MSM, Georgia Institute of Technology, Major: Marketing

Transcription

1 Tyra Burton Senior Lecturer Coles College of Business, Kennesaw State University Marketing & Professional Sales (678) , Education MSM, Georgia Institute of Technology, Major: Marketing BBA, Georgia State University, Major: Marketing Post- Graduate course work, Georgia Institute of Technology. Major: Marketing Supporting Areas of Emphasis: Statistics Post- graduate course work, University of Limerick. Major: Marketing Professional Positions Academic Senior Lecturer and Instructor, Coles College of Business, Kennesaw State University. (August Present). Adjunct Professor, Berry College. (August December 2002). Assistant Professor of Marketing, Short College. (July May 2001). Graduate Assistant, Georgia Institute of Technology. (August May 1996). Professional Consultant & Owner, Capturing Life Creatives. (January Present). Marketing, Laughing Pan Productions & KG Games. (April August 2005). Awards and Honors International Radio and Television Society Foundation Faculty Seminar Participant (January 2013) Tyra Anne Mitchell Burton Page 1 of 9

2 Selected from a nation- wide competition to attend The Art of Reaching Consumers in the Digital Age seminar featuring industry executives and experts. Tommy and Beth Holder Award, Tommy and Beth Holder. (August 15, 2012) Professional development award to increase knowledge base and connections directly related to MKTG 4520 TEACHING Teaching Experience Kennesaw State University Courses HON 3000 Social Media and American Culture HON 3000 Mythology and Marketing HON 3000 The Irish are Coming: Ireland s Effect on American Culture HON 2000 Technology and Changing Culture MKTG 3800 Entertainment Marketing MKTG 4100 Marketing Research MKTG 4150 Consumer Behavior MKTG 4520 Social Media Marketing MKTG 4490 Special Topic Social Media Marketing MKTG 4650 Advertising MKTG 4650W Advertising Online SA 4490 International Hospitality Marketing SA 4490 International Entertainment Marketing Directed Student Learning Research Methodology for Marketing December Semester 2012 Advised: Gracie Munson Buyer Behaviors & Culture December Semester 2012 Advised: Lauren Quick Analysis of Social Media August 2012 December 2012 Advised: Courtney Robb "Web Analytics" August 2012 December 2012 Advised: Craig Rodrigues "Music Marketing" January May 2010 Advised: Joshua Hunt "Music Marketing" August December 2009 Advised: Chelsea Ammerman Tyra Anne Mitchell Burton Page 2 of 9

3 "Socail Media Marketing" August December 2009 Advised: Michael Clark "Gaming Marketing" January May 2009 Advised: Patrick Starkey Honor Student Mentoring Brandon Martin (September 2012 Present) Carina Wingey (November 2011 June 2012) Steve White (January 2009 December 2012) Kat Richardson (January 2007 May 2012) Jennifer Beech (January May 2010) Rosita Colson (January May 2010) Abby Foster (September 2004 May 2007) Capstone Advisor and Mentor for Undergraduate Honors Thesis Brandon Martin Currently in development Steve White Sonny Ideker Bookseller Marketing Plan and Promotion Completed December 2012 Jennifer Beech Coupon Usage Among College Aged Primary Research Completed May 2010 Rosita Colson FRO and Marine Family Primary research on communications Completed May 2010 Abby Foster Promotion Plan for the Honors Department Completed May 2007 Course Development Courses developed for the Marketing and Professional Sales Department that were added to the course catalog: MKTG 3800 Entertainment Marketing MKTG 4520 Social Media Marketing Special topic courses developed for the Honors Department: HON 3000 Social Media and American Culture HON 3000 Mythology and Marketing Tyra Anne Mitchell Burton Page 3 of 9

4 Study Abroad Programs HON 3000 The Irish are Coming: Ireland s Effect on American Culture HON 2000 Technology and Changing Culture Ireland 2011 Director and course instructor Norway 2010 Second advisor and course instructor Italy 2010 Third advisor Ireland/Paris 2008 Director and course instructor Ireland 2007 Director and course instructor Italy 2006 Third advisor RESEARCH Published Intellectual Contributions Conference Proceedings Lester, D., Albert, D., Loyd, D. D., Burton, T. (2011). Acceptance and Rejection of Social Media by the Digital Native College Student. Association of Marketing Theory and Practice. Lester, D., Burton, T., Tudor, R., Loyd, D. (2011). Maven Behavior and Its Fusion with Social Media Atlantic Marketing Association. Burton, T., Lester, D., Tudor, R., Loyd, D. (2010). Differences in Online Maven Behavior: The Gender Gap & Social Media Mavens. Georgia: Association Marketing Theory and Practice. Lester, D., Kalamas, M., Burton, T. (2009). Social Media Use for Educational Purposes: A Case Study in Advertising. Association of Marketing Theory and Practice Proceedings. Journal Articles Lester, D., Burton, T., Tudor, R. (2012). Marketing Maven's Fusion with Social Media. ATLANTIC MARKETING JOURNAL, 1(1). Tyra Anne Mitchell Burton Page 4 of 9

