SeekingSitters Style Guide. The Ad Guide

Transcription

1 SeekingSitters Style Guide The Ad Guide Version 3.1 Spring 2009

2 Table of Contents Color scheme Typography & Copy pg. 5 Logo usage pg. 6 SeekingSitters Characters pg. 7 Standard Ads pg. 8 Backpack and Sitter Pictures pg. 9 Promo Sites pg. 10 Gift Certificate and NoteCards pg. 11 Additional Print Files pg. 12 Standard Fliers pg Ad Related Contact Information. To order design updates or printed materials: request specific designs from your online Project Order system and/or purchase print products at BabysitterProducts.com. Ad development, graphic assistance, Design Changes and Updates design@seekingsitters.com pg. 2

3 Introduction At SeekingSitters, creativity is encouraged; however, branding must come first. SeekingSitters has a distinct look which is important in building our brand across the nation. You will need to follow certain guidelines, outlined in this booklet, when you use the SeekingSitters name, logo or print materials. Graphic Files All Adobe Illustrator (AI) files created by our Design Team are property of SeekingSitters Franchise System, Inc. These files will not be distributed or provided for other designer s use or alteration. Only PDF versions of our designs will be distributed. Changes to the original files can be requested through the online Project Order System found in your franchisee account. You will be provided with fresh new and creative ads on an ongoing basis. We always listen for input and creativity and you can even suggest ad designs. If it is a new ad that benefits everyone in the entire SeekingSitters network, SeekingSitters Franchise System, Inc. will pay for the initial design and development. In order to utilize a new design for your location, each franchise only pays minimal costs to update the artwork based on location information and ad specifications. Any original design work requested through the Project Order System is billed at the contract hourly rate. Custom Files You can create your own custom files as long as they follow the overall branding as shown in this booklet. If you do create your own design files, they must be sent to our office for final approval. It is not allowed to run any ads or print any materials that has not been approved by SeekingSitters. Keep your Style guide handy and reference it when looking for new and creative advertising ideas. 3 pg. 2

4 Color Color consistency is vital to a company s identity. SeekingSitters color scheme is vibrant, unique and eye-catching; but if used improperly or not consistent with our color scheme, it can spell disaster for our advertising. Below is the SeekingSitters color palate. Primary Colors Pantone 187 C Pantone 646 C White Secondary Colors Pantone 129 C Pantone 156 C Pantone DS C Holiday advertising can call for a range of seasonal colors. Please consult design@seekingsitters.com before using any additional colors outside of the above palette. 4 pg. 3

5 Topography & Copy ty pog ra phy [tahy-pog-ruh-fee] - noun 1. the art or process of printing with type. 2. the work of setting and arranging types and of printing from them. 3. the general character or appearance of printed matter. As you can see by the definition, typography is a tricky combination of font types, sizes, placement, etc. in combination with design elements to create a comprehensive advertisement. SeekingSitters designs and website use four different font types : Oz Handicraft BT and Myriad Pro Angelina and VAG Rounded Std Thin The use of Oz Handicraft BT should be reserved solely for use in our name or tagline (SeekingSitters or Easy, Safe Babysitting Solutions) and never used as a general font in the body of a document. For general uses such as letters and notecards, standard fonts such as the following can be used: Times New Roman and Arial. copy [kä-pē] - noun 1. matter to be set especially for printing 2. something considered printable or newsworthy used without an article 3. text especially of an advertisement Copy refers to written material, in contrast to photographs or other elements of layout, in a large number of contexts, including magazines, advertising, and book publishing. It is important to not only reference your message but deliver it the correct way. Several ads are attached to the back of the Style Guide to give you an idea of acceptable copy. Any printed material that you create for your specific location and have not gone through our design department, you must send to SeekingSitters Franchise for approval and review of copy and content. If you need assistance with any type of copy matters, contact the design department for assistance. 5

6 Logo (borders around logos are only shown for reference. Do not use borders in print.) SeekingSitters standard logo is as shown above. The font is Oz Handicraft BT and colors are as shown the Color page. The logo can be used in different forms as shown below. All add changes must be approved through SeekingSitters. SeekingSitters Standard SeekingSitters Logo Always written together with both S Capitalized Always with a Registered Trademark Symbol Printed in Red or Black with no background or white background as shown below. Standard SeekingSitters Logo with Tag line Tag Line: Easy, Safe Babysitting Solutions Comma between Easy and Safe SeekingSitters in Red, Tag Line in Blue with no background or white background as shown below. SeekingSitters with Kids Shown here when printing on a white or no background SeekingSitters Banner, on color background If using a color background must always use a rounded white border when printing on a background Polkadot Rules Polkadots are used as white in print materials and faded pink on web materials. 6

7 SeekingSitters Characters The SeekingSitters characters are used in some web applications. The kids, Dot and Dash, are rarely used in print applications and the other characters are never used in print applications. Some exceptions may apply. Dot & Dash Sitters Franchisees 7

