2014 Information and Networking Session DRAKE HOTEL JANUARY 27, 2014

Transcription

1 2014 Information and Networking Session DRAKE HOTEL JANUARY 27, 2014

2 In 2013 StART. Partnered with 26 organizations Created 56 murals Cleaned up over 1,900 tags Worked with 45 lead artists 70+ assistant or /artists-in-training Successfully launched Outside the Box Over 55 artists are featured in StART s Artist Directory

3 Impact Significant increase in media attention and recognition for how street art and murals support neighbourhood improvement Funded murals in 8 new wards with a total of 20 wards Due to StART S record of success, 2014 will see an increase in new initiatives and funding that doubles our budget.

4 Final report feedback Timelines were difficult to meet Seeking matching funds Securing walls on City or private property Contracts with building owners, artists, non-profit organizations Communicating with Court Services Organizing community consultations and community outreach Maintenance and mural vandalism

5 StART in 2014

6 StART s Core Values Support and celebrate permitted graffiti and street art Redefine the city s philosophy and attitude towards street art Bridge a relationship between the city and its creative community See Toronto as a living work of art Create a sense of place and neighborhood cohesiveness Give the city a more pedestrian friendly aesthetic

7 Approach Ensure that what goes up is of the highest standard Use street art as a way to tell Toronto s stories Encourage works that have relevance to their site or environment Fund projects than can demonstrate that they are able to attract additional private or public sector support Provide mentorship or training opportunities Create work that is located in high traffic, publicly accessible areas Ensure works are well managed, maintained and promoted

8 2014 Programs 1. StART Partnership Grant Program 2. RE-StART Grant Program 3. Outside the Box 4. StART UP 5. Metrolinx /StART Partnership 6. Graffiti Management Partnership Program 7. Social Media, Web Presence & Artist Directory

9 StART Partnership Grant Program StART s funding remains level at $350,000 Project funding ceiling will be increased from $30,000 to $40,000 as a way to encourage large-scale scale projects that have big impact Greater focus on targeting underserved areas Final reports are mandatory Stronger focus on documentation of projects

10 Projects by Ward (2012 & 2013)

11 RE StART Restoration and Education Formally StART s Diversion Program Engage (at-risk) youth and young adults Focus on skill development, capacity building activities and art related educational workshops Funding remains capped at $20,000 Program can now operate up to 8 months RE StART is the R&D arm of the StART program Should serve as the hub for new and creative approaches to mural practise and seeking creative solutions to graffiti vandalism

12 Grant Policy StART Partnership and RE- StART Programs Not-for profit and charitable organizations eligible to apply (artists can apply with a not-for profit sponsor) All projects must be located within the City of Toronto StART funding cannot be the sole source of funds for projects Funding cannot be used to support an organization s ongoing staff or facility costs Projects must have a maintenance plan (5% of budget)

13 Evaluation Process StART Partnership Program Achieves StART s overall objectives and priorities including strong local support and evidence of connecting with a neighbourhood's improvement strategy 30% Excellence of artist(s) work and ability to illustrate how project reflects or chronicles the distinct character of a community and overall artistic quality 25% Organizational background including ability to document project and impact. Past history with StART 15% Mentorships 10% Ability to leverage financial and in-kind support 10% Technical feasibility 10%

14 Outside the Box StART launched a new pilot program in 2013

15 Outside the Box Goal is to beautify traffic signal boxes and prevent graffiti vandalism Provide opportunities for artists to create works that contribute to the vitality of the streetscape Open call process 20 boxes were painted

16 Wraps Illustrator, Gary Taxali & Photographer, Moira McElhinney

17 Outside the Box 2014 Plans to expand the program in 2014 Selected artists receive $500 for each completed box Maximum of 2 boxes per artist Check website next month for more details Deadline: Monday March 31 st Applications will be juried by staff and professional art consultants

18 StART UP (Underpass Program) New program focussed on improving City s underpasses $350,000 set aside for artwork Goal is to begin enhancing and transforming some of the 900 bridges and underpasses Approximately 5 projects annually StART will issue Requests for Expression of Interest (REOI) Check website and StART social media sites for more details in February

19 StART UP

20 StART UP

21 StART UP

22 START UP

23 Metrolinx/StART Partnership Metrolinx and StART have partnered to develop art installations along the Georgetown South corridor sound barrier walls There will be 13 projects in total A strong focus on community engagement Begins February, 2014 and concludes in 2015

24 Metrolinx/StART Partnership Calls for Expression of Interest Artist(s) will be selected through a jury process First project will be on Douro Street (King and Shaw) Seeking work that reflects the aspirations of the community and can easily be maintained for five years Check website and StART social media for full details

25 $100,000 support program designed for properties with a past history of repeated graffiti vandalism Property owners who have received at least one Notice of Violation for graffiti vandalism are eligible to apply Onus is on property owner and artist(s) to make arrangements independent of the City Program provides materials StART Support

26 StART Support Materials available include: Spray Paint and caps Exterior Paint in any colour Application materials Amount of materials provided is at the discretion of the City based on the size of the wall and the sketch. More details will be available in February at

27 Social Media & Web Presence Enhanced web presence Goal is to develop a site that can begin a serious dialogue on street art in Toronto 973 Twitter followers 653 Facebook likes 55 artists in StART s Artist directory Open Data Continuously mapping Toronto s street Welcome the public to use this info to create innovative applications

28 Key Dates March 10 th Expression of Interest for Metrolinx Douro St. project March 31 st Outside the Box deadline April 7th Partnership and Re-StART program deadline April 22nd - Licensing and Standards Committee May 6/7 - City Council meeting October 27 Partnership projects must be completed December 12 - RE StART projects must be completed

29 Innovation As StART expands, we are always seeking new ideas Your voice and suggestions are welcome

30 More Information Program information and applications are updated on StART s website: Calls for artists and deadlines for programs will be announced and promoted on social media:

31 Contact Details Applicants are welcome to contact StART program staff to discuss their submission prior to applying. Lilie Zendel, Project Manager, StART Kristina Hausmanis, Project Lead, StART Jodi Callan, Project Manager, GMP Michael Wolfe, Urban Fellow, StART