SPAN HEALTHCARE MARKETING EXPERIENCE
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1 SPAN HEALTHCARE MARKETING EXPERIENCE 2016
2 HEALTHCARE EXPERIENCE OVERVIEW SPAN has 30 years experience marketing healthcare products and services for companies large and small. HEALTHCARE EXPERIENCE Brand Development Advertising Logo/Identity Development Print Annual Reports Direct Mail Signage Tradeshows Environmental Design Event Planning Web Design/Social Media Broadcast Television/Radio Video Healthcare experience highlights: Launched Dell Children s Medical Center of Central Texas. Including branding, print, signage, advertising, vehicle graphics, television and radio. Branded the opening of Providence Healthcare s Providence Park in Waco, Texas. Including event planning, print, advertising, web and direct mail. Helped rebrand McLaren Healthcare - One of the largest health systems in Michigan. Including logo development, vehicle design, signage, direct mail, print and advertising. Launched breakthrough OVA1 brand with web, advertising and print. Worked with Seton Family of Hospitals, in Austin, TX, across all product brands to present a consistent brand message. Including annual reports, advertising, tradeshows, radio, video and social marketing. Created annual report for national health system Tenet Healthcare based in Dallas, TX.
3 HEALTHCARE ACCOUNT EXPERIENCE Seton Family of Hospitals/Austin, TX Seton Medical Center Austin Seton Medical Center Williamson Seton Medical Center Hays Seton Edgar B. Davis Hospital Seton Highland Lakes Hospital Seton Northwest Hospital Seton Southwest Hospital DELL Children s Medical Center/Austin, TX University Medical Center - Brackenridge/Austin, TX Vermilion (Ova1)/Austin, TX St. David s HealthCare/Austin, TX Health s Angels St. David s St. David s Foundation Cardinal Health/Dublin, OH American Physicians Insurance/Austin, TX AMGEN/Thousand Oaks, CA NASTAD/Washington DC Michigan State University - College of Human Medicine/East Lansing, MI Providence Healthcare Network/Waco, TX Providence Park Providence Health Center The Heart Hospital MCLAREN Health Care/Flint, MI McLaren Regional Medical Center Ingham Regional Medical Center Lapeer Regional Medical Center Bay Regional Medical Center Great Lakes Cancer Institute/Flint, MI Allegan General Hospital/Allegan, MI Physicians Healthplan/Lansing, MI Tenet Healthcare/Dallas, TX
4 HEALTHCARE SERVICE LINES EXPERIENCE Emergency Care Cancer Care Cardiac Care Bariatric Care Neuroscience Services Mental Health Services Orthopedic Services Brain and Spine Services Pediatric Services Physical Rehabilitation Services Surgical Services Women and Infant Services Aids Awareness Substance Abuse Wound Therapy Diabetes Education Health Plans Hospital/Facility Healthcare Foundation Promotion Healthcare Non Profits Promotion Family Medicine
5 PROVIDENCE HEALTHCARE NETWORK PROVIDENCE PARK Advertising /Event Planning/Signage Print Event Planning Print/Brochures Event Signage Invitations Direct Mail Outdoor Web/Virtual Tour Event Invitation Online Virtual Tour
6 OVA1 is a qualitative serum test that combines the results of five immunoassays into a single numerical result. It is indicated for women who meet the following criteria: over age 18, ovarian adnexal mass present for which surgery is planned, and not yet referred to an oncologist. OVA1 is an aid to further assess the likelihood that malignancy is present when the physician s independent clinical and radiological evaluation does not indicate malignancy. The test is not intended as a screening or stand-alone diagnostic assay. Vermillion and OVA1 are trademarks of Vermillion, Inc. Helping Guide Surgical Decisions SPAN HEALTHCARE EXPERIENCE Advertising Brochure Design Web Production Website Design Production FDA CLEARED for Presurgical Evaluation of Adnexal Masses Make a cutting edge decision. Knowing what you are up against is half the battle. A Landmark Test to Aid in Adnexal Mass Evaluation. OVA1 is the first and only FDA cleared blood test to help evaluate an adnexal mass prior to a planned surgery. OVA1 provides objective information based upon the likelihood an adnexal mass is malignant or benign. OVA1 can help physicians refer women to the most appropriate surgeons potentially helping to promote better treatment outcomes. OVA1 is available nationally through Quest Diagnostics. Helping Guide Surgical Decisions For more information visit Your Guide to OVA1 ova-1.com OVA1 Supports Ovarian Cancer Awareness Month. Advertising Brochure Design
7 TH!NKSPOON HEALTHCARE EXPERIENCE Annual Reports Special Promotions Advertising Campaigns Print Vehicle Graphics Mobile Clinic Graphics Direct Mail Television Radio Video Nurses Annual Report Annual Report/Direct Mail
8 Logo Web Web Banner Ads Tradeshow Design Vehicle Graphics Texas Department of State Health Services Vehicle Graphics Web Banner Advertising Tradeshow Design
9 Design Production Brochures/Direct Mail
10 Healthcare has a new name. mclaren.org Excellence has a new name. mclaren.org Annual Reports Compassion has a new name. Brochure Design Advertising Direct Mail Corporate Outdoor Boards mclaren.org TV Radio Video Web/Online Ads (Work created for Publicom) Healthcare has a new name. For nearly a century, McLaren Health Care has pioneered medical treatment throughout Michigan. You may have known us by any of a dozen names synonymous with leading-edge technology and award-winning health care, but each sharing the commitment to building stronger, healthier individuals and communities. And now, we all share the same name McLaren. Now, more than ever, there s more to McLaren. Mount Clemens Regional Medical Center is now McLaren Macomb Harrington Blvd., Mount Clemens, MI (586) mclaren.org Brochures and Direct Mail Advertising Promotions
11 Annual Report Illustration Corporate Annual Report
12 SPAN Kendall Witherspoon
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