ADDITIONAL INFORMATION AVAILABLE ON OUR WEBSITE ( Calendar events and term dates; Tuition Fees; Accommodation; Recent

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1 ADDITIONAL INFORMATION AVAILABLE ON OUR WEBSITE ( Calendar events and term dates; Tuition Fees; Accommodation; Recent Achievements; GDC Staff; Language Policy; Teaching and Learning Policy; Assessment Policy; Code of Conduct

2 GREENSIDE DESIGN CENTER COLLEGE OF DESIGN (PTY) LTD 118 Greenway, Greenside, Johannesburg, 2193 PO Box 84190, Greenside, Johannesburg, Registered with the Department of Education as a private higher education institution under the Higher Education Act, Registration certificate number 2000/ HE07/028 Registered as a PTY Ltd. Company registration number 2003/009330/07 Directors: Prof DG Laubscher; Ms IH Leujes; Ms KJ Pope; Mr IJ Templer

3 ESIGN IS NOT A JOB... IT S A LIFESTYLE DESMOND LAUBSCHER CO-FOUNDER & CEO

4 GDC: SPECIALIST DESIGN EDUCATION GDC s Vision and Mission International and Local Credentials Student Achievement THE GDC EXPERIENCE Expert Educators Campus Life and Facilities Support Services Community Engagement (The 10Percent Initiative) Visionary Leadership PROGRAMMES Overview BA Interior Design BA Graphic Design BA Multimedia Design BA Honours programmes Design Plus ADMISSIONS Admission Criteria for Degree Programmes Admission Criteria for Honours Programmes Admission Criteria for the Design Plus Programme Admission Process Transfers and Recognition of Prior Learning

5 GDC: SPECIALIST DESIGN 3 EDUCATION GDC is an accredited and registered private higher education institution specialising in Interior, Graphic and Multimedia Design. GDC is a single-campus, independent and family-owned institution that has graduated over 2000 students since 1987.

6 4 GDC s Vision: To be leaders in design higher education, to nurture innovative and responsible designers for the greater good of humanity GDC s Mission is to promote Innovation and critical thinking in the design process Sustainable design and design for social development An optimal environment for teaching and learning The use and production of design research THAT ALL PEOPLE IN THE WORLD WILL HAVE ACCESS TO GOOD DESIGN

7 6 International and Local Credentials GDC has repeatedly been a leader in design higher education. GDC was the first: Education provider in Africa to become members of Cumulus: International Association of Art, Design and Media Colleges and Universities (membership is by invitation only). Education provider in the Southern Hemisphere to become members of the International Federation of Interior Architects / Designers (IFI). Education provider in South Africa to become members of the International Council of Graphic Design Associations (ICOGRADA). Education provider world-wide to receive the Design For All Award from the IFI. Education provider to be a finalist in the South African Innovation Awards. Awarded for its 10% community initiative. Education provider in South Africa to become members of the International Council of Design (ico-d). GDC has collaborated with educators, professionals and other colleges from over 36 countries. International impact is achieved through: Annual visits from international verifiers who benchmark the standard of student work and the overall quality of our programmes. Verifiers have included past presidents and members of the International Federation of Interior Architect / Designers, International Council of Graphic Design Associations, Architectural Council of Europe, International Centre for Creativity to name but a few. Recent verifiers came from Denmark, Belgium, The Netherlands, Israel, United Kingdom, Lebanon & Australia. Student participation in International master classes (for example Kolding Design School in Denmark), and lecturer participation in international workshops. Over the years we have welcomed lecturers from the USA, Denmark, The Netherlands, United Kingdom and Germany among others. Memoranda of Understanding and exchange programmes with other international institutions.