5 Lester, D., Kalamas, M., Burton, T. (2009). Modeling Social Media Use: Bridging the Communication Gap in Higher Education. Journal of Advertising Education, 13(No. 1). Presentations Given Burton, T., Marketing Management Association Fall Educator Conference, The Other Social Networks: Using LinkedIn, Twitter, Tumblr and Blogs as Teaching Tools, Minneapolis, MN (September 19, 2012). Burton, T., Georgia Association of Marketing Educators, Developing a Social Media Class for the Curriculum, Milledgeville, GA (March 2012). Lester, D., Tudor, R., Burton, T., Atlantic Marketing Association, "Maven's Fusion with Social Media," Charleston, SC. (October 2011). Burton, T., Breaking into Business, "Personal Branding Seminar," Coles College Career Center, KSU. (October 1, 2011). Burton, T., Iota Chi Epsilon Chapter Meeting, "Personal Branding Seminar," Iota Chi Epsilon, KSU. (March 24, 2011). Burton, T. (Author Only), Coles Brown Bag Series, "Blue Sky Presentation," Coles College. (February 15, 2011). Burton, T., Breaking into Business, "Personal Branding Seminar," Coles College Career Center, KSU. (October 8, 2010). Contracts, Grants and Sponsored Research Grant Burton, Tyra (Principal), Sponsored by KSU - Coles College, Kennesaw State University, $1, Research in Progress "Social Media and High Education" (On- Going) How universities and colleges can use social media as a means of communication and promotion. "Social Media as Word of Mouth" (On- Going) An on- going research project involving several people and various different articles/ideas under this heading. Tyra Anne Mitchell Burton Page 5 of 9

6 "Writing and Piracy" (On- Going) A discussion about the implications of copyrights, trademarks and piracy on writers. SERVICE Editorial and Review Activities Associate Editor, "Atlantic Marketing Journal," Atlantic Marketing Association. (October Present). Department Service Committee Member, Department Curriculum Committee. (October Present). Student Org Advisor (Professional Org), Faculty Advisor for Kennesaw Marketing Association (KMA). (August Present). Committee Chair, MKTG 3100 Course Coordinator. (August Present). Committee Chair, MKTG 8030 Course Coordinator. (August Present). Photographer, KSU Sales Competition. Program Organizer, Ireland Study Abroad (September September 2011). Photographer, NCSC. Guest Speaker, Career center workshop. (September 18, 2010). Committee Member, Course Review (August April 2010). Committee Member, Course Review (August February 2010). Promotion developer, Italy Study Abroad. (September December 2009). Presenter, Career center workshop. (September 19, 2009). College Service Committee Member, Course Coordinator Committee. Committee Member, AOL Council. (September Present). Tyra Anne Mitchell Burton Page 6 of 9

7 Coordinator for trip, Ireland Study Abroad. (September September 2011). Committee Member, Blue Sky. (September May 2011). Co- coordinator for trip, Norway Study Abroad. (September September 2010). Committee Member, BBA Goal Revision Committee. (February May 2010). University Service Program revision for Capstone Projects, Honors Program. (February Present). Committee Member, Honors Counsel. (April Present). Honor Faculty & Mentor, Honors Faculty. (September Present). Professional Service Track Chair, Special Topics, Atlantic Marketing Association, Williamsburg, VA. Web Master for Association website, Atlantic Marketing Association. (September Present). Judge for website competition, American Marketing Association. (October December 2011). Judge for website competition, American Marketing Association. (October December 2011). Development Activities Attended Conference Attendance, SoCon13. (February 9, 2013) Workshop, "Teaching International Business," Presented by GSU- CIBER and KSU. (April 27, 2012). Conference Attendance, "SoCon12." (February 4, 2012). Workshop, "Pinning Down Creativity," CETL. (January 18, 2012). Lecture, "Disney's Approach to Innovation," Coles College presented by Disney Leadership Institute. (November 17, 2011). Technology Training, "Podcasting III," Computer Training KSU. (November 11, 2011). Tyra Anne Mitchell Burton Page 7 of 9

8 Consulting Plant visit to Kia Motors Manufacturing, "Kia Motors Visit," Asian Studies. (November 4, 2011). Workshop, "How to create amazing videos with your students," Coles Teaching and Learning Series. (October 28, 2011). Workshop, "Making Connections: Collaborating and connection with your students," Coles Teaching and Learning Series. (October 28, 2011). Workshop, "Grant Writing," Presented by GSU- CIBER. (October 14, 2011). Conference Attendance, "Atlantic Marketing Association." (September 14, September 17, 2011). Technology Training, "Podcasting II." (April 21, 2011). Conference Attendance, "SAUPO," Asian studies KSU. (April 8, 2011). Workshop, "Teaching with Apps Part 2," Distance Learning Center and ischool. (March 1, 2011). Workshop, "An Introduction to Teaching with Apps," Distance Learning Center and ischool Initiative. (January 28, 2011). Workshop, "Garage Band for podcasting," IT at KSU. (April 16, 2010). Conference Attendance, "Collegiate AMA," AMA. (April 8, April 10, 2010). Workshop, "Online Course Development Certification," CETL. (March 5, 2010). Conference Attendance, "SoCon10." (January 29, January 30, 2010). Conference Attendance, "Collegiate AMA," AMA. (March 2009). Conference Attendance, "Georgia Marketing Educators Confernce (GaME)." (March 5, March 6, 2009). Conference Attendance, "SoCon09." (February 6, February 7, 2009). Celestial Studios, Gainesville, GA (February 2013 Present) MedLogistics, Marietta, GA. (July Present). Tyra Anne Mitchell Burton Page 8 of 9

9 Light Weaver Imaging, Buford, GA. (January Present). Jana Oliver, Author, Duluth, GA (January 2009 Present). Mount Gallery, Tucker, GA. (November Present). Wickedly Wise, Dawsonville, GA. (November Present). AnachroCon, Atlanta. (January Present). History Track for DragonCon, Atlanta. (March October 2011). Tyra Anne Mitchell Burton Page 9 of 9