2013 Lamplighter Awards Winners List
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- Brenda Preston
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1 2013 Lamplighter Awards Winners List OWEN J. MCNAMARA AWARD FOR EXCELLENCE IN WRITING Daniel Marra Winchester Hospital Staff Help Patient Attend Son's Wedding BEST IN NEW ENGLAND Brigham and Women's Hospital for the Do No Harm Social Media Campaign Advertising - Online Advertising Dartmouth-Hitchcock Medical Center DHMC: Healthy Highlights Online Banners Advertising - Online Advertising Eastern Connecticut Health Network ECHN: Stay Connected Online Banners Advertising - Online Advertising Children's Hospital at Dartmouth-Hitchcock CHaD: Online Banners Advertising - Online Advertising Vanguard Health Systems New England MetroWest Medical Center "Clothed in Confidence!" Advertising - Online Advertising Massachusetts Dental Society Oral Health-Overall Health Web Advertising Campaign Advertising - Outdoor Advertising MetroWest Medical Center & Floating Hospital for Children Shadows Campaign Outdoor Advertising Advertising - Outdoor Advertising Lawrence General Hospital & Floating Hospital for Children Compromises Campaign - Outdoor Advertising - Outdoor Advertising Adams & Knight Beyond Advanced, Colonoscopy Advertising - Outdoor Advertising You've got cancer...it's ok to smile Advertising - Outdoor Advertising Vanguard Health Systems New England Saint Vincent Hospital "Cyberknife"
2 NESHCo Lamplighter Awards, page 2 North Country Hospital Service Line Ads Stamford Strength Print Ads MetroWest Medical Center & Floating Hospital for Children Shadows Campaign Print Ads Southwestern Vermont Health Care "Profiles" Campaign 2012 HopeHealth Brand Launch Print You've got cancer...it's ok to celebrate Vanguard Health Systems New England MetroWest Medical Center Beautiful Beginnings Sturdy Memorial Hospital Sturdy Memorial Associates 2012 Primary Care Providers Print Campaign Advertising - Radio Southwestern Vermont Health Care "Better Together" Radio Advertising - Radio Lawrence General Hospital & Floating Hospital for Children Compromises Campaign - Radio Advertising - Radio HopeHealth Brand Launch Radio Advertising - Radio Massachusetts Dental Society Dental FLOSSophy Radio Campaign Advertising - Television HopeHealth Brand Launch TV Advertising - Television Southern New Hampshire Health System Immediate Care of Southern New Hampshire Advertising - Television North Country Hospital - TV Advertising - Television MetroWest Medical Center & Floating Hospital for Children Shadows Campaign TV Advertising - Television Vanguard Health Systems New England MetroWest Medical Center Beautiful Beginnings
3 NESHCo Lamplighter Awards, page 3 Southern New Hampshire Health System Immediate Care of Southern New Hampshire Cape Cod Healthcare ER WAIT TIME - TOTAL ADVERTISING Cooley Dickinson Hospital Cooley Dickinson Hospital, Side-by-Side Testimonials Network Health Network Health Total Campaign Spring 2012 Beth Israel Deaconess Medical Center - Campaign HopeHealth HopeHealth Brand Launch North Country Hospital North Country Hospital - Campaign Adams & Knight Beyond Advanced Sturdy Memorial Hospital Sturdy Memorial Hospital Emergency Care Center (ECC) Campaign Vanguard Health Systems New England Saint Vincent Hospital Top 50 Heart Campaign Southcoast Brain & Spine Center ads Audio-Visual Presentations Butler Hospital The People Behind Butler Audio-Visual Presentations Signature Physicians Compilation Video Audio-Visual Presentations Signature Physician Marketing Campaign - Videos Audio-Visual Presentations Alice Peck Day Memorial Hospital building a new Day campaign video Audio-Visual Presentations Backus Annual Meeting -- Prezi