8 8 GDC is connected: By maintaining memberships with local and international heavyweights, GDC remains at the forefront of developments in design and design education Cumulus International Association of Universities and Colleges of Art, Design and Media International Council of Design (ico-d) International Federation of Interior Architects/Designers (IFI) Design Education Forum of South Africa (DEFSA) African Institute of Interior Design Professions (IID)

9 International research outputs by our lecturers International participation at design conferences and workshops by our lecturers International verifiers that benchmark our programmes

10 Student achievements GDC students succeed: 12 GDC students are regularly placed in renowned competitions each year including the Loeries, Haute Lumiere, Caesterstone, Gold Pack, Oki, the International Society of Typographic Designers, EduCad SA Student Showcase, PG Bison and the Poster for Tomorrow travelling exhibition. Visit GDC s website for the latest awards and achievements. Many successful design companies have been owned by GDC graduates, including Blue Zebra, Netherburn, Premier Design Studio, Dragoman International, The New Black, Spin Interiors, one point zero, Space Lift Designs, IT IS Design, FKA Design Media, Design Vision, Sin Bin and Blacksmith Interior Design, to name a few. Other graduates find employment in sought after agencies such as TBWA/Hunt Lascaris, Paragon Architects, Gloo and The Design Partnership.

11 WE RE LIKE A BIG FAMILY... EVERYONE S ON THE GDC EXPERIENCE A FIRST NAME BASIS

12 Expert Educators: Lecturers at GDC are qualified, experienced, and passionate about teaching. 16 Collectively, the GDC staff have over 200 years of teaching experience at higher education level The staff profile balances a majority of full-time educators with part-time staff who are active members of the design industry, running their own design agencies. All GDC lecturers have a degree in the relevant field, with the majority holding an NQF level 9 Masters degree. All receive training in assessment and moderation. GDC has an impressive history of our academics being moderators for design programmes in local universities, including Wits, the University of Johannesburg, University of Pretoria, Durban University of Technology and Nelson Mandela Metropolitan University. GDC has an exceptional research output for its size, producing several conference papers a year.

13 Campus Life and Facilities: The creative culture is as important as the latest technology The environment at GDC is open and safe, stimulating and inspiring, flexible and responsive. At GDC, the students call the staff by their first names and vice-versa. With a building tailored to suit the educational needs of the programmes, GDC is equipped with 10 studios and computer laboratories. GDC provides the necessary software (Adobe CC, Autocad and Revit), with computer hardware to match. GDC has a specialist design library, well stocked with over 4000 books and 50 journals. 19 Located in Greenside, GDC is part of a vibrant and creative community. The suburb offers several amenities including popular restaurants, a Woolworths store, banks, and a pharmacy. Support Services: GDC is able to provide intensive and individual support. There are multiple opportunities for support at GDC including individual consultation with lecturers, direct liaison with the Board of Directors, referral to counsellors, and monitoring communications with parents and sponsors. Importantly, the teaching style is highly personalised and interactive, with students having the opportunity to discuss their progress with lecturers in all studio classes.

14 20 Community Engagement (The 10Percent Initiative) Social responsibility is a core value of GDC. GDC students are taught how to generate designs that are sustainable and responsible: environmentally, economically and socially. Three weeks a year are dedicated to a community engagement project where students work with real communities and causes, applying their expertise to make a real difference. This project, called 10Percent, is inter-level and multidisciplinary. 10Percent has been celebrated locally and internationally, earning the 2009 International Design For All Award from the International Federation of Interior Architects / Designers and being a finalist in the 2015 SA innovation Awards. See for some of the projects completed as part of this initiative.

15 Visionary Leadership GDC s Executive Committee reflects a range of expertise and experience, all coming together to feed the common goal of seeing GDC fulfil its mission and achieve its vision. GDC embraces a democratic and collaborative governance philosophy and the senior management team are instrumental in decision-making across the centre. Prof Laubscher (Founder) Visiting Professorship bestowed by the Nottingham Trent University, UK Past President of the International Federation of Interior Design Architects/Designers (IFI) Past President of the Institute of the Interior Design Professions in South Africa Ingrid Templer (Founder) MA in New Media (UP); HDip Ed (UNISA) 23 Kathryn Pope MA in Research Psychology (Distinction)(Wits); Assessor Certification Monitoring and Evaluation Certification Member of Golden Key Society awarded to top 15% of students at Wits Prof DES Laubscher Ingrid Templer Kathryn Pope IVOR Templer kubashini pillay Ivor Templer BArchitecture (Wits); BArchStudies (UCT) Assessor Certification; Moderator Certification Board member of Design Education Forum of Southern Africa (DEFSA) kubashini Pillay Head of Finance

