How to Reduce your Campaign Creation time to ZERO

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2 01 How to Reduce your Campaign Creation time to ZERO One of the biggest time sinks and causes of errors for marketers is the creation of the marketing newsletter. For most marketers, the process works as follows: Create the content OR get the content links from your content team Store those links in a spreadsheet until you need them for generating the Add tracking links to each link in the newsletter Paste those content & tracking links into your newsletter template (be careful not to make any mistakes!) Upload the images for each piece of content Edit the HTML template to make sure the image links point to the appropriate place. Test the rendering of the edited HTML to make sure you didn t make any mistakes Attach the content inside of your system to the appropriate list. Schedule the to be sent being careful not to send it at the wrong time. Repeat the entire process the next time you send the newsletter (either later today, tomorrow, or next week.) Put off any tests you would like to run on your program It s a painstaking process. Unfortunately, it s a process that exists inside many, many companies that execute marketing campaigns. In fact, this is sometimes a person s entire job the proper cutting and pasting of links. What if it didn t have to be that way? What if your templates were automatically updated for you? What if you never had to touch the template again? Would that save you time? Would that increase productivity? To find out how read on.

3 02 At Maropost Marketing Cloud, we ve turned the creation system on its head making true lights-out campaign management possible. Our approach allows marketers the freedom to stop worrying about creating daily content newsletters, while still maintaining the ability to know EXACTLY what customers have opened and clicked on. We allow you the freedom from the link cut and paste jungle. We allow you to stop pulling out your hair, wondering about whether or not you messed up a tracking link. We let you rest easy, know that everything is going out as scheduled, on time, with little to no human intervention. How does it work? How can this be true? Simple (well, simple because we ve done a lot of work to make it simple!) We put the work where it belongs on the web. Have you ever seen a button on your that reads Click Here to see this as a web page? Our genius product team at Maropost Marketing Cloud thought hey, why don t we reverse this process and let the WEB do the heavy lifting for us? After all, the web is where we re driving these clicks, so how about they work together! So we put our best team on the problem (we promised them cake) and came up with a pretty cool way to bring your content time down to ZERO. Here s how it works Step 1 Create a web page that s formatted like an This is the hardest part of the process but probably the part where you will have the most resources your web team! Set the page up with a max width of 600px (just like an ) and you re golden. Step 2 Use your content management system to feed the page As new content becomes available, your content management system can automatically update and populate the most recent, most relevant content on the page. Step 3 Make sure you include analytics tags By having your web team develop the pages, they ll be skilled in making sure the right analytics tags are placed on your page links. Just make sure you name the source something like newsletter and/or (so your team gets the credit!) Also make sure that the date changes every day, so you can track the day the newsletter was sent inside of your analytics system. That s it! After these three steps, you are 95% of the way to automating your newsletters.

4 03 Here s how the Process works On the Maropost Marketing Cloud side, here s what you have to do (We ve included pictures.) Step 1 Create your content rather than uploading or creating HTML, simply select Pull from URL. Enter in URL of newsletter web page you built (from the prior step) listed above. Click anywhere else on the page and the system will automatically go out and fetch the content make sure you give this a name, then save the content.

5 04 Step 2 Create a Campaign Now that you have your content (which you only have to do once), you create the actual campaign. Fill in all the appropriate header information, then select the content you saved on the prior step. Select the lists or segments you want to send to, as well as including any suppressions of people you DON T want to send to. Step 3 Run a Spam Check you only have to do this the first time, just to make sure your page is set up properly. Don t worry, if your spam score goes about 5 we ll automatically delay the campaign until the issue is fixed.

6 05 Step 4 Schedule for the same time, every day (or week) - Select which time you would like the sends to go out. The Maropost Marketing Cloud will then at the selected time pull your link (which has the newest content), wrap it in our technology (to ensure your sender reputation), create a unique campaign (so you can track it properly), then auto-send to your selected lists and/or segments each and every time. Special Tip Power Users Do THIS Power users take this functionality to a whole new level by creating multiple web pages for things like Markets (Bay Area vs Boston) Segments (Shoe Gazers versus Tie Fanatics) Multiple sends per day (Morning versus afternoon versus evening)

7 06 So why use the web to manage your ? The benefits to the marketer are incredible. Some of the benefits include - No more cutting and pasting links. No more adding tracking codes. No more redundant work. Creating customized newsletters that align content with your segments and/or geographies. No more putting off revenue generating tests because you have no time. No more worrying about content creation errors No more worrying about scheduling errors Get back dozens of hours per week. Want to see for yourself how to put this powerful process to work for you? Just contact us at sales@maropost.com or visit us on the web at to request a demonstration of the world's most powerful platform. Welcome to the Maropost Marketing Cloud The Marketing Cloud That Works!