4 NESHCo Lamplighter Awards, page 4 Audio-Visual Presentations Dana-Farber Cancer Institute We All Built Yawkey Community Relations/Outreach/Advocacy Krames StayWell HealthAlliance Hospital Your Health Connection - HealthAlliance Hospital Community Relations/Outreach/Advocacy Dartmouth-Hitchcock Medical Center DHMC Colorectal Cancer Screenings Community Relations/Outreach/Advocacy Cheshire Medical Center/Dartmouth-Hitchcock Keene Annual Report & Appeal Community Relations/Outreach/Advocacy Winchester Hospital School Partnership Project Community Relations/Outreach/Advocacy Fletcher Allen Health Care Health Care Reform Community Forum Community Relations/Outreach/Advocacy Dartmouth-Hitchcock Norris Cotton Cancer Center "Lemons" Breast Cancer Screening Campaign Crisis Communications Hurricane Sandy Crisis Communications Hospital for Special Care Hospital for Special Care & Mason, Inc. Response to Shooting at Hospital for Special Care Crisis Communications Eastern Maine Medical Center Communicating in a Crisis Crisis Communications Massachusetts Hospital Association MHA: Supporting hospitals through the national meningitis outbreak and its aftermath Design - Logo Network Health Network Health Logo Redesign 2012 Design - Logo North Country Hospital - Logo Design - Logo Signature Physicians Campaign Icon Design - Logo Massachusetts Hospital Association Hospital Engagement Network (HEN) logo for participating Massachusetts hospitals Design - Logo Brattleboro Retreat Wellness in Windham Health Festival Logo
5 NESHCo Lamplighter Awards, page 5 Design - Printed Pieces Bennett Cancer Center Annual Report Design - Printed Pieces Healthline Design - Printed Pieces Stamford Health System Annual Report Design - Printed Pieces Backus Bennies Design - Printed Pieces Brattleboro Retreat Brattleboro Retreat 2012 Wall Calendar Design - Printed Pieces Baystate Health Bright Ideas for Better Living II design Electronic Marketing Beth Israel Deaconess Hospital - Milton - Orthopedic Marketing Electronic Marketing MedTouch Dartmouth-Hitchcock Medical Center Orthopaedics Search Marketing Campaign Electronic Marketing Beth Israel Deaconess Medical Center - Electronic Electronic Marketing HealthE*Connections Electronic Marketing Massachusetts Hospital Association MHA: Massachusetts Healthcare Reform Excellence in Writing - Blog Signature Moms Blog Post - Postpartum Reality Excellence in Writing - Blog Lowell General Hospital & Floating Hospital for Children MV Moms Blog Post - Sensory Processing Disorder Excellence in Writing - Blog Signature Moms Blog Post - Reluctant Member of Team Cancer Excellence in Writing - Blog Lawrence & Memorial Hospital L+M Physician Friday--Dr. Joseph Benedict Excellence in Writing - Blog Lawrence & Memorial Hospital L+M Physician Friday-- Dr. Warren Burrows
6 NESHCo Lamplighter Awards, page 6 Excellence in Writing - Blog Women & Infants Hospital of Rhode Island ConnectHer Excellence in Writing - Feature Articles Solomon McCown & Company The Massachusetts Alliance of SCO and PACE Leading the Way in Accountable Care Statewide Excellence in Writing - Feature Articles Colby Gets A New Heart Excellence in Writing - Feature Articles May Institute Exceptional Parent Magazine When Words Hurt--Part One & Two Excellence in Writing - Feature Articles Winchester Hospital Winchester Hospital Staff Help Patient Attend Son's Wedding Excellence in Writing - Other Angioplasty Op-Ed Excellence in Writing - Other Southcoast 2012 Annual Meeting Speech Excellence in Writing - Other Southwestern Vermont Medical Center SVHC Education Op-Ed Excellence in Writing - Other Northwestern Medical Center CEO Column On Revenue Cap Internal Communications Lawrence & Memorial Hospital Circulate Internal Communications Southwestern Vermont Health CAre "Profiles" Posters Internal Communications Fletcher Allen Health Care Fletcher Allen Central Internal Communications Brigham and Women's Hospital The Brigham Way Internal Communications Winchester Hospital Cascading the Annual Plan Internal Communications Baystate Health Bright Ideas for Better Living II Marketing/Total Effort - $50,000+ total budget Jordan Hospital Jordan Hospital Maternity Services
