How Halloween, Coffee and Guns Meet in the Cloud

Transcription

1 How Halloween, Coffee and Guns Meet in the Cloud Presented by: Nigel Davies Vortx Inc

2 Vortx Overview Snapshot US Office: Ashland, Oregon International Office: Cirencester, England Privately held company with 10,000+ ecommerce customers AspDotNetStoreFront: Product Platform with Partner Network Vortx: Enterprise Solutions and Services Provide Excellent Service Act with Integrity Create Massive Value Achieve Win/Win Outcomes Maximize Stakeholder Value

3 Some of My Background General 20+ Years of using technology and process integration to create solutions for varied and emerging business problems in Europe, North America and Asia Process Domains: Manufacturing, Supply Chain, ecommerce, Knowledge Mgt Industries: Aerospace, Automotive, Food Processing, Pharmaceuticals, Retail Companies: Startup to Fortune 100 Open Application Group HK Systems: Supply Chain centric processes (starting in 1996) Delphion: Intellectual Property and search processes (starting in 2000) Catalyst International (CDC Software): SC and ERP processes (starting in 2003) Executive Committee/Policy Board member: 1997 to 2008 Chair 2005 and 2006???

4 Then in 2009 went up to the mountains for skiing and some culture Plus to work with a group of very smart developers doing some cool stuff

5 ecommerce has Evolved Step 1: Find your space in the sea of online sales Step 2: Receive orders and ship products as best you can Step 3: Add some backend systems as needed Step 4: Live the good life and build your palace

6 ecommerce has Evolved Lots of focus on customer acquisition and conversion Traffic, unique visitors, clicks Impressions, page views Sales, registrations, contact us Repeat customers Revenues Profits

7 ecommerce has Evolved The number of islands have grown in shape and size. Niche to Channel Masters Too many and fragmented How can you differentiate Need to Broadcast and Collaborate

8 ecommerce has Evolved Plus to survive need to also have robust order fulfillment processes

9 Need to Support Outward Facing Integration (B2B) Search Engines Market Places CSE, PPC, etc

10 Need to Support Inward Facing Integration (A2A and B2B) Drop Shippers Market Places Accounting Inventory Mgt Shipping

11 Traditional Integration Model for ecommerce is Point to Point Search Engines Market Places CSE, PPC, etc Higher cost of ownership Poor Collaboration Capabilities Data Versus Process Centric Longer Implementations Order Fulfillment Market Places Accounting

12 Vortx Integration Strategy Three Cornerstones 1. Common Integration Strategy Vortx is committed to providing cohesive solutions Vortx isoftware uses standard based integration models 2. Common Integration Principles Canonical integration model based on OAGIS Point-to point integrations has been replaced by a service bus architecture 3. Common Integration Technologies Common on-ramp to ASPDotNetStoreFront Common reference adapter model to hook up to the service bus Transport Adapters to provide interoperability between platforms

13 Plus 4 OAGIS BODS!

14 Core Integration Scenario Drop Ship s Item Maintenance SyncItemMaster (Product) SyncInventory Receipts Customer Application On-line Store Application SyncSalesOrder (Order) Customer Places Order Customer s

15 Extended Integration Scenario Drop Ship s SyncItemMaster (Product) Item Maintenance Receipts Customer Places Order Inventory and Order Application Sync Parties (Customer) SyncInventory SyncSalesOrder (Order) UpdateSalesOrder On-line Store Application Account Maintenance Customer Places Order SyncSalesOrder Manifest Package Shipping Application UpdateSalesOrder (Shipment) Customer s

16 Flexible Integration Product Feeds Once open to new merchants Any guess on the price point? Connects with V7.x to V9.x without the need for site customization

17 Flexible Integration Product Feeds Stream Based Processing of Large Data sets using flexible components Synchronous Routing Transform SyncItemMaster Data Rules Asynchronous Batches of 100 Process Rules Multi-variate Testing (different content per end point) Monitor results (React and respond)

18 Flexible Integration Product Feeds

19 Now onto the Halloween, Coffee and Guns

20 Dozens of B2B E comm sites powering Sunrise Identity Programs for 12+ years Customers include Expedia, T Mobile, Starbucks, Microsoft

21 StarbucksCoffeegear.com New site launched in Q Internal site for Partners only (Employees) Accessed by 150,000+ Employees and Partners

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23 Halloween CostumeKingdom.com

24 Halloween on Mobile..

25 Guns Drop Ship and retail fulfillment of outdoor and firearm related products Dealers 27,0000+ products Cloud Based ecommerce Sites

26 Overall Benefits of dotfeed Flexibility Integration via configuration is possible When not configured, development is focused on the 10% not the 90% A single event can be sent in many different directions to support more complex integration scenarios Scalability Can handle 100,000 s of messages per day Can connect multiple applications to enable an integrated business process Supportability Automatically deals with exceptions Proactive notification when it cannot Allow manual recovery of exceptions using a command queue

27 Total Install Sites Using OAGIS Based Integration 4 new sites in new sites in Q1/Q new sites in October 2011

28 Thank You for Your Time Nigel Davies VP Solutions Vortx Direct: ext.311 Questions are Welcome