16 PROGRAMMES: OVERVIEW All programmes offered by GDC are delivered on a contact basis from the campus in Greenside. Only the Honours programmes may be completed on a modular basis. 24 Qualification Bachelor of Arts Degree in Interior Design Bachelor of Arts Degree in Graphic Design Bachelor of Arts Degree in Multimedia Design Bachelor of Arts Honours Degree in Interior Design Bachelor of Arts Honours Degree in Visual Communication Design Bachelor of Arts Honours Degree in Multimedia Design DesignPlus NQF Level Credits SAQA Number Minimum years of study required to complete years of full-time study years of full-time study years of full-time study year of full-time study year of full-time study year of full-time study This is a non-accredited internal access programme catering for applicants who narrowly miss the admission requirements for entry into degree programmes 1 year of full-time study

17 FROM THE INSIDE OUT (CONTRARY TO APPEARANCE) THE VALUE OF ALL THINGS LIES IN BACHELOR OF ARTS IN INTERIOR DESIGN THEIR PURPOSE Le Corbusier

18 PG Bison Finalist What is Interior Design? Interior Design is a multifaceted discipline that deals with the design and construction of indoor environments. 28 From inspired concepts through to detailing and project management, Interior Designers are responsible for creating spaces and places that are stimulating, functional, user-centred and sustainable. They are creative problem solvers with an ability to visualise ideas in three dimensions and a strong desire to see their ideas come to life. Interior designers with a three year qualification are entitled to register with the South African Institute of the Interior Design Professions (IID) and enter an exciting industry in the built environment with many career opportunities and areas of specialisation. The profession encompasses a wide range of fields including domestic and residential design, leisure and hospitality, corporate offices, retail environments and exhibition design. Potential employers include Interior Design and architectural practices, shopfitting and furniture manufacturers, exhibition/event companies and the design departments of large corporate institutions, hotel and retail chains. Interior Design at GDC The BA Interior Design Degree is a 360 credit point qualification at NQF level 7 (SAQA ID 63009). It can be completed in three years of full time study. The programme emphasises that Interior Design is a creative problem solving activity that has the potential to affect our responses to living and working environments on a profound level. GDC students are trained to think conceptually, to frame design problems through research and analysis, to apply the design process and to develop design solutions that are innovative & original, socially responsible and technically resolved. As an academic discipline, the programme further enables students to become critical thinkers who can locate and critique the practise of design within contemporary theoretical discourse.

19 Loerie Award Graduates at GDC have a repertoire of high level skills and can: 30 Produce and present a professional Interior Design portfolio that is highly regarded by industry Plan, research and organise design projects in a signature style Be creative conceptual creators, producers and problem solvers that think outside the box Manipulate and articulate ideas, concepts and information with confidence Create high quality visualisations and technical documentation using advanced software Learning by Doing GDC maintains that programmes based on separate and independent modules or subjects do not teach students how to integrate the various skills needed to be an exceptional designer. At GDC we practice a highly integrated and holistic educational philosophy. The core of the curriculum is made up of two principal components. In the Studio classes, students execute design projects that mirror the practise in industry. The learning is experiential, hands-on, authentic, and exposes students to real-world design. In the Critical Studies classes, the ability to engage meaningfully with the theoretical and critical underpinnings of design is emphasised. Through the writing of essays, students come to grips with existing theory in visual culture and develop critical thinking and academic research skills. Additional enrichment classes, such as computers, visual communication and academic writing, set extra tasks that hone specific skills to support the Studio and Critical Studies components.

20 autodesk Finalist 32 As a holistic programme, assignments set by either the principal or enrichment classes are assessed according to one or more of the four subjects that make up the programme. This facilitates an awareness of the interrelationship of the many facets that lead to good and responsible design. The four subjects for each year are: Design, which focuses on the creative process and the development of design solutions Communication, which focuses on the ability to visualise and communicate solutions through various media and industry conventions Technology and Professional Practice, which focuses on the technical and technological aspects of design in addition to professional codes of practice Critical Studies, which focuses on a critical understanding of design theory and academic practice Credits and Progression As the curriculum is highly integrated and project-based, students must complete the full year of study (all four subjects of 120 credits) in order to progress to the next level of study. In the event of failure, students are allowed one additional opportunity to enrol and complete the year. It is possible to repeat only the Critical Studies subject, or only the practical subjects (Design, Communication, Technology and Professional Practice) should the student fail only one of these two components of the programme. Articulation On completion of the BA Degree in Interior Design, candidates will be eligible to enrol for an Honours Degree in Interior Design or a cognate field, either at GDC or other registered providers.

