Marketing Tips. From M R K Development

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1 Marketing Tips From M R K Development

2 Free downloads and templates for BC

3 Free downloads and templates for BC

4

5 Stats - Average 3.5 percent click through is average across al industries Open rates between 20% and 25% Some industries do better than others (gardening, hobby, non-profit)

6 Your Content Everyone whats better click throughs and open rates How do we do that? What are the hot tips?

7 When it comes to subject lines, boring works best. If you want people to open your s, you have to get past their spam filters first. Too many hard bounces is a sign of an old, stale list. Responsive Don t do huge s - keep it lean Ensure genuine news or offers are in the

8 Bounce Types Soft bounces usually mean the recipient is temporarily unavailable. Maybe they re on vacation, or their mailbox is full. You can keep those s and try them again later, but MailChimp auto-cleans soft bounces after five failed campaigns. Hard bounces mean an address failed. Maybe it no longer exists, or maybe someone made a typo when they subscribed to a list. But hard bounces might also be spam filter if you see an abnormally high number of bounces after a campaign, read your bounceback records for any messages or clues from spam filters.

9 Good subject lines [COMPANYNAME] Sales & Marketing Newsletter [COMPANYNAME] May 2005 News Bulletin! Happy Holidays from [COMPANYNAME] [COMPANYNAME] and [COMPANYNAME] Invites You!

10 Bad subject lines Last Minute Gift - We Have The Answer Valentines - Shop Early & Save 10% Give a Gift Certificate Gift Certificates - Easy & Elegant Giving - Let Them Choose

11 People don t like gift cards? Maybe they are just bad subject lines

12 How to Avoid SPAM

13 Never use deceptive headers, From names, reply-to addresses, or subject lines Always provide an unsubscribe link. The unsubscribe link must work for at least 30 days after sending You must include your physical mailing address.

14 If your campaign s total spam score exceeds a certain threshold, then your goes to the junk folder. Passing scores are determined by individual server administrators, so unfortunately, what passes some filters doesn t pass all of them. Wonderful news isn't it :-(

15 DONT - Using phrases like Click here! or Once in a lifetime opportunity! DONT - Excessive use of exclamation points!!!!!!!!! DONT - USING ALL CAPS, WHICH IS LIKE SCREAMING AT THE TOP OF YOUR LUNGS VIA (especially in the subject line). Using bright red or green colored fonts. (ahhh) Coding sloppy HTML, usually from converting a Microsoft Word file to HTML. Creating an HTML that s nothing but one big image, with little or no text. Spam filters can t read images, so they assume you re a spammer trying to trick them.

16 More tips for beating spam? The main think is to test. You need to test test test. Check your DNS for SPF and DKIM records. If you set up BC correctly it is already done. Check your domain on black listing tools.

17 Blacklisting tools I like

18 Your Content Don't use Video. Use a link - PLEASE Video is very hard to get work on lots of clients. Just save yourself the trouble.

19 Frameworks They Exist? Yes Are the Good - Oh Yes Are they responsive - of course Can I just inline my bootstrap files - NO Can I hand code - yes. But you can write everything in C as well and it will take a long time.

20 Responsive templates built on Ink

21 Cerberus

22 Antwort

23 Responsive s Making an Responsive is Huge 53% of s are opened on mobile devices Use a framework and test

24 Testing tools You need to test and all the testing tools fall into a couple of categories Those that focus on screenshots Those that have spam checking etc Those that have both

25 Litmus

26 on Acid

27 Targeted

28 Which to pick? If you do heaps of from various servers I would say Litmus. We use it and it is very good. And can help with catching black listing. Can be a bit slow at times. If you do them every now and then use targeted.io - It has a pay per use system If you have heaps of visual s on large lists use on Acid. It has heaps of clients and is pretty cheap in comparison to the competition

29 Things to keep in mind Outlook 2013 is difficult Gmail removes all header tags Outlook 2013 is just not good Outlook 2013 is a IE for Oh - and outlook 2013 is really difficult

30 Gmail Yep - it is surprising from google No Style Tags in GMAIL No responsive for Gmail It looks like we might get responsive one day

31 Outlook 2013 Word is the rendering engine Office 365 also uses word images are disabled by default The top bar in the mail uses a lot of space (320 pixels) before it starts showing your

32 Where to focus testing? Know your audience Check your stats Don t waste your valued time and resources focusing on clients that your subscribers aren t even using

33 List Quality Often we check our s but do you check your list? Should you? Yes - you should. No point sending s to junk places. You are just polluting your stats.

34 How do I check my list? Use cloud tools If you have a small list you can check as people join if the s are valid The better you profile your customers, the better results you will get.

35 Tools for checking Full Contact - A CRM Style tool but does the job - looks interesting

36 we use full contact Full Contact has some nice tools It gives you all sorts of data on your users And it checks s For MRK we only send s to qualified leads and qualified s in most cases. We keep our list very tidy

37 What to do when you inherit a mess? Check the IP Address for blacklisting Check the Domain for blacklisting validate s Check content for spam ratings check server all images over HTTPS if necessary change domain names for the send.

38 When to send your ? Check on your previous performance - there is no rule Use klout if possible to see when tweets etc are read by followers. A similar time for an is a decent tactic Later in the week is generally better.

39 More Information Mailchimp Blog Campaign Monitor Litmus blog

40 Other Links This site has everything.

41 Finally If you customers get serious about then you may not be able to use Business Catalyst. Use the right tool for the job, not the tool you know for everything. Digging holes with hammers is hard. Get a spade.

42 Questions?

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