7 NESHCo Lamplighter Awards, page 7 Marketing/Total Effort - $50,000+ total budget Signature Physicians Marketing Program Marketing/Total Effort - $50,000+ total budget ED/ICC Campaign Marketing/Total Effort - Under $50,000 total budget Butler Hospital Healthy Body/Healthy Mind Total Marketing Campaign Marketing/Total Effort - Under $50,000 total budget Lawrence General Hospital & Floating Hospital for Children Compromises Campaign - Total Marketing/Total Effort - Under $50,000 total budget Sturdy Memorial Hospital Pelvic Floor Muscle Rehabilitation (PFMR) Campaign Solomon McCown & Company Massachusetts Developmental Disabilities Council SALS: Helping Adults with Developmental Disabilities No One Dies Alone Program Physician Relations Campaign Publicity Offers 3D Mammography 's Xenex Media Demonstration May Institute May Institute's Boston Globe Pitch Winchester Hospital Winchester Hospital Miracle Baby Ava MetroWest Medical Center & Floating Hospital for Children Shadows Campaign - Strength Signature Physician Marketing Campaign - Southwestern Vermont Health Care "Profiles" The secrets to longevity
8 NESHCo Lamplighter Awards, page 8 Newborn Photo Brattleboro Retreat Brattleboro Retreat Panoramic Photograph Physician Relations Braintree & New England Rehab Hospitals - Ad Physician Relations Signature Physicians Marketing Program Physician Relations Cape Cod Healthcare CCHC - Physician Finder Potpourri Braintree & New England Rehab Hospitals - Potpourri Potpourri Adams & Knight MomMe App Potpourri Southcoast Running Shirt Potpourri Southcoast Health Van design Potpourri UMass Memorial Medical Center UMass Memorial/Charter TV3 "HealthWatch" Potpourri Backus Olympics Public Relations Project Eastern Maine Medical Center Remarkable Happens Here Internal Launch Public Relations Project Stamford West Side Revitalization Event Public Relations Project Solomon McCown & Company Harvard Vanguard Medical Associates Turning Local Coverage into National Success Public Relations Project Cooley Dickinson Hospital Communicating Cooley Dickinson's Affiliation Partner Decision Public Relations Project May Institute May Institute's 2012 Autism Awareness Campaign
9 NESHCo Lamplighter Awards, page 9 Public Relations Project Campaign to Save Lives: 1,000 New Organ Donors Publications - Annual Report Hygrade/POINT! Windham Hospital 2012 Annual Report: Signs of the Times Publications - Annual Report Annual Report Publications - Annual Report Cheshire Medical Center/Dartmouth-Hitchcock Keene Annual Report Publications - Annual Report May Institute Fiscal Year 2011 Annual Report, May Institute Publications - Annual Report Baystate Health 2011 Baystate Health Annual Report Publications - Annual Report The Big Picture: Backus Hospital's online annual report Publications - Brochure Eastern Connecticut Health Network Women's Center for Wellness and Breast Care Collaborative Brochure Publications - Brochure Hope Health Collateral System Publications - Brochure Massachusetts Hospital Association Massachusetts Healthcare Reform: Completing the Journey Publications - Brochure Massachusetts Dental Society Fluoride Brochure Publications - Brochure Southcoast Heart Failure brochure Publications - Direct Mail Exeter Hospital Direct Mail Publications - Direct Mail Beth Israel Deaconess Hospital - Needham - Urology Direct Mail Publications - Direct Mail North Country Hospital Direct Mail - Ortho Publications - Direct Mail Brattleboro Retreat Brattleboro Retreat Fall Appeal 2012