21 GLASS BRICKS DO NOT MAKE MODERN HOUSES. Paul Rand BACHELOR OF ARTS IN GRAPHIC DESIGN LOWERCASE LETTERS AND SANS SERIF DO NOT MAKE MODERN TYPOGRAPHY

22 LOERIE AWARD What is Graphic Design? Graphic Designers have the important role of communicating ideas though a variety of visual methods. 36 Graphic Design is essentially concerned with the creation and manipulation of imagery and text to communicate a message and is sometimes referred to as Visual Communication. Whether a design encompasses corporate identity design, an advertising campaign, information graphics, packaging a book cover or a complete magazine layout, a Graphic Designer needs to relate imagery and text in a creative and purposeful way. Graphic Designers work with illustration, photography, typography, computer and handgenerated images in order to communicate the desired message. Graphic designers are creative, pay attention to detail, and are lateral thinkers. Areas of employment for Graphic Designers include design consultancies, advertising agencies, exhibition design and signage companies, retail chains, large corporations and print, film, television and electronic media houses. Graphic Design at GDC The BA Graphic Design degree is a 360 credit point qualification at NQF level 7 (SAQA ID 62760). It can be completed in three years of full time study. The purpose of the programme is to develop students into competent and employable designers that specialise in print-based communication. The programme emphasises the ability to form, create and rationalise both design and theoretical argument; as well as the ability to implement and critique print-based design processes. The programme further provides a theoretical and practical foundation in print-based communication for further study.

23 OKI AWARD Graduates at GDC have a repertoire of high level skills and can: Conceptualise and produce creative design solutions with a personal design philosophy Communicate meaningful design messages in a signature style Create and present a professional print-based design portfolio that stands apart from the rest Operate Graphic Design related computer hardware and software at industry level 38 Articulate and represent ideas and arguments professionally and with confidence Learning by Doing GDC maintains that programmes based on separate and independent modules or subjects do not teach students how to integrate the various skills needed to be an exceptional designer. At GDC we practice a highly integrated and holistic educational philosophy. The core of the curriculum is made up of two principal components. In the Studio classes, students execute design projects that mirror the practise in industry. The learning is experiential, hands-on, authentic, and exposes students to real-world design. In the Critical Studies classes, the ability to engage meaningfully with the theoretical and critical underpinnings of design is emphasised. Through the writing of essays, students come to grips with existing theory in visual culture and develop critical thinking and academic research skills. Additional enrichment classes, such as computers, visual communication and academic writing, set extra tasks that hone specific skills to support the Studio and Critical Studies components.

24 GOLDPACK AWARD As a holistic programme, assignments set by either the principal or enrichment classes are assessed according to one or more of the four subjects that make up the programme. This facilitates an awareness of the interrelationship of the many facets that lead to good and responsible design. The four subjects for each year are: 40 Design, which focuses on the creative process and the development of design solutions Communication, which focuses on the ability to visualise and communicate solutions through various media and industry conventions Technology and Professional Practise, which focuses on the technical and technological aspects of design in addition to professional codes of practice Critical Studies, which focuses on a critical understanding of design theory and academic practice Credits and Progression As the curriculum is highly integrated and project-based, students must complete the full year of study (all four subjects of 120 credits) in order to progress to the next level of study. In the event of failure, students are allowed one additional opportunity to enrol and complete the year. It is possible to repeat only the Critical Studies subject, or only the practical subjects (Design, Communication, Technology and Professional Practice) should the student fail only one of these two components of the programme. Articulation On completion of the BA Degree in Graphic Design, candidates will be eligible to enrol for an Honours Degree in Graphic, Visual Communication Design or a cognate field, either at GDC or other registered providers.

