BRANDING ELEMENTS // LOGOS

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2 BRANDING ELEMENTS // LOGOS These logos are all important branding elements and need to appear on all advertisements and announcements for this exhibit both in print and online. It is optional to use the full title logo. These logos can be found under BRANDING ELEMENTS // LOGOS. The credit line, Created by The Children s Museum of Boston and Capital Children s Museum. 5 Friends from Japan is part of the Asian Exhibit Initiative, funded by the Freeman Foundation and administered by the Association of Children s Museums. must appear on every printed piece. EXHIBIT LOGO EXHIBIT LOGO - FULL TITLE 5FCMYK.eps 5FfullCMYK.eps 5F2color.eps 5Ffull2color.eps 5F1color.eps 5Ffull1color.eps

3 BRANDING ELEMENTS // COLORS The 5 Friends from Japan exhibit brand uses specific Pantone and Process colors: PMS: 2965 PMS: 2935 PMS: 2925 PMS: 2915 C: 100 M: 38 K: 69 C: 100 M: 46 C: 85 M: 24 C: 59 M: 7 PMS: 1817 PMS: 206 PMS: 159 PMS: 116 M: 72 Y: 83 K: 76 M: 100 Y: 35 M: 65 Y: 100 M: 21 Y: 97 PMS: 397 PMS: 3965 black white C: 43 M: 0 Y: 100 K: 23 C: 18 M: 0 Y: 91 M: 0 K: 100 M: 0

4 BRANDING ELEMENTS //BACKGROUNDS These dotted backgrounds can be used instead of solid colors to add another dimension to your design and complete the brand of this exhibit. Either a solid color or the suggested gradient colors can be used. These can be found in BRANDING ELEMENTS // BACKGROUNDS. dotblue.eps dotgrn.eps dotorng.eps dotpink.eps dotyell.eps

5 BRANDING ELEMENTS // BACKGROUNDS These colored boxes are used to contain text or images. These add another dimension to your design and complete the brand of this exhibit. Either a solid stroke or a dotted stroke can be used. These can be found in BRANDING ELEMENTS // BACKGROUNDS. boxes.eps

6 BRANDING ELEMENTS // TYPOGRAPHY Japanese text can help make your design more authentic and easily recognizable as an exhibit about Japan. The friends names can be oriented either vertically or horizontally. Use Japanese text only alongside English text. This text can be found under BRANDING ELEMENTS // TYPOGRAPHY. japanese.eps

7 BRANDING ELEMENTS // TYPOGRAPHY The fonts used for this exhibit are VAG Rounded and Univers. Tip for creating dynamic headlines that pop off of vibrant backgrounds: In Adobe Illustrator, create your headline text. Put a thick stroke around that text. Copy that text and paste it on top. Change the fill color and delete the stroke. Align the top text with the bottom text to achieve the desired result. The fonts and sample typography can be found in BRANDING ELEMENTS // TYPOGRAPHY. VAG ROUNDED - BOLD 30pt. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !@#$%^&*() UNIVERS - 55 Roman 30pt. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !@#$%^&*() headsample.eps

8 BRANDING ELEMENTS // PHOTOGRAPHY The five friends can be either clipped out of their environment (seen here) or seen in their environment. These five photographs are provided with clipping paths. Other selected photos are provided. They can be found under BRANDING ELEMENTS // PHOTOGRAPHY. aisa.eps ken.eps sakiko.eps shoko.eps yusuke.eps

9 BRANDING ELEMENTS // TEMPLATES These ads/promos are working.eps documents. They are templates for creative promotion. These ads/promos also show relationships between logos, sponsors, photographs, and other branding elements. A calendar highlighting all exhibit-related activities is a great way to promote both your museum and the exhibit. These can be found under BRANDING ELEMENTS // TEMPLATES. NEW EXHIBIT OPENING 11 JANUARY, 2004! Look inside for a calendar of related events! JOIN US FOR THESE Please note: Schedule subject to change. Please check our website, or call the Museum at (617) for further details. Visit the interactive exhibit designed to educate the young and old by highlighting vignettes of five Japanese children. Sunday, January 11, 2004: Annual Japanese New Year Celebration with the Japan Society of Boston and official opening of the new exhibit! Sunday, March 28, 2004: Special Boston-Kyoto Sister-City celebration, featuring Kodomo Sunday, May 9, 2004: Kobo, a group of children from Kyoto, Japan! Japanese Children s Day Festival! CALENDAR KEY Also, daily activities & monthly workshops related to Japan offered BIG THE MUSEUM at the Museum all spring check DAILY FLOOR KIT ACTIVITIES JAPANESE HOLIDAYS out the calendar pages inside! FUN QUIZ QUESTIONS AMERICAN HOLIDAYS THEMED WORKSHOPS Five Friends from Japan will travel to ten cities across the United States over the course of five years! Created by The Children's Museum of Boston and Capital Children's Museum. Funded by the Freeman Foundation. Supported by the Association of Children's Museums. SHOKO S DAILY FLOOR KIT ACTIVITY MARK YOUR CALENDAR for two new exhibits opening this summer: Yes I Can! and Boston Black. 300 Congress Street, Boston South Station Open Daily 10am - 5pm plus Fridays until 9pm Music Matching Game in Shoko s Living Room NEW YEAR S DAY * EXHIBIT OPENS; COMING OF JAPANESE NEW SHOKO AGE DAY * YEAR FESTIVAL* MARTIN LUTHER KING, JR. DAY ad.eps TEACHER SEMINAR* NEW YEAR S DAY: This is the most important family holiday in Japan. People visit temples and shrines to make wishes for the upcoming year. JAPANESE NEW YEAR FESTIVAL: Come see the new exhibit and special performances! Co-sponsored by the Japan Society of Boston. COMING OF AGE DAY: Everyone who is twenty years old this year can participate in a celebration to honor their passage to adulthood. TEACHER SEMINAR: Growing Up in Japan: Professional Development Seminar for Educators. 9 am-3 pm. asia@bostonkids.org for details and registration materials. QUIZ QUESTION What is Shoko s favorite pop music group? Visit her room to find out! calendar.eps banner_lg.eps banner_med.eps