10 NESHCo Lamplighter Awards, page 10 Mesa Integrated, Inc. MidState Medical Center Focus Online Magazine Benjamin Waxman Communications Jordan Hospital For Your Health Newsletter Eastern Connecticut Health Network Better Being Magazine Healthy Connections Southwestern Vermont Health Care SVHC's Wellness Connection Newsletter Lawrence & Memorial Hospital Lawrence + Memorial Hospital L+M Magazine Baystate Health Baystate Health Magazine Publications - Internal Periodicals Newsline Publications - Internal Periodicals Seymour Street Journal Publications - Internal Periodicals The Wave Publications - Internal Periodicals PSAG - Newsletter of the Patient Safety Action Group at Hartford Hospital Publications - Special Purpose Massachusetts Hospital Association Key Issues for Massachusetts- Washington, D.C., Nov. 29, 2012 Publications - Special Purpose Hill Hospital Lining Publications - Special Purpose Fire Anniversary: Remembering Lives Lost, Living More Safely With Lessons Learned Publications - Special Purpose Massachusetts Hospital Association Massachusetts Healthcare Reform: Completing the Journey Publications - Special Purpose Southcoast Physician Recruitment Packet
11 NESHCo Lamplighter Awards, page 11 Social/New Media - Blog or Vlog Signature Moms Blog Social/New Media - Blog or Vlog Lowell General Hospital & Floating Hospital for Children Merrimack Valley Moms Blog Social/New Media - Blog or Vlog Lawrence & Memorial Hospital Physician Friday Facebook Content and Patch Blogging Social/New Media - Blog or Vlog Diane Atwood, LLC Catching Health Blog Hallmark Health System Center for Weight Management and Weight Loss Surgery Social Media Campaign Signature Social Media Program and Moms Blog Contest Lowell General Hospital & Floating Hospital for Children MV Moms Blog Social Media Campaign UMass Memorial Medical Center Teddy Bear Clinic Contest University of Connecticut Health Center Facebook Challenge for a Healthy Heart Care New England CNE Talks Health Campaign Using Social Media to Celebrate Staff Brigham and Women's Hospital Do No Harm Special Events RDW Group, Inc. Providence Community Health Centers New Providence Community Health Centers' Grand Opening Special Events Solomon McCown & Company Neighborhood Health Plan The Partnership for Community Health Kick-Off Event Special Events Cheshire Medical Center/Dartmouth-Hitchcock Keene CHF Inaugural Golf Tournament Special Events Eastern Maine Medical Center EMMC Foundation "Trucks and Treats"
12 NESHCo Lamplighter Awards, page 12 Special Events Backus Bennies Special Events Brattleboro Retreat Lawton Hall 100th Anniversary Gala Success on a Shoestring RDW Group, Inc. Day Kimball Healthcare Emergency Department Fundraising Campaign Success on a Shoestring Southcoast Pink Glove Dance video Success on a Shoestring Nurse columns Web Sites - $100,000+ Total Budget Rutland Regional Medical Center Rutland Regional Website Redesign Web Sites - $100,000+ Total Budget Adams & Knight Beyond Advanced Web Sites - $100,000+ Total Budget Winchester Hospital Winchester Hospital public website and Intranet Web Sites - Under $100,000 Total Budget Primacy TeenHealthFX / Atlantic Health Systems TeenHealthFX Mobile Site Web Sites - Under $100,000 Total Budget imarc LLC Anna Jaques Hospital Website Redesign Web Sites - Under $100,000 Total Budget HopeHealth Website Success on a Shoestring Brigham and Women's Hospital, Communication & Public Affairs BWH 2012 Hand Hygiene Campaign
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