8 Standard Ads When looking for an ad option, review the currently designed layouts. A few are displayed here but you will find a complete list on the Ad Examples webpage under the Project Order System from your franchise account. Ad Title: Sitter of the Month This ad theme is a good ad to run on a continual basis. Your members will see a new sitter face each month, and the consistency of the ad will keep them familiar with SeekingSitters When ordering an ad from the Project Order System, reference the ad title FOUND ONLINE along with the necessary changes and size specifications of your need. Always keep in mind, you can create your own ad for your specific location; however, your ad must be approved through SeekingSitters Franchise System. Ad Title: Marketplace Back of the magazine Marketplace publications or smaller ad options. A cost effective way to keep your ad in a magazine every month. Ad Title: Grand Opening A good option for your first moth of publication. This ad can be resized for your specific need. 8

9 Backpack and Sitter Picture Guidelines Each sitter purchases a backpack and a t-shirt upon signing up with SeekingSitters. You should take a picture of all your sitters during the orientation and upload this picture to their profile before they start working through SeekingSitters. Their picture must be taken in a SeekingSitters shirt and must be taken by a SeekingSitters owner or manager. Pictures submitted by the sitter are not acceptable. It is preferred to have a white/neutral background or consistent polkadot pattern backdrop when taking the sitter s picture for their profile. Each sitter should also carry a backpack to their sitting events and when you give the backpack to the sitter, it should include the following items: Backpack Label stickers on inside clear flap Tax info pamphlet FAQs Independent Contractor Agreement STYLE and CSO flyer Timesheets + Timesheet example Fun Times sheets CPR/FA Class Info Owner s business card Sitter Team Leader business card (if available) Sitter "Request Me" cards (7) List of suggested items for activity bag SeekingSitters Pen/Pencil 9

10 Promo Sites Your promo sites must also have a consistent look. Please reference the below guidelines when setting up your promo sites. Font: Style- Arial or Century Gothic Size- For Headings &/or Titles, use size 3. For Paragraph Text, use size 2. Color- Black or dark red. Most of the content headings are formatted automatically, however if you choose to add formatting to other content sections, please keep the style consistent with the rest of the site. Images: Close/tight shots; avoid images with excess background space. Color images- We do not prefer back and white photos for use on the site. Content: Client Testimonials- No more than 6-10 lines of text. Community Events- No more than 6-10 lines of text; if you are posting an event schedule (ex. Baseball game season itinerary), please use the TABLE formatting tool to keep your information organized and easy to read. Hyperlinks and Web addresses: Insert a link into a keyword phrase or list the web address. Ex. The award-winning musical, The Phantom of the Opera, is returning to the Tulsa Performing Arts Center. [insert a link using your keyword phrases] Ex. For more details about show times and ticket information, visit 10

11 Gift Certificate and NoteCards Gift Certificate Gift Certificate can be utilized for door prize giveaways, gifts for SeekingSitters service, or holiday promotions. Track these gift certificates as coupons from your franchise account coupon tracking system. You will redeem when the coupon code is referenced on the sitters time sheet. Notecards Notecards can include coupons or just leave blank to send a personal note to a member. You will track any coupons from your online credit system. 11

12 Additional Print Files You will find most general print files in you My Forms section online as well as on your Themed Blasts and Graphics or Ad Examples webpages. Some forms found there are as follows: Clip Art Clip art is typically used for placement on promotion sites and should be updated for the holidays. All holiday clip art can be found on the Themed Blasts and Graphics webpage, linked from your online account. Blasts blasts are loaded online and found on the Themed Blasts and Graphics webpage for your use. You can send monthly blasts to members to generate business. It is not recommended to send out more than one blast per month. Monthly Marketing, Holiday Ads & Artwork Monthly marketing ideas and materials are provided an ongoing basis. These materials may be Holiday specific or encourage focused sales of a certain demographic. Examples of these can be found on your Ad examples webpage or Themed Blasts and Graphics webpage. 12

13 Standard Fliers SeekingSitters Design Department is always creating new fliers based on events, holidays and changes to materials; however, the following pages represent some standard fliers that are used on an ongoing basis. 14

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16 Private Babysitter Option Information and Pricing When your need requires a private full-time babysitter, SeekingSitters can help by finding and matching a Professional Sitter for your family. To get started, sign-up at SeekingSitters.com and once your account is activated notify the office by sending a message from your online account describing your need, your sitter preferences and your specific start date. The office will start working to fill your need by evaluating the current babysitting team and your preferences and start setting up events to meet potential Professional Sitters. All scheduled events prior to the final sitter match will be billed through SeekingSitters. Once a match has been made, the sitter is then paid directly by your family based on your direct negotiations with the sitter. Another great benefit of utilizing SeekingSitters for your private sitter is that you remain a member and can continue to utilize SeekingSitters service for one-time or part-time needs when your private sitter is unavailable due to emergency or illness Avenida Encinas # Carlsbad, CA Phone Fax One Time Referral Fee: $995, $200 non-refundable deposit required and balance is due once a sitter match is made. Up to 2 sitter substitutions allowed in 6 months. Need help right away? SeekingSitters can Certified Professional Sitters All sitters referred through SeekingSitters have undergone the same intense screening process. schedule temporary sitters for your family to start right away while continuing to work on finding your one perfect match. One on one interview process with local SeekingSitters office Intense background screening check to verify criminal, civil and personal character CPR & First Aid Certified Extensive experience with personally verified positive references Verified to be over 18 years of age and have reliable transportation Copyright SeekingSitters 2008

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