25 DESIGNERS HELP INTERPRET SCIENTIFIC ACHIEVEMENTS IN BACHELOR OF ARTS IN MULTIMEDIA DESIGN A HUMAN WAY. THEY ENSURE PEOPLE ARE LIBERATED RATHER THAN ENSLAVED BY TECHNOLOGY William Morris

26 What is Multimedia Design? Multimedia Design is very much on the cutting edge of technological and industry developments. 44 Whenever someone invents a new kind of digital display, Multimedia Designers have to think about how the public engage with it. Designers working in the field of Multimedia Design use imagery, typography, video, sound and computer-based interactive elements to communicate design messages. Design projects could include the creation of animated logos and identities for television broadcast, the animation of titles for movies, the interface for a new smart phone game or app, or the way a website looks and delivers its information. The field includes basic animation, computer graphics, storyboarding and interfaces for web design and mobile applications as well as design for interactivity. Multimedia Designers are innovative, tech savvy and independently minded. Areas of employment include interactive design consultancies, advertising agencies, marketing and promotion companies, television, film and electronic media houses. Multimedia Design at GDC The BA Multimedia Design degree is a 360 credit point qualification at NQF level 7 (SAQA ID 71672). It can be completed in three years of full time study. The purpose of the programme is to develop students into competent and employable designers that specialise in digital screen-based communication including motion based visual communication systems and interactive design. The programme emphasises the ability to form, create and rationalise both design and theoretical argument, as well as the ability to implement and critique digital design processes, and realise the potential of technology as a tool for communication. The programme further provides a theoretical and practical foundation in digital communication for further study.

27 Graduates at GDC have a repertoire of high level skills and can: Conceptualise and produce creative design solutions with a personal design philosophy Communicate meaningful digital design messages in signature style Create and present a professional Multimedia Design portfolio that stands apart from the rest Operate Multimedia Design related computer hardware and software at industry level 46 Articulate and represent ideas and arguments professionally and with confidence Learning by Doing GDC maintains that programmes based on separate and independent modules or subjects do not teach students how to integrate the various skills needed to be an exceptional designer. At GDC we practice a highly integrated and holistic educational philosophy. The core of the curriculum is made up of two principal components. In the Studio classes, students execute design projects that mirror the practise in industry. The learning is experiential, hands-on, authentic, and exposes students to real-world design. In the Critical Studies classes, the ability to engage meaningfully with the theoretical and critical underpinnings of design is emphasised. Through the writing of essays, students come to grips with existing theory in visual culture and develop critical thinking and academic research skills. Additional enrichment classes, such as computers, visual communication and academic writing, set extra tasks that hone specific skills to support the Studio and Critical Studies components.

28 As a holistic programme, assignments set by either the principal or enrichment classes are assessed according to one or more of the four subjects that make up the programme. This facilitates an awareness of the interrelationship of the many facets that lead to good and responsible design. The four subjects for each year are: Design, which focuses on the creative process and the development of design solutions Communication, which focuses on the ability to visualise and communicate solutions through various media and industry conventions 48 Technology and Professional Practise, which focuses on the technical and technological aspects of design in addition to professional codes of practice Critical Studies, which focuses on a critical understanding of design theory and academic practice Credits and Progression As the curriculum is highly integrated and project-based, students must complete the full year of study (all four subjects totalling 120 credits) in order to progress to the next level of study. In the event of failure, students are allowed one additional opportunity to enrol and complete the year. It is possible to repeat only the Critical Studies subject, or only the practical subjects (Design, Communication, Technology and Professional Practice) should the student fail only one of these two components of the programme. Articulation On completion of the BA Degree in Multimedia Design, candidates will be eligible to enrol for an Honours Degree in Multimedia Design or a cognate field, either at GDC or other registered providers.

29 THE PURPOSE OF DESIGN IS TO MAKE THINGS BETTERAnonymous BACHELOR OF ARTS HONOURS DEGREE

30 istd merit AWARD GDC offers three postgraduate programmes: Bachelor of Arts Honours Degree in Interior Design (SAQA ID 93876) Bachelor of Arts Honours Degree in Visual Communication (SAQA ID 93628) 52 Bachelor of Arts Honours Degree in Multimedia Design (SAQA ID 93875) As postgraduate qualifications, the purpose of the programmes is to consolidate and deepen the student s expertise in their design specialisations, to develop research capacity and the application of the discipline s methodologies and techniques in terms of theory and practice. The programme is focussed on preparing students for both academic and design leadership. This is achieved by an emphasis on individuality (where students are encouraged to identify and pursue an area of speciality), independence (where students are encouraged to manage themselves and their work with greater independence and autonomy), and complexity (in that the scope of work requires greater maturity and responsibility as a designer). Graduates are expected to enter the design industries as middleweight designers or continue with a professional or academic Masters degree.

