy Don Nicholas Consulting Services slide 28 Aimee Graeber Website Development 2009 Mequoda Group, LLC

29 Educational Services (Kim) Mequoda Daily, Webinars, Seminars on CD, Mequoda Pro, Mequoda Summit, In-house Training Digital Media Strategy slide Mequoda Group, LLC

30 Consulting Services (Don) Strategy, SEO, Capture and Editorial Planning, Web Architecture, Product Development, Staffing Digital Media Strategy slide Mequoda Group, LLC

31 Website Development (Aimee) System Design, Software Application Integration and Support and Hosting Digital Media Strategy slide Mequoda Group, LLC

32 How We All Work Together Research Strategy Implementation Digital Media Strategy slide Mequoda Group, LLC

33 Mequoda Community Robert Michel Dark Intelligence Group Steve Sachs Real Simple Dan Ambrose Ambro.com David Baum Golf Vacation Insider Robert Brady Business & Legal Resources Jeanne Jennings Author, The Marketing Kit Greg Jones Granite Bay Media Helen Hoart Staywell Clay Hall, Aspire Media Matthew Bennet First Class Flyer Ed Coburn Harvard Health Publishing Charlie Spahr Ceramic Publications Company Digital Media Strategy slide Mequoda Group, LLC

34 Mequoda System Hot List Digital Media Strategy slide Mequoda Group, LLC

35 16 Educational Sessions 10 Networking Breaks DAY ONE 7:30 8:30 Continental Breakfast and Registration 8:30 9:15 Introduction, Digital Media Research and Case Studies 9:15 10:00 Online Market Analysis 10:00 10:30 Morning Break 10:30 11:15 Creating & Marketing Live B2C Events 11:15 12:00 Keyword Research & Tracking 12:00 1:30 Lunch & Rocket Award Presentation 1:30 2:15 Website Conversion Architecture 2:15 3:00 Live Website Review Panel 3:00 3:30 Afternoon Break 3:30 4:15 Targeting, Titling & Tagging Online Content 4:15 5:00 Twitter for Publishers Panel 5:30 7:00 Networking Reception in Riverfront Room 8:00 Optional Dutch-Treat Dinner DAY TWO 7:30 8:30 Continental Breakfast 8:30 9:15 SEO Campaign Management 9:15 10:00 SEO Power Panel 10:00 10:30 Morning Break 10:30 11:15 Landing Page Optimization 11:15 12:00 Newsletter Marketing 12:00 1:30 Lunch & Hall of Fame Awards Presentation 1:30 2:15 Digital Brand Strategy 2:15 3:00 Web Analytics for Online Publishers 3:00 3:30 Afternoon Break 3:30 4:15 Organizational Strategy for Publishers Panel 4:15 4:45 Action Plan, Wrap-Up and Q&A Digital Media Strategy slide Mequoda Group, LLC

36 Thank You Don Nicholas, Managing Partner Mequoda Group, LLC (508) Kim Mateus, Senior Partner Mequoda Group, LLC (401) Wood Street Bristol, RI Digital Media Strategy slide Mequoda Group, LLC

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