31 LOERIE AWARD Programme Structure 54 The BA Honours Degree programmes are registered at NQF level 8. They are 120 credit qualifications and can be completed in a minimum of one academic year. Three modules make up the programmes, namely the Minor Design Module, Major Design Module, and Critical Studies Research Paper Module. Students are required to complete all modules in order to complete the qualification. The Major Module is allocated 18 credits and is completed in the first quarter of the year. Where possible in terms of timing and educational value, local and/or international competitions will be set as projects. The aim of the module is to prepare students for the independence and self-directedness of the Major Design Module. The Major Design Module bears 60 credits, and requires students to identify, interrogate, and generate a creative and functional response to a complex design problem. The emphasis is on independence and individuality as students essentially determine their own brief and specialise in their own area of interest. The Critical Studies Module carries 42 credits and aims to foster independent research skills, critical thinking and writing skills. In this module, students produce credible, basic but original research on a topic of their choice. Articulation On completion of the BA Honours Degrees Design, candidates will be eligible to enrol for a MA Degree (general or professional) in the given discipline or cognate field.

32 DESIGN IN IT S INITIAL DESIGN PLUS PLANNING STAGE IS THINKING ABOUT PROBLEMS, NOT THEIR SOLUTION Arthur N Beevar

33 58 Currently GDC offers an internal bridging programme, Design Plus, for students who narrowly miss the admission criteria for the BA Degree programmes. The programme caters for students who complete the National Senior Certificate with entry into certificate or diploma programmes. On completion of the Design Plus course, students are eligible to register for the degree programmes at GDC. The Design Plus programme is a not accredited. The purpose of the programme is to lay a foundation in the broad principles and practices of design. The programme offers an introduction to design thinking, the design process, analysis and critique of design solutions, and visual communication methods. It prepares learners to become flexible, problem-solving thinkers outside the boundaries of a single design discipline. The knowledge and skills taught are fundamental to many visual and creative professions, and graduates will be able to transfer these to a variety of design specialisations, including visual communication design, Interior Design, product design and environmental design. Additionally, the programme focuses on learners command of the English language, particularly in academic reading and writing pertinent to visual culture theory.

34 STUFF YOU NEED TO KNOW Admission Criteria for Degree Programmes A National Senior Certificate with entry into a bachelors programme (or confirmation from SAQA that alternative school-leaving qualifications are equivalent to the NSC). 60% or above for English as a home language, or first additional language if it s the language of teaching and learning at school. Ability to analyse and communicate ideas through a visual medium. Admission Criteria for Honours Programmes For GDC students, completion of the degree programmes with a minimum of a 65% aggregate and 65% for Critical Studies. Students with alternative undergraduate qualifications are required to undergo an individual assessment to determine that they have the necessary competencies to enrol for the programme. Admission Criteria for the Design Plus Programme A National Senior Certificate with entry into a higher certificate. 50% for English as a home language, or first additional if it is the language of teaching and learning at school. 61

35 Admission Process MORE STUFF YOU NEED TO KNOW Applicants are required to attend an individual interview, which also serves as an information session. Items required for the interview: National Senior Certificate, OR latest Grade 11 results, OR a certificate from SAQA evaluating any other school-leaving qualification. Art portfolio (alternatively a short drawing exercise will be conducted at the interview). A certified copy of the applicant s identity document (or passport for international citizens). Applicants will be informed of the outcome of their application at the interview. This may be provisional if the application is made before completing the NSC. Successful applicants will need to reserve a position at GDC to secure a place. Formal registration takes place at the end of January in the year of study. Transfers and Recognition of Prior Learning GDC considers students transferring from other higher education institutions who have accumulated credits in cognate programmes. GDC also considers competencies based on informal learning through Recognition of Prior Learning. Both types of applications are considered on a case-by-case basis on the merits of each individual case. Refer to the CAT and RPL policy for further information. 63

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